EMBA PROGRAM

EMBA

PROGRAM

EMBA PROGRAM

TABLE OF CONTENTS

Course Table 3

EMBA Program Description 5 Graduate Course Description 10

Academic Writing 11

ENG 501 Academic Structure Writing 11

ENG 502 Academic Style Editing and Revision Techniques 11 ENG 503 Academic Library Research Writing 11

Accounting 11

ACC 601 Accounting for Decision Making 11

Economics 11

ECO 601 International Economics 11

Finance 12

FIN 501 Using Financial Information 12

FIN 601 Corporate Finance 12

FIN 602 Financial Markets and Institutions 12

FIN 603 Investment Management 12

FIN 604 Finance for International Business 12

Management 13

MGT 519 Principles of Marketing and Advertising 13

MGT 518 International Economics 13

MGT 511 Performance Measurement and Evaluation 13

MGT 601 Corporate Information Strategy 13

MGT 602 Organizational Culture 13

MGT 603 Entrepreneurship 13

MGT 604 Strategic Management 14

MGT 605 Project Management 14

MGT 606 Corporate Social Responsibility 14

Marketing 15

MKT 601 Marketing in a Global Environment 15

Media & Communications 15

MCO 607 Web Strategies 15

Research 16

RES 601 Research Methodology 16

RES 602 Research Thesis 16

Statistics 16

STT 523 Research and Statistical Analysis 16

Technology 16

TEC 501 Quantitative Methods & Modeling 16

Course Description

EMBA PROGRAM

COURSE TABLE

ENG- 501 Academic Structure Writing

ENG-502 Academic style Editing and Revision Techniques ENG-503 Academic Library Research Writing MGT-519 Principles of Marketing and Advertising

STT- 523 Research and Statistical Analysis MGT-518 International Economics

MGT-511 Performance Measurement and Evaluation

Prerequisite courses

FIN-501 Using Financial Information TEC-501 Quantitative Methods & Modeling

TEC-502 Information Techniques

1

RES-601 Research Methodology MGT-602 Organizational Culture

MGT-601

Corporate Information Strategy MCO-607 Web Strategies

2

MKT-601 Marketing in a Global Environment ECO-601 International Economics

FIN-601 Corporate Finance

FIN-602 Financial Markets and Institutions

3

ACC-601

Accounting for Decision Making MGT-605 Project Management

MGT-603 Entrepreneurship FIN-603Investment Management

4

MGT-604Strategic Management MGT-606Corporate Social Responsibility

FIN-604

Finance for International Business RES-680Research Thesis

EMBA PROGRAM DESCRIPTION

The business world is becoming more global, with increasing demand for

experienced professional with the skills to become tomorrow’s leaders. Do you

have the know-how to be that leader? Why not bring your unique exposure

and vision to a student body from over 30 countries by enrolling in UBIS’-

University of Business and International Studies, Executive Master in Business

Administration (EMBA) program?

The future of business starts today!

EMBA PROGRAM

Program Description

UBIS’ EMBA program is based on current educational trends in business education. Completing a graduate program at UBIS University of Business & International Studies in Geneva means you will carry with you one of the most respected global business degrees around the world. The high-level instructions obtained here prepare graduates with skills beyond classroom textbooks that prepare them for being tomorrow’s leaders.

The UBIS EMBA Program is ideal for working adults with working experience who wish to benefit this specially tailored program.

Program Objectives

The UBIS EMBA graduates will be able to accomplish all tasks required from top and mid-level managers, directors, consultants and chief officers. They will be pre-pared to pursue careers in positions of authority in the private sector, in national public administration, in international organizations or in non-governmental organizations. In these sectors, managerial know-how, business skills, and authority by virtue of acquired knowledge are required.

UBIS EMBA graduates will have acquired competencies with: project leadership

• oral communication (presentations, interpersonal interactions)

• written communication (reports, PR, policy formulations, etc.)

• quantitative analysis (marketing, statistical performance measurement, etc.)

