SHERRI MARTENS-CURTIS

SHERRI MARTENS-CURTIS

3272 Virginia Street ▪ Miami, FL 33133 ▪ Cellular: 786-525-4328 ▪E-mail: [email protected]

PROFILE

Versatile and forward-looking professional with entrepreneurial vision, experience, business acumen and proven ability to construct aggressive initiatives. Focused on delivering revenue growth and maximizing market penetration.

Influential leader with sincere commitment to people development. Cultivating talent and cohesive, positively focused sales and educational teams. Creative strategist skilled in generating visionary direction to drive achievement of account management, new business development, and market penetration.

AREAS OF EXPERTISE

Change Management ▪ Consulting ▪ Strategic Planning ▪ Team Leadership & Motivation▪ Recruiting ▪ Account & Territory Management ▪ Event Planning ▪ Customer Service ▪ Staff Training & Development

PROFESSIONAL EXPERIENCE

SMC CONSULTING GROUP

, President,Miami, FL 2011-Present

Boutique business consulting firm with a strategic focus on the systematic leadership development of salons, distributors and manufacturers in the beauty industry

SUSAN G KOMEN FOR THE CURE

, Development and Event Coordinator, Miami, FL

April 2011-November 2011

Assisted in the development of local third party fundraisers along with coordinating local affiliate activities including the Race for the Cure® in downtown Miami, FL, an event that attracts over 24,000 participants

ELITE SALON SYSTEMS,

President,Miami, FL 1990 to 2010

$5 M Wholesale Beauty Distribution Company, selling products to professional salons in South Florida and the

Caribbean. This family business began in 1981 and serviced over 1,500 salons in the southern market of Florida. During this time, Elite developed into a leading beauty distributor in this highly competitive marketplace. Held exclusive distribution rights in South Florida for Paul Mitchell Salon Hair Care; distributed high-quality nail and spa brands, including O.P.I. and Essie nail care.

Operations, Leadership, and Management

 Scope of diverse executive leadership duties included operations management, sales, marketing, human resource, and staff development. Led a team of 25+ employees.

 Developed and maintained superior customer relations resulting in 25% market penetration across South Florida.  Developed training manuals for all departments of the business and trained supervisors to execute ideas into

action.

 Developed annual educational and reward programs to maximize the performance of outside sales force, customer service, showroom staff and warehouse team: attained companywide 80% retention rate within each department for 2 + years.

 Introduced incentives to drive long-term, strategic market position and growth: averaging yearly growth of 15%. Sales Training and New Business Development

 Created and led monthly training sessions for sales team to consistently build skills and strategies to increase market share and client loyalty. Captured 100+ new accounts yearly.

 Developed annual regional educational programs and events to establish company as a market resource for educational needs increasing client loyalty and attracting new business.

 Generated $20K in additional revenue per bi-monthly promotional period through the institution of a retail rewards system for top accounts.

SHERRI MARTENS-CURTIS

3272 Virginia Street ▪ Miami, FL 33133 ▪ Cellular: 786-525-4328 ▪E-mail: [email protected]

Marketing

 Developed a Caribbean sub-distribution chain of outlets throughout six islands and coordinated an educational and marketing plan within each island to distribute Paul Mitchell Salon Haircare to the local salon market generating a collective yearly average of sales of 750,000 with a yearly 10% growth.

 Developed three wholesale beauty supply stores throughout the South Florida region as professional product and educational outlets for stylists generating a collective yearly average of sales of 700,000 with a yearly 12% growth.

Fundraising

 Established a multitude of grassroots campaigns throughout 20-year career to involve salons in local community and charitable events. In 2006, created ElitePinkMiami-an on-going fundraising campaign in memory of mother for breast cancer research. To date, campaign has generated 280,000 in funds with all money raised donated to Susan G Komen for the Cure® breast cancer organization.

