С
OMPANY
/ 02
ABOUT THE GROUP
Company presentation/ About the group
Communication group Tainiy Sovetnik was formed on the base
of PR-agency Tainiy Sovetnik in the year 2007.
The brand Tainiy Sovetnik became the general brand for the
Communication Group and brought together not only the PR-agency with the same name but also, an advertising agency Gallery,
creative agency ЯDRO, an international network of PR-agencies PRINTS Communications, regional PR-agency Sovetnik Region, Event-agency Sobitiye and a specialized human resource agency, PR-Job.
Презентациякомпании/ Group structure
GROUP STRUCTURE
Company presentation/ Mission
Our mission
– to promote a free exchange of information
and in so doing, make the world a more comfortable place
for living, managing business and creating a better future
for all who populate it.
MISSION
/ 05
The PR-brand Tainiy Sovetnik emerged in 1995. Today behind it, are hundreds of successful campaigns and projects.
The client portfolio of the agency includes the largest Russian and international corporations, as well as state and public organizations. In the business and professional communities, Tainiy Sovetnik, has a reputation as one of the most effective and successful PR agencies in Russia.
Communication group Tainiy Sovetnik – is a member of the Russian Association of Public Relations (РАСО) and The Russian
Communications Consultancies Association (AKOS).
Communication and media consulting
Working out and carrying out PR-campaigns of any scale
Anti-crisis PR
Reputation management
Conducting election campaigns
Public Affairs
/ 06
IPO PR-support
Monitoring and analysis of mass-media
Sociological and media research
Media-planning
Copyright, Speech writing
Media-training
SER
VICES
Company presentation/ Gallery advertising agency
Gallery was created in the year 2002 as a full service advertising
agency and in 2007 became a part of the Communication Group Tainiy Sovetnik.
Gallery agency provides the client with management for a full service advertising campaign from working out a media strategy before its implementation, by means of all kinds of advertising carriers and marketing actions
Constructing a strategy for the advancement of brands, goods and services
Monitoring competitors advertising activity
Marketing research
Advertising concept development
Production of advertising video and audio clips
Production of promotional films and presentations
Media planning
Media-buying on exclusive term basis
Budget optimization of communication
campaigns due to the synergy of advertising and PR-instruments
Production of advertising and souvenir products Product Placement. Sponsorship / 08
SER
VICES
ЯDRO – the creative agency formed for the solution of the widest range of creative tasks. From branding or the creation of a
communicative platform of a corporate giant to writing a scenario for a corporate holiday, from making a blockbuster script to developing a creative slogan for an advertising campaign.
Creative concept development
Brand communication concept development
Development of a corporate style
Brand-book creation
Naming
Speechwriting and text writing
Copywriting
Design of information and advertising materials
Web-design
Presentations in any format
Scenarios
/ 10
SER
VICES
/ 11
Company presentation /International PR-agency PRINTS Communications
The agency PRINTS Communications – is the international division
of the communication group Tainiy Sovetnik, created in 2007 for solutions of communication objectives abroad, for the clients of the group.
Unlike many Russian PR-agencies which have become subsidiaries of the
international network communication companies, CG Tainiy Sovetnik has created its own independent international organization, with the head office in Moscow.
This development strategy, which is unique for the Russian PR-market, gives a maximum opportunity when considering the national specificity of the Russian client’s objectives in the global information field.
Today, the dynamically developing PRINTS Communications has turned into a large international organization, having representative-partners in USA, Great Britain, Germany, France, China, Israel, Hungary, Czech Republic, Poland, Ukraine, Portugal and Brazil.
/ 12 Development and implementation of
PR-campaigns in the target countries
Organization of events and activities of any format abroad and their informational support.
Image management of the Russian clients (companies, brands or persons) abroad.
Creation of a thematic mass-media pool towards regular work or a separate project
Organization of press events of any format abroad (interviews, press-conferences, round tables, press tours)
Investment relations, IPO support, M&A transactions and acquisition of assets abroad
PR support of exhibitions abroad
Monitoring and analysis of international mass-media publications
SER
VICES
/ 13
The agency Sovetnik Region – is a division of the Communication group,
specializing in the implementation of projects and organization of PR-events and activities in the Russian regions. The agency has partners in 69 regions – constituents of the Russian Federation, and is constantly
expanding its geographical presence.
Constant working interaction with more than 300 regional mass-media,
including adjusted relations with regional political and business circles, allow the agency to implement communication campaigns of any scale in all the territory of Russia.
Development and implementation of
PR-campaigns of any scale in the target regions of the RF
Image adjustment of the client in the regional mass-media, creation of a mass-media pool based on regional or sector principle
Image management of the client (companies, brands or individuals) in regional mass-media
Interaction with regional and municipal
authorities, support of the client’s interests on the regional level
Investor Relations in key regional mass-media, support or dispute of M&A transactions in the Russian regional media space
/ 14
Monitoring and analysis of regional Russian mass-media
Organization of press events of any format (interviews, press-conferences, round tables, press-tours) in the regions of the Russian Federation
Organization in the regions of the RF, events and activities (conferences, congresses, seminars, road-shows), as well as their informational support
Organization of work communications with the regional public, along with labor groups for neutralization or localization of negative displays of action
Company presentation/ Regional PR-agency Sovetnik Region
SER
/ 15
Event advertising and PR are one of the most effective tools for the solution of objectives, such as, attracting attention and emotional involvement of target groups and audience. Events or activities which caused sincere interest always stand out from the informational main stream and are always remembered.
The main principles allowing Event-agency Sobitiye to achieve the maximum informational and emotional influence is the creation of individual concepts and style, bright visualization of each project, due regard for the most advanced trends in the entertainment business, as well as complete technical-maintenance support of the events.
Corporate events, private occasions, wedding ceremonies
Exclusive scenarios and event production
Russian and international artists of different genres, professional models, presenters and masters of ceremonies
Site/set decoration, project-design,
manufacturing of large scale and thematic scenery, stands, ice sculptures and installations
Floristics, design and manufacturing creative thematic gifts and souvenirs
/ 16 Catering (diverse variations of menus and
lists of alcoholic beverages, thematic menu compilation)
Traveling events in Russia and abroad
Technical and pyrotechnic support (special effects, fireworks, sound and video
equipment, stage equipment)
Professional photo – video filming, reduction, installation and dubbing of the material
SER
VICES
/ 17
PR-Job – an agency that selects experts working in the field of public relations, marketing and advertising.
Selecting multi-level professionals for the clients of the communication group Tainiy Sovetnik – is the main objective of the agency. Today, experts recommended by PR-Job successfully work in dozens of Russian
companies. The agency also, carries out HR-consultations for clients.
/ 18 Selection of professionals of any level in the field
of communication, upon the clients’ request
Drawing up a résumé base of working experts of a required profile
Carrying out preliminary interviews with applicants for the vacancy
Creation of press centers and public relations services "on a turn-key basis".
An audit of existing PR-services with further recommendations for the improvement of their personnel structure.
