GRAPHIC IDENTITY STYLE GUIDE

C E N T R A L P I E D M O N T C O M M U N I T Y C O L L E G E

GRAPHIC IDENTITY STYLE GUIDE

GRAPHIC IDENTITY STYLE GUIDE

COLLEGE SIGNATURE

Central Piedmont Community College Graphic Identity Style Guide establishes standards for the institution’s identity and conveys strategies, methods and standards for communications activities.

Institutional Identity is the totality of all visual impressions of an institution. This includes, but is not limited to, the institutional trademark, stationery, color palette, advertising, publication packages and vehicle graphics.

The visual identity is a large part of what our customers perceive of as our brand. Like superior customer service, convenient & accessible locations and high quality instruction, our visual identity is part of the total customer experience. This is branding.

Central Piedmont Community College’s Graphic Identity Style Guide provides a framework to ensure the consistent use of our identifying marks, such as:

• College Signature • Official Fonts • Photography

• College Mission and Vision

• Equal Opportunity and SACS statements • Cost Statements

• College Logo and Color Palettes • College Seal and Color Palettes • Secondary logos

For advertisements, press releases, brochures and flyers, when referencing the college in materials, the first reference of the college name will be spelled out in full, with subsequent references using the abbreviated version (CPCC).

MARKETING PHOTOGRAPHY

For advertisements, press releases, brochures and flyers, it is preferred that the photography be taken by the official college photographer, or an independent contract photographer hired by the college. Photo shoots can be scheduled in advance for use in marketing materials by contacting the Community Relations and Marketing Services office. As a last resort, stock photography can be purchased by the department or “client” to use in the materials.

The college has purchased and has license to use three (3) different font families to use in print materials. • Futura STD - Light - Light Oblique - Medium - Medium Oblique - Bold - Bold Oblique

OFFICIAL FONTS

- Light Condensed

- Light Condensed Oblique

- Medium Condensed

- Medium Condensed Oblique

- Bold Condensed - Bold Condensed Oblique • Times New Roman MT STD

- Regular - Italic - Bold • Univers LT STD - 45 Light - 45 Light Oblique - 55 Roman - 55 Oblique - 65 Bold - 65 Bold Oblique - 75 Black - 75 Black Oblique

MISSION, VISION and COMPLIANCE

The following college publications always include the complete version of the mission, vision and compliance statements: 1. Catalogs

2. Annual Reports

3. Graduation Programs – Adult and High School 4. Viewbooks

5. CCE Schedules

6. Goals & Accomplishments Booklets 7. Performance Reports

8. Reports to the Community 9. Arts Viewbooks

10. Foundation Campaign Materials 11. Strategic Goals Brochures

12. Institute for Entrepreneurship / Small Business Center Course Schedules

STATEMENT USAGES

SACS COMPLIANCE STATEMENT

COST STATEMENT

Central Piedmont Community College is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award associate degrees, diplomas and certificates. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404.679.4500 or see sacscoc.org for questions about the accreditation of Central Piedmont Community College. Inquiries regarding the programs and services of Central Piedmont Community College should be directed to the college; the Commission on Colleges should be contacted only for questions relating to the college's accreditation.

The following statement is to show that the College is accredited by SACS:

Any printed marketing materials that use state money to pay for printing need to include a cost statement that shows how much money was used (before tax), the quantity of the pieces, the breakdown per piece cost and the CPCC job reference number:

Direct mail, brochures and fliers receive abbreviated E/O statement plus cost statement and job number as follows: The Equal Opportunity statement should be on collateral material for units that are part of the College. This includes

Foundation and Harris Conference Center. Exceptions to this need to be agreed upon prior to publication. The full version of the Vision, Mission and E/O statement is to be used as follows:

