MOBILE APP PLATFORM. name title

(1)

Any Information-Driven Mobile App You Can Imagine.

MOBILE APP PLATFORM

name

|

title

(2)

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose

Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

2 “A truly

disruptive

technology appears and

causes major changes to business, society,

or economies.

It yields non-linear effects, on so many

levels, and at such a grand scale that it’s

very hard to grasp the scope until the dust

settles.”

Apps

GPS

Internet

Multi-Touch

Battery

Life

Instant On

Flash

Data

Storage

App Stores

Why Now?

3G/4G

(3)

Mainframe

Computing

(1960-1980)

1M Users

Mini

Computing

(1980-1990)

10M Users

100M Users

Desktop

Internet

(2000-2010)

1,400M Users

5,000M Users

Personal

Computing

(1990-2000)

Mobile

Internet

(2010- )

3

(4)

Analyst Recognition

4 MicroStrategy

Mobile

Ranked

#

1

MicroStrategy Mobile #1

Mobile Product Rating

Critical

Capabilities

of Mobile BI

2012

BI Survey

10 MicroStrategy Mobile #1

Mobile Usage

Howard Dresner | DAS Advisory Services

Mobile

BI Market

Survey

2011

MicroStrategy Mobile #1

Mobile Product Rating

iTunes

Rewind

2011

Best iPhone Business Apps in 2011

Network

World

20 iPad Apps Every CIO Should Want

TECH

ACCESS

(5)

Press Coverage

(6)

(7)

One Platform for All Your Mobile Apps.

MicroStrategy

Platform

(8)

Business Intelligence Platform

Portals

MicroStrategy

Administration

Script-based Admin

Life-Cycle Admin

System Testing

Monitoring

MicroStrategy

Intelligence Server

MicroStrategy

Web Server

Transactions

Apps and

Dashboards

Email and

Alerting

In-Memory

Analysis

Development

Desktop Design

Architect

SDK

Web Design

All of Your Data Investments

Databases

MDX Data

_Sources

Big Data

BI Systems

Packaged

_ERP

Packaged

_CRM

_ERP/CRM

Custom

Website

_Content

MultiMedia

Windows

MS Office

Browsers

MicroStrategy

Platform

(9)

BlackBerry

iPhone

Administration

Script-based Admin

Life-Cycle Admin

System Testing

Monitoring

MicroStrategy

Intelligence Server

MicroStrategy

Mobile Server

Transactions

Apps and

Dashboards

Email and

Alerting

In-Memory

Analysis

Development

Desktop Design

Architect

SDK

Web Design

All of Your Data Investments

Databases

MDX Data

_Sources

Big Data

BI Systems

Packaged

_ERP

Packaged

_CRM

_ERP/CRM

Custom

Website

_Content

MultiMedia

iPad

Android

Mobile App Platform

MicroStrategy

Mobile App Platform

(10)

DBMS

Platforms

Aster Data

EXA

Greenplum

HP Neoview

IBM DB2

Infobright

Informix

Kognitio

SQL Server

MySQL

Netezza

Oracle

ParAccel

PostgreSQL

Red Brick

Salesforce

SAND

Sybase

Teradata

Vertica

Packaged

ERP/CRM

Finance/

Accounting

Human

Resources

Manufacturing

Supply chain

management

Project

management

Customer

relationship

management

Data Services

Access control

Custom

Operational

Systems

Big Data

MDX Data

Sources

SAP BW

Microsoft

Analysis

Services

IBM Cognos

TM1

Hyperion

Essbase

movies

PDF

images

ePub

MS Powerpoint

MS Excel

HTML

Notes

Numbers

Keynote

Email

websites csv

plaintext

MS Sharepoint

MultiMedia

flickr

Twitter

Amazon.com

ebay

Frommer’s

foursquare

facebook

Open Web

Services

Traditional and Extended Data Sources

(11)

Development

Multimedia

Business Intelligence

Transactions

Mapping

Desktop

Publishing

PDFs

ePubs

Video

Approval

mgmt.

Editable

Grids

Data

entry

Browser

Content

Payments

Alerting

11

• _{Analytics, Grids, & Graphs}

• _{Data Visualizations & Exploration}

• _{Multimedia Content}

• _{Mobile Information Channels}

• _{Mobile Front-end to ERP/CRM}

• _{Sell Products and Schedule Services}

Graphs

Data

Analytics

Exploration

Data

Visualizations

Grids

Information Driven Business Apps

(12)

12 MicroStrategy

Mobile

App Platform

iOS

Design One App,

Deploy Across Multiple

Platforms

MicroStrategy

Mobile

App Platform

Deployment

MicroStrategy Mobile

(13)

13 MicroStrategy Mobile

Protects and Secures your Mobile Data

• AES encryption

256bit encryption for all traffic.