EDUCATION

UNIVERSITY OF MIAMI – Miami, FL Master of Arts in Liberal Studies, 2007 BOSTON COLLEGE – Chestnut Hill, MA Bachelor of Science: Marketing, 1990

PROFESSIONAL DEVELOPMENT

KELLOGG SCHOOL OF MANAGEMENT (NORTHWESTERN UNIVERSITY) – Miami, FL Executive Management Program-Miami Campus, 2011

THE SANDLER INSTITUTE – Facilitated by Alan Noonan President’s Club Training

PROFESSIONAL AFFILIATIONS

PROFESSIONAL BEAUTY ASSOCIATION

COMMUNITY INVOLVEMENT

SUSAN G KOMEN BREAST CANCER ORGANIZATION AWARDS AND RECOGNITION

JPMS PHILANTROPHIC AND ECOLOGY AWARD-1991-1998, 1999 RECEIVED LIFETIME ACHIEVEMENT AWARD

JPMS NATIONAL OUTSTANDING EDUCATIONAL AWARD-1995, 1998,2001,2002,2005 JPMS LARGEST NATIONAL INCREASE AWARD-1993, 1998, 2003

REFERENCES AVAILABLE UPON REQUEST

 

 

 

 

 

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3272 Virginia Street, Miami, FL 33133  

Home: 305.445.7647     [email protected]  Mobile: 786‐525‐4328  

 

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EVELOPMENT

 

 

Passionate About Making a Difference—Providing Strategic Leadership and Vision to Drive Business Success    

Repeatedly  successful  in  capturing  new  business  and  establishing  relationships  with  decision  makers.  Expert  in  developing consultative business partnerships in for‐profit and non‐profit environments—assessing needs, learning  marketing  objectives,  and  devising  creative  strategies  that  deliver  desired  results.    Strong  interpersonal  skills  and  innate  ability  to  relate  to  diverse  personalities  with  emphasis  on  team  leadership  and  development.  Decisive,  forward‐thinking, and innovative — an achiever of exceptional rather than expected results.  

 

► Natural  leader  with  expert  ability  in  building  high‐quality  teams,  communicating  business  goals,  and  motivating staff to exemplary performance.  

► Innovative  change  agent  and  effective  communicator,  adept  at  developing  new  business  and  delivering  superior customer service. 

► Design  and  deliver  engaging  training  programs,  increasing  client  loyalty,  achieving  recognition  as  a  trusted  resource for educational needs, adding 100+ accounts annually, and consistently outperforming competitors.   

“Sherri is an amazing leader! Her skills, ethics, and determination make her an incredible asset to any team. Whether she is  leading the pack or a part of a team, Sherri has an innate ability to sense what needs to be done and how to accomplish it.  Without  her  guidance  in  organizational  systems,  interpersonal  relations,  and  marketing,  I  would  not  be  a  part  of  this  prestigious top‐10 ranking. I would highly recommend Sherri Martens‐Curtis for any position.”  —Jeanne Odom, District Salon Consultant  Beauty Systems Group, Orlando, FL 

PROFESSIONAL EXPERIENCE 

  SMC CONSULTING GROUP | Miami, FL | 2011 – Present  Founder, President 

Senior  operating  executive  launched  entrepreneurial  venture  and  built  a  successful  boutique  business  consulting  practice.  Clearly  articulate  value  propositions  and  develop  strategic,  consultative  business‐building  solutions  for  client  companies,  including  salons,  distributors  and  manufacturers  in  the  beauty  industry.  Accountable  for  all  aspects  of  operations  including  sales,  marketing,  and  financial  performance.  Leverage  extensive network of established contacts to expand client base. 

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Create  highly  effective  marketing  plans  and  proposals,  negotiate  contracts,  implement  programs,  and  follow through with a strong emphasis on customer service and development of client relationships. 