VISION: Central Piedmont Community College intends to become the national leader in workforce development. MISSION: Central Piedmont Community College is an innovative and comprehensive college that advances the life-long educational development of students consistent with their needs, interests and abilities while strengthening the economic, social and cultural life of its diverse community. The college accomplishes this purpose by providing high-quality, flexible pre-baccalaureate and career-focused educational programs and services which are

academically, geographically and financially accessible. This purpose requires a fundamental commitment to student success through teaching and learning excellence within a supportive environment. COMPLIANCE: Central Piedmont Community College is committed to equal opportunity and non-discrimination based on any legally protected classification, including race, color, national origin, religion, gender, sexual orientation, disability, age, genetic information and political affiliation. The college provides access, equal opportunity and reasonable accommodation in services, programs, activities, education and employment for individuals with disabilities. Reasonable accommodations will be provided to individuals with disabilities upon request 10 business days in advance of the activity. To request accommodation, call 704.330.6631. Inquiries concerning the application of Title IX may be referred to Central Piedmont Community College’s Title IX Coordinator or to the U.S. Department of Education’s Office for Civil Rights. Central Piedmont Community College’s Title IX Coordinator’s office is in the Hall Building, Room 218. This office can be contacted by phone at 704.330.6524 or by email at

[email protected].

XXX copies of this document were produced at a total cost of $XXX or $.XX per piece. CPCC (job number)

Ex: Central Piedmont Community College is an equal opportunity institution. XXX copies of this document were produced at a total cost of $XXX or $.XX per piece CPCC (job number)

Acceptable variations in the logo are black and gray, reversed out white for situations where the logo needs to appear on a dark background. No other variations in colors should be used. The color logo should not appear on the color red at any time, the BxW version or the reversed is preferred in this situation. Logo may not be stretched or distorted in any way.

INSTITUTIONAL (PRIMARY) LOGO

VARIATIONS

COLORS

bug logotype

(Futura STD Medium) PMS Black _{Hex: 000000}

C: 0 M: 0 Y: 0 K: 100 R: 35 G: 31 B: 32 PMS 3425 Hex: 017750 C: 100 M: 0 Y: 78 K: 42 R: 0 G: 112 B: 74

DEPARTMENT

DIVISION

Logos for specific departments of the college are not allowed. Only the division level will be allowed a mark, where the name of the division is added to the Institutional logo with a line seperating the name and logo. The name of the division will be centered above the line and logo. The name of the division will be typeset in Futura STD Medium. A template of the logo is available on the Marketing server. These marks will be approved by Marketing Services, Director of Creative and Art Services.

DIVISION LEVEL LOGOS

Applied Technologies

The purpose of the seal is to designate an official, formal relationship with the college. The college seal should not be substituted for the college logo and/or name. The use of the seal should be designated by authorized personnel only. Questions about the CPCC College Seal should be directed to Marketing Services, Director of Creative and Art Services.

COLLEGE SEAL

PURPOSE

FOIL STAMPING / GOLD

SEAL USAGE

COLORS

• official degrees, diplomas and certificates.

In instances where the color needs to go to gold and for foil stamping, the following color is to be used only:

• official letters from the college president. • transcripts from the registrar’s office. The college seal is reserved for:

PMS Black Hex: 000000 C: 0 M: 0 Y: 0 K: 100 R: 35 G: 31 B: 32 PMS 874 Hex: BB9B68 C: 27 M: 36 Y: 66 K: 2 R: 187 G: 155 B: 104

SOCIAL MEDIA ICONS

Facebook

Tumblr Vine

Google+ _Foursquare

CPCC Blog CPCC App_Download

Storify

Twitter Instagram YouTube LinkedIn Pinterest Snapchat

VARIATIONS

“BE SOCIAL” TEXT

COLORS

PMS Black Hex: 000000 C: 0 M: 0 Y: 0 K: 100 R: 35 G: 31 B: 32 33% Black PMS 3425 Hex: 017750 C: 100 M: 0 Y: 78 K: 42 R: 0 G: 112 B: 74

With so many variations for social media icons available, the college has elected to create their own set of branded icons to show the various social media sites where CPCC posts content. Each social media outlet that the college uses has its own icon, with future icons that may be necessary having a similar treatment.

Acceptable variations of the social media icons are gray (with solid white center social media logo) and reversed out white (with solid black center social media logo) for situations where the icons need to appear on a dark background. No other variations in colors should be used.

The text treatment portion of the college’s social media branding is used as 100% black for light backgrounds or 100% white for reversed out on dark backgrounds. Both black and white treatments are stored on the server in the same folder as the social media icons. The vector versions of the text should be used to eliminate any type/font issues.

