A Service-dominant logic
Reconceptualising service through a service dominant logic
... Reconceptualising Service through a Service-Dominant Logic: Ng, Vargo & Smith WMG Service Systems Research Group Working Paper Series – 02/12 10 A system is made more complex by goods ...
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Transitioning from a Goods-dominant to a Service-dominant logic:
... and service of Lumberjack machines in Sweden and this study concentrates on the service part of the ...nationwide service workshop and spare parts service are managed at 19 Lumberjack-owned ...
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SERVICE INNOVATION: A SERVICE-DOMINANT LOGIC PERSPECTIVE 1
... Thus, extant literature on service innovation, both in the broader management field and in IT, indicates some critical gaps in understanding. First, the product–service (or product– process) distinctions ...
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Servitization and operations management : a service dominant logic approach
... WMG Service Systems Research Group Working Paper Series – 10/12 11 support of equipment, performance indicators based on working availability of equipment, pricing based on equipment use and partial and ...
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Servitization and Operations Management: A Service-Dominant Logic Approach
... effective service, but of actually integrating service and production ...through service in apparently neat evolutionary stages and such stages are often reflected across the PSS literature ...
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Rethinking Social CRM Design: A Service-Dominant Logic Perspective
... dynamic service eco-systems; it broadens the scope of customer data collection, views customers as resources, and taps into customers’ networks for co-creation of ...G-D logic informed ECRM only recognizes ...
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REFRAMING SUPPLY CHAIN MANAGEMENT: A SERVICE-DOMINANT LOGIC PERSPECTIVE
... S-D logic lens also has implications for research methods. S-D logic does not assume away the heterogeneity of actors, the nonlinear nature of relationships, system dynamics and evolutionary ...S-D ...
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Value-In-Context with Service Innovation in the Digital Age: A Service-Dominant Logic Perspective
... break dominant frames, inform thinking with new perspectives, and direct the attention to certain aspects—provided that not too much complexity is introduced that impedes the explanatory ...
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Transitioning from a goods dominant to a service dominant logic: Visualising the value proposition of Rolls Royce
... Collection of Resource Data. S-DLogic requires an understanding on how entities integrate resources to create value. Hence, to empirically understand resource integration in the VCAs, actual resource data was collected ...
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Transitioning from a goods dominant to a service dominant logic : visualising the value proposition of Rolls Royce
... Collection of Resource Data. S-DLogic requires an understanding on how entities integrate resources to create value. Hence, to empirically understand resource integration in the VCAs, actual resource data was collected ...
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CUSTOMER LOYALTY IN FINANCIAL SERVICES FROM A SERVICE-DOMINANT LOGIC PERSPECTIVE
... goods-dominant logic and service-dominant logic are found in the conceptualisation of service, and value and value ...A service-centred perspective disposes of the ...
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Customer value co-creation: a conceptual measurement model in a Service Dominant Logic perspective
... the service delivery and each one takes part in it with varying degrees of involvement, using different types of resources and mental, cognitive and social ...
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Value co-creation at the front-end of project management: a service-dominant logic perspective
... a service experience and value beyond the minimum ...a service focus. Service- Dominant Logic (yet a contested arena) has become a paradigm in the marketing and is providing influence ...
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Design principles for digital value co-creation networks—a service-dominant logic perspective
... a vital and sustaining part of the [i.e., organization’s] value network” (Lusch et al., 2010, p. 21) (D ESIGN ). We evaluated this design decision (i.e., selecting S-D logic’s nine derivative propositions as kernel ...
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The role of technology in value co-creation of maternal healthcare: A service-dominant logic perspective
... the service ecosystem by enabling patient journals in the obstetrics system to be shared be- tween hospitals and maternity clinics in the entire ...S-D logic perspective, a shared worldview ensures that ...
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Innovative Service Business Models and International Market Resistance: Insights from Service-Dominant Logic
... We are sure the TCO business model will bring lots more advantages in future; e.g., cost reductions, quality improvements and well-educated resources.” 5. CROSS-CASE ANALYSIS, DISCUSSION, AND OUTLOOK To what extent is ...
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From Goods-Dominant Logic to Service-Dominant Logic
... Goods-Dominant Concepts Goods Products Feature/attribute Value-added Profit maximization Price Equilibrium systems Supply Chain Promotion Transitional Concepts Services Off[r] ...
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A Discussion Of Goods-Dominant Logic And Service Dominant Logic: A Synthesis And Application For Service Marketers
... measurable cost control processes commitment to supplier diversity (Regions website, 2012). A personal interview was conducted with the Regions Bank president, Joe Dunham, to determine the relationships between the 10 ...
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Service-Dominant logic of marketing
... The Service-Dominant (S-D) logic of marketing (Vargo and Lusch, 2004) asserts that service experience is what customers aim to buy, anywhere, ...still service interaction in the ...
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Gamification: A platform for transitioning from Goods - dominant logic to Service - dominant logic : Case of Nike+ Fuelband
... goods dominant logic to service dominant ...i.e. service dominant logic, which is grounded on ten foundational ...S-D logic and analysis of Nike gamified platform, ...
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