ATCM Update. June 2014

ATCM Update

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Support & Advice

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Quick Links Bulletin

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Town Centre HealthCheck

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Mailings & News

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Access to Industry experts

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The Treasury has published a paper starting a

discussion on business rates administration

reform. ATCM will be responding to state that

the scope of the paper does not go far enough

and complete modernisation is needed.

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ATCM has responded to a CLG Select

Committee inquiry on NPPF, stating that Town

Centres First is not doing enough to centralise

development

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ATCM Central - Policy

New Commission

Realising the Potential of Under-performing

Towns and Cities

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Set up by ATCM with RICS, the IED, the RTPI

and Town & Country Planning Assoc.

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Roundtable discussions

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Join the conversation - @ATCMUK

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Help us deliver our overall organisational

objectives.

– Engage effectively with stakeholders.

– Demonstrate the success of our work.

– Ensure people understand what we do.

– Change behaviour and perceptions where necessary.

ATCM Central - Comms

Rolling Newsfeed Linked Logos

Knowledge Bank & online tools

Member’s Area: Access to ATCM online Library of bulletins and webinars Social Media Links New background & sliders with transparency

PopUp Britain Joins ATCM’s Family of Programmes

• Collaboration will enable increased support for high street entrepreneurs.

• PopUp Britain outlets to appear on more UK high streets.

• ATCM’s existing programmes will work closely with PopUp Britain to provide additional benefits and

knowledge for ATCM members

KEY STATS & RESULTS

12 shops across the country, from Poulton-le-Fylde to Piccadilly.

350+ start-up ‘tenants’

150,000+ high street trading hours

£599 = average sales per tenant

£2,500 = average sales per tenant in Piccadilly

91% of tenants say they significantly benefited from the experience

72% are looking to secure further physical retail space, and many have gone on to popup

independently or launch their own store

8 start-up brands stocked on John Lewis and Sainsbury’s shelves via our PitchUp initiative.

PopUp Birmingham

• Opened 15th _{April for 7 weeks}

3 x foundation modules

Module 1: Understand Your Customer and Digital Marketing

This module covers the basics of marketing right through to online channels. Think you have this covered? Think again.

Module 2: Develop Your Business Online: an introduction to e-commerce and virtual shops Why it isn’t optional anymore for any high street business

not to have a mobile-responsive web presence.

Module 3: Grow Your Business Through Social Media

Provides an introduction to social media content, how to make it easier to generate and find out which route is best

to keep your customers engaged with your business.

• Do your small businesses a BIG favour…. save a £1,000 in doing it!

• Provide them with valuable basic digital skills. • The Digital High Streets Skills Programme is a

nationwide programme that is conquering the digital divide (between big retail and

independents)

• Lack of digital skills for SMEs is a big threat to the high street

• Workshops developed jointly by ATCM and the National Skills Academy for Retail.

• SMEs need the knowledge and confidence to engage with their customers online and through mobile to grow their businesses.

• This programme will give your SMEs valuable ready-to-use tools that will benefit them and your town or city centre.

• Book NOW and SAVE £1000 on a bespoke Digital High Street Skills Package for 15 delegates, which includes :

• 3 x half-day digital skills workshops for small businesses

• Nationally accredited and licensed Digital High Street Skills Trainer

• Full set of National Skills Academy for Retail workbooks for each participant

• Publicity package for BID, Town Centre Partnership or Local Authority

• Package price £2000+VAT until 31 July 2014. (Normal price £3000).

• For more information, or to book this special offer, contact Guy Douglas, Digital High Street Programme Manager at [email protected].

• ATCM will be running a special webinar on this exclusive package on Thursday,12th June at 1pm. To register for this webinar, contact

Town Team Forward Sessions

• A series of free to attend workshops all over England taking local partnerships from start-up to stability. Sign up online

• Firm Foundations

• Planning & Delivering

• Comms, PR & Marketing

• 'Next Steps' (legacy; sustainability)

New guides added to online portal; follow @ATCMUK and @TownTeams for latest annoucements

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Website under review

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New training Programmes existing BIDS

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Presentation techniques

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Conflict Resolution

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Renewal Training

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Property Owner BIDs consultations,

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Regional BID Meetings will be taking place

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BID Development in N Ireland

Contact Mark Ross for any enquiries, ideas

or questions: [email protected]

Development

• Purple Flag Ireland Academy - launch May 2014

• Purple Flag International: Sweden launches in 2014

• Purple Flag University Pathfinder - summer 2014

Application deadlines (three rounds from 2014)

• 31st May 2014 (Bray & Kilarney)

• 15st September 2014

• 31st January 2015

Events

• Dublin International Study Tour 26th & 27th March

• ATCM Summer School (round nine awards)

• Purple Flag week 4th to 12th October

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Most global Summer School ever - 30

international delegates coming to Dundee

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International survey of destination

management professionals – results to be

presented at Summer School

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2014 ATCM Awards prizes sponsored by

European Commission

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Place Branding support for Town Teams -

field research completed in 4 pilot locations

International

& Research

ATCM Today

Dundee 25

– 27

June 2014

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Workshops, tutorials, panel

discussions, guest speakers

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Study visits – Perth, St Andrews,

Dundee, Alloa/Falkirk BIDs

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Awards dinner

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Free bus travel from Edinburgh

Airport

Summer School Speakers

Mark Weiss,

Chairman and CEO. Global

Urban Development, Rio de Janero

James Roper,

CEO, IMRG

Craig Aldridge,

Smart Cities Council

Katherine Heiberg,

MIND 16, Copenhagen

Bjorn Bergman,

CEO Svenska Stadskarnor

Neil McInroy,

CEO

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CLES

Summer of Initiatives

Great Leadership – Great High Streets

Why Town Centre Still Matter (Portas)

ATCM Town Centre Futures (Experian)

ATCM Manifesto for Town Centres

Summer of Events

Summer School, Scotland

Great Places Expo, England

Town Centres Conference, Wales

Town Centres Conference,

N. Ireland

N Ireland’s Town Centres

11

September, Bangor

Nelson Mc Causland

: Minister Department

for Social Development

Bill Grimsey

: Author of The Grimsey Review

Karise Hutchinson

: University of Ulster

Paul McErlean:

Urban Exchange NI

Roisin McKee/Guy Douglas

: Digital High

Street Training

Alana Renner

(Head of Comms at the Post

N Ireland’s Town Centres

11

September, Bangor

Break out Sessions

Choose 2 out of 3

Business Improvement Districts (BIDs)

– Mark Ross

Evening and Night time Economy (ENTE)

– Jonny Birkett

Digital High Street

– Guy Douglas

N. Ireland’s Town Centres

11

September, Bangor

Contacts

[email protected]

07799 644556

0300 3300 980