ITpro Active Advertisement Menu

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ITpro Active

Advertisement Menu

Lead-generation site with 500,000 members

---No. 1 in terms of number of

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About ITpro Active

ITpro Active is a website “supporting professionals in decision making of

implementing IT systems.” The website delivers

various information

useful for implementing IT systems,

including key points on selecting

products/services, new product updates, product comparison reviews,

and implementation case studies. Targeting our readers who are eager

to learn about latest news, ITpro Active serves as an effective

lead-generation website for acquiring your future customers.

Cloud

Building and managing

infrastructure

Information security

Big data/Data analysis

Collaboration

Business continuity

Virtualization

Mobile solution

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Special Features of ITpro Active Ad Menu

Offers posting plans

matching customer requirements

.

Editorial team’s article and your contents

posted without distinction.

ITpro Active editorial team

writes introductory contents.

Point 1

Point 2

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Lead acquisition by posting a magazine

article of your choice

on

ITpro Active

Posting Plans

Guaranteed no. of leads type

Guaranteed posting period type

１．

White paper/video posting

３．

ITpro Active research special

２．

Contents sponsor

4．

ITpro Active special

Lead acquisition through article introducing

your contents written by the ITpro Active

editorial team

We implement a survey targeting ITpro

Active readers

and supply a respondent list

together with the reply information.

Nikkei BP produces a high-quality tie-up

article in line with your requirements.

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White paper

downloads

Video

views

1. White Paper/Video Program

Lead acquisition

We arouse the interest of users in your white

paper and guide them toward downloading it

through an introductory article

written by the

ITpro Active editorial team

. Since this is a

guaranteed number of leads type

of

lead-acquisition menu, during the period concerned

we set the most suitable traffic drivers.

Stimulate the reader’s interest

with a guidance written by the

“ITpro Active editorial team”

about your white paper

Lead acquisition Approval &

answers to the questionnaire

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1. White Paper/Video Program

② Fast

All prices exclude taxes.

Cost per lead: JPY

5,000

Attribute segment: N/A

Minimum charge: JPY

400,000

Estimated period: Max. 12 weeks

*The acquisition of 80 leads is guaranteed for JPY400,000.

Drive traffic to your contents via the recommended articles section, and acquire

leads from the readers who actively accessed your contents.

The Basic plan plus

additional traffic drivers

for acquiring the target number of

leads in a short period.

Cost per lead: JPY

7,500

Attribute segment: N/A

Minimum charge: JPY

500,000

Estimated period:

4-6 weeks

*This program cannot be launched together with another program.

*We may turn down your order depending on the type of product or contents. ITpro Active will judge the availability. *We make appropriate announcements for the goal of generating a guaranteed number of leads. No traffic drivers, proofreading of the article manuscript by the advertiser, and associated reports are included.

*The estimated period is merely a guideline. It does not guarantee the period of actual lead acquisition. We may propose you to extend the period of acquisition or to switch to another plan if the guaranteed number of leads is not reached within the predefined period.

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1. White Paper/Video Program

③ Segment

■List delivery

Postings starting in the first and second weeks of the month: every Wednesday Postings starting on the third to fifth weeks of the month: every Thursday

% of target inclusion

Cost per

lead

100%

(No specified target)

Basic plan

¥5,000

90

～

99

¥5,500

80

～

89

¥6,000

70

～

79

¥7,000

60

～

69

¥8,000

50

～

59

¥10,000

40

～

49

¥13,000

30

～

39

¥17,000

20

～

29

¥22,000

Please contact us for less than 20%

All prices exclude taxes

Acquire the list of leads according to the specified segmentattributes. The cost per lead may vary, depending on the % of

desired target audience among ITpro Active members (inclusion rate).



Plan benefits

Cost per lead: From JPY

5,500

Minimum charge: JPY500,000 Estimated period: 6-12 weeks

[Please note]

*The plan guaranteeing the number of leads may not be applied depending on the contents or types of products, white papers, and videos. The availability will be judged by ITpro Active. Please consult with your sales rep in advance of application.

*We may limit the maximum number of leads provided for this program depending on specified conditions.

* We make appropriate announcements for acquiring the target number of leads. The plan does not include the traffic drivers, proofreading of the article by the advertiser and associated reports.

•The lead acquisition period is merely a guideline. We will propose the advertiser to extend the period or to switch to other plan if the number does not reach the target during the predefined period.

