Services: Arthur Meidam: Macmillan

(1)

Programme : B. F.M. Semester V Course : (NMUBFM501) Marketing in Financial Services

Teaching Scheme Evaluation Scheme

Lecture Practical Tutorial Credits Theory

Internal External

45 - - 03 25

Marks

75 Marks

Internal Component :

Class Test Duration 20 Mins Assignments/ Projects/ Case study

10 Marks 15 Marks

Semester Examination

Examination (Duration 2 ½ Hrs) : 75 Marks

Learning Objectives

To acquaint students with Foundation of service marketing, segmentation and Issues Learning Outcomes

The importance of service marketing

Dimensions and segmentation of service marketing Marketing mix, models and 7 P’s of marketing

Pedagogy

PPT, Presentation , Role Play, theory notes

Detailed Syllabus Plan

Module Module Content Module wise Pedagogy Used Duration of Module Reference Book I

Foundation of Services

Marketing

Foundation of services

marketing – Introduction

– The services concept –

Service Industry – Nature

of Service, Characteristics

of Services, Classification

of Services – Importance

of Services Marketing –

The Growth in Services –

Global and Indian

Lecture method, Debates, Group Discussions, Group activities, Role play,

15 lectures

Services: Arthur

Meidam: Macmillan

Services: Christine

Ennew, Trevor

Watkins Mike Wright:

Routledge

The Essence of

Services Marketing.:

Payne, Adrian:

Prentice Hall of India

(2)

Scenario, Retail Financial

Services: Investment

Services – Insurance

Services, Credit Services –

Dimensions and drivers,

Institutional Financial

Service, Distinctive

Characteristics of Services

_ Four I’s of Services –

Intangibility,

Inconsistency,

Inseparability and

Inventory, Managing

Service Encounters.

Private Limited,

Customer Service

Meaning and

Measurement: La

Londe, B.J. and

Zinszer, P.H: National

Council of Physical

Distribution

Management

(NCPDM.)

Financial Services

Marketing: Harrison,

Tina: Pearson

Education

II

Services Market

Segmentation

Services Market

Segmentation –

Positioning and

Differentiation of

Services, Promotion and

Communication –

Designing and Managing

Service Processes,

Constructing and Service

Environment – Managing

People for Service

Advantage – Service

Quality and Productivity –

Customer Relationship

Management Customer

Loyalty.

15 lectures

Services: Arthur

Meidam: Macmillan

Services: Christine

Ennew, Trevor

Watkins Mike Wright:

Routledge

The Essence of

Services Marketing.:

Payne, Adrian:

Prentice Hall of India

Private Limited,

Customer Service

Meaning and

Measurement: La

Londe, B.J. and

Zinszer, P.H: National

Council of Physical

Distribution

Management

(NCPDM.)

Financial Services

Marketing: Harrison,

Tina: Pearson

Education

III

Issues in Marketing

of Services

Lecture method, Discussions, Class activity & written

15 lectures

(3)

Issues in Marketing

of Services –

Extended Services

Marketing Mix :

Going Beyond the 4

Ps. (7Ps of Services

Marketing). Service

Delivery Process –

Service Blueprints -

Service Mapping –

Managing

Employees for

service orientation.

Distribution

Strategies of

Services –

Challenges in

Distribution of

Services. Personal

Selling – Advertising

and Sales

Promotion in

Service Industry.

assignments

Meidam: Macmillan

Services: Christine

Ennew, Trevor

Watkins Mike Wright:

Routledge

The Essence of

Services Marketing.:

Payne, Adrian:

Prentice Hall of India

Private Limited,

Customer Service

Meaning and

Measurement: La

Londe, B.J. and

Zinszer, P.H: National

Council of Physical

Distribution

Management

(NCPDM.)