256bit encryption for app data/credentials

• Confidential Project Mode

Force login upon opening project, after inactivity, after suspended state, online and offline.

• Mutual (two-way) Authentication

Distribute certificates and authenticate the mobile client before data is sent.

Remotely revoke access requests from specific mobile devices (e.g. lost and stolen devices).

• Integration with Existing Information Security

VPN, HTTPS, WPA2 (128-bit encryption), SSL

Single sign-on support (inc. Siteminder)

LDAP, Kerberos, Tivoli, NT Integration

• Integration with Mobile Security and MDM Partners

AirWatch

Good Technologies

(14)

When Should you Use MicroStrategy to Build your Mobile Apps?

A little information

A lot of information

Simple

Products

Complex

Products

Faster to

Develop.

(15)

Why MicroStrategy.

Proven.

Proven in thousands of

real-world deployments.

No Code

Required.

Customize the look, feel,

and behavior of your

app, code-free.

Faster to

Develop.

Quickly design & deploy

apps that offer a superior

user experience.

Secure.

Protecting sensitive

data in the mostly highly

sensitive situations.

Easier to

Maintain.

Compile-free updates

and change deployment.

Ranked #1.

The leading analysts

agree; it’s the business

app you have to have.

(16)

Proven.

Proven in thousands of

real-world deployments.

No Code

Required.

Customize the look, feel,

and behavior of your

app, code-free.

Secure.

Protecting sensitive

data in the mostly highly

sensitive situations.

Ranked #1.

The leading analysts

agree; it’s the business

app you have to have.

Strategy.

What are the first 10

Apps you need to build

today to be successful?

Training.

Who in the organization

needs access to the

free training?

Get Started.

Schedule a 10 day

QuickStrike.

Consulting.

Let our experts help you

develop a plan for

(17)

Auxiliary

Slides

• Leading App Solutions

• Apps for the Office

• Apps for the Sales Force

• Apps for your Store

• MicroStrategy Mobile App Platform

• Development

• Deployment

• Maintenance

• Monitoring

• Platform vs Custom Code

• 500 Man Years of Capabilities on Day One

• Produce More Enterprise-Class Apps in Less Time

• Mobile SDK

(18)

A p p s

I n T h e

Office

A p p s

F o r T h e

Sales Force

A p p s

F o r Y o u r

Store

Leading Apps

(19)

A p p s

I n T h e

Office

A p p s

F o r T h e

Sales Force

A p p s

F o r Y o u r

Store

Leading Apps

(20)

A p p s

I n T h e

Office

(21)

A p p s

I n T h e

Office

New Features |

AppleTV ‘Airplay’ Integration

• Airplay mirroring

• Laser Pointer

(22)

A p p s

I n T h e

Office

New Features |

AppleTV ‘Airplay’ Integration

• Airplay “2nd Screen”

• Data Remote Control

(23)

A p p s

I n T h e

Office

New Features |

AppleTV ‘Airplay’ Integration

• Laser pointer

• Pinch to zoom

(24)

Features |

Extended Widget Library

Data Cloud

Bubble Maps

Heatmap

Map Network

Calendar

Graph Matrix

A p p s

I n T h e

Office

Visual Insight

Time Series

Density Maps

Timeline

Rapid Reporting

Network Viz

(25)

A p p s

I n T h e

Office

A p p s

F o r T h e

Sales Force

A p p s

F o r Y o u r

Store

Leading Apps

Metlife

Field

Enablement

AZ

Pharma Sales

J&J

Pharma Sales

TIAA CREFt

Wealth

Management

Scotia Bank

Wealth

Management

(26)

A p p s

F o r T h e

Sales Force

(27)

A p p s

F o r T h e

Sales Force

(28)

Features |

WebDAV Integration

A p p s

F o r T h e

Sales Force

Intelligence Server

Mobile Server

SharePoint

EMC

Oracle ECM

Firewall

(29)

A p p s

I n T h e

Office

A p p s

F o r T h e

Sales Force

A p p s

F o r Y o u r

Store

Leading Apps

Lowes

Store Ops

Whole

Foods

Stores Ops

Nordstrom

Store Ops

Petsmart

Store Ops

Guess

G-Mobile App

Apple

Premium

Resellers

Store Ops

(30)

Retail Store Operations

Employee Self Service

• Create/modify personal

employment profile

• View benefits, coverage, and

vacation time

A p p s

F o r Y o u r

(31)

Retail Store Operations

Endless Aisle

• Barcode product search

• Search global inventory and

order next day delivery

A p p s

F o r Y o u r

(32)

Retail Store Operations

Remote Data Collection

• Geolocation pinpoints

location and images/data

• Employees become remote

mobile “sensors” for the

business

A p p s

F o r Y o u r

(33)

Retail Store Operations

MyStore App

• Sign-up for and track vendor

and employer spiffs

• Anniversary and birthday

alerts for team members

A p p s

F o r Y o u r

(34)

