Course or Program Assessment Summary

(1)

Course

or

Program

Assessment

Summary

http://academic.cuesta.edu/sloa/docs/Course_and_Program_Assessment_Summary_F_2011.docx

This form can be used to record SLO assessment plans and results for courses or programs. It is recommended that this document be stored on a group drive, or in MyCuesta.

Division:

Business Education

Program:

Business Administration

Date:

8/20/14

v.

2 2012

Courses

in

program,

or

course:

per

CPPR

documentation

Spring,

2014

Faculty

involved

with

the

assessment

and

analysis:

per

CPPR

documentation

Spring,

2014__________________

Course

to

program

outcome

mapping

document**

is

completed

Yes_X__

No______

1 Student

Learning

Outcome

Statements

x

Program

□

Course

1.

BASIC SKILLS: Develop basic skills and learn content knowledge in accounting, economics,

marketing, management, law, entrepreneurship, international trade, e‐commerce, computer

applications, and customer service.

2.

VOCATIONAL: Be trained for immediate entry into, or advancement within, the workforce in

business related fields of employment.

3.

TRANSFER: Achieve a Business Administration A.A. degree that is transferable to a four‐year

college or university and which can be obtained at Cuesta College within two years.

Note:

Business

Program

Learning

Outcomes

are

currently

under

revision.

The educational outcome for any business student is to have a well rounded background of core

business topics, such as international business, economics, marketing, accounting and law.

Students are required to take specific courses that will give them general knowledge to

understand:



How businesses operate to create profit



The functions that interrelate with each other to form a business organization



How a company integrates into an enterprise that produces goods and services to create

shareholder value or non-profit status for societal good.



Contemporary issues of the economy and evaluate them using concepts based on economic

principles.



The relationship between the economic environment and political systems which influence

businesses strategy and their ability to prosper.



The impact that law and legal institutions have on economic systems and business

organizations.



How to make business decisions based on reasoned analysis and application of legal

principles

(2)

2 Assessment

Methods

Plan

(identify

assessment

instruments,

scoring

rubrics,

SLO

mapping

diagrams)

ADT Business Administration

Relationship between assessed course level SLOs and Program Level SLOs.

Core Courses

Course name

Program Student Learning Outcomes

1a 1b 1c 1d 2 3

BUS201A

Financial

Accounting

A A,B,C

A,B,C A

-

BUS201B

Managerial

Accounting

A A,B,C A,B,C A,B,C

-

BUS218

Business

Law A

A,B,C

BUS245

Intro. To Business

A

A,B,C A,B,C A,B,C

ECON201A Macroeconomics

A A,B,C A,B,C A,B,C

-

ECON201B Microeconomics

A A,B,C A,B,C A,B,C

Key: A (SLOs exist for course) B (SLOs is assessed in course) C (course assessment report

completed)

Career Path Business Administration

Relationship between assessed course level SLOs and Program Level SLOs.

Core

Courses

Course name

Program Student Learning Outcomes

1a 1b 1c 1d 2 3

BUS245

Introduction to

Business

A,B,C

A

BUS260

International

Business

A,B,C

-

A,B,C

A

Key:

A

(SLOs exist for course)

B

(SLOs is assessed in course)

C

(course assessment report

completed)

Marketing

Relationship between assessed course level SLOs and Program Level SLOs.

Core

Courses

Course name

Program Student Learning Outcomes

(3)

BUS131

E-Commerce A -

A,B,C

BUS240

Advertising

A,B,C A,B,C A,B,C A,B,C

BUS241

Sales

A,B,C

-

A,B,C

A

BUS243

Marketing

A,B,C A,B,C A,B,C A,B,C

BUS260

International

Business

A,B,C

-

A,B,C

A

Key:

A

(SLOs exist for course)

B

(SLOs is assessed in course)

C

(course assessment report

completed)

Management

Relationship between assessed course level SLOs and Program Level SLOs.

Core

Courses

Course name

Program Student Learning Outcomes

1a 1b 1c 1d 2 3

BUS245

Introduction to

Business

A,B,

C

A,B,C A,B,C A,B,C

A

BUS260

International

Business

A,B,

C

-

A,B,C

A

BUS283

Management &

Supervision

A,B,

C

-

A,B,C

A

BUS286 Human

Relations

A,B,

C

-

A,B,C

A

Key:

A

(SLOs exist for course)

B

(SLOs is assessed in course)

C

(course assessment report

completed)

3 Assessment

Administration

Plan

(date(s),

sample

size

or

selection

of

course

sections,

scoring

procedures,

etc.)