Futura STD Bold Futura STD Light

The size relationship between the Be Social (with the proper social media icon) and the institutional logo should be the height (y) from the bottom of the tagline to the bottom of the icon and the height of the “bug” (or green box ) being equal. The base lines of the icon and the bug should be even along the bottom edge.

In the instances where multiple social media icons are necessary, each additional icon is added to the right of “Be Social” at even intervals. A maximum of five icons is allowed. If more than five social media sites are used, the top five as determined by the Senior Digital Communications Specialist will be used.

If the piece being designed is too narrow for the left to right horizontal use, a stacked usage option is available. The social media icons should be centered below the “Be Social.” Alignment is similar to the horizontal option with base lines of the icon and the bug being aligned along the bottom edge.

The size relationship between the “Be Social” and the proper social media icon(s) should be the height (x) from the bottom of “Be Social” to the bottom of the icon and the height of the “social media logo inside the icon” (or green circle ) being equal. The center lines of the “Be Social” and the proper social media icon(s) should be centered.

The placement of the “Be Social” should be in the lower left corner of the document, with the institutional logo in the opposite lower right corner. The distance away from the edge of the page (z) should be the same for each with respect to the side on which it appears.

y y

SIZING

MULTIPLE ICON USAGE

STACKING

PLACEMENT

SOCIAL MEDIA ICONS USAGE

x x z z z z

OR

The placement of the “Be Social” remains the same as the BeSocial without the #hashtag or account name and should be in the lower left corner of the document, with the institutional logo in the opposite lower right corner. The distance away from the edge of the page (z) should be the same for each with respect to the side on which it appears.

PLACEMENT

SOCIAL MEDIA ICONS USAGE

When a #hashtag or social media account name is needed to send viewers directly to a specific site, adding the wording centered below the BeSocial (with the icons) is acceptable. The size relationship of the text below will be the height (x) of a capital letter in the wording matching the height of the interior of the “O” in Social. Wording should not touch the circle social icons. The font for the #hashtag or address will be Futura STD Medium. The wording for the #hashtag and account name should be cleared with the Senior Digital Communications Specialist prior to adding to the BeSocial mark.

#HASHTAG AND ADDRESS SPECIFIC NEEDS

z z z z

OR

CPCC Arts CPCC Arts x x

CPCC Arts

x x

CPCC Arts

x x

#CPCC

x

#CPCC

x

The size relationship between the 50th anniversary logo and the institutional logo should be the height (x) from the bottom of the tagline to the bottom of the “years bar” and the height of the “bug” (or green box ) being equal. The base lines of the two logos should be even along the bottom edge. If the tagline is dropped, make the size adjustment, and then delete the tagline portion.

The placement of the 50th anniversary logo should be in the lower left corner of the document, with the institutional logo in the opposite lower right corner. The distance away from the edge of the page should be the same for each logo with respect to the side on which it appears.

Acceptable variations in the logo are black and gray, reversed out white for situations where the logo needs to appear on a dark background, with the “0” as solid black when logo appears on a light colored background, or without tagline or dates for pieces smaller than letter size paper where the text would be hard to read. No other variations in colors should be used.

x x

50th ANNIVERSARY LOGO

VARIATIONS

SIZING

PLACEMENT

y y

COLORS

PMS Black Hex: 000000 C: 0 M: 0 Y: 0 K: 100 R: 35 G: 31 B: 32 50% Black PMS 3425 Hex: 017750 C: 100 M: 0 Y: 78 K: 42 R: 0 G: 112 B: 74

The size relationship between the Arts logo and the Institutional logo should be the height (x) of the “s” in Arts and the height of the “bug” (or green box ) being equal. The base lines of the two logos should be even along the bottom edge of the “at CPCC” from the Arts logo and the base of the “bug.” The Arts logo is meant to be more prominent than the Institutional logo on Arts pieces.

Acceptable variations in the logo are (L to R) reversed in color, black and gray or reversed out white for situations where the logo needs to appear on a dark background. Far right logo is stacked for cases where the logo needs to be more square or more vertical than the primary; it should be used only as a secondary option. No other variations in colors should be used.

