Today’s Essential Question:
What is a mission
statement?
•
What is the definition?
•
What does it consist of?
What To Do…
1.) Quickly read through each mission statement
being on the look out for similarities.
LOOK AT THE
LANGUAGE…NOT JUST THE COMPANIES
.
2.) Begin to sort them into piles (at least two) based
on those similarities. What conclusions can you
draw?
Gap
Gap, Inc. is a brand-builder. We
create emotional connections with
customers around the world
through inspiring product design,
unique store experiences, and
compelling marketing. Our
purpose? Simply, to make it easier
for you to express your personal
style throughout your life. We have
more than 150,000 passionate,
Nike
To bring
inspiration and
innovation to
Coca-Cola
Our Roadmap starts with our
mission, which is enduring. It
declares our purpose as a
company and serves as the
standard against which we
weigh our actions and
decisions.
•
To refresh the world...
•
To inspire moments of
optimism and happiness...
•
To create value and make a
Group #
1
st
/2
nd
Group Members
1
Zach Allen
Maddie
Kinsey
Dane
2
Michael
Alexis
Drew
Isabella
3
Cooper
Robert
Vanessa
Kevin H
4
Joseph
Nathaniel
Aaron
Alex N
5
Ella
Manny
Zach S
Tommy
6
Kevin D
Jacob
Daniel
7
Alex H
Matt
Becca
Emily
8
Aaliyah
Carlos
Nicole
Alex P
9
David
Jackson
Berit
Melissa S
10
Mireya
Scott
Ronnie
Ray S
11
Olivia
Tommy
Yvette
Tyler
Group #
7
th
/8
th
Group Members
1
Jasmin
Evan
Matt K
Kim
2
Katie
Spencer
Jomar
Brianna
3
Scott
Karalee
Tyler W
Sarah D
4
Genesis
Devin
Alex R
Sharon
5
Rachel
Xavier
Jonathan
Savannah
6
Melanie
Matt N
Tony F
Anthony S
7
Evelyn
Bryant
Juan
Christina
8
Aaron
Cesia
Katherine
Anthony C
9
Vicky
Taylor
Richard
Kyle N
10
Martin M
Celeste
Luis
Kayla
11
Cindy
Stephany
Esteban
Martin N
Chipotle
At Chipotle, we aim to do a few things
but do them exceptionally well. When
Chipotle first opened its doors in 1993,
the goal was simple: to serve high
quality, delicious food quickly with an
experience that not only exceeded, but
redefined the fast food experience.
To that end, we focus on sourcing the
best possible ingredients, serving the
tastiest food, and growing the most
capable team we can.
McDonald’s
McDonald's brand mission is to be our
customers' favorite place and way to eat and
drink. Our worldwide operations are aligned
around a global strategy called the Plan to
Win, which center on an exceptional
customer experience – People, Products,
Place, Price and Promotion. We are
committed to continuously improving our
operations and enhancing our customers'
experience.
At McDonald’s, we strive to be more than just
a restaurant – we’re a first job for many, a
community partner, a model for other
Starbucks
Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Here are the principles of how we live that every day: Our Coffee
It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done. Our Partners
We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard.
Our Customers
When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection. Our Stores
When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. Always full of humanity.
Our Neighborhood
Every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business. We can be a force for positive action – bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility – and our potential for good – is even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead.
Our Shareholders
Apple, Inc.
Apple designs Macs, the best
personal computers in the
world, along with OS X, iLife,
iWork and professional software.
Apple leads the digital music
Nike
To bring
inspiration and
innovation to
Adidas
The Adidas Group strives to be the global leader in the
sporting goods industry with brands built on a passion for
sports and a sporting lifestyle.
We are committed to continuously strengthening our brands
and products to improve our competitive position.
We are innovation and design leaders who seek to help
athletes of all skill levels achieve peak performance with
every product we bring to market.
We are consumer focused and therefore we continuously
improve the quality, look, feel and image of our products and
our organizational structures to match and exceed consumer
expectations and to provide them with the highest value.