Financial Services

Marketing: Harrison,

Tina: Pearson

Education

IV

Issues in Marketing of

Services

Customer Satisfaction &

Service Quality in Service

Marketing – Service

Encounter – Role of HR &

Internal Marketing –

Monitoring and

Measuring customer

satisfaction, GAP Model –

Handling complaints

effectively – Service

Failure – Recovery, Use of

Internet in Service

Marketing, Role of IT in

marketing Financial

Services, Ethics in

Lecture method, Discussions, Class activities, Written assignments 15 lectures

Services: Arthur

Meidam: Macmillan

Services: Christine

Ennew, Trevor

Watkins Mike Wright:

Routledge

The Essence of

Services Marketing.:

Payne, Adrian:

Prentice Hall of India

Private Limited,

Customer Service

Meaning and

Measurement: La

Londe, B.J. and

(4)

Marketing, New trends in

marketing, Marketing in

21

st

Century, Marketing

through social networking

channels

Zinszer, P.H: National

Council of Physical

Distribution

Management

(NCPDM.)

Financial Services

Marketing: Harrison,

Tina: Pearson

Education

(5)

Programme : B. F.M. Semester V Course : (NMUBFM502) Technical Analysis

Internal External

45 - - 03 25

Marks

75 Marks

10 Marks 15 Marks

Learning Objectives

To acquaint students with Technical Knowledge for stock selection and trading To acquaint students with risk management and trading psychology

Learning Outcomes

Students should understand Chart Patterns, Elliot Wave theory and Dow Theory Students should be able to use major indicators and oscillators

Students should understand risk management

Pedagogy

PPT , Case study, Presentation, debates, theory notes

Module Module Content Module wise

Pedagogy Used Duration of Module Reference Book I

Introduction to

Technical Analysis

Technical analysis,

Basic assumptions,

Strengths and

Weakness, Charts,

Candlestick charts

analysis with one two

and three candles like

hammer, hanging

15 lectures

of Stock Trend;

Robert D Edwards,

Visiosn Book

Explained; Martin J

Pring; McGraw Hill

Technical Analysis,

Darell R Jobman;

Probus

(6)

man, shooting star,

bearish and bullish

harami; Pattern Study

- Support and

resistance, Head and

shoulders, Double top

and double bottom

and Gap theory.

of Stocks , options;

William Eng, Probus

Technical Analysis,

Jack D Schwager, John

Wiley & Sons

II

Major Indicators and

Oscillators

Stochastic, RSI, Williams

%R, MFI, Bollinger

bands, Moving

Averages, MACD

15 lectures

of Stock Trend;

Robert D Edwards,

Visiosn Book

Explained; Martin J

Pring; McGraw Hill

Technical Analysis,

Darell R Jobman;

Probus

of Stocks , options;

William Eng, Probus

Technical Analysis,

Jack D Schwager, John

Wiley & Sons

III

Major Theories in

Technical Analysis

Dow Theory and

Eliot Wave Theory

Lecture method, Discussions, Class activity & written assignments 15 lectures

of Stock Trend;

Robert D Edwards,

Visiosn Book

Explained; Martin J

Pring; McGraw Hill

Technical Analysis,

Darell R Jobman;

Probus

of Stocks , options;

William Eng, Probus

Technical Analysis,

Jack D Schwager, John

Wiley & Sons

(7)

Trading Psychology and

Trading Strategies

Risk Management –

Need, techniques, uses

of stop loss, qualities of

successful traders,

golden rules of traders,

do's and don'ts in

trading, Rules to stop

losing money, Choosing

the right market to

trade, Importance of

discipline in trading; Day

trading, Advantages of

day trading, Risks

associated with trading,

Strategies for day

trading, Momentum

trading strategies.

Discussions, Class activities, Written assignments lectures

of Stock Trend;

Robert D Edwards,

Visiosn Book

Explained; Martin J

Pring; McGraw Hill

Technical Analysis,

Darell R Jobman;

Probus

of Stocks , options;

William Eng, Probus

Technical Analysis,

Jack D Schwager, John

Wiley & Sons

(8)

Programme : B. F.M. Semester V Course : ( NMUBFM503) Corporate Accounting

Internal External

45 - - 03 25

Marks

75 Marks

10 Marks 15 Marks

Learning Objectives

To acquaint students with the legal provision of redemption of preference shares, debentures

To acquaint students with Company restructuring Internal And External and treatment of prior period profit

Learning Outcomes

Students should be able to workout profit prior to incorporation,

Students should be able to calculate Purchase Consideration and carryon accounting of Amalgamation, Absorption, Internal Reconstruction

Students should understand the treatment at the time of redemption of shares

Pedagogy

(9)

