International Airlines
Presented By:
Zaki Kasmani David Tran Laurence Wong
Cecilia Fan
Industry Outlook
Just Kidding! OR??
Basic Definitions
ATK (Available Tonne Kilometres) :
Used to measure available total capacity (combined passenger and cargo)
ASK (Available Seat Kilometers):
The number of seats an airline has available multiplied by the number of kilometers they are flown
Used to measure airline capacity
RPK (Revenue Passenger Kilometers):
The number of passengers multiplied by the number of kilometers they are flown
Used to measure actual passenger traffic
PLF (Passenger Load Factor):
% of ASK used
FTK (Freight Tonne Kilometers):
Used to measure actual freight traffic
UNIT COST:
The average operating cost incurred per ATK
YIELD:
The average amount of revenue received per RPK, net of taxes
Revenue divided by RPK
Types of Airlines
• Legacy: International & National
traditional airlines (ie: British Airways, Delta Airways)
• Discount: Regional (Europe) or National (US) (ie: Easyjet, Southwest)
• Cargo
Airline Characteristics
Capital intensive industry (highly leveraged)
Largest operating costs: Labour & Fuel
Historically low labour productivity
Very sensitive to global business cycles
Very competitive
Sensitive to geopolitical events ie: 9-
Types of Routes
Point to point (linear): direct flight to destination (low-cost/discount model)
Hub and spoke: connection flight (traditional model)
Hub: airport that is used as a transfer point
Spoke: routes that airplanes take
Past & Present Injuries
Deregulation (October 28, 1978)
Terrorist attacks (Sept 11, 2001)
The collapse of the dotcom bubble (late 1990)
The war in Iraq (2003 - present)
The SARS epidemic in Asia (start November 2002)
Fiercer competition from new low-cost carriers
High taxation
Future Threats
Additional terrorist attacks
Future price of oil
Further competition from regional airlines
Security impact on cost and travel convenience
Decrease in consumer confidence
World economy
Business cycle
Debt (airline industry’s debt load exceeds the US industry average)
Aircraft cost & maintenance
Bankruptcy Protection
2002-2005: Majority of US legacy airlines entered & emerged from Chapter 11; some still working through restructuring (Delta)
Focus was cost reduction: reduced labour costs, pension restructuring, capital
restructuring (fleet overhaul to cheaper,
more fuel efficient aircraft – avoid the Jetsgo
predicament)
Growth Projections
Global Traffic Outlook
Historical Data
Historical Data
Fuel Costs
Fuel Costs
Labour Costs
Average Wages and Salary Accruals per Full-Time Equivalent Employee by Transportation Industry (Current $)
199
1
199 2
199 3
199 4
199 5
199
6 1
9 9 7
1 9 9 8
199 9
200 0
Cumulative Growth
All industries 27,3
2 6
28,6 7 2
29,4 4 4
30,1 7 7
31,0 3 4
32,0 8 7
33,4 9 0
35,2 0 1
36,7 5 4
38,8 4 6
42.16%
Transportation, total 30,0 1 8
31,5 7 5
31,3 9 2
31,9 4 6
32,2 8 3
33,0 7 4
34,4 0 7
35,9 0 7
37,1 7 8
38,4 8 4
Air 34,4
8 7
36,0 5 8
35,8 5 2
36,2 5 7
36,4 1 9
36,9 8 9
38,6 9 1
40,4 4 1
42,5 2 3
43,8 2 0
27.06%
Trucking and warehousing 26,9 2 1
28,3 3 6
28,2 9 3
29,1 1 2
29,6 0 5
30,3 4 2
31,7 5 4
32,9 4 9
34,0 0 7
35,0 2 4
Local and interurban
passenger transit 18,0 6 4
18,9 5 0
18,9 5 5
19,5 0 4
19,9 8 0
20,6 4 8
21,2 1 9
22,0 0 8
22,7 9 2
23,7 4 5
Railroad 45,8
9 3
50,2 6 7
50,4 4 0
51,7 1 9
50,4 6 5
55,2 9 9
57,2 3 5
60,6 3 2
60,6 2 3
62,6 7 3
Water 34,7
0 3
36,3 1 1
36,8 3 3
37,3 5 7
37,7 6 9
38,8 5 7
40,3 2 9
42,3 1 7
43,4 3 6
44,9 8 0
Pipelines, except natural
gas 47,0
0 0
51,5 2 6
50,4 2 1
54,6 4 7
58,1 8 6
54,7 8 2
58,8 8 1
64,9 9 1
65,3 7 9
66,5 4 0
Transportation services
c27,1
6 9
28,5 3 4
28,7 9 2
29,5 8 8
30,8 0 1
31,5 1 1
32,7 9 4
34,6 0 3
36,2 0 4
38,6 0 2
Aggregate Economy 24,5
6 5
25,6 4 6
26,3 7 4
26,9 3 6
26,9 9 8
27,7 8 9
28,8 0 8
29,7 4 4
30,6 1 8
31,9 4 9
30.06%
