SENIOR EXECUTIVE PROGRAM FOR CHINA

SENIOR EXECUTIVE

PROGRAM FOR CHINA

AN INTEGRATED EDUCATIONAL PARTNERSHIP

AMONG LEADING BUSINESS SCHOOLS

The School of Economics and Management, Tsinghua University; China Europe International Business School, and Harvard Business School jointly offer the Senior Executive Program for China, designed to address the business and management challenges facing executives in China and Southeast Asia today. The leading faculty from all three schools provide senior managers with the tools needed to succeed in today’s challenging business environment.

School of Economics and Management, Tsinghua University

The history of the School of Economics and Management, Tsinghua University (Tsinghua SEM) dates back to 1926 as the Department of Economics and to 1979 as the Department of Economics and Management Engineering. In 1984, Tsinghua SEM was established as one of the fi rst business schools in China. Currently, Tsinghua SEM has a total of 165 faculty members and more than 4,000 students, offering a variety of academic programs at undergraduate, master (including MBA/EMBA), and doctoral levels. With seven departments and several research centers, Tsinghua SEM contributes academic knowledge that fuels the revival of the Chinese economy and cultivates business leaders for China and the world.

China Europe International Business School

China Europe International Business School (CEIBS) is a non-profi t joint venture established in Shanghai in 1994 under an agreement between the Chinese government and the European Commission. The school aims to educate responsible leaders versed in “China Depth, Global Breadth,” with the vision of “becoming the most respected international business school by linking East and West in teaching, research, and business practice and by promoting China’s social and economic development through high-impact knowledge creation and dissemination.” It now offers a full-time MBA, a Finance MBA, an Executive MBA, a Global Executive MBA, and a wide array of executive education programs. Through over two decades of unremitting efforts, CEIBS has become a leading business school in China and Asia.

Harvard Business School

For more than a century, the mission of Harvard Business School (HBS) has been to educate leaders who make a difference in the world. Renowned for its legacy of innovation, HBS introduced the case method to management education, developed the concept of executive education, and created the world’s fi rst MBA program. A global network of seven research centers on four continents extends the School’s groundbreaking research efforts to the international marketplace. Founded in 1908, HBS is a long-standing world leader in redefi ning the nature of management education, shaping the practice of business in every industry, and inventing the future of business.

THE LEARNING EXPERIENCE

Every facet of the program is purposefully structured to promote dynamic interchange and shared learning among accomplished peers from a diverse set of leading companies, including multinational organizations, stateowned enterprises, and private companies. With teambuilding exercises integrated into each module, participants will learn to work together and to take full advantage of the diversity of backgrounds and experiences. As a result, senior executives will continue learning through a valuable network of high-level, like-minded colleagues with whom they can share their experience and lend support throughout their careers. Please note that full attendance at all three modules is mandatory for successful completion of this program. Applications for single modules are not allowed.

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SENIOR EXECUTIVE PROGRAM FOR CHINA

DATES AND LOCATIONS:

FOR MORE INFORMATION:

Module One: August 16–22, 2015 Tsinghua SEM, Beijing, China exed.sem.tsinghua.edu.cn Module Two: October 18–24, 2015 CEIBS, Shanghai, China www.ceibs.edu/execed Module Three: December 06–18, 2015 HBS, Boston, MA, US www.exed.hbs.edu

PROGRAM FEE:

PROGRAM OBJECTIVES

To design competitive strategies, build effective

organizations, and respond to rapid market change, senior executives must be able to draw on a broad repertoire of management approaches. The Senior Executive Program for China provides an opportunity for Chinese executives to step back from daily responsibilities, broaden global perspective, and gain the knowledge needed to create and sustain competitive advantage in China and beyond. Offered jointly by Harvard Business School (HBS); the School of Economics and Management, Tsinghua University (Tsinghua-SEM); and China-Europe International Business School (CEIBS), the program provides insight into the diverse challenges—political, cultural, social, and economic—confronting Chinese companies in global markets.

Participants will:

• Acquire the frameworks to develop and implement strategies that help their companies stay ahead of competitors and successfully reinvent themselves

• Assemble a portfolio of management approaches and gain insights into applying the right technique to each unique set of circumstances

• Refi ne critical personal skills to succeed in senior institutional leadership

• Gain a high level of confi dence that translates into effective decision making throughout the organization • Learn to assess their performance as senior leaders • Build a heightened awareness of the political, cultural,

social, and economic issues facing Chinese companies in global markets

• Establish an invaluable network of peers leading companies in a diverse set of industries

Ultimately, participants will return to their companies empowered with the knowledge and skills to create and sustain competitive advantage in today’s diffi cult business environment.

CURRICULUM

The program is offered in three modules, allowing

managers to return to their organizations after each module and start implementing what they have learned. Functional excellence is the overarching theme in the fi rst module, which takes place at Tsinghua SEM in Beijing. The focus of the second module, offered at CEIBS in Shanghai, is strategic management. Leadership is the central theme of the third module that brings participants to the HBS campus in Boston.