• building and overseeing team work

• computer applications for business management and finance

• financial analysis and reporting

• development and distribution of services or goods in both domestic and international markets

UBIS EMBA graduates will have gained an understanding of:

• domestic economic, social, and demographic impacts upon both private and public sector organizations

• local and international legal, regulatory, and environmental standards for doing business

• technological innovations that affect business management and influence communications

In conclusion, UBIS graduates will be aware of the need to:

• implement ethical business practices,

• balance stress factors with personal life and time management

• manage continuing personal learning, networking, and career development. In addition, UBIS EMBA graduates will be capable of the following:

Employment: Apply for high-level positions in management, including top executive positions in international companies, mid-level managerial positions, as well as positions of top responsibility in SMEs, NGOs and in public administration. Conceptual Work: Develop consultancy or production projects, design financial plans, organize and oversee the work of employees, lay out and present research and marketing studies, analyze a commodity market, or develop a visibility campaign to attract and retain customer or donor attention.

Critical Thinking: Demonstrate acute perception, discernment and an

understanding of how to analyze information, prepare reports, document relevant information to address a problem, and evaluate critical issues when making decisions.

Ethical Reasoning: Recognize the values of others or their methods of working, while maintaining their own integrity and acting ethically and professionally in all endeavors. In addition, UBIS graduates have a strong sense for the importance of sustainability thinking and know how to make the most of sustainable markets. Diversity and Cross-Cultural Communications: Learn to interact in an international environment where diplomatic skill must be combined with perspicacity and

clear communication. In this respect, graduates will know how to effectively communicate in a wide variety of contexts, including collaborative activities and

EMBA PROGRAM

Faculty

All faculty have vast experience in international business and will share their professional broad knowledge and experience through their sessions. They will enhance the discussions between the participants.

Some examples:

• Former Vice-President Human Resources and Total Quality Europe at GTE

• Former Director - Executive Compensation Services at MCE-AMA

• Head of External Relations at International Committee of Red Cross (ICRC).

• Former Vice President - Middle East & Africa at PepsiCola International

• Former Chief Executive Officer at Saatchi & Saatchi - Middle East & North Africa at Saatchi & Saatchi Advertising

• Former Head of WWF News Service/Communications Manager, WWF International;

• Former DG at Pommery, LVMH Switzerland

• Former Head of Credit Department, EFG Private Bank, Geneva

Program Outline

To receive an Executive Master of Business Administration, students must earn 48 semester credit hours that are equal to 16 courses, including a thesis, over 18 months.

This EMBA is available online, on ground or Online & Campus Combined.

Study online with UBIS

The UBIS Online Education Center (our Virtual Classroom) is designed to provide students, working adults, and career-oriented individuals in professional

development, an interactive, worldwide academic community for learning, training, and skills development. By delivering coursework directly to your computer, learning becomes flexible and fits with your personal time and location constraints. UBIS’s online faculty is ready to communicate with you concerning any inquiries you may have, and is motivated to make your educational experience as stimulating and rewarding as possible.

The UBIS virtual campus was developed in response to the growing need for classroom flexibility and distance education. This course of study allows the student to take classes when he or she has the time and from any international

location with internet access. It is highlighted by the following features: Scenario-Based

Learning: Flexible & Adaptable: Eight Week Terms: At UBIS, we believe that

students learn best through the application of theory.

Our theoretical

application is designed to enable students to actively apply that which is learned in the concurrent theory course.

UBIS launched its Virtual Campus offering adult learners the flexibility to manage the demands of their busy schedules for a portion of, or their entire course of study 24 hours a day, 7 days a week.

All classes are eight weeks in length, giving students the opportunity to focus on the core material of the course and without wasting time or energy.