ADT Business Administration

Program Assessment Calendar

CYCLE STAGE

Fall 2014

Sp 2015

Fall 2015

Sp 2016

Fall 2016

Sp 2017

SLO Assessment

XX

Analyze Results

& Plan

Improvements

(4)

Plan

Implementation

XX

Post-Implementation

SLO Assessment

XX

Career Path Business Administration

CYCLE STAGE

Fall 2014

Sp 2015

Fall 2015

Sp 2016

Fall 2016

Sp 2017

SLO Assessment

XX

Analyze Results

& Plan

Improvements

XX

Plan

Implementation

XX

Post-Implementation

SLO Assessment

XX

Marketing

CYCLE STAGE

Fall 2014

Sp 2015

Fall 2015

Sp 2016

Fall 2016

Sp 2017

SLO Assessment

XX

Analyze Results

& Plan

Improvements

XX

Plan

Implementation

XX

Post-Implementation

SLO Assessment

(5)

Management

CYCLE STAGE

Fall 2014

Sp 2015

Fall 2015

Sp 2016

Fall 2016

Sp 2017

SLO Assessment

XX

Analyze Results

& Plan

Improvements

XX

Plan

Implementation

XX

Post-Implementation

SLO Assessment

XX

4 Assessment

Results

Summary

(summarize

Data)

Based upon accreditation findings, discussions with advisory committees, trade groups, the Presidents Forum, a review of the Chancellor’s website and campus metrics provided by Institutional Research, the Business

Administration program has identified these end points to be achieved during the next program assessment cycle.

End Points

1. Degrees that can be completed in 2 years that are aligned with CID descriptors (as applicable)

2. Specialization or Areas of Emphasis in AA degrees that lead to specific employment

3. Provide new degrees in the vocational areas of:

a.

Accounting

b.

Internet and Digital Marketing

c.

Small Business and Entrepreneurship

4. Align degrees to allow students to obtain multiple degrees in different areas of specialization, if desired

5. Stay current in business knowledge within each degree pattern through professional development and

involvement with business advisory councils, trade conferences and other community resource groups.

6. Increase offerings in distance education courses

7. Increase emphasis on ethics in course content

8. Build up NCC programs and offer high demand classes in South County.

5 Discussion

of

Assessment

Procedure

and

Results,

and

Effectiveness

of

Improvement

Plans

The last program assessment recommended program changes to include emphasis on writing skills and

professional business behaviors. These have been emphasized in the core courses with positive results in student retention and student success.

BUS201A Financial Accounting and BUS201B Managerial Accounting SLO’s were revised in Fall 2013 to reflect broader course wide outcomes for both BUS201A Financial Accounting and BUS201B Managerial Accounting.

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SLO assessment was revised to direct assessment.

Beginning in Fall 2014 BUS 218 (Business Law) SLO assessment will use direct assessment through

comprehensive final examinations in addition to student self assessment surveys. Final examination questions relevant to the course SLO’s will be created, updated and revised through collaborative department efforts to create an environment of continuous improvement and analysis. Data results are shared though the departmental G: drive.

Introduction to Business 245 Fall SLO’s will evaluate results of the new material which has been presented through self assessment surveys and graded homework assignments.

Beginning in Fall, 2013 ECON201A Principles of Macroeconomics and ECON201B Principles of Microeconomics SLO assessment used direct assessment through comprehensive final examinations. Final examinations are used in all sections of courses in assessment-designated semesters. Final examinations are created, updated and revised through collaborative department efforts to create an environment of continuous improvement and analysis. Data results are shared though the departmental G: drive and discussion of ways to improve based on likert scale results are ongoing. The economics sub-program will continue to strive to increase students to the “very well” (5 of 5 on the likert scale) attainment of SLOs in all areas.

Increased collaboration on interactive teaching techniques, active learning elements, and discussion of current events will continue. Additionally, the department is analyzing effectiveness of online learning applications. Formalized assessment to the program level requires additional discussion and evaluation as of Fall, 2014.

6 Changes

&

Plans

for

Implementation

of

Improvements

Below are recommended changes and Plans for Implementation of Improvements:

1. Revise current Program Learning Outcomes.



Assessment, analysis and research continue in order to develop more effective PLOs and enabling more

meaningful program analysis.



Meetings set twice monthly addressing issue as a department primary goal.

2. Improve assessment methodologies



Identify and discuss program assessment methodologies (I.e. capstone project, comprehensive and direct

assessment, etc.)



Determine correlation to PLOs

3. Evaluate implementation of all program assessments.



Correlate with PLOs.

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assessment calendars, etc.)

4. Increase and leverage the use of DE courses.



By offering marketing courses via DE it will allow students on both NC and SLO campuses a higher

probability of completing a Marketing AA degree in two years. Students will no longer need to wait a year for a course to rotate onto the necessary campus. In addition, the DE format should better meet needs of students who are currently working professionals.



Many California Community Colleges are successfully offering a number of Marketing courses via DE.

