August 2011
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Disclaimer
The presentation material contains forward-looking statements. Such forward-looking
statements are subject to various risks, uncertainties and assumptions, certain of which
are not under our control, causing actual results and growth which may differ materially
from these direct or indirect forward-looking statements. Forward-looking events and
relevant development discussed herein may differ from the expectation of Hilong Holding
Limited (the "Company"), and even never occur due to such risks, uncertainties and
assumptions. You should not rely excessively on any forward-looking information.
Information or content contained herein is subject to variation from time to time without
prior notice, the Company is not obligated to update the presentation material. Since it is
not verified independently, its accuracy is not assured, there is no direct or indirect
statement or guarantee for the accuracy, fairness and completeness of the information or
content contained herein, and reliance should not be placed on the accuracy, fairness and
completeness of the information or content contained herein.
The Company, any of its associates, consultants or representatives shall not assume any
responsibilities for losses arising from the information or content contained herein.
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Company Overview
Business Segments
Drill pipe and related products
Line pipe and OCTG coating materials and services Oilfield services
Financial Summary
2011 1H revenue: RMB755MM, +32.0% YoY
2011 1H operating profit: RMB 183 MM, +50.8% YoY
2011 1H net profit attributable to shareholders : RMB116MM, +106.5% YoY Total asset as of June 30, 2011: RMB2,801MM
Business Strategy
Continue to focus on high end products in existing product categories Further expand into drilling and other oilfield services areas
Solidify leadership in the PRC market through capacity upgrades and vertical integration
Expand international footprint at strategic locations Actively seek strategic acquisitions and alliances
Competitive Strength
Market leadership in key oilfield equipment products and services
Established relationships with major international oil and gas companies supported by proven product quality
Significant benefits derived from a vertically integrated business model Innovation-driven research and development capabilities
Experienced management team with a proven track record
Hilong is a leading PRC-based non-state owned integrated oilfield equipment and service provider with a focus on drill pipes, line pipes and OCTG coatings and oilfield services
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2011 First Half Review
Successfully listed on the Main Board of the Stock Exchange of Hong Kong on 21 April 2011 in a volatile market environment. The Group issued 400 million new shares at HK$2.60, raising a total proceeds of HK$1.04 billion
Extended global footprint
Attracted new quality customers internationally, including Shell, Saipem, and
National Oil Company (NDC)
Entered new overseas markets including Nigeria and Oman
Expanded and upgraded production capacity
Line pipe coating materials: three new production lines in Shanghai started running
in June with annual capacity contribution of four thousand tons going forward
Line pipe coating services: Taicang plant started production in June with annual
capacity of 1.5 million square meters going forward
Drill pipe: production facility in Shanghai is being upgraded to improve production
efficiency and to develop production capabilities in high-end products
Various newly developed products and technologies
HL- V150 high strength drill pipe, four-inch drill pipe, aluminium alloy drill pipe, and
shale gas drill pipe ect.
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290.2 355.1 192.0 225.7 89.9 174.4 572.0 755.1 0 200 400 600 800 1H2010 1H2011 6
Revenue:Strong Growth Across Segments
RMB MM
Revenue Increased by 32.0% YoY
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Revenue Breakdown
Revenue Breakdown by Product
1H2010 1H2011
Revenue Breakdown by Geography
1H2010 1H2011 Oilfield services 16% Coating materials and services 34%
Drill pipe and related products
50%
Drill pipe and related products 47% Coating materials and services 30% Oilfield services 23% Middle East 3% China 68% Russia, Central
Asia and Eastern Europe 18% N. And S. America 11% China 52% Middle East 18% Russia, Central Asia and Eastern
Europe 8% N. And S. America 20% West Africa 2%
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Gross Profit
RMB MM Gross Margin %
Drill Pipe and related products Coating materials and services
94.3 151.0 95.6 102.0 34.2 78.9 331.8 224.1 43.9% 39.2% 0 100 200 300 400 1H2010 1H2011 25% 30% 35% 40% 45% Oilfield services
Gross Profit Increased by 48.1% YoY
Gross Margin by Segment32.5% 42.5% 1H2010 1H2011 38.0% 45.3% 1H2010 1H2011 45.2% 49.8% 1H2010 1H2011
