LEARN THE
LINGO
101 Words
Every Online Marketer Needs to Know
By
Ralph Altman and Edward Rubi
© http://ralph-altman.comLegal Notice
This is a FREE report and may be used as a giveaway
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Ready To Learn the Lingo?
WHO ARE RALPH AND ED?
Hello, my name is Ralph Altman. Together with my friend,
Ed Rubi, we have put together this report:
“Learn the Lingo:
101 Words Every Online Marketer Needs to Know”
to share
what we have learned from the online marketing training we
received from Dean Holland’s Starting With Marketing
Academy.
Both of us had dabbled with making money online and by
attending the Starting With Marketing Academy, have
supercharged our businesses and are well on the path to
success. You can check our progress out by visiting our blogs
at
http://ralph-altman.com
and
http://edwardrubi.com
.
Oh and before we forget, go get your FREE gift (at the
bottom of page 14)!
During the class we realized that any business has
specialized knowledge that you MUST learn and master to be
successful.
ONLINE MARKETING IS NOT EASY TO LEARN!
Online Marketing is a complex and confusing business for
those who are new, but HOW do you get this valuable
information?
Some people try to self-study and look for books, tapes
and videos.
This is time consuming and can result in learning
inaccurate and outdated information.
Others, (like the authors of this report) get a mentor to
teach them the ropes, going to school to learn the
fundamentals of successful online marketing.
This is a smarter way to get on the fast track to success.
LEARNING THE BASICS WITH
THE STARTING WITH MARKETING ACADEMY
Dean Holland’s Starting With Marketing Academy
is a fun
way to learn the basic building blocks of Internet Marketing and
we would encourage you to watch our testimonial videos at the
end of this report or stop by our blogs to get the latest info on
the Academy.
Ed and I really had a lot of fun and learned TONS of great
stuff on how to set up business that actually EARN MONEY
online.
But one thing was missing…..
Any business has specialized LANGUAGE. You know the
WORDS and WEBSITES that insiders only know and are
sometimes reluctant to share with “newbies”, after all, they
may be afraid of the competition you may present to them!
KNOWLEDGE IS POWERFUL
No one told me or Ed about these powerful WORDS and
WEBSITES that would not only make it easier to LEARN online
marketing—it would actually make it EASIER to MAKE MONEY,
since, as you already know the old saying:
KNOWLEDGE IS POWER , right?
So we knew that if we could gather up these powerful
words, we could rapidly grow our understanding of the online
business, and of course, be much more successful, much
faster than we would be, if we did not know the meanings of
these important words!
LEARN THE LINGO! 101 Words Every Online Marketer Needs
to Know
What follows is our list of one hundred and one words
and websites we think every online marketing person needs to
know to be successful.
This list is not meant to be EVERY POSSIBLE definition
you need to know, but it should begin to lay a solid foundation,
or even spark your imagination on new ways to succeed online.
You may want to print out a copy and make some notes or
jot down some ideas. Our goal with this eBook is to help YOU
be more successful online by being able to speak the language.
SEND IN YOUR IDEAS!
In fact if YOU have a word you would like us to add to our
next book:
LEARN THE LINGO TWO: 99 Words and Websites
Every Online Marketer Needs to Know
Send me an email at
[email protected]
and if we
use your suggestion in the next book, we will publish your
name and hyperlink to your website to help you build traffic for
your online business!
LEARN THE LINGO:
101 Words Every Online Marketer Needs to Know
Word Definition
ad swap
A promotion run by two online marketers where each offers the other's product or service to the other's list with goal being to gain opt-in subscribers from the other's list
advertising network
A network that represents multiple websites in selling advertising
affiliate
The person or company in an affiliate marketing relationship
affiliate forum
An online community where visitors read and post topics related to affiliate marketing (See WARRIOR FORUM)
affiliate marketing
A new Internet business model of revenue sharing where the creator of a product or service usually known as an affiliate, pays a commission or referral fee to those who sell or promote his products and services
affiliate network
A value-added company that brings affiliate merchants and people wishing to earn referral fees in promoting affiliate products (See CLICKBANK, PAYDOTCOM)
articles
Thoughts and observations written in a brief, concise manner to educate and inform readers about your website or offers you are promoting
autoresponder
An email that automatically is sent when someone responds to your offer or completes a form on your website (See AWEBER)
Aweber
The most popular autoresponder company used by most online marketers to email their list
backlink
Incoming links on your website that help with search engine optimization (SEO)
backend The sale of a product to an existing customer
banner ad
Graphic picture advertisement used to promote products and services on websites
beta
The testing phase of a new software or hardware
product. Developers will usually release the product for use in the beta stage in order to uncover any missed bugs or mistakes they may have overlooked.
