CIM Certificate in Professional Marketing
(Level 4)
January 2016
Why choose The Marketers’ Forum?
¡ Join the best
Established in June 2004, the Marketers Forum Ltd (TMF) has quickly established an outstanding reputation for innovation and excellence. You will be joining like-minded marketers who also strive to be the best.
¡ Ethos
l We deliver our courses by interactive workshops. This allows you to
share ideas experiences with other learners and your tutors at the workshops as well having access to great on-line materials to work on at your own pace.
l Our tutors are experienced marketing professionals (not full time
lecturers). They bring learning to life with ‘real’ current examples equipping you with the professional skills you will need to succeed.
l Our aim to nurture fully rounded marketing professionals. In
addition to you studying the three modules to obtain your qualification, we encourage you to attend the sessions for the final module (not part of your qualification) free of charge.
l You will have a named tutor to help you throughout your studies
with us. Your tutor will guide, help, advise and mentor you throughout your programme, monitoring your progress to make sure that you are happy with your study progress
¡ Exceptional pass rates – We have achieved 18% above national average
pass rates since starting in 2004. We regularly receive commendations from CIM for many or our modules and are proud to regularly achieve 100% pass rates on our courses.
Quentin Crowe
Managing Director
Why choose The Marketers’ Forum?
¡Comfort and Convenience
Choose from 3 convenient locations in London
l West End (23Hanover Square, near Bond & Oxford Circus station) l City (Bishopsgate, near Liverpool St station)
l Bank (1 Royal Exchange, near Bank station) l Farringdon (near Farringdon station)
All centres have been carefully selected for their comfort, with state of the art training rooms and air conditioning. Tea, coffee and the essential (sugar-hit) biscuits are included.
¡Going the extra mile
TMF offers Free lunchtime CIM study skills webinars throughout the programme. In addition our delegates can attend and topical Thursday evening masterclasses and skills workshops.
TMF Membership
As a TMF studying member you are eligible for: 30% of TfL travel cards (save an average of £400!) NUS Extra
Free Masterclasses and events for yourself and two guest Plus many more offers and discounts
The TMF Promise
We won’t…..
We will…..
‘Hard sell’ you on to any programme
Listen to you and provide advice to ensure that you are on the ‘right’ programme – one that matches your knowledge, skills, experience and aspirations
Imply we are associated with a
major UK University We are an accredited professional training provider for ambitious marketing professionals
Treat you as a ‘standard enquirer’, sending you lengthy generic e-mails packed with complicated and confusing information
Treat you as an individual – we will respond to your enquiries personally, by your chosen form of contact
Make promises of ‘speedy delivery’ which is often impractical and unachievable
Be clear and realistic on how long the course will take to complete, given your professional and personal commitments
Only offer ‘September start’ courses or numerous start dates (which may not materialise due to lack of numbers)
Offer 3 intakes per year (September, January and April) to ensure clear and consistent delivery
Treat you like a college or school student
Treat you as a marketing professional by providing you with timely, appropriate advice and information and by delivering our sessions in ‘state of the art’ training rooms
Give you access to an ‘anonymous’ 24/7 helpline
Provide you with guidance, help and advice from a named tutor who will mentor you throughout your programme
Let you struggle as the course
progresses Provide you with a clear structure for you to follow and monitor your progress via 1:1s throughout your programme making sure that you are happy with your study progress
Train you with ‘full time’ tutors who have no (current) experience in marketing
Train you with our industry experts who are currently working in senior marketing roles and can give real, current examples
Leave you stranded if you miss a
session Provide you with options to attend the same session at another venue/date, allowing you to take pre-arranged holidays or deal with heavy workloads without compromising your studies
It can be tricky trying to find a training provider that is ‘right for you’. With so many providers, so many questions you will have and so much information to digest, we want to help you with that time consuming, and often confusing, task.