116.2 151.8 56.3 20.1% 9.8% 15.4% 0 40 80 120 160 1H2010 1H2011 1H2011 0% 10% 20% 30%
Note 1: Trued-up profit is calculated as net profit + IPO expenses of 23.1 million, + non-recurring interest expenses of 12.5 million paid for bridge loan and Series A preferred shares own by UMW
182.9 121.3 24.2% 21.2% 0 50 100 150 200 250 1H2010 1H2011 0% 5% 10% 15% 20% 25% 9
Operating and Net Profit
RMB MM Operating Margin % RMB MM
Net Profit Increased by 106.5% YoY
(1)Operating Profit Increased by 50.8% YoY
Net Margin %
2010YE 1H2011 Current Assets 1,845 1,703 Total Assets 2,768 2,801 Short-Term Debt 803 441 Long-Term Debt 1.2 - Total Liabilities 1,863 948 Shareholders’ Equity 683 1,692 Minority Interests 223 161 Total Equity 906 1,853 10
Capital Structure and Return
Capital Structure
RMB MM
Note:
1: Annualized net income divided by average total asset at the beginning and the end of the period, average asset of 2010 is calculated based on beginning and end of the year
2: Annualized net income divided by average shareholders’ equity at the beginning and the end of the period, average equity of 2010 is calculated based on beginning and end of the year 3. Net Debt = Long term debt + short term debt – cash and cash equivalent, total cap = shareholders’ equity +minority interests + net debt
Gearing Ratio: Net Debt/Total Cap(3)
Average Return on Assets (1)
Average Return on Equity(2)
% % % 15.0% 19.6% 1H2010 1H2011 38.1% 10.6% 1H2010 1H2011 4.5% 8.3% 1H2010 1H2011
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Liquidity and Turnover Days
Current Ratio
Average Trade Receivable Days(3)
%
Average Inventory Days(1)
Days
Average Trade Payable Days(2)
Days Days
Note:
1: Average Inventory days = number of days in this period* average inventory in this period / cost of sales of this period 2: Average trade payables days = number of days in this period * average net trade payables / cost of sales of this period 3. Average trade receivable days = number of days in this period * average net trade receivable s/ revenue of this period
104.2% 199.9% 2010 1H2011 187 186 2010 1H2011 160 159 2010 1H2011 110 104 2010 1H2011
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2010 1H 2011 1H Change
Annual capacity (Ton) 40,600 40,600 0.0%
Sales Volume (Ton) 10,106 10,193 0.9%
Domestic 6,813 4,629 -32.1% International 3,293 5,564 69.0% ASP (RMB/Ton) 26,036 26,484 1.7% Domestic 26,061 27,196 4.4% International 25,984 25,892 -0.4% Revenue (RMB MM) 263.1 270.0 2.6% Domestic 177.6 125.9 -29.1% International 85.6 144.1 68.4% 13
Drill Pipe and Related Products
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Drill Pipe Analysis
Segment Revenue: +22.4% YoY
RMB MM Gross Margin %
Others
Drill pipes Drill pipe components Hardbanding
Equipment Segment Gross Margin
290.2 355.1 263.1 270.0 32.2% 42.5% 0 90 180 270 360 1H2010 1H2011 0% 10% 20% 30% 40% 50%
Drill Pipe and Related Products (Cont’d)
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HL- V150 high strength drill pipe
Specialised in deep and ultra-deep oil and gas drilling
High density and high torque capacity
Double box tool joint drill pipe
Firstly specially designed for special requirements of Jiangsu Oilfield, and has been
used in various oilfields
Effectively reduce the workload of the platform operation, thus improve the efficiency
of drilling and tripping
7 1/2" big size drill pipe for HDD (Horizontal Directional Drilling)
application
Boost a high torque resistance and high drilling efficiency
A pioneer in production and application in China's HDD
Drill Pipe and Related Products (Cont’d)
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Drill pipe for shale gas exploration
Made bulk sales of double-shoulder drill pipes designed for shale gas exploration
Modified and upgraded its double shoulder drill pipe to adapt to the requirement for
shale gas exploration
Low temperature drill pipe
Targets at high latitude wells
Tolerance to temperature is 15-30℃ lower than API drill pipes
Fulfils the need of domestic market on low temperature equipment, and the first
consignment of this product has recently been exported to Russia already
High torque-resistant/ super torque-resistant drill pipe
Ideal for deep and ultra-deep wells, with a 20-80% higher torque resistance, which
raises the efficiency of drilling
The HL high torque-resistance series has begun mass production and recorded total
sales of more than $100 million to date
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Coating Materials and Services
Segment Revenue: +17.6% YoY
Gross Margin % RMB MM 11.8 16.2 39.9 47.6 55.8 75.0 86.9 84.5 45.2% 49.8% 0 50 100 150 200 250 1H2010 1H2011 20% 30% 40% 50% 60%
OCTG Coating Materials OCTG Coating Services Line Pipe Coating Materials Line Pipe Coating Services
Segment Gross Margin
