Develop Once, Deploy Anywhere

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Develop Once,

Deploy Anywhere

Case Study

- SuperOffice Pocket CRM

- ABAX mobile

Per Ola Sæther, CEO mBricks

E: [email protected] T: @perola

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• Based in Oslo, Norway

• Spin-off from Teleplan in 2007

• Specialize in mobile technology

–

Consultant services

–

Product: mBricks framework

AlwaysOn 250

Mobile Nominee 2008

2009 Telenor Partner Prize

M obileMonday Peer Awards

Best Business App 2008

mBricks

SuperOffice Pocket CRM

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(4)

2012 2011 2010 2009 2008 2007 2006 2005

Market

mBricks

Secure

communication

Device database

Server - Client J2ME, GUI, Layout

2.4 2.3 2.2 2.1 2.0 1.0 Agresso Payex FINN Windows Mobile

with Office

BlackBerry with e-mail Symbian first open smartphone Java games

Platforms/OS Trends Features Version References

N at iv e a p p s Ja va a p p s

Windows Phone ?

Android gaining market shares

iPhone change the market

Windows Phone iPhone

Native hooks Android BlackBerry

Distribution server

Different input methods 2.12 2.11 2.10 2.9 2.8 2.7 2.6 2.5 Hands Pareto ABAX Luup NETS SuperOffice Braathens ITS NetCom

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Core concept

• Develop

ONE

app that runs on

ALL

*

operating systems

–

Separate

generic code from

OS-specific code

–

_Abstract

_{OS and device capabilites}

–

_Native

_{hooks: Use OS-controls}

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Complete solution

Distribution

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Case study

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SuperOffice

• Based in Oslo, Norway

• Best of breed - CRM

―

Simplicity

―

Usability

―

Single-minded focus on CRM

• Target groups

o Medium sized B2B companies, 1-500 users,

o All industries

o Every individual user in a company

• 11.000 customers, about 200.000 users

• 200 employees

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1993 …

SuperOffice Travel

Synchronizing Laptop 50.000 users

Intellisync client

Docked synchronizing Device-specific 5.000 users

2000

1999 2001

1993

2009 1998

Synchronizer

Synchronizing Exchange and Domino. 15.000 users

Intellisync Server

Synchronizing Exchange, Domino & Groupwise 20.000 users

SuperOffice for web

Online 40.000 users

SuperOffice WAP

Online, 0 users

SuperOffice JAVA

Native Online, 0 users

Intellisync client

Docked synchronizing Outlook/Notes/Groupwise 35.000 users

SuperOffice CE

Native Online, 0 users

OSIRIS

R&D project (ITEA)

CRM Mobile Demonstrator

Pocket CRM

Cross platform, native, online 8.000 users

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Technical challenges

• Different operating systems

Symbian, BlackBerry OS, Android, iOS, Windows Phone

• Different input-methods

Keyboard, soft keyboard, touch, hybrids

• Different screen capabilities

Size, resolution, portrait/landscape, flip

• Different API’s for accessing device specific

capabilities

• Call, SMS, e-mail, browser, camera, alarms ++

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Native app vs. Web

Prerequisite: online business application

N a t i v e

(runs on device OS)

W e b c l i e n t

(runs in device browser)

+ - + -

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Native app vs. Web

Prerequisite: online business application

N a t i v e

(runs on device OS)

W e b c l i e n t

(runs in device browser)

+ - + -

Fast and responsive. «Native feeling».

Direct access to device capabilities. Rich on functionality.

Proprietary. Expensive. Require specific OS

knowledge. Cross platform. God development tools. Less expensive. Responsive?

Device capabilities access. Input-methods, screen

capabilities.

Most likely not the same look & feel and rich functionality as native.

X

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Experiences

• From Symbian/keyboard to

iPhone/touch ...

• Native look & feeling

• Speed/Response

• Stability

• Compatibility

• Productivity

• Technical knowledge

• Pad/tablet strategy:

Could not do it without mBricks.

Glad they chose cross-platform.

Good enough

Very good

Pretty good

More than they wanted

= Mobile

Take advantage of

larger screens

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BlackBerry

Bold

RIM OS Landscape Keyboard Native menus

Nokia

E71

Symbian Landscape Keyboard Java menus

Samsung

Wave

Bada

Landscape & Portrait Touch Soft Keyboard Java menus

BlackBerry

Torch

RIM OS

Landscape & Portrait Touch

Soft- & Hard Keyboard Native menus

HTC

Nexus One

Android

Soft Keyboard Native Android menus

Nokia

N8

Symbian

Landscape & Portrait Touch Soft Keyboard Java menus

iPhone

4

iOS

Soft Keyboard iPhone menus

Login, contacts, search Appointment– send SMS Follow-up sales All features

Using camera Change fonts and language Login, sales, contacts, search

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Hardware Operating system Graphical User Interface

Customer code

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DEVELOP

_BUILD

PUBLISH

Java

Your favurite IDE mBricks API

Java Source Code

mBricks Adapters Java ME Android Blackberry mBricks Converters Objective C C#

TEST

MicroEmulator Android emulator Blackberry emulator Artifacts

.jar / .jad .apk .cod Artifacts .ipa .xap Xcode Visual Studio AppStore Android Market App World Marketplace mBricks distribution

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DEVELOP

_BUILD

PUBLISH

Java

Java Source Code

TEST

.jar / .jad .apk .cod / .bar

Artifacts .ipa .xap Xcode Visual Studio AppStore Android Market App World Marketplace mBricks distribution

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mBricks adaptors:

BlackBerry Java ME Android iPhone Windows Phone

CUSTOMER Source Code

webMethods Mobile Designer

Automatic translation … Java  C#

Java Objective C

mBricks Build Server

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DEVELOP

_BUILD

PUBLISH

Java

Java Source Code

TEST

.jar / .jad .apk .cod Artifacts .ipa .xap Xcode Visual Studio AppStore Android Market App World Marketplace mBricks distribution