We are a global organization that is socially and
environmentally responsible, that embraces creativity and
diversity and is financially rewarding for our employees and
shareholders.
Coca-Cola
Our Roadmap starts with our
mission, which is enduring. It
declares our purpose as a
company and serves as the
standard against which we
weigh our actions and
decisions.
•
To refresh the world...
•
To inspire moments of
optimism and happiness...
•
To create value and make a
Google’s mission is
to organize the
world’s information
and make it
universally
RJ Reynolds America
(2
nd
leading producer of cigarettes)
Reynolds American is a U.S. corporation
whose operating companies
manufacture and market a full range of
cigarettes, smoke-free tobacco and
nicotine products for adult tobacco
consumers. We operate our businesses in
a responsible manner that best balances
the desires of our many stakeholders.
Our Guiding Principles and Beliefs reflect
the interests of shareholders, consumers,
employees and other stakeholders. In
particular, RAI and its operating
Facebook's mission is to
give people the power to
share and make the world
more open and
To instantly connect
people everywhere to
Amazon
Amazon’s vision is to be
earth’s most customer
IKEA
At IKEA our vision is to
create a better everyday life
for the many people. Our
business idea supports this
vision by offering a wide
range of well-designed,
Cold Stone Creamery
We foster a work
environment through
collaboration and
partnerships that increase
employee engagement,
strengthen our business
relationships, encourage
innovation, influence
multicultural markets and
make Cold Stone the Ultimate
Ice Cream Experience® for
Grayslake D127
Students engage in challenging
tasks in which they draw upon
personal strengths and diverse
experiences, create meaningful
connections, and develop
innovative problem-solving
skills. With the confidence and
character gained from these
experiences, students pursue
their individual passions and
participate responsibly and
University of Iowa
Upon founding The University of Iowa in
1847, Iowa’s first legislature entrusted it
with a threefold mission of teaching,
research, and public service. In pursuing
that mission today, the University seeks
to advance scholarly and creative
endeavor through leading-edge research
and artistic production; to use this
research and creativity to enhance
undergraduate, graduate, and
professional education, health care, and
other services provided to the people of
Iowa, the nation, and the world; and to
educate students for success and
University of Wisconsin
The primary purpose of the University of
Wisconsin–Madison is to provide a learning
environment in which faculty, staff and
students can discover, examine critically,
preserve and transmit the knowledge,
wisdom and values that will help ensure the
survival of this and future generations and
improve the quality of life for all. The
university seeks to help students to develop
an understanding and appreciation for the
complex cultural and physical worlds in which
they live and to realize their highest potential
of intellectual, physical and human
development.
It also seeks to attract and serve students
from diverse social, economic and ethnic
backgrounds and to be sensitive and
Gap
Gap, Inc. is a brand-builder. We
create emotional connections with
customers around the world
through inspiring product design,
unique store experiences, and
compelling marketing. Our
purpose? Simply, to make it easier
for you to express your personal
style throughout your life. We have
more than 150,000 passionate,
Target
Our mission is to make
Target your preferred
shopping destination in all
channels by delivering
outstanding value,
continuous innovation and
exceptional guest
Southwest Airlines
The mission of Southwest
Airlines is dedication to
the highest quality of
Customer Service
delivered with a sense of
warmth, friendliness,
General Motors
We are passionate about
designing, building and
selling the world's best
vehicles. This vision unites
us as a team and is the
Discovery Channel
To satisfy curiosity and
make a difference in
people’s lives by providing
the highest quality
British Petroleum (BP)
BP wants to be recognized as a great
company – competitively successful
and a force for progress. We have a
fundamental belief that we can make a
difference in the world.
We help the world meet its growing
need for heat, light and mobility. We
strive to do that by producing energy
that is affordable, secure and doesn’t
damage the environment.
BP is progressive, responsible,
Nintendo
At Nintendo we are proud to be working for the
leading company in our industry. We are strongly
committed to producing and marketing the best
products and support services available. We
believe it is essential not only to provide products
of the highest quality, but to treat every customer
with attention, consideration and respect. By
listening closely to our customers, we constantly
improve our products and services.
We feel an equal commitment toward our