Auxiliary

Slides

• Leading App Solutions

• Apps for the Office

• Apps for the Sales Force

• Apps for your Store

• MicroStrategy Mobile App Platform

• Development

• Deployment

• Maintenance

• Monitoring

• Platform vs Custom Code

• 500 Man Years of Capabilities on Day One

• Produce More Enterprise-Class Apps in Less Time

• Mobile SDK

(35)

Deployment

• _{Object-driven}

design makes

edits easy

• _{Broad set of}

enterprise-class

system admin

tools

• _{Configure and}

Control users

app experience

• _Security

features and

configuration

• _{Updates and}

new content

instantly

rendered in-App

• _{Live System}

Monitoring

• _{Track and}

analyze app

and user activity

• _System

Optimization

• _Code-Free

• _WYSIWYG

• _{Flexible design}

• _Desktop

publishing

quality

• _Templates

• _{Plug and Play}

Widgets

MicroStrategy

Mobile App Platform

Maintenance

Monitoring

Development

MicroStrategy Mobile App Development Platform

(36)

Development

Image

Graph

Grid

Selectors

Image

Map

Visualiza;on Grid

Selectors

Link

Title

Video

_Link

Link

Template

Drag objects to Templates,

and Define Interactivity

Analytics

Editable

_Grids

Web

Content

Mapping

Selectors

_entry

Data

Graphs

_{Visualizations}

Data

Grids

Desktop

Publishing

Books and

Documents

Video

Select from a range of

Design Objects

36

2

1 MicroStrategy Design Tools

(37)

Maintenance

A Change Here

1 Is Instantly Reflected

Everywhere That

Object is Used

2 Metadata

37 MicroStrategy’s Metadata

Makes Apps Easy to Enhance and Maintain

Analytics

Editable

_Grids

Web

Content

Mapping

Selectors

_entry

Data

Graphs

_{Visualizations}

Data

Grids

Desktop

Publishing

Books and

Documents

Video

Change

Image

Graph

Grid

Selectors

Image

Map

Visualiza;on

Grid

Selectors

Update

_Update

(38)

Deployment

Multiple Deployment Options

Easy App Deployment

No code submission to Apple required

Instant Content Updates

38 Data

Warehouse

Operational

Databases

Documents

and Libraries

MicroStrategy

Mobile Server

Metadata

New

Content

Updated

Content

MicroStrategy App Deployment

Easy and Instantaneous

Enterprise

Deployment

Deploy Internally

• webpage

• internal app store

• mdm

MicroStrategy

Mobile Server

Mobile SDK

Re-Skin App.

Deploy Externally

• App Stores

Use MicroStrategy

App Store App

MicroStrategy App Store App

(39)

Auxiliary

Slides

• Leading App Solutions

• Apps for the Office

• Apps for the Sales Force

• Apps for your Store

• MicroStrategy Mobile App Platform

• Development

• Deployment

• Maintenance

• Monitoring

• Platform vs Custom Code

• 500 Man Years of Capabilities on Day One

• Produce More Enterprise-Class Apps in Less Time

• Mobile SDK

(40)

Native Code Developments

Start from Scratch

Native Code

VS

40 One

code-free

Platform.

500 Man Years of Capabilities on Day One

MicroStrategy

App Platform

Sensor

Integration

Visualization

Engine

Internationalization

Engine

Mapping

Integration

Gesture

Interpretation

Engine

Offline

Access

Performance

Engine

MultiMedia

Rendering

App Security

Adaptive

Mobile

Caching

Personalization

Engine

Usage

Monitoring /

Logging

Layout and Workflow

(41)

Native Code

VS

41 One

code-free

Platform.

Produce More Enterprise-Class Apps in Less Time.

MicroStrategy

App Platform

Native Code Developers

• Expensive

• Removed from the Business

• Limited Scalability

MicroStrategy App Development

• _{Lower Cost}

• _{Less Training Required}

• _{Greater Scalability}

(42)

Auxiliary

Slides

• Leading App Solutions

• Apps for the Office

• Apps for the Sales Force

• Apps for your Store

• MicroStrategy Mobile App Platform

• Development

• Deployment

• Maintenance

• Monitoring

• Platform vs Custom Code

• 500 Man Years of Capabilities on Day One

• Produce More Enterprise-Class Apps in Less Time

• Mobile SDK

(43)

MicroStrategy

Mobile App

Mobile SDK | Open & Extensible

Customization

Type 1

Customization

Type 2

MicroStrategy

Mobile

MicroStrategy

Mobile

Objective-c

App

Embedded with

MicroStrategy

Mobile

(e.g. widgets,

visualizations,

mapping, geo-location,

transactions, secure

multimedia)

Embedded with

Custom Objective-c

(e.g. advanced

animations, existing

objective C coding,

bluetooth)