MODULE ONE: UNDERSTANDING AND

MANAGING KEY FUNCTIONAL AREAS

• Examining the effectiveness of a company’s strategy • Linking a company’s strategy to organizational design and

critical inputs Marketing

• Understanding how marketing creates value

• Leveraging contemporary marketing concepts and tools— from market segmentation and product positioning to the design of distribution channels and communications strategy

• Analyzing customer needs and buying behavior • Achieving marketing value through pricing initiatives Management Control

• Understanding how management control systems provide critical information for measuring and managing product and customer profi tability

• Using formal control systems, including the Balanced Scorecard, to guide and monitor business strategies

MODULE TWO: COMPETING SUCCESSFULLY IN

CHINA AND THE GLOBAL ECONOMY

Strategy

• Understanding how fi rms create and sustain competitive advantage

• Analyzing the link between superior fi nancial performance and the strategic moves of rivals and suppliers

• Formulating and administering a successful strategy in the face of economic uncertainty and fi erce competition Strategic Human Resources

• Building organizations that outpace rivals in the short term and that innovate over time

• Discovering performance and opportunity gaps

• Identifying the root causes of weakness in organizational design

• Understanding the links between innovation and

organizational evolution, and building teams for innovation Finance

• Understanding and leveraging the appropriate tools for managing corporate fi nancial resources, including the latest theories and best practices of strategic profi tability analyses and resource allocation

• Analyzing and optimizing capital structure, capital markets, and fi nancial institutions through entrepreneurial fi nance, acquisition, the benefi ts and costs of doing leveraged buyouts (LBOs), the original structure, and fi nancing of the company

• Designing capital structure to achieve a cost advantage Negotiations

• Achieving greater effectiveness at the negotiating table—

“Senior professors from China and

America collaborated to offer a program

that would bring the participants an

international perspective. In doing this,

students learned how to have a global

view of the world while maintaining their

local roots in China.”

Jiang LIU

4 • Handling challenges such as hard bargainers and

negotiating across borders

• Knowing when and how to manage tension between cooperative actions to create value jointly versus when and how to claim value individually

MODULE THREE: LEADERSHIP, VALUES,

ORGANIZATION, AND GOVERNANCE

• Understanding the role of leadership and successfully managing change

• Recognizing and meeting the challenges to leadership effectiveness

Corporate Governance and Values

• Achieving sound governance—the changing role of the board of directors and its relationship with corporate management

• Understanding the role of the board in strategic planning and as an agent of change

• Creating an environment of ethical responsibility Entrepreneurship

• Evaluating entrepreneurial ventures

• Understanding the value created by corporate entrepreneurship

Innovation

• Understanding why some companies are more innovative than others

• Building, managing, and improving innovation systems • Leveraging open innovation for idea generation, problem

solving, and growth

• Designing management systems for business innovation Business and Government in the International Economy • Understanding the roots of confl ict and convergence

among nations competing in the world economy • Identifying global issues stemming from government

policies on issues such as trade fl ows, exchange rates, investment, and technological innovation

• Recognizing how different nations conceptualize the roles and relationships of government and business, and how these varying conceptions affect managerial decision making

• Analyzing the factors involved in making direct foreign investment decisions

CORE FACULTY

Xing XIAO

(Faculty Cochair)

Professor, Chair, Department of Accounting, Tsinghua-SEM; and faculty cochair of the “Senior Executive Program for China.”

Gao WANG

(Faculty Cochair)

Professor of Marketing, co-director of Centre for Globalization of Chinese Companies, CEIBS; and faculty cochair of the “Senior Executive Program for China.”

Dennis YAO

(Faculty Cochair)

Lawrence E. Fouraker Professor of Business Administration. Head of the Strategy Unit; faculty cochair of the “Senior Executive Program for China.”

THE FACULTY

The Senior Executive Program for China is developed and taught by leading faculty from the School of Economics and Management, Tsinghua University (Tsinghua SEM); China Europe International Business School (CEIBS), and Harvard Business School (HBS). Representing various disciplines, they remain close to practice through relationships with business and industry leaders and through personal involvement as board members and consultants for top companies around the world. These faculty members leverage their business expertise and fi eld-based research to create new knowledge and enduring concepts that shape the practice of management.

SCHOOL OF ECONOMICS AND MANAGEMENT,

TSINGHUA UNIVERSITY

Lingling LIU, Professor, Department of Economics, Tsinghua-SEM.

Xi LIU,Associate Professor, Department of Marketing, Tsinghua-SEM.

Bin YANG,Professor, Vice President and dean of graduate school of Tsinghua University, Director of Tsinghua Center For Leadership Development and Research.

Yan ZHU,Professor, Department of Management Science and Engineering. Associate Dean, School of Economics and Management, Tsinghua-SEM.

CHINA EUROPE INTERNATIONAL

BUSINESS SCHOOL

Weiru CHEN, Associate Professor of Strategy, CEIBS. Pedro NUENO, Professor of Entrepreneurship and Executive President, CEIBS.

Dingbo XU, Professor of Accounting, Associate Dean, CEIBS.

Xiaonian XU, Professor of Economics and Finance, CEIBS. Dongsheng ZHOU, Professor of Marketing, CEIBS.

