FIRST QUARTER & SECOND QUARTER
THE ONE SHOW SHORTLIST
1
CROSS-PLATFORM
BBDO / New York Non-Profit: Experiential Advertising Autism Speaks The MSSNG Lab - Art Exhibit BBDO / New York Non-Profit: Integrated Branding Autism Speaks The MSSNG Project
BBDO / New York Consumer: Integrated Branding – Online Mars Chocolate North America /
Twix Peanut Butter Nick Lachey vs. Nick Lachey BBDO / New York Consumer: Experiential Advertising – Guerilla Visa Street Taps
INNOCEAN USA / Huntington Beach + ELA / Irvine +
Republic Editorial / Dallas
Consumer: Integrated Branding –
Online Thousand Dollar Shave Society Baby On Purpose Leo Burnett / Melbourne +
Pancho / Melbourne Consumer: Integrated Branding SPC Ardmona #MyFamilyCan Leo Burnett / Melbourne +
Pancho / Melbourne Innovation: Brand Transformation SPC Ardmona #MyFamilyCan McCann / New York Consumer: Experiential Advertising – Guerilla NY Lottery Is This You? McCann / New York +
O Positive / New York Consumer: Experiential Advertising – Guerilla Tommee Tippee Advice Wipes
Ogilvy / Beijing Consumer: Integrated Branding – Online Visit Britain Great Chinese Names for Great Britain Ogilvy / Beijing Innovation: Brand Transformation Visit Britain Great Chinese Names for Great Britain
We are pleased to announce the shortlisted entries in the Film, Cross-Platform, Interactive, Mobile, Social and UX/UI disciplines
from the 1st and 2nd Quarters of the 2016 One Show. These are the entries that have made it past the first round of judging and
will be considered in the final round where winners will be determined.
Please note that not all shortlisted entries are guaranteed either a Pencil or Merit Award. The remaining disciplines will be judged
after the final One Show deadline.
FIRST QUARTER & SECOND QUARTER
THE ONE SHOW SHORTLIST
CROSS-PLATFORM (CONT.)
Rethink / Toronto, Montreal, Vancouver +
Someplace Nice / Toronto Consumer: Experiential Advertising – Installations Uber Uber Safe Rethink / Toronto, Montreal, Vancouver +
Someplace Nice / Toronto
Corporate Social Responsibility: Experiential
Advertising Uber Uber Safe
The Works / Sydney Non-Profit: Integrated Branding Sea Shepherd Ultimate Death Scene
FILM
180LA / Santa Monica Craft: Music / Sound HP Jane
72andSunny NL / Amsterdam + Division / Paris +
Carlsberg / Copenhagen
Consumer: Cinema Advertising –
90 Seconds & Under (Short Form) – Single Carlsberg If Carlsberg did Haircuts 72andSunny NL / Amsterdam +
Division / Paris + Carlsberg / Copenhagen
Craft: Direction Carlsberg if Carlsberg did Haircuts 72andSunny NL / Amsterdam +
Division / Paris + Carlsberg / Copenhagen
Craft: Cinematography Carlsberg If Carlsberg did Haircuts 72andSunny NL / Amsterdam +
Division / Paris + Carlsberg / Copenhagen
Craft: Music / Sound Carlsberg If Carlsberg did Haircuts
Baker Street Advertising / San Francisco Consumer: Television – Budget Under $100K – Campaign San Francisco Giants We Are SF, We Are Giant Campaign Battery / Los Angeles +
Swell/United / Los Angeles + 740 Sound / Los Angeles + Blur / Los Angeles
Craft: Writing Warner Bros. Interactive Entertainment Batman Arkham Knight Be The Batman Battery / Los Angeles +
Swell/United / Los Angeles + 740 Sound / Los Angeles + Blur / Los Angeles
Craft: Music / Sound Warner Bros. Interactive Entertainment
Batman Arkham Knight Be The Batman
FIRST QUARTER & SECOND QUARTER
THE ONE SHOW SHORTLIST
3
FILM (CONT.)
