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How To Understand The Microsoft Empire Licensing Agreement (Eau)

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(1)

Recent Changes to Microsoft

Enterprise Agreements:

Impact on Customers

Paul DeGroot Senior Consultant

(2)

Who are Software Licensing Advisors?

Who are Software Licensing Advisors?

Mission: “The Customer’s Advocate”

Too many customers rely only on Microsoft or

a reseller, who focus on what they want to sell

Leaves most customers with software they don't

deploy or don't need

While projects or investments with demonstrable ROI

beg for funds

SLA focuses on value and fit

What you need to buy and the best way to buy it Align IT spending and strategies with corporate

objectives and constraints

“"I've learned far more from this engagement than I expected. You really made a difference.." --High-tech manufacturing firm that reduced EA

“"I've learned far more from this engagement than I expected. You really made a difference.." --High-tech manufacturing firm that reduced EA

“"Your team has been absolutely fabulous..." --Fortune 500 consumer products firm that reduced

EA spend by 60% “"Your team has been absolutely fabulous..." --Fortune 500 consumer products firm that reduced

EA spend by 60% “We exceeded our expectations for these negotiations. Because we had your intelligence, we knew what to hang

on for. You really showed us the art of the possible.” --Global 25 resource

company

“We exceeded our expectations for these negotiations. Because we had your intelligence, we knew what to hang

on for. You really showed us the art of the possible.” --Global 25 resource

company

“Your financial models, worksheets, and strategies were invaluable. Outstanding work.” --Global 100 pharmaceutical firm that reduced

3-year EA spend by more than $30 million “Your financial models, worksheets, and strategies were invaluable. Outstanding work.” --Global 100 pharmaceutical firm that reduced

(3)

Today's Presenter

Today's Presenter

Paul DeGroot, Senior Consultant, Software Licensing Advisors

Independent analyst and consultant, covering Microsoft licensing for 15 years

Developed licensing practice at Directions on Microsoft

Creator and leader of the most comprehensive workshops on Microsoft

negotiations and licensing

Upcoming workshops in Seattle (April 14-16) and Washington, DC. (April 29-May 2)

More information at http://msftadvisors.com/workshops.html

Advised hundreds of organizations on Microsoft licensing over the last 4 years

300 to 125,000 seats

Realized savings of $250 to $700 per employee, saving companies >$250 million

Author of Microsoft Licensing Concepts

(4)

EA Overview

EA Overview

Midmarket through global enterprise customers

A single agreement can cover multiple geographies

Deepest license discounts

Based on count of PCs and/or users in the organization

Easy proxy for licenses

All purchases include Software Assurance

Primarily for perpetual PC software licenses

Servers, subscriptions, & online services also available

3-year agreement

Divides products into Enterprise, Additional, and Online Products

Requires an annual count of licenses and “true-up” payments for any added

(5)

Key Microsoft Licensing Documents

Key Microsoft Licensing Documents

Document Description

Product Use Rights

(PUR) Rights granted for on-premises products licensed through volume programs

Online Services Terms Product use rights for online services

Product List Which products are available in which volume programs

Microsoft Business and Services Agreement (“Master Agreement”)

Basic legal terms for most volume licensing agreements; verification of compliance

Enterprise Agreement Definitions, how the EA works; obtaining, transferring, copying, re-imaging software; applicable use rights

Enterprise

(6)

Recent Changes to Enrollment Language

Recent Changes to Enrollment Language

More discretion for Microsoft

Enrolled Affiliate may add new Enterprise Products by entering into a new Enrollment or as part of a renewal.

New Enterprise Online Services may be added by contacting a Microsoft Account Manager or Software Advisor.

New Enterprise Products or Enterprise Online Services may be added by contacting a

Microsoft Account Manager or Software Advisor.

[Enterprise products = products that must be licensed for all users or all devices]

If Enrolled Affiliate qualifies for a different price level during the applicable initial or renewal term, Microsoft will establish a new price level for future new orders either upon Enrolled Affiliate’s request or on its own initiative.

If Enrolled Affiliate qualifies for a different price level during the applicable initial or renewal term, Microsoft may at its discretion

establish a new price level for future new orders either upon Enrolled Affiliate’s request or on its own initiative.

(7)

Mixing User and Device Licenses

Mixing User and Device Licenses

If ordering any Enterprise Products, Enrolled Affiliate’s order must include coverage for all Qualified Users or Qualified Devices,

depending on the license type, of one or more Enterprise Products or a mix of Enterprise Products and the corresponding Enterprise Online Services.