SOURCE : U.S. Department of Commerce, Bureau of Economic Analysis, National Income and Products Accounts, tables 6.6b and 6.6c, Internet site http://www.bea.doc.gov/bea/dn1.htm available as of Feb. 17, 2004
AGGREGATE ECONOMY DATA SOURCE: US Bureau of Labour Statistics
Labour Costs
Career/Industry Group Minimum Salary Average Salary Maximum Salary
Airport $25,000.00 $43,722.70 $79,200.00
AP Mechanic $14,137.20 $44,504.22 $75,000.00
Avionics $18,000.00 $48,191.44 $150,000.00
Computer $35,322.00 $52,957.83 $70,543.00
Dispatch $25,000.00 $32,000.00 $55,000.00
Engineering and Aerospace $20,000.00 $67,484.60 $115,000.00
Executive $60,000.00 $72,500.00 $80,000.00
Flight Attendant $16,800.00 $17,099.00 $24,000.00
Ground-Ramp $50,000.00 $57,500.00 $65,000.00
Management $16,476.00 $62,024.21 $120,000.00
Office and Administrative $14,137.20 $33,479.23 $64,728.00
Labour Cost Implications
More median salaries above average than below = higher overall salary cost than for economy in general
Wide range in salaries, unionized labour;
senior international route pilots can earn up to $190,000 USD per year
Majority of pensions are defined benefit:
higher salaries = significantly higher
pension obligations
Barriers to Operations
Airports: generally locally owned authorities, lease out gates to airlines for long terms
Exclusive use, preferential use, or common use
Signatory airlines receive preferential rates vs. non signatory (most new entrants). ie: Pittsburgh Int’l Airport non signatory rates min. 20% higher
Gate access at airports can be a significant
barrier
Barriers to Operations
In practice, established airlines can exercise
significant dominance: gates are usually assigned via non market practices (bidding). Ability to bid depends on access. Large airlines can make
contributions to/lobby municipal governments to restrict competing airlines’ access to airport
Majority in Interest (MII) clauses grant airlines rights to approve airport capital improvement plans (can restrict expansion to maintain monopoly access to a
“hot” airport)
Barriers to Operations
FAA is currently reviewing gate lease practices in an attempt to make access more equitable. However, oversight still lies with the airport owner (local
authority)
Therefore, a carrier’s ability to grow may not be
determined by its cost efficiency but rather by its
ability to land at high traffic destinations
Bottom Line
Airlines MUST reduce costs to achieve a return to sustained
profitability.
Cost Minimization Strategies
Oil price forecasted to drop to $45-55 per barrel
range in 2007 (March 22 WTI spot:$60.82)
Cost Minimization Strategies
1a) Acquire more fuel efficient aircraft:
Current Long Range Aircraft Fuel Consumption
Boeing 747-400 3.5 L/100 passenger KM (Average)
New Long Range Aircraft Fuel Consumption
Boeing 787: 2.4 L/100 passenger KM
Airbus A380: 3.0 L/100 passenger KM
Airbus A350: 3.0 L/100 passenger KM
Cost Minimization Strategies
1b) Acquire more regional jets:
Regional Jets
Bombardier CRJ 200 (50 seat): ~3.12L/100 passenger KM
Bombardier CRJ 700 (78 seat): ~2.60L/100 passenger KM
All Russian aviation companies now
under one banner – United Airplane
Cost Minimization Strategies
1b) Acquire more regional jets:
• cost savings: Flights at capacity, lower cost (less people required to maintain and fly aircraft)
SOURCE: Bombardier
SOURCE: Bombardier
Cost Minimization Strategies
2) Reduce Labour Costs
a) Increase labour productivity through additional training, performance monitoring
b) Decrease salary/pension costs by:
• hiring non-union workers where possible (new divisions)
• renegotiating existing salary contracts
• phasing out defined benefit pension plans in favour of
Cost Minimization Strategies
3) Refine Business Model
• Legacy airlines can employ 2 models:
point to point low cost model on domestic routes
traditional hub model on international routes.