Module Module Content Module wise Pedagogy Used

Duration of Module

Reference Book

I

Redemption of

Preference shares and

redemption of

debentures

Redemption of

Preference Shares

Legal Provisions for

redemption

redemption including

divisible profits and

proceeds of fresh

issue of shares )

Premium on

redemption from

security premium and

profits of company

Reserve Account -

creation and use

Redemption of

Debentures (Including

purchase or buy back

of own debentures)

sources including out

of capital and/ or out

of profits

redemption reserve

and debenture

redemption sinking

fund excluding

insurance policy

nversion into

new class of shares or

debentures with

options including at

par, premium and

discount

15 lectures

Introduction to

Corporate

Accounting: P C

Tulsian: S Chand

Accounting:

Rajsekaran V :

Pearson

Corporate

Accounting : S N

Maheshwari: Vikas

Publishing House

Accounting M C

Shukla, T S Grewal and

S C Gupta: S Chand

Advanced

Accountancy: R L

Gupta : S Chand

(10)

of own debentures for

immediate

cancellation or

holding including ex

and cum interest for

purchase/ sale price

(excluding brokerage

thereon)

II

Ascertainment and

treatment of profit

prior to

incorporation

Principles for

ascertainment

Preparation of

separate, combined

and columnar profit

and loss a/c

including different

basis of allocation

of expenses /

incomes

15 lectures

Introduction to

Corporate

Accounting: P C

Tulsian: S Chand

Accounting:

Rajsekaran V :

Pearson

Corporate

Accounting : S N

Maheshwari: Vikas

Publishing House

Accounting M C

Shukla, T S Grewal and

S C Gupta: S Chand

Advanced

Accountancy: R L

Gupta : S Chand

III

Amalgamation of

Companies (w.r.t.

AS 14) (Excluding

Intercompany

Holdings)

In the nature of

merger and

purchase with

corresponding

accounting

treatments of

pooling of interests

and purchase

methods

respectively

Computation and

meaning of

Introduction to

Corporate

Accounting: P C

Tulsian: S Chand

Accounting:

Rajsekaran V :

Pearson

Corporate

Accounting : S N

Maheshwari: Vikas

Publishing House

Accounting M C

Shukla, T S Grewal and

S C Gupta: S Chand

(11)

purchase

consideration

Problems based on

purchase method of

accounting only

Accountancy: R L

Gupta : S Chand

IV

Capital Reduction and

Internal

Reconstruction

Need for

reconstruction and

Company Law

provisions

Distinction between

internal and external

reconstructions

Methods including

alteration of share

capital, variation of

share holder rights,

sub division,

consolidation,

surrender and

reissue/cancellation,

reduction of share

capital, with relevant

legal provisions and

accounting treatments

for same

Introduction to

Corporate

Accounting: P C

Tulsian: S Chand

Accounting:

Rajsekaran V :

Pearson

Corporate

Accounting : S N

Maheshwari: Vikas

Publishing House

Accounting M C

Shukla, T S Grewal and

S C Gupta: S Chand

Advanced

Accountancy: R L

Gupta : S Chand

(12)

Programme : B. F.M. Semester V Course : ( NMUBFM504)Direct Tax

Internal External

45 - - 03 25

Marks

75 Marks

10 Marks 15 Marks

Learning Objectives

To acquaint students with various heads of Income and deductions Learning Outcomes

Students should be able to compute Income under different heads and file returns

Pedagogy

PPT, Practical Problems, Debates , theory notes, Budget screening, Assignments

Module Module Content Module wise Pedagogy Used Duration of Module Reference Book I

Definitions and

Residential Status

Basic Terms ( Sec.

2,3,4)

Assesse, Assessment,

Assessment Year,

Annual Value,

Business, Capital

Assets, Income,

Previous Year,

Person, Transfer.

