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Post Graduate Program in

Content Writing

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03 Hiring Partners

04 Placement Highlights

05 Program Eligibility Criteria and Application Process 06 Content Writer Batch Profile

07 About the Program 08 Key Features

09 Program Curriculum

17 Tools Covered 18 Certifications 19 Learning Benefits 20 Career Benefits 21 Our Clientele

22 Media Recognition 23 Reviews & Rankings

24 About Henry Harvin® Education

10 Course 1: Digital Content Writing 11 Course 2: Creative Writing

12 Course 3: Technical Writing 13 Course 4: Medical Writing 14 Course 5: Digital Marketing 15 Course 6: Copywriting

16 Simulated Content Writing Projects

Table of

Contents

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17 Tools Covered 18 Certifications 19 Learning Benefits 20 Career Benefits 21 Our Clientele

22 Media Recognition 23 Reviews & Rankings

24 About Henry Harvin® Education

Hiring Partners

And 200 more...

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Roles Offered

Script Writer

Trainer

Social Media Manager SEO Writer

Creative Writer &

Editor Digital Marketer

Blogger Technical Writer

Content Strategist Medical Writer

200+

Participating Companies 18+ LPA

Highest CTC

4.7 LPA

Average CTC 81%

Average Salary Hike Placement Highlights

Summary

Roles Offered

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Program Eligibility Criteria and Application Process

Application Process Eligibility Criteria

For admission to this Post Graduate Program in Content Writing, a candidate should have:

• A Bachelor degree in any discipline

• Student with basic command in English Grammar

• University Student in the final year of Graduation can also apply

The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying admission fee.

Apply by filling a simple online application form

Step 1

Application committee will review and shortlist

Step 2

Screening call will be conducted with Faculty/

Alumni Step 3

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11% 31% 20%

6% 7% 25%

Freshers < 1 Year 1-2 Years 2-3 Years 2-5 Years 5+ Years

Content Writer Batch Profile

Experience Distribution

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About the Program

Training

6 Months of Live Online Interactive

Classroom Sessions Projects

Facility to undergo projects in Writing Projects of Various genre such as Technical, Medical, Creative, Copywriting, and more

Internship

1 to 6 Months Guaranteed Internship to gain practical experience of the learnings

Placement

100% Placement Guarantee Support for 1-Year post successful completion

E-Learning Access

With abundant tools and techniques, video content, assessments, and more

Bootcamps

Regular Bootcamps spread over the next 12 months

Writing Hackathons

Free Access to #AskHenry Writing Hackathons and Competitions

Membership

Get 1-Year Gold Membership of Henry Harvin® Writing Academy for the Post Graduate Program in Content Writing

Certification

Distinguish your profile with the global credential of Post Graduate in Content Writer and showcase expertise by using the Hallmark of PGCW next to your name, along with 7-course completion Certificates.

9 in 1 Program

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08 07 03 04 05 06 02 01

Guaranteed Internship Post Training

Attend Unlimited Batches with Different Instructors for the next 1 year without paying anything extra

Key Features

12+ Bootcamps as part of the

#AskHenry series

24x7 Lifetime Support & Access

Mobile App Access to Moodle E-Learning Portal

Access to 5+ Soft Skills courses to enhance employability

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100% Placement Guarantee Support for 1 Year

1-Year Gold Membership of Henry Harvin® Writing Academy

Hallmark of PGCW (Post Graduate in

Content Writing) next to your name For

example: Deepak Arora (PGCW)

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Digital Content Writing

Creative Writing Technical

Writing

Medical

Writing Digital

Marketing

Copywriting Course

Simulated

Content Writing Projects

Program Curriculum

Electives

• Research Writing

• Advanced Excel

• Earn Online

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Digital Content Writing Course

Content Writing is the most demanded in the Industry. This Course will Specialise on the fundamentals of content writing. It will help you with the basic understanding of Various types of writing. Develop writing skills for Creative Writing, Business Writing, Technical Writing, Medical Writing, Social Media Writing, SEO Writing, Book Writing, Copywriting, and much more. Transform yourself into a Content Strategist and earn online with projects from the US & UK.

Key Learning Objectives

n Learn the Basic Writing and Language skills n Get in-depth Knowledge of the Basic Internet Skills

n Learn the fundamentals of various types of writing such as Technical, creative, Business Academic and more.

n Acquire the Skills of Various Content Creating Strategies n Learn the techniques of creating Academic Content

n Get exposed to International Projects with high Remunerations n To earn online from International Projects

Course Curriculum

n Module 1: Language Skills n Module 2: Internet Skills

n Module 3: Business and Marketing Writing n Module 4: Technical Writing

n Module 5: Creative Writing

n Module 6: Academic Content Types n Module 7: Content Strategy

n Module 8: Earn Online and Get International Projects n Module 9: Copywriting

n Module 10: Email Writing n Module 11: Earn Online

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Creative Writing Course

Master the Creative Writing skills to compose engaging Fiction, Creative Nonfiction, Drama, and Poetry that will snap a reader’s curiosity from the advent to end of your write-up. Learn to craft an unusual &

unique story and become the flourishing writer you might have always dreamt of becoming.