Thus far, traditional airlines (especially US based ones) have been entering bankruptcy protection to enable a restructuring that encompasses all 3 strategies.
However, this is not exactly conducive to increasing
consumer and investor confidence
Growth Projections
China Traffic Growth
Growth Strategies
• China & India:
burgeoning middle class now has resources to travel.
Increased trade and foreign investment means increased number of foreign business people visiting, and increased frequency of visits
Focus on regions that are expected to yield
the highest rate of RPK growth:
Investment Criteria
1) Cost efficiency:
• fuel efficient fleet, appropriate business model,
reasonable labour costs (non union, or balanced union power)
• well funded pension obligations (defined contribution superior)
2) Exposure, or plans to operate in future high growth areas (China, India, Latin America)
3) Healthy financial structure; should not be overly leveraged, reasonable CAPX
4) Enough market power to secure additional airport access; ability to “withstand” competition from other carriers at high traffic airports (dominate?)
Given the investors’ current distaste for airlines,
bargains could (?) be found
Southwest Airlines
Company Snapshot
Listed on: NYSE
Symbol: LUV
Industry: Regional Airlines
Market Cap: $14.14B
Stock Price: $17.65 (Closing 03/24/06)
Dividend Yield: .02 (0.10%)
P/E: 26.23
Shares Outstanding: 804,661,597
Background
1967: Incorporated in Texas (Rollin King and Herb Kelleher)
1971: Commenced service with 3 Boeing 737s serving Dallas, Houston, and San Antonio
Short to medium-haul point-to-point regional carrier
Today: 448 Boeing 737s, 61 cities, 31 states
31,729 employees as of January 1, 2006
Posted 33 rd consecutive year of profits in 2005
Largest US carrier based on originating US passengers
boarded and scheduled US departures
Mission
“Dedication to the highest quality of
customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.”
“… to provide our employees a stable
work environment with equal opportunity
for learning and personal growth.”
Key Officers
Herbert Kelleher
Position: Founder / Executive Chairman
Age: 74
Years of Service: 28
Gary Kelly
Position: CEO
Age: 50
Years of Service: 20
Colleen Barrett
Quick Facts
Average passenger airfare is $93.68
Average passenger trip is 775 miles
Ranked first in customer satisfaction
Adopted the first profit sharing plan in US airline industry in 1973
Employees own at least 10% of stock
Member of fortune 500
Received 260,109 resumes and hired
2,766 new Employees in 2005
Destinations
Strengths & Weaknesses
Strengths
Known for superior customer service
Low-cost, no-frills
Direct one-way travel
Point-to-point efficiency
Largest carrier for domestic service
One fleet type
Hedge against exposure to fuel prices
Only airline rated investment grade
Weaknesses
Point-to-point creates excessive expenditure
Too many locations, administrative costs
Risk to shocks in US
economy, since it is a
domestic carrier
Operating Expenses
2005 Operating Expenses
40%
7%
7%
18%
Wages & Benefits
Fuel
Maintenance
Aircraft rentals
Landing fees
Fuel Costs
Fuel Costs
771 762 830
1000
1342
0 200 400 600 800 1000 1200 1400 1600
2001 2002 2003 2004 2005
Yea r
C o st ( M il li o n s)
Average Cost Per Gallon
0.71 0.68 0.72
0.83
1.03
0 0.2 0.4 0.6 0.8 1 1.2
2001 2002 2003 2004 2005
Year