Determination of

Residential Status of

Individual, Scope of

15

lectures

Students Guide to

Income Tax Dr Vinod

Singhania- Taxmann

Students Handbook

on Taxation- T N

Manoharan- Snow

White

Income Tax Act and

Rules

(13)

Total Income (Sec 5)

Exclusions from total

income Sec 10

(Exclusions relating to

specific heads to be

covered with relevant

heads of income)

II

Heads of Income – I

Salary ( Sec.15-17)

Income from House

Property (Sec. 22-27)

Profit & Gain from

Business and

Profession(Sec. 28,

30,31,32, 35,

35D,36,37, 40, 40A

and 43B)

Capital Gain (Sec. 45,

48, 49, 50 and 54)

Income from other

sources (Sec.56- 59)

15 lectures

Students Guide to

Income Tax Dr Vinod

Singhania- Taxmann

Students Handbook

on Taxation- T N

Manoharan- Snow

White

Income Tax Act and

Rules

III

Deductions under

Chapter VI A

Deductions from

Total Income

S. 80C, 80CCC, 80D,

80DD, 80E, 80U,

80TTA

Lecture method, Discussions, Class activity & written assignments

15 lectures

Students Guide to

Income Tax Dr Vinod

Singhania- Taxmann

Students Handbook

on Taxation- T N

Manoharan- Snow

White

Income Tax Act and

Rules

IV

Computation of

Taxable Income of

Individuals.

Computation of Total

Income and Taxable

Income of Individuals

Students Guide to

Income Tax Dr Vinod

Singhania- Taxmann

Students Handbook

on Taxation- T N

Manoharan- Snow

White

Income Tax Act and

Rules

(14)

Programme : B. F.M. Semester V Course : (NMUBFM505) Financial Derivative

Internal External

60 - - 04 25

Marks

75 Marks

10 Marks 15 Marks

Learning Objectives

To acquaint students with derivative instruments, various option strategy, arbitrage and hedging options

Learning Outcomes

Students should understand option strategy, option pricing, option Greek Students should understand mechanism of trading and clearing system

Pedagogy

PPT, theory notes , debates, quiz, Presentations & Assignments

Pedagogy Used Duration of Module Reference Book I

Introduction to Derivatives

Definition – Types-

Participants and Functions-

Development of Exchange

traded derivatives- Global

derivatives markets- Exchange

traded vs OTC derivatives

markets- Derivatives trading in

India- L.C.Gupta committee-

J.C. varma committee-

Lecture method, Debates, Group Discussions, Group activities, Role play, 15 lectures

DERIVATIVES

THEORY,

CONCEPTS AND

PROBLEMS Gupta

S.L., PHI, Delhi

FINANCIAL

DERIVATIVES: S S

S Kumar:

(15)

Requirements for a successful

derivatives markets

Basics, Cengage

Learning, Delhi. Stulz

M. Rene,

RISK

MANAGEMENT &

DERIVATIVES,

Cengage Learning,

New Delhi.

Fundamentals of

Financial Derivatives :

Prafulla Kumar Swain :

Himalaya Publishing

II

Introduction to Futures

Futures: Introduction- Future

terminology- Key features of

futures contracts- Future vs.

Forwards- Pay off for futures-

Equity futures- Equity futures

in India- Index futures- Stock

futures- Future trading

strategies-Hedging-

Speculation- Arbitrage- Spread

trading.

Lecture method, Debates, Group Discussions, Group activities, Role play, 15 lectures

DERIVATIVES

THEORY,

CONCEPTS AND

PROBLEMS Gupta

S.L., PHI, Delhi

FINANCIAL

DERIVATIVES: S S

S Kumar:

and Risk Management

Basics, Cengage

Learning, Delhi. Stulz

M. Rene,

RISK

MANAGEMENT &

DERIVATIVES,

Cengage Learning,

New Delhi.

Fundamentals of

Financial Derivatives :

Prafulla Kumar Swain :

Himalaya Publishing

III

Futures - Options –

Introduction and

Pricing Options

Options:Introduction-

Option terminology-

Types- Options pay

off- Equity options

contracts in

India-Index Options – Stock

DERIVATIVES

THEORY,

CONCEPTS AND

PROBLEMS Gupta

S.L., PHI, Delhi

FINANCIAL

DERIVATIVES: S S

S Kumar:

(16)

options- Options

trading strategies-

Hedging-

Speculation-

Arbitrage- Straddle-

Strangles- Strips and

Straps – Spread

trading

models for stock and

index futures- cash

price and future

price, arbitrage

opportunity

options pricing-

Option pricing

models- Binominal

pricing model- The

black and Scholes

model –Pricing of

Index options.

premia (Delta,

Gamma, Lambda,

Theta, Rho)

and Risk Management

Basics, Cengage

Learning, Delhi. Stulz

M. Rene,

RISK

MANAGEMENT &

DERIVATIVES,

Cengage Learning,

New Delhi.