Key Learning Objectives

n Discover your unique voice as a Creative Writer

n Be well aware of all the elements and techniques of Fiction writing, Script writing Poetry writing n Learn to formulate your own piece of creative writing with all the techniques

n Know about the four genres of creative writing- Fiction, Creative nonfiction, Poetry, and Drama n Improve techniques to use Idioms, Similes, Metaphors, Dialogue and more.

Course Curriculum

n Module 1: Initiating Creative Writing

n Module 2: Literary Elements and Techniques n Module 3: Creating Stories

n Module 4: Fiction Writing n Module 5: Script Writing n Module 6: Poetry Writing

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Technical Writing Course

This course will guide you through all the Ethics and Skills of Technical Writing. It will help you Master English Expressions used by Professional Writers. This course will equip you with skills of writing Research papers and collecting data for Research papers. This course teaches you the fine art of transforming data and information accumulated through a process or experimental work into technical documentation and guides. Strengthen your writing prowess as you master the art of simplifying complex technical details

Key Learning Objectives

n Be well versed in all the techniques of Technical Writing Skills and Monetize it n Get In-depth knowledge about the Fundamentals of Technical writing

n Acquire Skills for Technical writing and ethics in scientific communication n Learn to use Software to create a perfect citation in seconds

n Master English expressions that professional writers use to write in a clear and concise manner

Course Curriculum

n Module 1: Introduction to Technical Writing n Module 2: Documentation Process

n Module 3: Technical Writing Process n Module 4: Grammar and Editing

n Module 5: Technical Writing Software Tools n Module 6: Components of a Technical Document n Module 7: Technical Writing Techniques

n Module 8: How to create Technical Document Template n Module 9: Overview of formats of Technical Documents n Module 10: Advanced Technical Writing tools

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Medical Writing Course

This course helps you get a thorough understanding of pharmaceutical regulatory writing as well as medico- marketing writing. Strengthen your writing prowess as you boost your skills as a medical and scientific writer.

A one-of-a-kind Medical Writing course that helps you get a thorough understanding of pharmaceutical regulatory writing as well as medico-marketing writing. Strengthen your writing prowess as you boost your skills as a medical and scientific writer.

Key Learning Objectives

n Learn the essential ethics for Medical Communicators and elements of medical terminology n Provides insights about the scope, requirements, and applications of Medical Writing n Learn various models and techniques and master Medical writing

n Learn skills for data extraction, evaluation, and interpretation; writing of well- structured scientific docu- ments

n Understanding the skills required to be a Medical Writer for different types of target audiences n Acquire extensive knowledge about the Drug Development Process

n Learn about Medical Writing for Clinical Trial

n Create Development Safety Update Reports and Amend Reports

n Gain Extensive knowledge about the Pre-clinical and Non-Clinical Writing n Be Aware of the guidelines to publish Clinical Data

Course Curriculum

n Module 1: Introduction to Medical Writing

n Module 2: Medical Writing In Post-Marketing Studies /Development n Module 3: Scientific Writing

n Module 4: Drug Development Process n Module 5: Medical Writing for Clinical Trial n Module 6: Pre-clinical/Non-Clinical Writing n Module 7: Guidelines to Publish Clinical Data n Module 8: Regulatory Strategies (Self Paced)

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Digital Marketing Course

Learn a well-structured Digital Marketing Course to help aspirants reach their career goals in the technology- driven digital world and earn a handsome package thereby elevating good career growth. Learn digital marketing tactics with this course and acquire the in-demand skills & relevant knowledge

Key Learning Objectives

n Learn the basics of Digital Marketing and various verified Digital marketing approaches n Know Comprehensively about Search Engine Marketing and SEO (off-page & on-page) n Acquire knowledge about Social Media Marketing, such as Facebook & Instagram Marketing, LinkedIn Program, Youtube Marketing

n Learn social media marketing tips for all big social media platforms to build or expand your Business n Learn the importance of web page designing in context to Digital Marketingg

Course Curriculum

n Course 1: Digital Marketing 101: Fundamentals n Course 2: Website Designing- High Performance n Course 3: SEO: Highly Effective Strategy + Execution

n Course 4: SEM PPC: High ROI Ads on Google, YouTube, Discovery & More n Course 5: SMO on Facebook / Instagram / Linkedin / Twitter: Effective Way n Course 6: SMM PPC using Facebook / Instagram / Linkedin: High ROI Ads n Course 7: Video Marketing using YouTube

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Copywriting Course

This module will help the candidate learn how to conduct a Research inclusive of knowledge of Competition analysis and Industry Trends. Learn about Copywriting, attributes of a good Copywriter, understanding the difference between a good writing and good copywriting, and who are Master Copywriters. Find your voice and how to create Boredom Free Writing. Get started with writing, second, find the Content that sells, third understand your goal, and lastly, write for the internet. prepare for an interview and discuss Presentation skills