bid
Amount you are willing to pay for an auction style transaction on eBay or Google advertising
blog
Short for "web log" a web page that communicates thoughts and ideas used to educate and inform your list
bounce rate
A mathematical figure usually found when analyzing how many people click into your web page and then leave--a high bounce rate means people do not like what they found on your page and leave immediately or demonstrates you are sending the wrong kind of traffic to your page
ButterflyMarketing
A type of viral marketing, popularized by online marketer Mike Filsaime, that draws on the weather theory that if a butterfly on the other side of the world flaps its wings, the cumulative affect it has affects the weather on the other side of the world
Buzzom
A social marketing site that allows you to grow and manage your twitter followers
click The act of selecting an ad or link
click through rate
Used in online advertising measurement to determine how successful your ad or link is in getting people to click on it--a high click through rate means people are clicking on your ad
Clickbank The largest affiliate marketing network
comment A response people leave on your blog to your posts
content
The valuable information contained on your blog or articles
contributor A participant in a giveaway
cookies
A small text file placed on your computer by your web browser that is used by Google and other websites to track user information
crawler
Sometimes called a spider, a search engine's servers visit websites to add updated content to their organic search results
Digg
A website in which it's users can browse and share content from across the web and vote whether or not they "Digg" that content. Popular content that people "Digg" will actually be put on the first page of Digg for millions to see.
domain name
A website address that helps people find locations on the Internet
double opt-in
The process of getting your list subscribers to confirm they really want to join your list by clicking on a third party verification link, commonly used by
autoresponder companies to prove you are not spamming your list
eBay
The world's largest online marketplace, used
successfully by millions to buy and sell merchandise
eBook
An "electronic book" usually in PDF format that
contains information and offered for sale or as a gift to entice people to join your list
email marketing
Using email to promote products and services, usually done to a targeted, opt-in list
ezinedirectory
An "Electronic magazine" or e-zine, a website that approves and distributes user created articles on a wide range of subject matter, usually used to drive traffic to your blog or website (See
http://EzineArticles.com)
Ezinearticles.com
The largest and most popular eZine directory of online articles
A social media / Web 2.0 online
blogging/diary/personal information sharing website used by many for online marketing promotions, too
follower A person who is watching your posts on twitter
forum
An online meeting place used my people of like minded interests to share ideas and conduct business (See WarriorForum.com)
free gift
An no cost offer (usually an eBook) to build trust and offer as an incentive for visitors to join your list
friend A person who is watching your posts on Facebook
Get Response
An email marketing website providing many features to it's users including, auto-responders, newsletter
marketing with over 300 professional looking templates, video email marketing, online surveys, social media integration and much more.
giveaway
An event held by a group of online marketers, using free gifts, to build their lists by working together
Google Adsense
Advertisements from Google, usually text ads, that pay a small referral fee when visitors click on the ad. Used to monetize your blog.
GoogleAdWords
When visitors type in search terms at Google,
advertisers make auction style bids on these keywords, then develop ads that show up when the search is completed. (See PPC)
Google Analytics
Programming code that Google offers to track who, what, when and where visitors come from to get to your website
GoogleWave
A Google application that allows it's users to
communicate in new and innovative ways including real time online instant messaging. Google Wave also merges email, social networking, and wiki.
Gravatar
Graphic or photo that shows up when you post a blog entry
hit
Successful traffic, sometimes referred to as a page-view or traffic
html
Hypertext Markup Language--programming code used to create web pages
hyperlink
A group of words or domain name that when clicked, takes you to a web page
impression
Also known as a "page-view", a visitor that has seen your page but not necessarily click on any links
joint venture JV
A team of two or more online marketers who work together promoting to each others' lists using free gifts or special offers
keyword
Search term that people look for on the Internet, the more popular the keyword, the higher number of hits and the higher the amount bid on by advertisers
keywordmarketing
The marketing strategy of bidding on keywords and placing ads on Google or other search engines
landing page
Web page where visitors end up at when click on a link (See squeeze page)
link
Sometimes called a hyperlink, a web site link that, when clicked, may take a visitor to a landing page where free gifts and special offers are promoted
list
Names and email addresses of opt-in visitors who have agreed to receive email offers from an online marketer
member
A person who has joined a list or a giveaway event to receive offers and free gifts. Also can be a subscriber or verified guest in a forum or other membership web site
mlm
Multi-level marketing, a business model where members get a referral fee or residual payments for recruiting new members
monetizedblog
The act of making money, usually through advertising, with your blog
niche
A small part of a larger market, usually referring to an area of specialization and commonly used with affiliate marketing
OTO
"One Time Offer", an internet marketing strategy where a buyer of a product is presented with the opportunity to purchase an additional product, closely related to the product they are already going to
purchase, for an unbelievably great price. The second product is normally offered as a, "One Time Offer" that will never be seen again, thus creating a sense of urgency to buy it, or lose out.