192.0 225.7 2010 2011 Change Development Line pipe coating materials (ton) 20,760 25,000 20.4% 3 new production lines in Shanghai started working in June Line pipe coating services (000 sqm) 3,100 4,300 38.7% Taicang plant started production in June Expanded existing capacity in Shanghai OCTG coating services (000 m) 2,150 2,600 20.9% Expanded existing capacity in Shanghai Capacity Expansion Progress
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Oilfield Services
17Order Backlog
89.9 174.4 38.0% 45.3% 0 50 100 150 200 2010 1H 2011 1H 0% 20% 40% 60% 80% 100%Segment Revenue: +94.0% YoY
RMB MM Gross Margin %
Service Contracts
5 land rigs, 1 workover rig and 1 oil
pump working on long term contracts
Confirmed contract value totaled at
~US$20.2MM in the second half of 2011
Potentially, 2 more land rigs to be
engaged in contracts in the second half
Trading Contracts
Confirmed trading contracts in the
second half of 2011 totaled at US$11.4 million
More potential contracts to be
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Use of IPO Proceeds
Gross Proceeds of HK$1.04 Bn, Net Proceeds of HK954MM
HK MM Planned at IPO % Used as 1H 2011 Remainder
Capacity Expansion and Upgrade
- Coating materials and
service 229 24% 134 95
- Oilfield service 224 23% 165 59
- Drill pipe 95 10% 89 6
Repayment of outstanding balances due to controlling shareholder
189 20% 189 0
Repayment of bank borrowings 165 17% 165 0
Working capital and general
corporate purposes 52 5% 52 0
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Raw Materials Drill Pipe and Related Products
• Production: continue to focus on R&D and marketing of high-end products • Market: further
expand international markets, in particular, Middle East and South America • Vertical integration:
actively look for acquisition
opportunities along the value chain to reduce costs and to provide more comprehensive products and services Coating Materials and
Services Oilfield Services • Capacity expansion:
continue to build OCTG coating service plants in Sichuan, Russia and Canada (expected to start production in next year) • Widen application:
continue the R&D on high end coating materials and potentially enter offshore transmission pipes and refinery sectors
• Capacity expansion: purchase or rent two more drilling rigs • Market: continue
utilize oilfield service platform to win tubing & casing trading contracts
2011 Second Half Outlook
Market demand is expected to be stronger for the rest of the year
Adapting to the market condition, upgrade and expand production capacity, focus on R&D of
high end products and widen products application
Further expand international markets and recruit more quality customers
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Future Plans and Strategies
Hilong’s long-term objective is to become a leading integrated global oilfield equipment and service provider focusing on high-end products and services
Continue to focus on higher-end products in existing product categories
1
Further expand into drilling and other oilfield services areas
2
Solidify leadership in the PRC market through capacity upgrades and vertical
integration
3
Expand international footprint at strategic locations
4
Actively seek strategic acquisitions and alliances
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Company Highlights
Market leadership in key oilfield equipment products and services 1
Established relationships with major international oil and gas companies supported by proven product quality 2 Significant benefits derived from a vertically integrated business model 3 Innovation-driven research and development capabilities 4 Experienced management team with a proven track record
Market Leadership in Key Oilfield Equipment
Products and Services
Hilong 13% NOV Grant Prideco 47% Vallourec 12% Tenaris 9% Others 19% Hilong 67% Others 33% Hilong 12% NOV Tuboscope 39% Schlumberger 10% Others 39% Hilong 30% NOV Grant Prideco 20% DP Master 13% Long Bright 13% Others 25% Hilong 20% Others 80% 23 Hilong 60% Others 40%
World Leading Drill Pipe Producer
Global Drill Pipe Market Chinese Drill Pipe Market Russian Drill Pipe Market
Global OCTG Coating Materials and Services Market
Chinese OCTG Coating Materials and Services Market
Chinese Line Pipe Coating Materials Market
World Leading OCTG and Line Pipe Coating Materials and Services Provider
1
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Established Relationships with Major International Oil and
Gas Companies Supported by Proven Product Quality
Qualification Awarded/Accepted by Products Covered
Fearnley Procter NS-1 International majors such as Shell,
Weatherford, Schlumberger Drill pipes, hardbanding products, coating services American Petroleum Institute (API) Standard requirement Drill pipes
www.energyahead.com membership CNPC Drill pipes, hardbanding products, coating materials and services
ISO9001:2000 DNV Drill pipes, hardbanding products, coating materials and services
Established Relationships with Major International Oil and Gas Companies
Selected Quality Assurance and Technical Qualifications Obtained by Hilong