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1. White Paper/Video Program

③ Segment

（Breakdown of available segment attributes）

Job position

CEO/COO/board member Management planning

General affairs/human resources Finance/accounting

General office administration Information processing/information systems PR/Advertising Planning/survey/marketing Sales Production/manufacturing Materials/procurement Shipping/logistics Technology/design Research/development Editing/editorial planning/production Specialist (construction and civil engineering)

Specialist (health care) Specialist (accounting) Specialist (legal matters) Specialist (education) Other

Frequent segment conditions and average inclusion rate ① User companies 56.5% ② User companies x 300 or more employees 29.9% ③ User companies x 1,000 or more employees 21.9% ④ 300 or more employees 60.8% ⑤ 500 or more employees _53.6% ⑥ 1,000 or more employees _41.9%

Job title

Senior manager-level or above Manager-level or above Has a managerial position

No. of

employees

1 - 99 people 100 - 299 people 300 - 500 people 500 - 999 people Over 1,000 people Industry

IT fields ICT services_Information

Processing/software/SI/consulting Non-IT fields Agriculture/forestry/ fisheries/mining Construction Automobiles, transportation equipment Electric/electronic equipment Machinery, heavy electric machinery Materials

Food products, medicine, cosmetics Other manufacturing

Energy

Wholesale/retail/commerce (including trading companies) Finance/securities/insurance Real estate Transportation Consulting/accounting/legal affairs Broadcasting/advertising/publishing/ media Public sector Education/learning support Medicine Care/welfare Restaurants/hotels Personnel services Travel Other

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1. White Paper/Video Posting Price List

Acquire leads in a short periodby using appropriate traffic drivers

Acquire leadsunder segmented conditions

Program

Cost per lead

Estimated period of

lead acquisition

① Basic

② Fast

③ Segment

JPY

5,000

JPY

7,500

From

JPY

5,500

JPY400,000

JPY500,000

■ Program benefits

【 Please note 】

-Your PDF file should be within 5MB in size.

-Your video file should be within 50MB in size (File formats: WMV/AVI/MPG/MOV/M4V/3GP/3G2/FLV/MP4)

- Start date: every Wednesday

- You will receive only the list of people who downloaded your white paper. A report on how your white paper is used is not provided. - The contents will remain posted after the lead-generation period unless otherwise requested (no additional charge).

Advantage

12 wks

4～6

wks

6～12

wks

Acquire active leads

from the viewers of a recommended article and other related topics for 12 weeks

■Optional menu

Scoring service

: JPY100,000

(excluding tax)

Degree of information gathering activity added to leads

Minimum

charge

■

Plans

(See the later pages for details） All prices exclude taxes.

- Production of a web page (up to 400 Japanese characters)

introducing your white paper or video.

- Post your white paper (in PDF) or video: One file

- Provide the predefined number of leads matching set conditions.

*A combination of different programs is not available..

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1. Standard Traffic Drivers

(For White Paper and Video Program)

ITpro Active article page

ITpro Active home page

New topics

White paper of

note

List of white papers

White paper introduction page

White paper

of note

ITpro Active e-mail

White paper

of note

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2. Content Sponsorship Program

Lead acquisition

Acquisition as leads of the personal

information of people who read the

second page of the article and

beyond

This program allows you to obtain a list of readers

who browsed specific ITpro Active “editorial

contents” sponsored by you. We can also post a

feature article of your choice from our print

magazine and post it on the ITpro Active website to

generate leads.

◎Choose an article from Nikkei BP magazines!

“We want to acquire leads from this article

published in the Date/Month issue of

Nikkei

Computer.

”

A note of caution that we may share with a third party the opt-in personal information of a reader who continues browsing on the next

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2. Content Sponsor Price List

【Please note】

- This plan is available exclusively for one sponsor.

- The lead acquisition plan is not applicable to some of our contents. Please confirm us the availability in advance. - This plan provides only the list of people who browsed the second page and later. No report is included.

Program

Cost per lead

Guaranteed

leads

Price

(excluding tax)

Assumed

period

① Standard Plan

JPY5,000

240 leads

JPY1,200,000

4 weeks

② Lead Selection Plan

(user companies)

JPY10,000

120 leads

JPY1,200,000

4 weeks

■Price List

■Standard Plan

We can remove certain domain users,

such as the advertiser’s competitor,

from the list of leads provided to the

advertiser.

(Up to 10 domains can be specified for

removal)

■

Lead Selection Plan

(target only the user companies)

We will supply leads for

about four weeks

after the start of posting. It is also possible to

increase the number of leads acquired, so please consult with us.

Remove the designated domain users from the readers

of your sponsored contents, and provide the list of 150

leads consisted of user companies only.

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3. Active Research Special Program

Lead acquisition

(w/o tax)

Rate

200 leads guaranteed

JPY2,000,000

ITpro Active conducts a questionnaire survey targeting its readers according to your request, such as asking about the intention of implementing a product or service in question, and provides a list of survey respondents for you.