¡ The new CIM Level 4 Certificate in Professional Marketing has been designed and
developed to give you exactly what marketers’ want:
• a flexible approach with courses delivered in ‘bite-sized’ chunks • a qualification title that clearly demonstrates your area of expertise • a qualification which equips you with the theory and skills required
to work in a marketing role at a tactical level
¡ To gain the qualification, you will need to study two mandatory modules (Marketing
and Integrated Communication) and one elective module (either Digital Marketing or Customer Experience). It is the choice of this elective which will determine the title of the qualification that you receive from CIM.
¡ So if you choose the Digital Marketing option, your qualification title will be:
CIM Level 4 Certificate in Professional Marketing (Digital Marketing)
¡ If you choose the Customer Experience option, your qualification will be:
CIM Level 4 Certificate in Professional Marketing (Customer Experience)
¡ If, at a later date, you pass the fourth module, you can ask CIM to renew your
Certificate with the alternative qualification title.
The new Level 4 CIM Certificate
in Professional Marketing
CIM Certificate
in Professional Marketing Modules
l Marketing (Mandatory)
Assessed by a two-hour exam comprising 50 multiple-choice questions, topics include:
• What marketing is
• How marketing contributes to the success of an organisation
• Customer behaviour and effective targeting
• The external environment and how it influences marketing planning
• Using the marketing mix or 7Ps
l Integrated Communications (Mandatory)
Assessed by a 12-page work based assignment, topics include:
• The importance of effective internal and external communications
• Communications planning
• Product and brand management
• the marketing communications mix
l Customer Experience (Elective)
Assessed by a 12-page work based assignment, topics include:
• How to enhance the customer experience
• Assessing customer expectation and delivering activities to meet those expectations
• Customer experience frameworks
• Monitoring and measuring techniques to improve customer experience.
l Digital Marketing (Elective)
l Assessed by a three-part portfolio comprising research, plan and report, topics
include:
• Skills to improve digital marketing effectiveness
• The challenges and opportunities within the digital environment
• The skills and tools required to support and enhance marketing activities
• The importance of effective digital monitoring and measurement
techniques
(Please note that Customer Experience is delivered on a Thursday evening at City and requires a minimum of 6 delegate)
l It is possible to complete one of the above modules as a stand-alone course,
Course Delivery and Assessment
¡
Delivery
l The CIM Certificate in Professional Marketing is offered via a part-time evening
delivery (6.15pm – 9pm) or a part-time Saturday delivery (10am – 4pm).
l The course is structured in 12 week blocks per module – there will be a blend of
taught sessions, webinars, videos and 121 tutorials. This enables you to complete the whole programme in ten months.
l We deliver modules in isolation and DO NOT recommend studying more than one
module at a time, especially if candidates are in full time employment.
¡
Assessment
l A variety of assessment methodology is used for this Level 4 qualification – multiple
choice exam, work based assignment and portfolio.
l CIM have three exam boards a year; early April, July, early December
l Candidates must achieve a pass or higher in each unit to complete the whole
qualification. Pass: 50-59%; Merit: 60-69%; Distinction: 70-100%. Grading will be applied to the overall qualification too.
l We deliver modules in isolation and DO NOT recommend studying more than one
module at a time, especially if candidates are in full time employment
l Support included for assignment and portfolio based modules includes feedback
webinars, LinkedIn groups and written feedback on one draft assignment/portfolio before final submission.
"Just to let you know it’s a pleasure studying with Marketers’ Forum, you really make it
easy for us!"
Clotilde Viry | British Gas
“I just wanted to say that first impressions of TMF are fab – after studying previously with
the London School of Marketing, last night was a revelation! Everything was so well
organised, the building was perfect, and I’m feeling thoroughly supported which is a
change. Look forward to the rest of the course!"
Emily Rash | LME
“The support I've received from TMF over the last two years has been fantastic. I wouldn't
hesitate to recommend TMF to anyone who's interested in studying for a marketing
qualification. I've gained so much confidence from these qualifications and I know they'll
make a huge difference in my future career. Thank you!”
Liz Dyer | Eurotalk
“Thank you for your very practical approach and the wealth of actual examples, which
helped to bring the subject to life.”