Fundamentals of

Financial Derivatives :

Prafulla Kumar Swain :

Himalaya Publishing

IV

Trading Clearing and

Settlement of Options and

Futures

Futures and Options trading

system- Trader workstations-

contract specification-

specification for stock and

index eligibility for trading

charges

role- clearing mechanism –

adjustment for corporate

actions- open position

DERIVATIVES

THEORY,

CONCEPTS AND

PROBLEMS Gupta

S.L., PHI, Delhi

FINANCIAL

DERIVATIVES: S S

S Kumar:

and Risk Management

Basics, Cengage

Learning, Delhi. Stulz

M. Rene,

(17)

calculation

mechanism- Risk

management- SPAN –

Mechanics of SPAN- Overall

portfolio margin requirements.

MANAGEMENT &

DERIVATIVES,

Cengage Learning,

New Delhi.

Fundamentals of

Financial Derivatives :

Prafulla Kumar Swain :

Himalaya Publishing

(18)

Programme : B. F.M. Semester V Course :Business Ethics and Corporate Governance

Internal External

60 - - 04 25Marks 75 Marks

10 Marks 15 Marks

Learning Objectives

To gain an understanding of business ethics .

To develop skills in recognizing and analyzing ethical issues . To enable sensitization and inculcation of values in life.

To familiarize the students with various global ethical issues and develop ethical leadership skills.

Learning Outcomes

The learner will gain knowledge about various ethical issues. The learner will inculcate values and sense of ethics for life.

The learner will be able to implement the interconnectedness of environment, society & business. The students will be caring and act responsibly towards self, family, community, nation and the world.

Pedagogy

(19)

Pedagogy Used Duration of Module Reference Book I Introduction to Business Ethics : a) Business ethics – meaning, features of business ethics, myths regarding business ethics, Importance of business ethics

b) Code of ethics – Meaning, Various ethical codes ( to be taught through case study of leading Indian Business houses), Importance of ethical code of conduct, Managing ethics in organizations . c)

Ethical

issues

in

functional area :

Ethics

in

Finance,

Marketing

,

Human

Resource, I.T.,

Lecture, presentations, projects & assignments, Group discussion, Debates. 15 lectures  Business Ethics- Concepts and Cases – Manuel G. Velasquez

II Ethical decisions dilemma and ethical issues -

a)Ethical decision making, Ethical dilemma in organizations – meaning, , Ethical leadership, Corporate Culture and Ethical Climate.

b)Meaning of

environmental ethics , Need for environmental ethics,

c) Gender ethics – Sexual harassment and

discrimination at

workplace, Constitutional Guidelines and Norms

Lecture, presentations, projects & assignments, Group discussion, Debates. 15 lectures  Business Ethics- Concepts and Cases – Manuel G. Velasquez

III

Corporate Governance :

a) Definition, Meaning,

Need

for

corporate

governance, Principles of

corporate governance

b)

Role

and

Lecture, presentations, projects & assignments, Group discussion, Debates. 15 lectures Corporate Governance, Principles, policies and Practices – A.C. Fernando, Pearson Education  Corporate

(20)

responsibilities of the top

management in corporate

governance,

role

of

auditors

and

shareholders.

Governance – IICA, Taxmann  The Art of Corporate

Governance – Dr. Joffy George

IV Corporate governance-

Scams and case studies:

a)Global issues of

governance, corporate scams, committees in India and abroad,

b) Corporate governance case studies – Satyam, Tata group , Sahara, Infosys, Enron, Kingfisher, PNB, Jet Airways, ICICI Bank .

Lecture, presentations, projects & assignments, Group discussion, Debates. 15 lectures Corporate Governance, Principles, policies and Practices – A.C. Fernando, Pearson Education  Corporate Governance – IICA, Taxmann  The Art of Corporate

Governance – Dr. Joffy George

(21)