BBDO / New York Consumer: Television – 30 Second – Campaign FedEx FedEx Brand
BBDO / New York Innovation: Innovation in Film Foot Locker The Fight of the Century BBDO / New York Consumer: Television – 60 Second – Single GE Time Upon a Once BBDO / New York Consumer: Television – 60 Second – Single GE Invention Donkey BBDO / New York +
Colenso BBDO / Auckland + Clemenger BBDO / Melbourne
Consumer: Television – Commercials of
Varying Length – Campaign Mars Petcare / Pedigree Feed the Good Bernstein-Rein / Kansas City +
The Mill / Chicago Craft: Animation McDonald's McCafe Clouds
BETC / Paris Consumer: Television – 60 Second – Single CANAL+ The Stone
BETC / Paris Craft: Direction CANAL+ The Stone
BETC / Paris Craft: Cinematography CANAL+ The Stone
BETC / Paris Craft: Editing CANAL+ The Stone
BETC / Paris Consumer: Television – 60 Second – Single Canalsat The Battle
BETC / Paris Craft: Music / Sound Canalsat The Battle
BETC / Paris + Iconoclast / Paris +
Green United Music / Paris + Mathematic / Paris
Consumer: Television – 60 Second – Single McDonald's France Emoticon city
Camp Pacific / Vancouver Consumer: Online Films & Video – Short Form – Single Destination British Columbia DBC Wild Within Project Walking Through Words Daughters & Howard / Lexington +
Lumenati / Denver Non-Profit: Online Films & Video
Center for Science in the
Public Interest Change the Tune
David&Goliath / El Segundo Consumer: Online Films & Video – Short Form – Series / Episodes David&Goliath See More Than You Can Imagine DDB / New York Corporate Social Responsibility: Television – Television (Any Length) – Single Johnson and Johnson - Clean and Clear Acceptance Speech
Deutsch / New York +
Dummy Films / Venice Consumer: Television – 30 Second – Single Sherwin Williams Bike Deutsch / New York +
FIRST QUARTER & SECOND QUARTER
THE ONE SHOW SHORTLIST
FILM (CONT.)
Deutsch / New York + Dummy Films / Venice
Consumer: Television – 20 Second & Under –
Single Sherwin Williams Chair
Deutsch / New York + Dummy Films / Venice
Consumer: Television – Commercials of Varying
Length – Campaign Sherwin Williams Krylon
Forsman & Bodenfors / Gothenburg +
Anonymous Content / Los Angeles Consumer: Television – Over 60 Second – Single IKEA Retail Services AB Everyday Heroes Forsman & Bodenfors / Gothenburg +
Anonymous Content / Los Angeles + Be On / Stockholm
Consumer: Online Films & Video –
Short Form – Single IKEA Retail Services AB Everyday Heroes Forsman & Bodenfors / Gothenburg +
Anonymous Content / Los Angeles + Be On / Stockholm
Craft: Writing IKEA Retail Services AB Everyday Heroes Forsman & Bodenfors / Gothenburg +
ACNE Production / Stockholm Non-Profit: Television (Any Length) – Single UNICEF The Sound of Death Forsman & Bodenfors / Gothenburg +
New Land / Iconoclast / Stockholm + Be On / Stockholm +
Matter / Stockholm
Non-Profit: Online Films & Video United Nations World Food Programme 805 Million Names Forsman & Bodenfors / Gothenburg +
New Land / Iconoclast / Stockholm + Be On / Stockholm +
Matter / Stockholm
Craft: Direction United Nations World Food Programme 805 Million Names Forsman & Bodenfors / Gothenburg +
New Land / Iconoclast / Stockholm + Be On / Stockholm +
Matter / Stockholm
Craft: Cinematography United Nations World Food Programme 805 Million Names Havas Worldwide / London Consumer: Television – 60 Second – Single Unilever The General Havas Worldwide / London Consumer: Cinema Advertising – 90 Seconds & Under (Short Form) – Single Unilever The General
FIRST QUARTER & SECOND QUARTER
THE ONE SHOW SHORTLIST
5
FILM (CONT.)
