Let’s meet!
Paprika was founded in 2003 with a very clear goal: to bring a revolution in the world of fashion with trendy and customized clothing for curvy women. The key to our success? The same amazing atmosphere of the early days and the active commitment of all our employees who reflect the importance of our values. We know that Paprika wouldn’t be Paprika without our employees!
Paprika stands for fashion which keeps up with the latest trends and which is perfectly suited for the figure of curvy women. Our mission: creating clothes which emphasize the beauty of curvy women. At Paprika, women can find affordable trendy clothes for every occasion. Our extensive high quality collections are specially designed to highlight the natural beauty of curvy women at any time. What makes Paprika stand out is the friendly, authentic and personal advice we give you in all of our stores. Our loyal, enthusiastic and customer-friendly sales teams create a cozy atmosphere. Paprika makes you feel at home at all times.
At the origin of the success of Paprika stand 2 people with a passion for fashion: Jacques Hayez and Fabienne Bulteel. One day they decided to bring a revolution into the world of fashion and designed a collection for curvy women. In 2003,
Paprika was born. The Paprika collection met a new demand: more and more curvy women claimed their beauty but did not find clothing that matched their needs. Paprika has chosen a completely new direction, away from the policy of the big brands. We design attractive and feminine silhouettes. Finally, fashion is available regardless of size! The Paprika collection dares to be colorful with natural fibers and is designed around themes that embrace and follow current trends. And all of this at an excellent value for money.
The commercial approach of Paprika is based on 4 pillars:
• young and “trendy” collections which offer a total look, including accessories • personal advice of our sales teams among whom many women with beautiful curves, who are trained to give the best advice
WELCOME TO PAPRIKA
• high quality fashion offered at reasonable prices, which transforms the latest trends into designs for curvy ladies. We offer a collection from size 1 to 6, which
corresponds to size 44 to 54
• Stores located in a city center, big shopping malls or out-of-town Today, Paprika is market leader in fashion for curvy women.
Paprika clothes are unique, trendy and perfectly adapted to their figure. Paprika today is:
• founded in 2003
• professional commitment of more than 250 employees
• more than 93 stores in Belgium, Luxembour , France and the Netherlands • CRM database
• a listening ear to the needs of our customers • high quality fashionable clothing
• respectful code of conduct
• the atmosphere of a store where you feel at home
• a head office and logistic center in Wauthier-Braine since 1999
• more than 5 trophies and nominations in the business sector: 1st price Trends Gazellen 2007, 2008, 2009 and 2010; finalist for “Company of the year” in 2007 and 2009
• shared ownership with two financial holding companies (Mitiska and Sofindev) of the Cassis & Paprika group, in partnership with the management
• the opening of bigger and mixed Cassis & Paprika stores on top out-of-town locations since 2008
About Paprika
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Paprika in numbers
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Website and online shop
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Store concept
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Awards
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Contacts
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CONTENT
ABOUT
PAPRIKA
We are a Belgian fashion brand specialized in plus size
clothing for women with more than 93 stores spread across
Belgium, France, Luxembourg and the Netherlands.
Paprika offers a collection from size 44 to 54.
Paprika was founded in 2003 and has been expanding
ever since. We are market leader in fashionable plus size
collections and we can count on a very loyal customer base.
Our goal is to continue to strenghten our brand image and
develop a strong brand awareness in all the countries in
which we are present.
In 2012, we launched our online shop as part of our new
website. This will play an important role in the further
expansion of our brand into other countries.
Today, our online shop is operational in Belgium, France,
Luxembourg and the Netherlands.
In 2013, we opened 10 V&D shop-in-shops in the Netherlands.
This expansion will continue in 2014.
93 stores (of which 47 mixed):
• 72 in Belgium
• 6 in Luxembourg
• 8 in France
• 9 in the Netherlands
* Collection from size 44 to 54
* 11 000 000 visitors / year (Group Cassis/Paprika)
* 850 000 customer cards (Group Cassis/Paprika)
* 400 000 email adresses (Group Cassis/Paprika)
* 650 employees (Group Cassis/Paprika)
IN NUMBERS
PAPRIKA
BLACK
ONLINE SHOP
WEBSITE
E-commerce is one of the fastest growing business over
the past few years. We launched our online shop in 2012
in two languages, French and Dutch.
As well as being a direct sales channel, our websites
support our stores by providing an increasingly
important communication channel.
Some key features of our online store are:
• Available everywhere at any time
• Large product offer
• Special promotions
• Latest news update
Some key figures:
• 1 200 000 visitors (Group Cassis/Paprika)
• Turnover: 77% Belgium
19% France
4% Luxembourg
• > 7.100 fans on Facebook
Shop online in:
Belgium and Luxembourg
www.paprika-shopping.be
France
www.paprika.fr
www.laredoute.fr
The Netherlands
www.paprika.eu
CONCEPT
STORE
Our shopping environment is continually developing
and responding to customer needs and design trends.
Our stores remain at the core of our customer strategy.
The development of our store design is driven by
innovative ideas and a strong in-store merchandising
as well as a continuous improvement of store fronts
and signage.
The store surface varies between 80 and 500 m²
depending on the store concept. Our stores are easily
accessible and are located in city centers, shopping
malls and out-of-town.
Creating a cosy atmosphere and a personal shopping
experience for our customers is a key strategic goal.
FALL
WINTER
2013
SPICY DATE
The keywords in this theme are Bobo Chic, Folk, Lovely Lace, Matelassé, Girly Sweat