SIZING

PMS: 3425C CMYK: c-100 m-0 y-78 k-42 RGB: r-0 g-112 b-74 Hex: #017750 60% Black CMYK: c-0 m-0 y-0 k-60 RGB: r-128 g-130 b-133 Hex: #808285 PMS: Process Cyan CMYK: c-100 m-0 y-0 k-0 RGB: r-0 g-174 b-239 Hex: #00aeef 100% Black PMS: 7461C CMYK: c-92 m-48 y-8 k-0 RGB: r-0 g-118 b-178 Hex: #0076b2 PMS: 143C CMYK: c-0 m-35 y-85 k-0 RGB: r-251 g-176 b-64 Hex: #fbb040 PMS: 7425 CMYK: c-10 m-90 y-41 k-13 RGB: r-193 g-56 b-94 Hex: #c1385e PMS: 368 CMYK: c-50 m-0 y-100 k-0 RGB: r-140 g-198 b-63 Hex: #8cc63f x x

The placement of the Arts logo should be in the lower left corner of the document. The distance away from the left edge of the page should be the same distance from the bottom of the “at CPCC” to the bottom edge of the page. In cases where the Institutional logo needs to appear on the same side as the Arts logo, use the same spacing between the right edge of the page and the college logo. See page 2 for more detailed examples of placement on different types of collateral.

y y

y

CPCC ARTS LOGO

MagicNet - Use the MagicNet template with Institutional logo embedded at 30% black or 30% white depending on background.

Brochures - Arts logo placement is in the lower left of the cover of the brochure. Institutional logo needs only to appear as part of the return address on the mailing panel. Sponsor logos will appear on the mailing panel above the cost statement.

(refer to job 11636)

USAGE EXAMPLES

Posters and Fliers - Arts logo placement is in the lower left of the cover of the brochure. Institutional logo follows the placement rules in the lower right. Sponsor logos will appear above the Institutional logo.

(back panel) (mailing panel) (cover)

Ads - Arts logo placement is in the lower left of the cover of the brochure. Institutional logo does not need to appear. This will be the same for both print and online ads. This is so the ads do not become cluttered due to the necessity to include required sponsor logos.

INCREDIBLE. AFFORDABLE. THEATRE.

CPCC Arts

For tickets or more information: tix.cpcc.edu • 704.330.6534

Woody Allen’s Play It Again, Sam* April 13 - 22

Pease Auditorium - Tickets $16

* A part of CPCC’s Sensoria, an annual celebration of arts and culture. Learn more at sensoria.cpcc.edu.

y y

y

50th year logo usage - Arts logo placement is in the lower left corner. 50th logo replaces the institutional logo and goes to the lower right with the height of the “50” and the height of the “r” in Arts being equal. Spacing from the edge is equal and the baselines of the Arts and 50 are aligned. The full name “Central Piedmont Community College” needs to be used at the top of the page as shown at right. This will go in effect on all materials after the CPCC Summer Theatre 2012 concludes. This is the only time the 50th logo will appear in the lower right. Sponsor logos will appear

centered between Arts and 50th logos. y y

y x x

Central Piedmont Communit

y College is an equal opport

unit

y

instit

ution. XX,

00

0 copies of this document w

ere produced at

a tot

al cost of $X,XXX or $0.XX per piece. CPCC 1

1636 SunT rust Bo x Of fice P.O . Bo x 350 09 • Charlot te, NC 28235 tix.cpcc.edu Summer Theatr e 20 12 C E N T R A L P I E D M O N T C O M M U N I T Y C O L L E G E

For use on promotional materials such as advertising, posters, direct mail, chef coats, signage, etc.

Secondary logo -For use on packaging, coasters, stickers and buttons.

COLORS

PMS 262 Hex: 56004E C: 45 M: 100 Y: 0 K: 55 R: 86 G: 0 B: 78 PMS 262 (30% tint) Hex: B89DBA C: 28 M: 39 Y: 11 K: 0 R: 184 G: 157 B: 186 PMS Black Hex: 000000 C: 0 M: 0 Y: 0 K: 100 R: 35 G: 31 B: 32 PMS Black (50% tint) Hex: 939598 C: 0 M: 0 Y: 0 K: 50 R: 147 G: 149 B: 153

For use on promotional materials such as advertising, posters, menus, chef coats, signage, etc.