opt-in A visitor who agrees to join your list has opted in
organic search
The opposite of "paid search", the term for the listings that come up when using a search engine
page rank
A web site measurement of success achieved by getting a large amount of traffic, clicks, backlinks or other methods
Paydotcom.com Another large affiliate marketing network
PayPal
A merchant services / online payment company used to process online financial transactions and commonly used by eBay and other companies to send and receive payments
permission marketing
Similar to opt-in, when a visitor joins your list and gives you permission to send them materials as opposed to spamming
post An article or statement you add to your blog
PPC (pay per click)
Usually found with Google AdWords, the marketing strategy of paying for search terms or placement on another web page to get traffic sent to your page
profile
A short biography or information page that tells people about you
RSS
Really Simple Syndication, or "Rich Site Summary" and is a way for a website to "feed" information to its
subscribers via an "RSS feed". The RSS feed must be subscribed to in order for the information to be
received.
sandbox
Staging phase before a website is released to the general public. Selected people can use the website and report any bugs the site may have and give the publisher feedback; therefore, giving the them a chance to polish the website before its release.
search engine submission
The process of telling other search engines and websites that your blog or website is "open for business"
SEO search engine optimization
The act of making your blog or web page show up for the spiders and crawlers on search engines like Google
signature (sig file)
Information that appears on the bottom of your posts on forums or blogs usually containing your name and a link to a website you own. Valuable in getting clicks and traffic.
social media
Instant messaging, blogging, twitter, Facebook and other Internet technologies that can be used to communicate with friends and customers
spam Unwanted commercial email
spider
Search engine computer robot that reads thousands of web pages per hour, cataloging their contents for search engine results
squeeze page
A web page whose goal is to capture or squeeze an action from the visitor, such as joining and opt-in list or buying a product or service
Squidoo.com Another popular ezine article directory
Starting with Marketing Academy
Known as the Newbie Internet Marketing class, an online instructional on how to get started with online marketing. Highly recommended.
text ad
Words only (no pictures) advertisement seen on websites, made popular by Google Adsense
trackbacks
A way for bloggers to request notification when another website links to one of their posts (also known as a linkback).
traffic Visitors or click-throughs to your web site
TrafficGeyser
A paid website where you can upload a video and its related info to their site one time, and their software will distribute it to several video sharing, rss and social bookmarking sites.
Tube Mogul
A website that will distribute your video to several websites for you. Tube Mogul is very similar to Traffic Geyser, but it is a free service.
tweet A 140 character mini-blog post to your twitter page
The largest mini-blogging site also used to promote online businesses by posting helpful information and hyperlinks
upsell
An upsell is where, once you sell someone a product for the first time (an eBook for instance), you try to sell them a similar or related product in addition to their original purchase. Think, "would you like fries with you order?"
url Another name for a website address or hyperlink
Viddler
A free video uploading website that allows it's users to enhance their videos and share them with their
selected audience. Viddler also allows user and watcher tags on the video timeline to draw attention to a particular point in the video.
video blog VBLOG
A multimedia web "diary" or blog using video and sound
viral marketing
A promotional strategy that uses Web 2.0 or social media such as twitter, Facebook and YouTube and word-of-mouth to spread an advertising message broadly and rapidly
visitor
Someone who stops by your web page or blog, sometimes known as 'traffic'
WarriorForum.com
Largest and most popular meeting place for online marketers
Web 2.0
A term used to describe software and Internet
technologies that have come into existence since 2004 including, blogging, twitter, Facebook, wikis, PPC
webinar
An online meeting, usually with video and audio, where the presenter can conduct a training or sales meeting to users world wide
widgets
Small computer programs that "plug-in" to your blog to offer increased functionality
WordPress Very popular software used to create blogs
YouTube
Video website now owned by Google used by many online marketers for viral marketing
In Summary
Knowledge is powerful.
And the more you know, the
more you can do! So we hope this list of words and websites
has informed and educated and don’t forget to send your
suggestions for our next eBook to
[email protected]
Interested in learning more about the Starting With
Marketing Academy?
Watch our testimonial videos below and
stop by our blogs for the latest tips and tools.
To your success!
Ralph and Ed
Visit Ralph’s website at http://ralph-altman.com
Watch Ralph’s video http://www.youtube.com/watch?v=1lOR9nEy6pI Visit Ed’s website at http://edwardrubi.com
Watch Ed’s video http://www.youtube.com/watch?v=kuMAk8-mwCg
