Do
Refer learners to nationalcareersservice.direct.gov.uk/ advancedlearningloans for more information.
Use the published material, including the learner fact sheet and frequently asked questions, on practitioners.slc.co.uk/further-education.
These documents have been extensively tested with learners and received excellent feedback.
Visit practitioners.slc.co/further-education regularly for updates.
Encourage learners to seek impartial money advice from The Money Advice Service at moneyadviceservice.org.uk
Always write ‘24+ Advanced Learning Loan’ out in full and use ‘/advancedlearningloans’ in urls when including information on your own website.
Talk about ‘learners’, ‘colleges and training organisations’, ‘course and qualification’ and ‘Further Education’ - research has shown that learners relate to these terms.
Use the sample text on page 2 of this document when introducing loans.
Signpost other helpful resources. When communicating about the loan, consider including links or pointers towards other resources that might be helpful to individual learners.
Consider the individual needs of learners; different learners view the 24+ Advanced Learning Loan, and loans in general, in different ways. Communicate the benefits of study/training, rather than talking about
the loan in isolation.
Consider using your social media feeds such as Facebook and Twitter to highlight the availability of the loans, as well as news releases and your website.
For colleges and training organisations
Creating Communications for Learners
This document will help you to create effective and consistent communications for learners about 24+ Advanced
Learning Loans. It contains a list of dos and don’ts, sample text and guidelines which must be followed when
using the product name graphic.
Do not
Refer learners to the Practitioner or Learning Provider Services websites. Abbreviate the product name for example, ‘24+ ALL’ or drop the
‘24+’ from the beginning in literature.
Use the Student Finance England or Department for Business Innovation and Skills logos on material you create.
‘Sell’ the loan; communications should provide information and not be seen to sell the product.
Give financial advice. Communications should not seek to advise learners on funding options, or speculate whether or not the loan may be affordable for different individuals.
Make assumptions, for example, advising learners that because of the job they want to do, they may never have to pay the loan back.
Present the loan as the only option for funding a course.
Position loan-funded courses as ‘free’ learning. Avoid over-emphasising or simplifying the features of the loan as this could be seen to
Sample text
24+ Advanced Learning Loans
Aged 24 or over and thinking about further education?
If you’re planning to study at Level 3 or Level 4 you may
qualify for a 24+ Advanced Learning Loan.
These loans help you to pay the fees charged by approved
colleges and training organisations in England.
For more information visit
nationalcareersservice.direct.gov.uk/
advancedlearningloans
24+ Advanced Learning Loans
Aged 24 or over and thinking about further education?
You may qualify for a 24+ Advanced Learning Loan. These
loans help you to pay the fees charged by approved colleges
and training organisations in England.
Most learners aged 24 and over, studying at Level 3 or
Level 4, will qualify for these loans from the UK government.
It’s easy to apply, your household income isn’t taken into
account and there’s no credit check. You won’t have to pay
anything back until your income is over £21,000 a year.
For more information contact your college or training
organisation or visit
nationalcareersservice.direct.gov.uk/
advancedlearningloans
You must follow these guidelines when using the product name graphic in your own literature or on your own website. You can download the product name graphic from
practitioners.slc.co.uk/further-education.
Colour
The colour of the graphic shape is Plum PMS 2623.
The 24+ text is 10% of Plum PMS 2623.
The Advanced Learning Loan text is white.
Guidelines for using the product name graphic
PLUM Pantone 2623
Four colour process breakdown C 75 M 100 Y 5 K 28 RGB breakdown R 91 G 31 B 105 10% PLUM Pantone 2623
Four colour process breakdown C 7 M 10 Y 1 K 3 RGB breakdown R 223 G 217 B 230
Call 0300 100 0619 gov.uk/advancedlearningloans
24+ Advanced Learning Loans are administered by Student Finance England (SFE).
Student Finance England is a Student Loans Company service, providing financial support to students on behalf of the UK Government.
VAT Reg No. 558 4352 32 Registered in England No. 2401034 Registered Office: 21 St Thomas Steet, Bristol BS1 6JS
24+ Advanced Learning Loan
Position
The product name graphic should ideally be positioned on the top left of a layout, as shown in the examples opposite. It may be placed over a photographic image, as shown in the poster example opposite.
Guidelines for using the product name graphic - continued
Aged 24 or over
and thinking
about further
education?
20 mm 100 mm 20 mm
6 mm
6 mm 12 mm
Size
An area of space has to be left around the graphic, as shown opposite.
The graphic should never be reproduced any smaller than 30mm wide, as shown opposite.
The product name graphic should never be distorted, stretched or abbreviated.
Guidelines for using the product name graphic - continued
30 mm
3.7 mm
24+ Advanced Learning Loan