...Enrolled Affiliate may elect to mix Enterprise Products and the corresponding Enterprise

Online Services within a Product pool as long as all devices not covered by an Enterprise Product are only used by users covered with a per user license.

Previous Terms New Terms

Users of

licensed devices

(Windows and Office in a standard EA) must be

kept away from

devices licensed by user

.

Windows VDA (per user), Enterprise Cloud Suite, Office 365 ProPlus do not supply

device licenses. Users without these online services subscription may not use devices

on which user-licensed software has been installed

(8)

True-Up Changes: What to Count

True-Up Changes: What to Count

The word “any” was added to the changes that a true-up must account for

License re-assignments? Movement of virtual machines to different hosts? SA

reassignment?

Enrolled Affiliate must submit an annual true-up order that accounts for changes since the initial order or last true-up order, including: (1) any increase in Licenses, including any

increase in Qualified Devices or Qualified Users and Reserved Licenses; (2) Transitions (if permitted); or (3) Subscription License quantity reductions (if permitted).

Enrolled Affiliate must submit an annual true-up order that accounts for any changes since the initial order or last order.

Enterprise Products.... Additional Products... Online Services.... Transitions...

Subscription License reductions...

(9)

True-Up Changes: How Much to Count

True-Up Changes: How Much to Count

Instead of simply counting the difference between servers in use last year and servers in use this

year, customers must count the maximum number of instances reached at any time. Retailers: Server inventory on Black Friday.

Hospitals: inventory during major disaster or flue epidemic.

Everyone else: constantly monitor use of each product to determine the moment usage hits the annual maximum Additional Products. For Products that have

been previously ordered, Enrolled Affiliate must determine the Additional Products used and order the License difference (if any).

For Additional Products that have been previously ordered under this Enrollment, Enrolled Affiliate must determine the

maximum number of Additional Products used since the latter of the intial order, the last true-up order or the prior anniversary date and submit a true-up order that accounts for any increase.

(10)

Verification: The Easy Way or the Hard Way?

Verification: The Easy Way or the Hard Way?

Impact

Validation of

true-up

data

Cannot happen before true-up

No penalty except extra ups, at

true-up pricing

Microsoft, at its discretion, may validate the customer true-up data submitted through a formal product deployment assessment using an approved Microsoft partner.

Verifying compliance. Microsoft may, in its discretion and at its expense, verify compliance with this Enrollment as set forth in the Master Agreement.

Previous Terms New Terms

Impact

Validation of all license counts

Can happen at any time on 30 days notice

Auditor may demand access to customer

systems

If unlicensed use > 5%, then..

Customer pays for the audit

Required licenses purchased at 125% of the usual price

(11)

What to do?

What to do?

Consider Select Plus or the MPSA

No concept of “Additional” or “Enterprise” Products

No companywide licensing requirement

No SA requirement

“Maximum Use” requirement easier to manage

No need to track “any” change

User licensing still available in the MPSA—if you dare

Contract amendments

Assert prior language where beneficial

Require ALL audits and validation for any product in the EA to happen in the true-up

time frame

(12)

Software Licensing Advisors Services

Software Licensing Advisors Services

SoftWatch Software Asset Management

Detailed insight into user interactivity guides negotiations and

purchasing, particularly for Office

Always-on service and real-time dashboards automate compliance

License Reconciliation

Software inventory and reconciliation with Microsoft Licensing

Statement, customer purchasing records

Essential service for audit defense and negotiations

Knowledge Transfer

Corporate Microsoft Licensing Workshops bring your people up to

speed on MS licensing

Retainer Agreements

Ongoing access to Microsoft licensing expertise

Microsoft Services Review

Minimize costs and ensure accurate and relevant reporting from

Microsoft

Audit Defense

Proactively define corporate licensing standards, protocol for audit

requests

Challenge Microsoft compliance demandsM&A

Evaluate assets and effective licensing position for due diligence

during corporate merger or acquisition

Microsoft Negotiations and Licensing

Workshops

How Microsoft products are licensing

On-premises, cloud, hosted

Volume licensing agreements

EA, Server and Cloud, Select, MPSA

Negotiation processes and strategies

Special topics

Mobile devices, hosted systems, MSDN, management tools, VDI, virtualization 

Seattle (April 14-16)

Washington, DC. (April 29-May 2)

More information at
(13)

Links

Links

White Paper

http://msftadvisors.com/SLA2015EAContractChanges.pdf

Or

http://msftadvisors.com/resources.html

Microsoft Licensing and Negotiations Workshops

http://msftadvisors.com/SLA2015EAContractChanges.pdf http://msftadvisors.com/resources.html

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