These colleges are attaining high enrollments and are awarding a substantial number of Marketing AA degrees. As an example, Santa Barbara City College is one of the highest performing CCC in number of students earning Marketing AA degrees. In the past five years this college has awarded 59 Marketing AA degrees. They offer a number of online marketing course options, and beginning in 2014 they are offering complete course work for a Marketing AA degree exclusively online.

5. Combine the Advertising (Bus 240) and Sales (Bus 241) courses into one course: Advertising and Sales Promotion. Offer this course as a 3 unit required Marketing AA course.



This is recommended because both Advertising and Sales offer an increasing number of jobs in our service

area, as well as important core knowledge needed by all marketing professionals. However, much of the content of each of these courses is redundant to one another. Both of these courses delve into the

promotions aspect of marketing (4 Ps = Product, Price, Placement, Promotion). Many other colleges offer courses that combine these two topics; typically spending the first portion of the term studying advertising and the second half covering sales-promotion. There are also specific texts that can be utilized for this course.



Instead of rotating this course between NC and SLO campus, offer this course via DE to serve both NC

and SLO campus students.

6. Add another required course to augment the combined Advertising (Bus 240) and Sales (Bus 241).

Based on the feedback from local marketing professionals and businesses, a Marketing Communication course may be a good option. This is a course often required by other Community Colleges for a Marketing AA Degree. Other course options might include, Consumer Behavior, Marketing Research or

Online/Mobile Marketing. Additional research will identify possible course options and the most appropriate new course requirements.

7. Develop electronic and paper copy promotional materials. These materials need to be designed to clearly communicate to current and potential Marketing Majors the required course work and benefits of completing a Marketing AA Degree. Ironically, the Marketing AA Degree at Cuesta needs to be marketed. Demand for this degree is evident and Cuesta should benefit from allocating resources to this degree.

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7 Description

or

evidence

of

dialog

among

course

or

program

‐

level

faculty

about

assessment

plan

and

results

Significant and ongoing dialog with program-level faculty occurs as evidenced through the creation of the Spring 2014 CPPR document – an extensive program assessment and planning tool completed every four years for Business Education programs. Evidence of dialog regarding assessment plans and results include:

Example full-time faculty meetings discussing program needs, assessment methodologies, evaluation of implemented changes, and revisions/improvements to the Program Learning Outcomes as evidenced on 8/22/2014 and attended by Bill Snider, Solveg Cooper, Gary Rubin, Tanya Downing, Ruth Biering, Susan Iredale, Neil Higgins, Don Norton (chair), and John Cascamo (dean).

ADT Business Administration) approval by the Chancellor’s office enabling business students to complete a 2 year degree at Cuesta and transfer to any CSU in California. Its sole purpose is to complete lower division classes that articulate and are required for transfer to a 4 year university. This degree is currently in place and operational. Econ 201B, Bus 201A, Bus 201B, Bus 218 and Bus 245 underwent major revisions to match CID course descriptors in 2013, in order to expand the number of articulation and/or transfer agreements for these courses.

The Business Department has made significant alterations to degrees they now offer by:



Streamlining the unit requirement to permit students to complete a degree within 2 years



Offering students the opportunity to obtain multiple degrees by completing additional courses to their

existing degree path



Providing areas of business specialization so that students can choose degrees that relate directly to

their current field of employment or vocational area of choice

Degrees are offered in Management and Marketing plus another in the Career Path of a student’s choice. All classes have been updated to reflect the current level of business expertise with the intent of making business graduates employable and promotable in the workforce.

New degrees are currently being developed in Accounting, Entrepreneurship and Internet Digital Marketing, and Economics.

Significant work has been completed to modify degrees in the Business Administration area by reducing unit requirements for graduation to a level that is consistent with other colleges. Different specialized courses are available as optional electives that allow students to take a broad selection of classes, giving them knowledge in multiple areas of the field of Business. The purpose is to ensure that all Business students graduate with a well rounded understanding of the elements which make up the discipline of Business.

Additional work is being finalized on the ADT degree to include sections on:

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

Business Law



E-Business

This will make it consistent with the C-ID descriptor for BUS 245, Introduction to Business.

New degrees are under development in Accounting, Internet and Digital Marketing and Entrepreneurship which will allow students to obtain an AA degree in Business Administration yet specialize in their preferred area of business. This will improve graduation and transfer rates plus certificates of completion. Each of the existing and new degrees will lead to growing fields of employment in San Luis Obispo County with the intent of preparing graduates for jobs in local industries or for self employment.

New certificates that were approved in December 2013 for Accounting Clerk and Business Administrative Assistant. The courses in the certificates have undergone major curriculum modification due to the merger and name change of CAOA courses to become BUS courses. These courses will become effective in the Fall of 2014.