Key Learning Objectives

n Acquire Knowledge of Research based on Competition Analysis and Industry Trends n Gain comprehensive knowledge on Copywriting and its Attributes

n Lean the Fundamentals of Writing with clarity, simplicity and according to audience

n Understand objectives of Social Media Posts such as, to inspire, persuade, teach, and more n Get knowledge the best and effective Copywriting Techniques

n Know about Writing for Graphics and according to Social Trends

Course Curriculum

n Module 1: How to Research?

n Module 2: Introduction to Copywriting n Module 3: Writing Well

n Module 4: Understanding the Objective of Social Media Post

n Module 5: Turning a passion for a passion for writing into Profession n Module 6: Writing crisp and Effective copies

n Module 7: How to measure the performance of a copy

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Simulated Content Writing Projects

Simulated Content Writing Projects are hands-on projects that let you apply what you’ve learned in a

Specialization to a practical question or problem related to the Specialization topic. In this Section, you will be able to apply all the skills and knowledge acquired throughout the course

Content Writing

Participants can select topics which they want to write about, in this assignment you will develop

contenwriting skills. You will start writing content as per your weekly assignments, participants are requested to submit weekly assignments before the next session

n Write Better Quality Content Which Ranks faster at Search Engines.

n Picking up right short and long tail keywords.

n Build Pro Skills in your niche.

SEO Writing

Without SEO, Content at the website is a ship without a sail. To get ranking on Search Engines you would need to do effective Search Engine Optimization for each article you will write. In this assignment, you will develop SEO Content Writing Skills

n Analyzing Low, medium and high competition keywords.

n Developing Local Pages SEO.

Creative Writing

Learners can create a project as both a testament to their accrued body of knowledge that also provides a portfolio of transferable skills bridging them into professional lives as writers, artists, scholars, editors, and content creators. This Project can be a multi-model as approved by our trainers. Participants can choose from different genres:

n Drama n Poetry n Prose

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And many more ...

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Tools Covered

And many more ...

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Certifications

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Learning Benefits

01 02 03 04 05

Learn the fundamentals of various types of writing such as Technical, Creative, Business Academic, and more

Be well aware of all the elements and

techniques of Fiction Writing, Scriptwriting, Poetry Writing, and formulate Creative Writing with all the techniques

Be Aware of all essentials Ethics of Digital Writing and get exposed to Highly Paid International Projects

Be well aware of all the elements and techniques of Fiction Writing, Scriptwriting, Poetry Writing Master English expressions that

professional writers use to write in a clear and concise manner

Learn the essential ethics for Medical Communicators and elements of Medical

Terminology and the importance of Scientific Background

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Career Benefits

Exposure to 4+Millions of Jobs in the Arena of Content Writing

Be Part of expanding Content Writer and Digital Marketing Industry

01 03 05

02 04 06

Get Hired by International Brands like Google, Amazon, JP Morgan, and other top brands in the industry, as a Content Writer

Be Highly Paid as a Freelancer or as a full-time Professional after the Successful completion of PGCW

Add the Certification to your CV &

LinkedIn Profile with Professional &

Technical development Earn a Gratifying Certification

from Henry Harvin® - Post Graduate in Content Writing

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Our Clientele

CORPORATE CLIENTELE

COLLEGE CLIENTELE

171+ Corporates 109+ Colleges

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Media Recognition

37+ Media Recognitions

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Reviews & Rankings

1500+ Google Reviews 300+ Youtube Video Testimonials

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henryharvin.com [email protected]

About Henry Harvin® Education

As a competency and career development organization, Henry Harvin® Education develops, enhances, and promotes select skill-sets that are deemed essential to changing times. Embedding

‘Value Creation’ at the core of its vision, Henry Harvin® Education partners with best in industry organizations and empanels domain experts to transform careers of the diverse audience from industry and academia by harnessing the power of skill centric training programs. These programs are carefully handcrafted to deliver tangible output for its learners by creating a distinguished biosphere of the latest learning technologies, effective content, and experienced trainers. Henry Harvin® Education is inspired by the contributions of Mr.Henry Dunster (First President of America’s Oldest University) to the education industry which has sustained for over 400 years.

About Henry Harvin® Writing Academy

Henry Harvin® Writing Academy has been setup with an objective to advance the professional

journey of Content professionals by upskilling them with key skills. These skills are imparted through

action oriented learning solutions that are carefully handcrafted by subject matter exper ts with

extensive industry experience. These learning solutions are delivered using our unique goal-centric

pedagogy by select professionals from leading organizations those also empanelled as domain

experts with the academy. This enables the academy in achieving its goal of empowering managers

to reach their full professional potential. Henry Harvin® Writing Academy aims to function in its

outreach geographies and upskill 200,000 Writers till 2030!

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