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International Customers Domestic Customers
Hilong is the largest drill pipe supplier to PetroChina and Sinopec, which combine to account for over 90% of the Chinese drill pipe market
Significant Benefits Derived From a Vertically Integrated
Business Model
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Ability to deliver a wide spectrum of drill pipes that will have incorporated coating and hardbanding based on specific requirements from our customer
More attractive pricing and greater ability to maintain and improve our profit margin by capturing value along the value chain
Better control over the quality of our products through in-house manufacturing
Greater ability to expedite and prioritize delivery through management of production schedules
Greater ability to provide “one-stop shop” after-sales services to customers
Steel pipes
Drill pipe and related products • Hilong develops and
manufactures in-house API drill pipes and non-API products such as high torsion-resistant, sour service drill pipes, as well as related products with high margins, such as hardbanding materials. This allows Hilong to guarantee product quality and reduce costs
• As the principal raw material in manufacturing drill pipes, steel pipes are increasingly supplied from Nantong Hilong Steel Pipe Co., Ltd., allowing Hilong to secure raw material supplies
Coating materials
Oilfield services • Hilong has developed a
number of proprietary coating materials formulas, enabling Hilong have greater control over raw materials supply and costs
• Hilong also provides coating services, with a focus on OCTG coating
• As drill pipes account for approximately 25-30% of drilling contractors’ capital outlay, Hilong is able to capitalize on its strength in drill pipe production and control drilling costs • Expanding oilfield services
business will also help to develop Hilong’s drill pipe products
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Leading Research Institute in China
Innovation-Driven Research and Development
Capabilities
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Selected Successfully Commercialized In-house Developed Products and Technologies Photo Product
Sour service drill pipe
Double-shoulder tool joint
High torsion-resistant tool joint
Low temperature drill pipe
Hydrogen sulfide and carbon dioxide resistant coating
High solid content, acid & alkali proof, abrasion resistance thick film coating material
High-strength fusion epoxy powder coating technology
Dedicated research and development team, with 61 members as of December 31, 2010, has developed a series of proprietary technology and drill pipe products based on 37 patents as well as a full suite of chemical formulas for coating materials
Hilong’s Shanghai Hilong Tubular Goods Research Institute is primarily responsible for the development of drill pipe products, hardbanding materials, coating materials and techniques. Its approximately 40 researchers include academics from the Chinese Academy of Engineering, doctors, senior engineers and industry experts
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Experienced Management Team with a Proven
Track Record
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Dynamic
Flexibility as a non-state owned enterprise, simple shareholding structure with effective options scheme to well incentivize management
UMW
Other than providing financing as a pre-IPO investor, UMW will promote the use of Hilong’s products and services in UMW’s contract oilfields, and potentially support Hilong’s expansion into South East Asian markets
Experienced and technically strong
Management team with strong technical background, with an average of 18 years of experience in the relevant fields
Proven track record
Since founding the company in 2001, management has transformed Hilong from a simple coating plant to an integrated oilfield equipment and services provider with a leadership position
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Strong Underlying Industry Fundamentals
Global Drill Pipe Market Global OCTG Coating Market
Global Line Pipe Coating Demand Global Onshore Contract Drilling Market
769 854 880 1,138 647 818 972 1,104 1,189 1,276 1,367 0 500 1,000 1,500
2005 2006 2007 2008 2009 2010E 2011E 2012E 2013E 2014E 2015E (US$ MM)
Source: Spears & Associates
China North America South America Europe Africa Middle East Asia Pacific
(excl. China) Russia Central Asia
China 194 223 237 275 188 238 292 313 336 362 388 0 100 200 300 400 500
2005 2006 2007 2008 2009 2010E 2011E 2012E 2013E 2014E 2015E (US$ MM) 1,055 1,369 2,062 2,137 1,976 2,277 2,343 2,412 2,488 2,560 2,636 0 500 1,000 1,500 2,000 2,500 3,000
2005 2006 2007 2008 2009 2010E 2011E 2012E 2013E 2014E 2015E (MM Sq. Ft.) 20 27 29 33 25 29 32 34 36 38 40 0 10 20 30 40 50
2005 2006 2007 2008 2009 2010E 2011E 2012E 2013E 2014E 2015E (US$ Bn)