Anne Grikitis | Department for Business, Innovation and Skills
“Now that I have finished all of my CAM papers, I can only say what a wonderful and
rewarding experience it has been. Not only for the qualification, but also the friendship I
built and business contacts I made through the whole course.”
Ling Jin | Bell Team
“Thanks again so much for the referral vouchers, it's very generous of you. I'm glad you've
now got such a good reputation. Obviously very well deserved.”
Tom Gornall | Fujitsu
"The Marketers' Forum is great - I definitely would not be in this job without my
qualifications. The digital stuff makes me very desirable in the industry - I got so many
LinkedIn job requests!”
Ellie Ball | Russell Investments
BANK Timetable
Jan Feb March April May June July Aug Sept Oct Nov Dec
Marketing (8<x<workshops) Integrated< Communications (6 x<workshops) Digital<Marketing< (6<x<workshops) or *Customer< Experience (6<x<workshops) Course: CIM<Professional<Certificate Location: LONDON<BANK<– 1<Royal<Exchange
Intake: Winter12016 Format: Part9time1evening Delivery: Monday1evenings1 Start1time:11 18.15 Finish1time:1 21.00 Duration: Twelve1months The$12$wk block$will$be$a$mixture$of$taught$sessions,$webinars,$video$content$and$121$tutorials. (*Please$note$that$Customer$Experience$is$only$delivered$at$the$City$study$centre$on$Thursday$evening) E X A M 12 week block w/c 12 Sept 12/19 Sept 3/10/24/31 Oct 12 week block w/c 11 April 11/18/25 April 9/16/23 May Assignment 12 week block w/c 11 January 11/18 Jan 1/8/22/29 Feb 14/21 March Assignment 12 week block w/c 15 Sept
CITY Timetable
Jan Feb March April May June July Aug Sept Oct Nov Dec
Marketing (8<x<workshops) Integrated< Communication s (6 x<workshops) Digital< Marketing< (6<x< workshops) or *Customer< Experience (6<x<workshops) City<study< centre Course: CIM<Professional<Certificate Location: LONDON<CITY<– 99<Bishopsgate
Intake: Winter12016 Format: Part9time1evening Delivery: Tuesday1Evenings1 Start1time:11 18.15 Finish1time:1 21.00 Duration: Twelve1months The$12$wk block$will$be$a$mixture$of$taught$sessions,$webinars,$video$content$and$121$tutorials. (*Please$note$that$Customer$Experience$is$only$delivered$at$the$City$study$centre$on$Thursday$evening) E X A M 12 week block w/c 13 September 13/20 Sept 4/11/25 Oct 1 Nov Costs UK<£ Tuition<Fees< £2,100 +1VAT TMF<Registration<Fee £1001+1VAT 12 week block w/c 12 January 12/19 Jan 2/9/23 Feb 1/15/22 March Assignment 12 week block w/c 5 April 5/12/26 April 3/17/24 May Assignment 12 week block w/c 15 Sept 15/22 Sept 6/13/22 Oct 3 Nov
WEST END Timetable
Jan Feb March Apr May June July Aug Sept Oct Nov Dec
Marketing (8<x<workshops) Exam<5thApril Integrated< Communications (6 x<workshops) Digital<Marketing< (6<x<workshops) Or *Customer< Experience (6<x<workshops) City<study<Centre Assignment Course: CIM<Professional<Certificate
Location: LONDON<WEST<END<– 23<Hanover<Square
Intake: Winter12016 Format: Part9time1evening Delivery: Wednesday1Evenings1 Start1time:11 18.15 Finish1time:1 21.00 Duration: Twelve1months The$12$wk block$will$be$a$mixture$of$taught$sessions,$webinars,$video$content$and$121$tutorials. (*Please$note$that$Customer$Experience$is$only$delivered$at$the$City$study$centre$on$Thursday$evening) E X A M 12 week block w/c 13 April 13/20 Apr 4/11/25 May 1 June 12 week block w/c 14 Sept 14/21 Sept 5/12/26 Oct 2 Nov 12 week block w/c 13 January 13/20 Jan 3/10/24 Feb 2/16/23 Mar 12 week block w/c 15 Sept 15/22 Sept 6/13/22 Oct 3 Nov Assignment
Prices
(valid until 30
thJune 2016)
Purchase the complete course of all 3 modules and receive the fourth
elective FREE! (excludes tutor support fee)
Ex VAT
Incl VAT
Standard Package
£2,100 £2,520
TMF Membership & Registration Fee (one-off fee)
£100 £120
(30% off TfL travel cards, NUS Extra, free events)
TOTAL Payable to The Marketers’ Forum
£2,200
£2,640
Pay as you go - Individual units
Marketing
(Exam)
£700
£840
Integrated Communications
(Assignment)
£700
£840
Customer Experience
(Assignment)
£700
£840
Digital Marketing
(Portfolio)
£700
£840
PLUS a one-off TMF Administration & Registration Fee
£100 £120
Additional costs
You will also be required to register with the the Chartered Institute of Marketing.
