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PO Box 2680 Fitzroy DC, VIC 3121 Australia Level 1, Suite 4, 397 Smith Street Fitzroy, VIC 3065 Australia

Website

Design Brief

Completing this website design brief will help us understand your organisation and create a website that best achieves your goals.

If you’re not sure of an answer, please leave it blank. If a question does not apply to you please write “not applicable”.

Open the document in Acrobat Reader and click to type in each box. Once finished, save the document and email it back, along with any attachments to info@digitalbridge.com.au!

CLIENT CONTACT DETAILS

Your name:

Your role / title in the organisation:

Your work number:

Your mobile number:

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COMPANY / ORGANISATION CONTACT DETAILS

Your organisation’s name:

Other short / nicknames by which your organisation is known:

Your organisation’s ABN:

Your organisation’s phone number:

Your organisation’s website address:

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ABOUT YOUR ORGANISATION

What does your organisation do?

When was your organisation established?

What is the size of your organisation? (e.g. sole trader; small business; large enterprise)

What is the structure / presence of your organisation? (e.g. four retail stores; online store only)

Does your organisation have a tagline or motto?

Is there any background information or philosophy (e.g. vision, mission main message) about your organisation relevant to this project?

How does your organisation differ from your competitors? (What makes it unique?)

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BUDGET AND TIMING

What is your estimated budget?

When do you need the website completed?

Are there any other important dates/timelines?

STAKEHOLDERS

Who will be responsible for making decisions about creating the new website?

Do you have any suppliers / partners that we need to liaise with?

LEGAL ISSUES / PRIVACY / TERMS AND CONDITIONS

Are there any legal issues that we need to consider?

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PROJECT OUTLINE

Is the website for your organisation, a specific product, a service or an event?

Do you have an existing website? (If yes, please provide the URL)

If so, why do you want a new website?

What are your goals for your website?

(e.g. launch a new business, generate sales, increase traffic, sell products or services, inform customers, build an online community)

What is the primary action that you want users to take on your site?

(e.g. create an account, read content, subscribe to newsletter, follow on social media, purchase a product, make an appointment, contribute blog comments, publicise events, contact you)

Who is your target audience? (Include secondary and other audiences in order of importance.)

What are the demographics of your target audience (age, sex, income, occupation, location)?

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YOUR COMPETITORS

Who are your main competitors?

Is there any website in your industry that you like?

What do you like about it?

What don’t you like?

Is there anything from any other website that you like, in your industry or otherwise?

(Provide URLs and examples of what you like)

Are there any designs, styles or other elements that you specifically DO NOT want your site to contain?

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DESIGN AND STYLE

Describe the style or tone that you want for your website.

(e.g. corporate, clean, fun, edgy, elegant, slick, sophisticated, classic, bold, simple, modern, high-tech, fresh, natural)

Are there any examples of websites that follow that style?

Do you have any themes, colours or imagery in mind for the website?

Does your organisation have any mandatory items such as logos, style guides, photos, colours imagery or any other corporate style requirements? (Please attach)

STRUCTURE

Do you have a sitemap? (If so, please attach)

If not, what are main pages, sections or headings that your site should contain?

(e.g. Home, About Us, Services, Staff, Products, Media, Contact Us)

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FEATURES AND FUNCTIONALITY

Which of the following features do you require? Online shop (e-commerce)

Keyword search Contact form

Blog with comments Photo gallery

Online forms Email marketing

Audio / film / animation Other

CONTENT

Do you have any existing content for the website? (e.g. logo, text, photos, forms, brochures, audio, video)

Will you be creating any new content for the site?

Do you need any assistance in creating new content?

SOCIAL MEDIA AND EXTERNAL WEBSITES

Will there be any social media (e.g. Facebook, Twitter, YouTube) or other websites (Ebay) linked to the website?

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GOOGLE AND SEARCH ENGINE OPTIMISATION

What are the search words, terms or phrases that people will use to find your website?

Do you require any search engine optimisation services?

WEBSITE UPDATES AND MANAGEMENT

Who will be responsible for updating the finished website? (If you or your staff will be updating the site, a content management system [CMS] can be created.)

If you will be updating the site, please outline the CMS functions you require.

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WEBSITE HOSTING AND DOMAIN MANAGEMENT

In addition to website design, Digital Bridge also provides website hosting and domain name management. So that we can provide you with the most timely and efficient technical

assistance, we prefer to host the websites we work on.

Do you own a domain name for the site? (Please provide details.)

If you own your domain name, do you have access to your registry key or ownership certificate?

Do you have a current hosting provider? (Please provide details.)

Would you like Digital Bridge to host your new website?

Do you have any specific hosting requirements?

Please provide details of a technical contact for your organisation.

OTHER DETAILS

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References

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