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Delivered solutions selling strategies to clients, providing a competitive advantage, and enhancing revenue  performance. Sample client list includes DeFabulous Hair Care, Aqua Beauty Line, Abel Cruz, and Studio 61.    SUSAN G KOMEN FOR THE CURE | Miami, FL | 2011   Development & Event Coordinator 

Actively  participated  in  the  development  of  local  third‐party  fundraisers  and  affiliate  activities,  utilizing  outstanding  communication,  project  management,  and  organizational  skills.  Assisted  with  the  Race  for  the  Cure®, an event held in downtown Miami, Florida, attracting more than 24,000 participants. 

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Effectively directed administrative details, including event planning, fundraising, creation/dissemination of  promotional materials, and responses to inquiries.  

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Built,  deepened,  and  maintained  strong,  positive  relationships,  increasing  event  visibility,  impact,  and  financial resources.  

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Designed  and  implemented  comprehensive  plans  for  developing  key  alliances,  cultivating  individual  and  philanthropic support.  

 

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Home: 305.445.7647 ‐ sherrimartenscurtis@gmail.com ‐ Mobile: 786‐525‐4328  

 

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ROFESSIONAL 

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XPERIENCE continued… 

 

ELITE SALON SYSTEMS | Miami, FL | 1990 – 2010 

President, Owner 

Leveraged  sales,  marketing,  and  new  business  development  savvy  to  increase  market  share  for  a  $5M  wholesale  beauty  distribution  company,  selling  products  to  professional  salons  in  South  Florida  and  the  Caribbean.  Met  with  key  decision  makers,  promoting  and  distributing  high‐quality  nail  and  spa  products.  Demonstrated  in‐depth  and  personal  understanding  of  client  needs  to  offer  solutions,  capturing  25%  market  penetration  across  South  Florida.  Held  accountable  for  all  aspects  of  operations,  sales,  marketing,  human  resources, and staff development. Coached, mentored, and motivated a team of 25+ employees. 

 

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Expanded  new  business  development  throughout  six  Caribbean  islands  by  creating  and  implementing  innovative educational and marketing programs, producing $750,000 in annual sales with 10% yearly growth. 

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Created an exceptional retail reward system for key accounts, generating $20,000 in additional revenue  per bi‐monthly promotional campaign. 

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Captured  annual  sales  of  $700,000  with  12%  yearly  growth  by  creating  three  wholesale  beauty  supply  stores throughout the South Florida region, establishing them as educational outlets for stylists. 

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Conceived  and  developed  unique  educational  and  rewards  programs,  improving  performance  of  outside  sales  force,  customer  service,  showroom,  and  warehouse  employees,  maintaining  an  80%  companywide  retention rate for more than two years. 

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Successfully  created  numerous  grassroots  campaigns,  involving  salons  in  local  community  and  charitable  events.  Designed  and  launched  ElitePinkMiami,  memorializing  mother  for  breast  cancer  research,  raising  $280,000, and donating all funds to Susan G. Komen for the Cure® breast cancer organization.  

 

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DUCATION 

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REDENTIALS

 

  Master of Arts in Liberal Studies, UNIVERSITY OF MIAMI, Miami, FL, 2007  Bachelor of Science in Marketing, BOSTON COLLEGE, Chestnut Hill, MA, 1990    HIGHLIGHTS OF PROFESSIONAL DEVELOPMENT  Executive Management Program, Kellogg School of Management—NORTHWESTERN UNIVERSITY, Miami, FL  President’s Club Training, Facilitated by Alan Noonan—THE SANDLER INSTITUTE   

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ONORS 

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WARDS

 

Won numerous Awards from John Paul Mitchell Systems, including the following:  National Outstanding Educational Award, 1995, 1998, 2001, 2002, and 2005  Largest National Increase Award, 1993, 1998, and 2003  Lifetime Achievement Award, 1999  Philanthropic & Ecology Award, 1991,1992,1993,1994, 1995, 1996, 1997, and 1998   

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ROFESSIONAL 

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FFILIATION  Professional Beauty Association (PBA)