INNOCEAN USA / Huntington Beach + Pixelworkers.tv / Los Angeles + Republic Editorial / Dallas + Lime Studios / Santa Monica
Consumer: Online Films & Video –
Short Form – Single Thousand Dollar Shave Society On Purpose JWT / London +
Framestore / London Craft: Animation Shell Retail Shell V-Power Shapeshifter Leo Burnett / Melbourne +
Goodoil Films / Paddington Consumer: Television – 60 Second – Single Honda CR-V Wild Horse Chase Leo Burnett / Melbourne +
Goodoil Films / Paddington
Consumer: Cinema Advertising –
90 Seconds & Under (Short Form) – Single Honda CR-V Wild Horse Chase Leo Burnett / Melbourne +
Goodoil Films / Paddington Craft: Direction Honda CR-V Wild Horse Chase Leo Burnett / Melbourne +
Goodoil Films / Paddington Craft: Cinematography Honda CR-V Wild Horse Chase Leo Burnett / Melbourne +
Goodoil Films / Paddington Craft: Editing Honda CR-V Wild Horse Chase Leo Burnett / Melbourne +
Goodoil Films / Paddington Craft: Music / Sound Honda CR-V Wild Horse Chase lg2 / Québec +
La Cavalerie / Montréal + BLVD / Montréal + Touché! / Montréal
Non-Profit: Television (Any Length) – Single Société de l'assurance automobile du Québec Tied
M&C Saatchi / Sydney Non-Profit: Online Films & Video Australian Cancer Research Foundation The One Who Will End Cancer M&C Saatchi / Sydney +
Bang PR / Sydney +
Digital Playground / Los Angeles
Non-Profit: Online Films & Video Blue Ball Foundation Game of Balls
Marcus Thomas / Cleveland Consumer: Online Films & Video – Short Form – Series / Episodes Okamoto, USA So thin you'll need to think of something else. Marketforce / Perth Consumer: Television – 30 Second – Campaign Vulture Culture Rottofest Stock Footage Marketforce / Perth Consumer: Television – Budget Under $100K – Campaign Vulture Culture Rottofest Stock Footage
FIRST QUARTER & SECOND QUARTER
THE ONE SHOW SHORTLIST
FILM (CONT.)
McCann / New York + Prettybird / Culver City + Beacon Street Studios / Venice
Consumer: Online Films & Video –
Short Form – Series / Episodes General Mills The Tiny and the Tasty McCann / New York +
O Positive / New York
Consumer: Online Films & Video –
Short Form – Single Tommee Tippee Advice Wipes NAIL Communications / Providence Non-Profit: Online Films & Video RISPCA Electrocuting Puppies NBS / Rio de Janeiro Corporate Social Responsibility:
Online Films & Video Purina / Quatro Patinhas NGO Priceless Pets RPA / Santa Monica Consumer: Television – 60 Second – Single American Honda Motor Co. Give and Take The Works / Sydney Consumer: Online Films & Video – Short Form – Single Sea Shepherd Ultimate Death Scene The Works / Sydney Non-Profit: Online Films & Video Sea Shepherd Ultimate Death Scene
INTERACTIVE
Akestam Holst / Stockholm Consumer: Websites – Services IKEA IKEA Wedding Online Akestam Holst / Stockholm Innovation: Websites IKEA IKEA Wedding Online AKQA / San Francisco +
LOS YORK / Los Angeles Innovation: Advertising Jordan Brand The Last Shot BBDO / New York Non-Profit: Websites Autism Speaks The MSSNG Project BBDO / New York Craft: Website Design Autism Speaks The MSSNG Project BBDO / New York Consumer: Advertising – Interactive Video PepsiCo / Mountain Dew Kickstart Come Alive Interactive BETC / Paris +
BETC Digital / Paris Consumer: Websites – Publications & Media CANAL+ The interactive form BETC / Paris +
BETC Digital / Paris Consumer: Websites – Corporate Website D&AD The Ad Filter
FIRST QUARTER & SECOND QUARTER
THE ONE SHOW SHORTLIST
7
INTERACTIVE (CONT.)