Course Description

EMBA PROGRAM

EXECUTIVE MASTER IN BUSINESS ADMINISTRATION

Preliminary courses (30 credit hours) Credit hours

Preliminary courses*

001 ENG- 501 Academic Structure Writing 3.0 002 ENG-502 Academic style Editing and Revision Techniques 3.0 003 ENG-503 Academic Library Research Writing 3.0 004 MGT-519 Principles of Marketing and Advertising 3.0 005 STT- 523 Research and Statistical Analysis 3.0 006 MGT-518 International Economics 3.0 007 MGT-511 Performance Measurement and Evaluation 3.0 Prerequisite

courses

008 FIN-501 Using Financial Information 3.0 009 TEC-501 Quantitative Methods & Modeling 3.0 010 TEC-502  Information Techniques 3.0

Course Description

EMBA PROGRAM

Graduate Courses (48 credit hours) Credit hours

1

101 RES-601 Research Methodology 3.0

102 MGT-602 Organizational Culture 3.0 103 MGT-601 Corporate Information Strategy 3.0

104 MCO-607 Web Strategies 3.0

2

105 MKT-601 Marketing in a Global Environment 3.0 106 ECO-601 International Economics 3.0

107 FIN-601 Corporate Finance 3.0

108 FIN-602 Financial Markets and Institutions 3.0

3

109 ACC-601 Accounting for Decision Making 3.0

110 MGT-605 Project Management 3.0

111 MGT-603 Entrepreneurship 3.0

112 FIN-603 Investment Management 3.0

4

113 MGT-604 Strategic Management 3.0

114 MGT-606 Corporate Social Responsibility 3.0 115 FIN-604 Finance for International Business 3.0

116 RES-602 Research Thesis 3.0

EMBA PROGRAM

ACADEMIC WRITING

ACCOUNTING

ECONOMICS

ENG 501 Academic Structure Writing

This course improves student understanding and application of the writing process. Included are selecting and restricting topics; understanding audience and purpose; devising a plan of development; identifying appropriate supporting details and evidence; proper grammar usage and subordination; coordination, unity; coherence; consistency in format and style; and conciseness. Skills used to develop writing a research paper are emphasized.

ENG 502 Academic Style Editing and Revision Techniques

This course facilitates a better understanding of writing as a tool of critical analysis. The course focuses on the analysis of selected readings and the application of the research process from selecting/restricting a topic to using library resources (e.g. abstracts, periodicals, book reviews, newspaper indices, electronic, and primary/ secondary sources). In addition to gathering, absorbing, and analyzing information and data, the course focuses on documenting, formatting, composing, revising, and editing a final paper. Prerequisite ENG 501 or equivalent or consent of instructor.

ENG 503 Academic Library Research Writing

This course prepares students for research and report writing required at a

professional business level. It is divided into three parts: report development, report research, report writing and presentation. Prerequisite ENG 502.

ACC 601 Accounting for Decision Making

Managers need to understand the ways in which accounting information can be used to guide decision-making. Attention is given to operating leverage decisions, and their impact upon “breakeven” activity levels. This in turn leads to decisions about pricing and production volumes, about “make-or-buy” decisions and about outsourcing. A final module considers the role of accounting data in risk management and in the formulation of corporate strategy.

ECO 601 International Economics

A review of the development of trade theory from Ricardo to the present leads to discussion of the extent to which the theory describes the realities of international trade. Various national trade and development models – autarchy, import

substitution and local content requirement policies – are critiqued. The widespread use of tariffs and of non-tariff trade barriers is explored, and this in turn leads to analysis of the relative lack of success of GATT and of the World Trade Organization, particularly in the area of agricultural restrictions and price support. The course has a strong research focus, and students are required to prepare a paper and presentation on a current issue in world trade.

EMBA PROGRAM

FINANCE

FIN 501 Using Financial information

This course enables the student to use and analyze the information provided in financial statements to make reasoned decisions in a variety of important business contexts. The financial standards relevant to the intelligent interpretation of the statements by product, labor, and capital market participants are studied along with traditional analytical techniques such as ratio analysis, trend analysis, and vertical and horizontal analysis.