■Price list

【Please note】

- We may not be able to accept your order due to the type of survey subjects or contents. Please contact our sales rep for details. (ITpro Active will judge the availability.)

- We will plan out the most appropriate way to announce your survey, but the advertiser is not able to confirm in advance the schedule/contents of announcement and no associated report is provided.

- Additional charges may occur in case of segmenting survey targets, changing the reward and how to send the rewards to the winners. - The program does not include the production of survey report.

- The advertiser needs to prepare for the survey questions.

■Program benefits

Acquisition of survey

respondent leads

- Up to 10 questions available *1

- List of 200 respondents (IT-related topic readers) guaranteed - Survey subject: ITpro Active members

- Services include arrangement of the reward for respondents, drawing of reward winners and sending the

rewards to the winners *2

(Gift certificate valued at JPY5,000 x 20 winners; sent by e-mail)

*1: In addition to the survey questions, respondents will answer to the questions on profile data such as type of industry, job position, department, a number of employees and job title. *The actual expenses will be charged for the costs of rewards other than the above.

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■Menu

４. ITpro Active Special

User

authentication

Acquisition as leads of

personal information of

people reading as far as the

second page and beyond

Nikkei BP will produce

high-quality contents

on the basis of your

requirements, and you will acquire the leads of people who have

read as far as the second page and beyond.

Lead acquisition

period

Price (excluding tax)

12 weeks

JPY2,000,000

・

Content production (about 2,800 characters) ※Equivalent of 2 magazine or 4 web pages

・

Lead acquisition in target period

・Introduction of products/services ・Messages from key persons ・User examples ・Serial format ・Dialogue with learned persons

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ITpro Active article page

Topical contents

４. ITpro Active Special Traffic Drivers

ITpro Active Special

ITpro Active Top Page

New arrivals

Topical contents

ITpro Active e-mail

Traffic drivers Period/frequency

New arrivals Posted in all relevant themes

Topical contents 12-week random display in dedicated space Recommended Displayed under related articles

E-mail magazine Distributed on Tuesdays and_{Thursdays; posted 6 times (2 lines)}

Note: This service provides a list of readers and PV report after posting. There is no traffic drive report.

2-line notice x 6 times Recommended

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For all menus

5-１. Scoring Service

[email protected] 日経太郎会社郵便番号 108-8646 都道府県東京都市区郡港区町村字・番地白金1-17-3 ビル・マンション会社名株式会社　日経BP 部課名クロスメディア本部電話番号 03-0000-0000 登録した個人情報データメールアドレス姓名送付先種別

On the basis of readers’ behavior history, we “visualize” the degree of information gathering

activity. And

by selecting high-priority leads that should be approached

, we provide

valuable Lead information that is sure to delight sales personnel.

Based on the Itpro Active content categories shown below, this service enumerates the

browsing history of member readers.

・3 introduction steps (study, comparison/selection, decision/introduction)

・9 article genres (cloud, security, virtualization, etc.)

・White paper download history

※Materials on how to read the scoring data will be supplied separately.

Basic Registration Items _{Scoring Service Information}

Price (excluding

tax)

JPY100,000

※Price per one item

Total score ₅₈ Number of up to 100 Deliberation: Viewing history score ₃ 1-5

Compare/select: Viewing history score ₃ 1-5 Decision/implement : Viewing history score 1 1-5 White Paper Download viewing history score ₁ 1-5

Cloud Sector Score ₇₆ Number of up to 100 Deliberation : Viewing history score ₃ 1-5

Compare/select : Viewing history score ₄ 1^5 Decision/implementation : Viewing history score ₂ 1-5 White Paper download history score ₁ 1-5

Scoring of whole site Cloud Sector Scoring Information Postal code Prefecture Municipality Street address House/apartment no. Company name Dept. Tel. no Reg iste re d p e rso n a l d a ta Mail address Sex Name Mailing address 業種上記以外の製造業職種経営者・管理職所属部門経営全般従業員数 50～99人役員 Q1 Q2 Q2-1 Q3 資料名1 PDF資料A 資料名2 PDF資料B 資料名3 PDF資料C ****/**/** 属性アンケートアンケートダウンロードダウンロード資料アンケート結果収集日役職 Industry Job category Department No. of employees Q1 Q2 Q2-1 Q3 Material-1 Material-2 Material-3 P e rso n a lize d Qu e sti o n n a ire Qu e sti o n n a ire Dow n lo a d Downloadable materials Questionnaire results Collection date Position

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For all menus

5-2. Setting of Own Original Questionnaire

The standard questionnaire can be changed into your own original questionnaire.