Full instructions will be given upon booking the course (
www.cim.co.uk)
CIM Annual Membership
(VAT exempt)
£50
CIM Assessment Fee per unit x 3
(VAT exempt)
£130
Prices
(valid until 30
thJune 2016)
CIM Certificate Payment Plan
(Please note this facility is for self funding candidates only)
Instalments commence the month after the deposit has been received.
Once we are in receipt of your deposit, your booking will be fully processed enabling you to receive Joining Instructions, access your Online Learning Portal and benefit from TMF membership such as 30% TfL discount, NUS etc
There is a £12 administration charge for this facility, but we do not charge any interest on your
monthly instalments. Please note it is essential that payments are made on the 1st of each
month.
We ask that you set up a Standing Order with your bank to ensure payments are made on the 1st of the month to avoid any late payment charges. You can easily set up a standing order via online
CIM Certificate in Marketing
Total Payable including £12.00 Instalment Admin Fee, vat and TMF
membership £2,652.00
Deposit (payable via Paypal only) £204.00
Balance to be paid by instalments £2,448.00
Number of monthly instalments 6
Frequently Asked Questions
¡ How do I book? Please visit www.themarketersforum.co.ukand complete the online booking form
on the home page.
¡ What are the entry requirements for the CIM Certificate in Professional Marketing?
You can register to do the qualification with a minimum of two ‘A’ levels, a general Bachelors degree or a minimum of one year’s marketing experience. We strongly recommend you also complete the online diagnostic test.
¡ You can register for the course at The Marketers’ Forum anytime before the course commences.
We aim to optimize at 16 delegates per class, so it is advisable to book as soon as possible to secure your place.
¡ What if I am being sponsored by my employer?
If you have a sponsor for your course we can arrange for the invoice to be forwarded directly to them. Payment is required within 14 days.
¡ Does TMF offer an Interest Free Payment Plan?
If you are self-funding we require a non-refundable deposit of £204 upon submitting an online booking form and the remaining course fees are split into six equal monthly instalments. There is a £12 admin charge for this service and penalties will be applied for late payments.
¡ What if I fail a module? In the unlikely event of failing an assignment unit, TMF will allow you to
attend further sessions for free at the next opportunity available (this excludes tutor support fees of £150 + VAT & CIM assessment fees)
¡ What if I want to defer? Courses are like airplane tickets, once it has started, your seat cannot be
resold. However, in special circumstances (such as family bereavements), allowances can be made at the discretion of the Course Director. However, deferrals are permitted without charge 14 days before the course commences.
TMF Contact Details
Main Office Address: The Marketers' Forum Group
329 Chester House, Kennington Park Business Centre 1-3 Brixton Road
London, SW9 6DE
Tel: 0203 176 0572 / 0203 176 0573
Email: [email protected]/ [email protected]/
Twitter: MarketingLondon Facebook: The Marketers Forum
Website: www.themarketersforum.co.uk Study Centre Venue Locations:
West End Venue 23 Hanover Square, London, W1S 1JB City Venue 99 Bishopsgate London, EC2M 3XD