Jian HAN, Associate Professor of Management and Co-director of Centre on China Innovation, CEIBS.

HARVARD BUSINESS SCHOOL

Dennis CAMPBELL, Dwight P. Robinson, Jr. Professor of Business Administration. Member of the Accounting and Management Unit; and faculty cochair of “Achieving Breakthrough Service.”

Mihir DESAI, Mizuho Financial Group Professor of Finance. Member of the Finance and the Entrepreneurial

David GARVIN, C. Roland Christensen Professor of Business Administration. Member of the General Management Unit.

Robert KAPAN, Senior Fellow, Marvin Bower Professor of Leadership Development, Emeritus. Member of the Accounting and Management Unit; and faculty chair of “Risk Management for Corporate Leaders: From Compliance to Competitive Advantage” and “Driving Corporate

Performance—China”; and faculty cochair of “Driving Corporate Performance: Aligning Scorecards, Systems, and Strategy” and “Value Measurement for Health Care.” Karim LAKHANI, Associate Professor of Business

Administration. Member of the Technology and Operations Management Unit; and faculty cochair of “Competing on Business Analytics and Big Data.”

Joshua MARGOLIS, James Dinan and Elizabeth Miller Professor of Business Administration. Member of the Organizational Behavior Unit.

Felix OBERHOLZER-GEE, Andreas Andresen Professor of Business Administration; Senior Associate Dean and Chair of the MBA Program. Member of the Strategy Unit; and faculty chair of “Strategy—Building and Sustaining Competitive Advantage”; and faculty cochair of “Driving Digital and Social Strategy.”

Lynn PAINE, John G. McLean Professor of Business Administration. Senior Associate Dean for Faculty Development. Member of the General Management Unit. Guhan SUBRAMANIAN, H. Douglas Weaver Professor of Business Law, Harvard Business School, and Joseph Flom Professor of Law and Business, Harvard Law School. Member of the Negotiation, Organizations, and Markets Unit. Stefan THOMKE, William Barclay Harding Professor of Business Administration. Member of the Technology and Operations Management Unit; and faculty chair of HBS Executive Education in India, “Driving Growth Through

“My immediate feeling after the

program was that I had wider

perspective, which helped me

understand the vision of the

international railway.”

Patrick TSANG

Regional Managing Partner,

Deloitte Touche Tohmatsu Certified

Public Accountants LLP

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Richard H.K. VIETOR, Paul Whiton Cherington Professor of Business Administration. Member of the Business, Government and the International Economy Unit.

PARTICIPANTS

This program is designed for an elite group of senior executives in Chinese state-owned and private companies, as well as in multinational companies. Candidates should have signifi cant responsibility for strategic decision making, hold leadership positions one to three levels below the chief executive offi cer, and be identifi ed as part of the company’s succession plan.

Typical participant titles include: • Member of the executive committee • Chief operating offi cer

• Senior or executive vice president

• Head or general manager of a major business unit • Senior functional head

ADMISSIONS

APPLICATION PROCESS

Candidates can apply to the program through TSEM, CEIBS, or HBS. Applications are requested at least six weeks before the program start date. Qualifi ed candidates are admitted on a rolling, space-available basis, and early application is encouraged.

ADMISSION REQUIREMENTS

Admission is selective and based on professional

achievement and organizational responsibility. No formal educational requirements apply. Executive Education programs enhance the leadership capacity of the managers enrolled as well as their organizations, and full commitment is expected from both. While participants devote time and intellect to the learning experience, sponsoring companies agree to relieve individuals of their work responsibilities during the program.

CANCELLATION AND MODULAR

MAKEUP POLICY

Cancellation and modular makeup policies are outlined in the information provided to applicants upon admission. Please be aware that additional fees may apply.

PROGRAM FEE

The program fee covers tuition, books, case materials, accommodations, and most meals. Payment is due within 30 days of the invoice date. If admission is within 30 days prior to the start of the program, payment is due upon receipt of the invoice. Cancellation policies are outlined in the information provided to applicants upon admission

LANGUAGE

To ensure the most comprehensive learning experience, this program is taught in both English and Chinese with simultaneous interpretation. Participants will preselect either Chinese or English for their classroom materials. When forming discussion groups, program administrators consider each participant’s language capabilities to ensure the optimal group interaction.

In accordance with Harvard University policy, Harvard Business School does not discriminate against any person on the basis of race, color, sex or sexual orientation,

CONNECT WITH US:

SCHOOL OF ECONOMICS

AND MANAGEMENT,

TSINGHUA UNIVERSITY

Ms. Songsong HAN

CHINA EUROPE INTERNATIONAL

BUSINESS SCHOOL

Ms. Tina Xu

Senior Manager, Executive Education Telephone: +86-21-2890 5300 Cell: +86-139 0173 8667 Email: [email protected]

Website: www.ceibs.edu/execed

HARVARD BUSINESS SCHOOL

Ms. Veronica Ji

Manager, Programs & Client Services Harvard Center Shanghai

Telephone: +86-21-3852 3888 Fax: +86-21-3852 3820 Email: [email protected] Website: www.exed.hbs.edu