INNOCEAN USA / Huntington Beach + ELA / Irvine +
Republic Editorial / Dallas
Consumer: Websites – Branded Games Thousand Dollar Shave Society Baby On Purpose
M&C Saatchi / Sydney Non-Profit: Websites Australian Cancer Research Foundation The One Who Will End Cancer M&C Saatchi / Sydney Non-Profit: Advertising Australian Cancer Research
Foundation The One Who Will End Cancer M&C Saatchi / Sydney Innovation: Websites Australian Cancer Research Foundation The One Who Will End Cancer M&C Saatchi / Sydney Innovation: Advertising Australian Cancer Research Foundation The One Who Will End Cancer M&C Saatchi / Sydney Craft: Animation / Motion Graphics Australian Cancer Research Foundation The One Who Will End Cancer M&C Saatchi / Sydney Craft: Website Design Australian Cancer Research Foundation The One Who Will End Cancer M&C Saatchi / Sydney +
Bang PR / Sydney +
Digital Playground / Los Angeles
Non-Profit: Advertising Blue Ball Foundation Game of Balls McCann / New York +
O Positive / New York Consumer: Advertising – Self-Promotion TommeeTippee Advice Wipes Neogama BBH / São Paulo Consumer: Advertising – Self-Promotion TIM Music by Deezer Biography Playlist Ogilvy / Beijing Consumer: Websites – Social Networks / Community Visit Britain Great Chinese Names for Great Britain
Ogilvy / Beijing Craft: Sound Design Volkswagen Bug Configurator
FIRST QUARTER & SECOND QUARTER
THE ONE SHOW SHORTLIST
MOBILE
BBDO / New York Consumer: Applications & Sites – Consumer Goods Mars Chocolate North America / M&M's M&M's iOS Keyboard BBDO / New York Consumer: Applications & Sites – Consumer Goods Mars Chocolate North America /
Snickers Hungry Swipes
Red Lion Canada / Toronto Non-Profit: Use of Technology Toronto Silent Film Festival Choose your own silent film festival SapientNitro / Sáo Paolo Consumer: Applications & Sites – Consumer Goods Philadelphia Voice Cooking
SapientNitro / Minneapolis Consumer: Applications & Sites – Consumer Goods Target Corporation Target Holiday Wish List SapientNitro / Minneapolis Craft: App Design Target Corporation Target Holiday Wish List Tone / New York Non-Profit: Use of Technology U.S. Department of State mFish
Tone / New York Innovation: Innovation in Mobile U.S. Department of State mFish
SOCIAL MEDIA
BBDO / New York Consumer: Branded Social Campaign GE Invention Donkey BBDO / New York Innovation: Innovation in Social Media Mars Chocolate North America / Snickers Hungry Swipes BBDO / New York Consumer: Branded Social Post Monster.com Big Game Blunder CJ WORX / Bangkok Consumer: Branded Social Post Samsonite (Thailand) The Kick-Bag Journey Forsman & Bodenfors / Gothenburg +
Anonymous Content / Los Angeles Consumer: Branded Social Campaign IKEA Retail Services AB Everyday Heroes Leo Burnett / Melbourne +
Pancho / Melbourne Consumer: Branded Social Post SPC Ardmona #MyFamilyCan McCann / New York +
Stinkdigital / Brooklyn Consumer: Branded Social Campaign Jose Cuervo #WriteYourCinco McCann / New York +
FIRST QUARTER & SECOND QUARTER
THE ONE SHOW SHORTLIST
9
SOCIAL MEDIA (CONT.)
Ogilvy / Beijing Innovation: Innovation in Social Media Visit Britain Great Chinese Names for Great Britain
Red Lion Canada / Toronto Innovation: Innovation in Social Media Toronto Silent Film Festival Choose your own silent film festival
UX / UI
BBDO / New York Non-Profit: Web Autism Speaks The MSSNG Project
M&C Saatchi / Sydney Corporate Social Responsbility: Web Australian Cancer Research
Foundation The One Who Will End Cancer M&C Saatchi / Sydney Non-Profit: Web Australian Cancer Research Foundation The One Who Will End Cancer M&C Saatchi / Sydney Innovation: Web Australian Cancer Research
Foundation The One Who Will End Cancer M&C Saatchi / Sydney Craft: Interface Design Australian Cancer Research Foundation The One Who Will End Cancer SapientNitro / Sáo Paolo Consumer: Mobile – Utility Philadelphia Voice Cooking
Spring/Summer / Copenhagen Craft: Interface Design Podio Beagle - a tool for creating better proposals