PDF download site

Questionnaire reply PDF download

Standard questionnaire Customized questionnaire

Settable Questionnaire Content

■Usable question format

・Radio buttons (select only one) ・Check boxes (select more than one) ・Free entry space

■Limits on no. of choices

・There is no limit to the number of choices available per question, but please try to be moderate so as to make it easier for the reader to reply.

■Free entry space

・An “other” option can be set to provide space for free comments. ・Space for free comments can also be set as an independent question.

※In both cases, the limit on the length of the free entry by readers is 100 characters.

■Other restrictions

・Questions should be brief with a maximum of 100 characters. ・Optional replies should not be too long either.

・The content of original questionnaires will be screened beforehand, and some amendments may be requested.

No. of questions

Price (excluding

tax)

Up to 5

JPY100,000

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Frequent Asked Questions

 Is it possible to check the contents of the white paper introductory page written by the ITpro Active

editorial team before posting?

→ Yes. The draft text will be shown to you before posting, though only once.

 Is it possible to substitute the PDF file during posting?

→ Yes. However, a fee of JPY10,000 per material will be charged.

 If the PDF file is substituted during posting, can the introductory page text be changed as well?

→ Yes. However, a fee will be charged. Please enter specific corrections to the amended part of the posted text in red. The fee will be JPY20,000 per material, including substitution of the PDF file.

→ Complete change (rewriting) of the introductory page will be treated as a separate case, so the full posting price will be incurred.

 Is it impossible to submit an application if the PDF file exceeds ５ MB?

→ It may be possible in come cases. Please consult beforehand at [email protected].

 Is it possible to change the wording of permission at the time of PDF downloads?

→ Yes. A fee of JPY20,000 is charged for the first change (new) only. ※Please be sure to consult with us beforehand concerning any change. If past changes to the permission wording are used verbatim, no additional charge will be incurred.

 Is it possible to remove the questionnaire at the time of PDF downloading?

→ Yes. Please indicate this request when applying.

 Is it possible to change or add receivers of e-mail reports on the number of leads and change information concerning the person in charge of downloading?

→ Yes. However, a fee of JPY10,000 for changing or adding receivers of e-mail reports and JPY20,000 for changing information concerning the person in charge of downloading will be incurred.

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Inquiries

For the detailed application method and information about special feature plans,

please visit the Nikkei BP Ad Web site at

http://adweb.nikkeibp.co.jp/adweb/wad/act.html

.

Digital Business Promotion Department

Nikkei Business Publications Inc.

1-17-3 Shirokane, Minato-ku, Tokyo 108-8646

E-mail: [email protected]

http://adweb.nikkeibp.co.jp/adweb/wad/act.html

ITpro Active Advertisement Menu

ITpro Active

various information

lead-generation website for acquiring your future customers.

matching customer requirements

ITpro Active

editorial team

White paper

guaranteed number of leads type

about your white paper

Lead acquisition Approval &

1. White Paper/Video Program

leads from the readers who actively accessed your contents.

1. White Paper/Video Program

Acquire the list of leads according to the specified segmentattributes. The cost per lead may vary, depending on the % of

Plan benefits

1. White Paper/Video Program

Job position

Job title

1. White Paper/Video Posting Price List

Acquire leads in a short periodby using appropriate traffic drivers

Program

lead acquisition

① Basic

Advantage

Acquire active leads

■Optional menu

1. Standard Traffic Drivers

New topics

White paper of

Recommended articles

White paper

beyond

generate leads.

A note of caution that we may share with a third party the opt-in personal information of a reader who continues browsing on the next

2. Content Sponsor Price List

Cost per lead

from the list of leads provided to the

of your sponsored contents, and provide the list of 150

ITpro Active conducts a questionnaire survey targeting its readers according to your request, such as asking about the intention of implementing a product or service in question, and provides a list of survey respondents for you.

■Price list

■Program benefits

４. ITpro Active Special

read as far as the second page and beyond.

Price (excluding tax)

12 weeks

Topical contents

４. ITpro Active Special Traffic Drivers

Traffic drivers Period/frequency

2-line notice x 6 times Recommended

For all menus

browsing history of member readers.

※Materials on how to read the scoring data will be supplied separately.

Price (excluding

For all menus

PDF download site

Settable Questionnaire Content

No. of questions

editorial team before posting?

→ Yes. However, a fee will be charged. Please enter specific corrections to the amended part of the posted text in red. The fee will be JPY20,000 per material, including substitution of the PDF file.

→ Yes. A fee of JPY20,000 is charged for the first change (new) only. ※Please be sure to consult with us beforehand concerning any change. If past changes to the permission wording are used verbatim, no additional charge will be incurred.

Inquiries

1-17-3 Shirokane, Minato-ku, Tokyo 108-8646