Con
IMI Masters in
Digital
Context and Rationale for the
MBS in Digital Business
IMI and UCC have partnered to develop the MBS in Digital Business.
Digital density has reached a tipping point with more than billion people
on Facebook, 5.66 billion mobile devices and more than $20.4 trillion
dollars of business or 14 % of all economic activity transacted across digital
resources.
The challenge is not to see what is possible, but to determine what is
profitable with digital technology. Enterprises seeking a digital edge
transform processes, business models and the customer experience by
exploiting the pervasive digital connections between systems, people,
places, and things.
Any company large or small, old or new can use this digital technology to
create a winning edge for its business.
Every Business is now a Digital Business Accenture, 2013
Three significant shifts companies will need to address over the next five years are:
The Global Digital Economy Coming of Age
The internet is transforming many aspects of the global marketplace—from consumer
behaviour to new business models. Mobility, business intelligence and social media underpin
this shift.
Industries Undergo Digital Transformation
As a result of the maturing digital economy, companies across a range of industries have
seen their business models upended as they contend with the twin forces of technology and
globalization. Over the next five years, many sectors, including technology,
telecommunications, entertainment, media, banking, retail and healthcare, will continue to
be reshaped through the application of information technology.
A Customer Centric Market
Customers in emerging markets—including the consumer, business and government
sectors—offer huge opportunities for companies that can adapt to their needs.
Headline Facts
Level 9 programme
Accredited by UCC
Tailored content
Leverages IMI Executive Education approach
Two Pathways- leading to either:
Master of Business (MBS in Management Practice) or
MBS in Digital Business with exits
Who this programme is for?
It is aimed specifically at organisation’s who are seeking to expand or improve their digital engagement in business
If you require expertise to help with understanding new and emerging digital business models and their associated challenges
If you are involved in sales, marketing , finance and IT functions
If you have a role in transforming the existing digital business model of your organisation
If you are involved in strategic investments/acquisitions for your organisation
If you are a change agent in developing or evaluating digital business
If you are charged with managing and controlling your organisations digital content
Programme Themes
Social Media Digital Marketing Innovation FinanceProgramme Impact
Digitise and innovate your existing business
Enables you to harness the power of Social Media
Make informed investment in Digital Business
Entry Requirements
A primary degree from a recognised 3rd level institution (NFQ Level 8; 2H2) will typically be required with at least 3 years relevant industry experience
Prior workplace learning will be
recognised where applicants do not meet the academic requirement, with a
minimum of at least 3 years relevant experience at an appropriate managerial level being the requirement in such circumstances
Participant Outcomes
On successful completion of this programme, students should be able to:
Manage the practicalities of social networks and media for their business
Identify and apply the key strengths of international Digital business exemplars in their organisational/industry setting
Understand the implications which developments in digital commerce have for their business
Apply open innovation and crowdsourcing techniques
Apply a toolbox of techniques to facilitate creation of digital innovations in their organisation
Understand the regulatory and legislative environment and the impact which they have on their organisations Digital Business initiatives
Design a Digital Business Governance structure for their Business
Assess the investment value of a Digital Business initiative
Critique the Digital Business Ecosystem
Develop a Digital Business Investment portfolio
Critique the options available to finance a single and multi-party digital business project
Integrate Digital media into their organisation’s sales and marketing campaigns
Reflect on developments in the Digital Business domain and understand the implications of developments in this area on both their career and their organisation
Identify and design potential new digital products/services to be delivered by their business which they can deliver themselves or in partnership with other organisations
Develop a Digital Business Initiative
Corporate Pricing and Payment Options
Pricing and Payments Options
For 2013, the IMI offers promotional rates and innovative payment options that make our programmes more accessible than ever. IMI prices are inclusive of core textbooks and psychometric profiling tools, meals and parking at the IMI National Management Centre. We offer all our programmeparticipants a 10% discount on double rooms at the IMI Residence at the National
Management Centre.
Organisations that purchase several IMI Diploma places in any calendar year may be eligible for MoB Corporate Partnership. By becoming a MoB Corporate Partner your organisation can avail of considerable additional volume discounts and other benefits. For more information on IMI pricing, financing options and MoB Corporate
Partnership, contact the team at 1800 22 33 88 or email [email protected].
Tax Relief on Tuition Fees
If you are paying for your tuition fees yourself, it is now possible to apply to the Revenue Commissioners for tax relief for this IMI Diploma. The amount of relief available varies from person to person, and may be as high as €1,400. Tax relief is allowable per programme, per participant, per academic year. Relief will not be available for any part of tuition fees which are met directly, or indirectly, by grants, scholarships, employer payments etc. Please see www.revenue.ie for further information on how to apply for this relief. All decisions on individual tax relief requests are subject to the discretion of the Revenue Commissioners.
Just 3 Steps to IMI Masters in Digital Business
The Master of Business is based
around a framework of eleven
IMI Diploma Programmes.
By completing any two IMI Diplomas and a Business Research Project within a five year timeframe, you will earn 90 credits (the national standard for a Masters Qualification) and will be conferred the title ‘Master of Business’. The Master of Business and its constituent IMI Diplomas are accredited and awarded by University College Cork - National University of Ireland, Cork.
How does it work?
Step 1: Successfully complete any one of the IMI’s suite of eleven IMI Diploma
programmes.
Step 2: Successfully complete a second IMI Diploma of your choosing.* Step 3:
Successfully complete the IMI Business Research Project. ...And you’re there!
Timeframe
A key feature of the Master of Business (MoB) is its flexible timeframe, which allows you to tailor your participation around work/life demands. Whereas each of the three MoB steps takes approximately six months to complete, you have a five year window within which to complete all three steps and attain the MoB.
Therefore, depending on your preference, you can complete the MoB in two years, or within up to five years.
The MoB philosophy
Unlike traditional MBAs and Business Masters, the IMI’s MoB is driven by an intensely
practical, action learning philosophy. Throughout the MoB, classroom learning is applied to real-life business challenges via exercises, group work, case studies and projects that centre on both your day-to-day work and the challenges currently facing your organisation. Both you and your organisation will derive genuine real-world benefit from your participation.
Who is eligible?
If you have earned a Level 9 award from another academic institution, or if you completed an IMI Diploma since October 2008, you may be considered eligible to proceed directly to the second stage of the MoB