FIN 601 Corporate Finance

This course looks at the realities of finance within a corporate entity. Capital investment decisions are reviewed in more detail, with an emphasis upon risk analysis. Additional topics include the management of cash and working capital, and the valuation of companies. The course makes extensive use of case study analysis to link classroom teaching with corporate realities, and also to provide students with additional experience of making presentations.

FIN 602 Financial Markets and Institutions

An examination of the flow of funds in the economy and of the role of financial intermediary’s leads on to discussion of the principal types of financial institutions. The functions and responsibilities of central banks are discussed, together with the mechanism through which commercial banking is reviewed, with emphasis on the role of international commercial banks in the Euromarkets. The role of investment banks and their services to their corporate clients are studied, together with a look at the functions of private banks. The course ends with a description of “derivative” instruments and their uses.

FIN 603 Investment Management

The course adopts a structured “top-down” approach to portfolio design: selection of the most attractive region, followed by country, industry, sector, and lastly the individual company. The various forms of market index and their use as investment benchmarks are explained. The course then goes on to look at management techniques for both equity and fixed-interest portfolios, looking at both “performance” and “value” approaches to equity selection. The final evaluation is based on the construction and presentation of detailed portfolios for a variety of clients, personal and institutional.

FIN 604 Finance for International Business

A key factor in international business is the need to operate in a multi-currency environment. The course looks at the way in which the foreign exchange markets have developed, and how they operate. The determination of spot and forward rates is explained, and students are taught to calculate interest-parity forward prices and to look for arbitrage opportunities. The different concepts of foreign exchange exposure are discussed, which then leads to a detailed study of hedging operations, using both traditional methods and the derivative instruments introduced in

EMBA PROGRAM

MANAGEMENT

MGT 519 Principles of Marketing and Advertising

This course provides an overview of the field of marketing to give students an awareness of the institutions and methods employed in the marketing of goods and services. Discussions cover such topics as marketing strategies, opportunity and environmental analysis, new product development, and pricing. Different types of advertising media and their adaptation to various types of business activities are reviewed.

MGT 518 International Economics

This course prepares students to understand the basics of international trade and finance and the effects of various international economic policies on domestic and world welfare. The course will highlight sources of comparative advantage, gains and losses from trade, the impact of trade on economic growth, and effects of trade policy interventions such as tariffs, quotas, voluntary export restraints, and export subsidies. International agreements on regional trade liberalization (such as ECU and NAFTA) and on multilateral trade liberalization will be discussed. Topics on international finance will include balance of payments, determination of foreign exchange rates, and international monetary system.

MGT 511 Performance Measurement and Evaluation

This course presents quality measurement and performance issues. The course emphasizes process control concepts, metrics, and strategies for improvement. Current techniques such as total quality management, six sigma, balanced scorecard, and others are covered

MGT 601 Corporate Information Strategy

Case studies to examine how Information Systems support business strategies in the current networked economy. Provide a framework for managerial understanding of IT challenges and opportunities. Highlight the importance of interactions between specialists and end-users for Information Systems to successfully perform according to expectations.

MGT 602 Organizational Culture

This course examines the dynamics of corporate culture that develop within an organization. Methods of organizational development used in promoting organizational and large system change, the managerial role in such change, communication with the different organizational constituencies (employees, shareholders, public), and the leader’s role in promoting change through strategic planning are examined.

MGT 603 Entrepreneurship

This course examines the factors leading to the creation of new ventures, characteristics of the successful entrepreneur. Organizing and financing a new venture. Strategic Planning and writing a business plan.