GREENWAY RESTAURANT LOGO

COLORS

PMS 305 Hex: 6fcde4 30% Black C: 51 M: 0 Y: 9 K: 0 R: 112 G: 205 B: 227 PMS 376 Hex: 8dc63f 60% Black C: 50 M: 0 Y: 100 K: 0 R: 141 G: 198 B: 63 PMS Black Hex: 000000 C: 0 M: 0 Y: 0 K: 100 R: 35 G: 31 B: 32 Futura STD Medium Futura STD Light

COLORS

VARIATIONS

PMS 526 Hex: 662D91 C: 75 M: 100 Y: 0 K: 0 R: 102 G: 45 B: 145 PMS 7459 Hex: 1D88B5 C: 71 M: 16 Y: 0 K: 24 R: 29 G: 136 B: 181 PMS Black Hex: 000000 C: 0 M: 0 Y: 0 K: 100 R: 35 G: 31 B: 32 For use on promotional materials such as advertising, posters, vehicles, signage, etc.

A service of CPCC mark can be used on screen to tie the station back to the college

Other PBS Charlotte logos:

PBS CHARLOTTE LOGO

PMS 3425 Hex: 017750 C: 100 M: 0 Y: 78 K: 42 R: 0 G: 112 B: 74

COLORS

VARIATIONS

PMS 416 Hex: 7F7E73 C: 51 M: 42 Y: 52 K: 10 R: 127 G: 126 B: 115 PMS 3425 Hex: 017750 C: 100 M: 0 Y: 78 K: 42 R: 0 G: 112 B: 74 PMS Black Hex: 000000 C: 0 M: 0 Y: 0 K: 100 R: 35 G: 31 B: 32 Primary usage is in color using the horizontal version. Stacked version can be used only when necessary for places where a more

square orientation will fit best.

CPCC FOUNDATION LOGO

PRIMARY HORIZONTAL USAGE SECONDARY STACKED USAGE Futura STD Medium Palatino Bold PMS 874 Hex: BB9B68 C: 27 M: 36 Y: 66 K: 2 R: 187 G: 155 B: 104

COLORS

VARIATIONS

PMS 3425 Hex: 017750 C: 100 M: 0 Y: 78 K: 42 R: 0 G: 112 B: 74 PMS Black Hex: 000000 C: 0 M: 0 Y: 0 K: 100 R: 35 G: 31 B: 32

Primary usage is in color using the horizontal version. Stacked version is also available when necessary for places where a more square orientation will fit best.

CPCC CAMPUS PRINTING MARK

SECONDARY STACKED USAGE PMS 366 Hex: B8D87A C: 31 M: 0 Y: 68 K: 0 R: 184 G: 216 B: 122 PMS 7489 Hex: 72A84D C: 61 M: 14 Y: 92 K: 1 R: 114 G: 168 B: 77 PMS 70% Black Hex: 6D6E70 C: 0 M: 0 Y: 0 K: 70 R: 109 G: 110 B: 112 PMS 636 Hex: 4EC0E0 C: 61 M: 2 Y: 8 K: 0 R: 78 G: 192 B: 224 PRIMARY HORIZONTAL USAGE Futura STD Bold Futura STD Light

COLORS

VARIATIONS

PMS 526 Hex: 662D91 C: 72 M: 100 Y: 9 K: 2 R: 106 G: 42 B: 131 PMS Black Hex: 000000 C: 0 M: 0 Y: 0 K: 100 R: 35 G: 31 B: 32

For use on promotional materials such as advertising, posters, vehicles, signage, etc. Logo can be used with and without the “Tuned in.” tagline depending on where it appears.

A service of CPCC mark can be used on screen to tie the station back to the college, non-tagline version only.

PBS CHARLOTTE LOGO

PMS 3425 Hex: 017750 C: 100 M: 0 Y: 78 K: 42 R: 0 G: 112 B: 74