NGUYEN DUC SON
Richard Moore Associates
NGUYEN THANH SON
T&A Ogilvy
PHAM DINH NGUYEN
PhinDeli
NGUYEN DINH TOAN
Masan Consumer
VU MINH TRI
Microsoft Viet Nam
SAMIR DIXIT
Brand Finance
ADVANCED BRAND
BUILDING
October 14th, 2015
Pullman Hotel, Cat Linh, Ha Noi
www.vietnambrandmatters.com
THE CRITICAL TOPIC FOR ANY COMPANY LEADER AND BRAND
MANAGER
The Vietnam Brand Matters offers incredible contents and in-depth analysis about brand and advanced brand-building strategy that will help company leaders and managers shape proper strategies to enable their market-leading position and concrete foundation for business devel-opment in the future.
AN UNPARALLELED BRAND EVENT IN VIETNAM ATTENDED BY TOP
SPEAKERS
The Vietnam Brand Matters gives you the opportunity to learn live and in-person with leading marketing and branding experts, the thought leaders and CEOs, who have years of experiences and gained such prominent successes and achievements today.
AN INVESTMENT FOR YOUR COMPANY’S FUTURE
After an intense day of learning from our experts, you will leave with many inspiration and initiatives which are crucial for your organization’s better competitiveness and more stable development in the future.
“
“
Nguyen Duc Son
Richard Moore Associates
Brand is a differentiated association
(functional or emotional) in customer
minds about a single company or product
In a market where consumers have been almost saturated with multichoices of products, services and suppliers, many enterprises keep wondering “WHAT TO DO?” and “HOW TO DO?” to retain their existence, competitiveness and growth. Will you follow a Cost Leadership Strategy? a Niche Strategy? or a Differentiation Strategy?
Make it different. You will lead the market with your brand. This is the way that many marketing experts have been pursuing successfully in the Vietnamese market, creating top of mind thought of their brands among their customers and consumers.
You want to learn from those experts to explore many other new and differentiated ideas and to lead your playing field. The Vietnam Brand Matters will give you an opportunity to meet, learn and talk with top Vietnamese and international marketing & branding experts.
The Vietnam Brand Matters with a long-term vision of “Leading in business with an advanced brand” is an annual event especially held for business leaders and branding & marketing manag-ers by Sage Brand and Communication Academy.
We look forward to having you join us at the Vietnam Brand Matters 2015: “Advanced Brand Building” in Hanoi along with our prominent local and international speakers, including:
Samir Dixit, Brand Finance Pham Dinh Nguyen, PhinDeli
Nguyen Thanh Son, T&A Ogilvy
Nguyen Duc Son, Richard Moore Associates
Nguyen Dinh Toan, Masan Consumer
ATTENDEES (500)
BY COMPANY SIZE
BY INDUSTRY
Medical/ Health care 8%SPEAKERS
The Vietnam Brand Matters 2015 will have the attendance of branding experts, the outstanding businesspersons who are pioneering in brand building and marketing, overcoming obstacles and challenges to pin their brands and products in customer mind successfully. With their creative thinking, sharpness, long-year experience and profound knowl-edge, our speakers will infuse you with energy and creative ideas, enabling you to shape a better strategy for your enterprise and to achieve a more stable and effective performance in the years to come.
NGUYEN DUC SON
Brand Strategy Director Richard Moore Associates Ông Phạm Đình Nguyên
PHAM DINH NGUYEN
CEO PhinDeli
NGUYEN THANH SON
General Director T&A Ogilvy Managing Director
SAMIR DIXIT
Brand Finance Asia Pacific
NGUYEN DINH TOAN
Head of Marketing Masan Consumer
VU MINH TRI
General Director Microsoft Viet Nam
AGENDA
Sunday,
October
14th 2015
Time
Agenda
Registration
Opening Ceremony
Nguyen Duc Son - Brand Strategy Director, Richard Moore Associates
Pham Dinh Nguyen - Chief Executive Officer, PhinDeli
Coffee Break
Coffee Break
Vu Minh Tri - General Director, Microsoft Vietnam
Q & A
Lunch Buffet
Nguyen Dinh Toan - Head of Marketing, Masan Beverage
Nguyen Thanh Son - General Director, T&A Ogilvy
Samir Dixit - Managing Director, Brand Finance Asia Pacific
Q & A
Closing Ceremony
7:30 8:15 - 8:30 8:30 - 9:15 9:15 - 10:00 10:00 - 10:15 10:15 - 11:00 11:00 - 12:00 12:00 - 13:30 13:30 - 14:15 14:15 - 15:00 15:00 - 15:15 15:15 - 16:00 16:00 - 17:00 17:00Đ
TICKETS
(including lunch buffet)WAYS TO REGISTER: ONLINE: vietnambrandmatters.com HOTLINE: 09.35.19.11.45 EMAIL: [email protected] FOLLOW US ON: Facebook: https://www.facebook.com/VietnamBrandMatters
What you get
VIP Ticket
Regular Ticket : VND 1.200.000/ticket
: VND 2.000.000/ticket
PURCHASING TIME
PRICE
Super Early Bird Fee
(Purchasing BEFORE 20/9/2015) VND 1.600.000/ticket VND 1.000.000/ticket
VND 1.800.000/ticket VND 1.100.000/ticket VND 2.000.000/ticket VND 1.000.000/ticket Early Bird Fee
(Purchasing BEFORE 30/9/2015) Regular Fee (Purchasing AFTER 30/9/2015) VIP Regular Event Attendance Networking Coffee break Documentary Materials Stationery Event Gifts Exclusive Front-of-Stage Reserved Seating Fast-Track Registration Lunch Buffet
Exclusive VIP Networking Lunch with Guest Speakers
SPONSORSHIP OPPORTUNITIES WITH GREAT BENEFITS
Presence in the Vietnam’s biggest brand event in the year with the attendance of famous businessmen, prominent brand & marketing experts, and hundreds of corporates and enterprises in Vietnam.
Opportunities to approach potential partners and customers attending the event Opportunities to directly advertise products to event attendees
Opportunities to make advertisement to millions of the event’s watchers, followers and potential customers via: - Facebook - Google Adwords - Display Advertising
- Email Marketing - Newspaper/Online newspaper/TV Benefits MARKETING & COMMUNICA -TIONS Invitation Letters VBM Brochure Compnay Introduction on Website VBM Fanpage VBM Tại Diễn đàn
Logo on Backdrop, Standee Video (30s) about the company Logo on VBM documents An Advertisement page enclosed in VBM documents Logo on event’s direction boards
Sau Diễn đàn
Logo displayed on post event emails
Other sponsor packages
100.000.000 70.000.000 50.000.000 40.000.000 30.000.000 20.000.000 10.000.000
7 months 6 months 5 months 4 months 3 months 2 months 1 month
Pre - Event
Post - Event On-site
Logo displayed on online banner ads Standee placement
PRESENCE OF
LEADERS 10 people 7 people 5 people 4 people 3 people 2 people 1 person
4 standees 3 standees 2 standees 1 standee
Giving your company’s products to VBM attendees Email Marketing to 10,000 businessmen in SAGE community Logo displayed on VBM Website VBM Fanpage Special invitation letter for VBM participation
Table to display company brochure, leaflet, and gift