EMBA PROGRAM

MGT 604 Strategic Management

This course examines the way in which organizations formulate and implement their strategic plans. The key topics include systematic analysis of trends in the operating environment, analysis of the industry and/or sector in which the organization operates, the identification of critical success factors and the recognition of competences. Possible strategies are then identified before continuing to strategic choice and the problems of implementation. Full recognition is given to the fact that although strategic planning is a rational and logical process, it is conducted on the basis of imperfect and volatile information. The course therefore pays considerable attention to risk management, and introduces the development and use of multiple-scenario planning models. The course is largely case-based. Strategic planning at this level has significant research content. There is no final examination. Instead, students are required to undertake a research project on a topic of strategic interest. (A typical project would be to analyze, compare and contrast the strategies of two companies in the same industry). The project results in a paper and in a presentation to the class.

MGT 605 Project Management

This course examines project initiation and life cycle. Project estimation: resources, cost, time and risks, work and product breakdown structures, tendering and

contracting processes, planning, building and leading the team and execution.

MANAGEMENT

MGT 606 Corporate Social Responsibility

The course examines the increasingly important role of corporate social

responsibility, recognizing the basic principles of ethical and responsible treatment for stakeholders, within the organization, the community and the environment. The rapid development of CSR as a concept – i.e., a better quality of life for everyone -- has made it an essential element of today’s curriculum as it cuts across academic disciplines. Students will look at decision making processes in industry with regard to the need to balance business profits and returns on investment with the growing awareness in favor of more sustainable practices. The impact of businesses on communities in both the developed and less-developed countries will be examined, as will the responsibility and governance of issues affecting the stakeholders. In addition, the importance of companies in developing socially responsible strategies will be examined. This will include case studies involving specific industries (e.g., oil & gas) and their ethical role in the integrated, globalized market.

EMBA PROGRAM

MARKETING

MEDIA & COMMUNICATIONS

MKT 601 Marketing in a Global Environment

Global marketing operation within the international environment in which firms operate. Recent developments of international business activities. The basic forces driving international business and marketing operations. Market entry strategies and global marketing mix policies, as well as export operations. Organizational issues related to the globalization of the firm.

MCO 607 Web Strategies

Social and operational aspects of communication through a web site. Developing the web site according to the strategy of the organization. The specific tools of Internet marketing: traffic building, online advertising, search engine marketing, email marketing, and affiliation programs. Development of an Internet marketing plan.

EMBA PROGRAM

RESEARCH

RES 601 Research Methodology

This course provides an overview and motivation for the use of qualitative and quantitative research methods, including observation, interviewing, questionnaires and surveys, and the use of case studies. This course will provide students with the necessary background on research methodology in which to pursue their graduate research project.

RES 602 Research Thesis

At the beginning of their MA studies, students will choose or be assigned to a research topic for their MA thesis or research project. Each student will work closely with a research advisor. During the duration of their studies at UBIS, they will work on their Research Project and are encouraged to apply assignments and information from their classes to the development of their research plan. They will meet with their advisor on an as-needed basis to ensure that they are progressing in their project. The research work may be either internal or external (e.g., in the framework of an internship or at the student’s workplace). The final result will be a major case study or a written thesis to be presented and defended prior to graduation.

STATISTICS

TECHNOLOGY

STT 523 Research and Statistical Analysis

This course is an introduction to the methods and tools of general research. It includes the application of the research process to problem solving and the types of research undertaken and appropriate means of conducting them. Attention to secondary source research through bibliographic methods and on-line resources via the Internet is included. Descriptive statistics and inferential statistics, including frequency distribution, variability, regression, and correlation will be discussed. A computerized statistical tool is used in the course.

TEC 501 Quantitative Methods & Modeling

Quantitative techniques for managers’ decision-making with case studies and exercises using spreadsheet and data analysis tools and computerized research. Conceptual application of statistical methods and reasoning. Topics include

Decision Analysis, Simulation, Linear Programming, Transportation and Assignment Models, Forecasting, Network Models, and Waiting Lines and Queuing Theory Models.

TEC 502 Information Techniques

Foundation course presenting the fundamentals of hardware, software and networks and computer skills in the use of standard personal productivity applications as prerequisites for the Corporate Information Systems course and courses in digital productions.

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EMBA PROGRAM