Buying Decision
A STUDY ON THE IMPACT OF ONLINE ADVERTISEMENTS ON BUYING DECISION OF PASSENGER CAR CUSTOMERS
... on buying decision of customers of passenger cars and update the same, which is going to be undoubtedly a unique contribution to the industry as well as the future research endeavors in this ...
16
Determinants Of Buying Decision And Amount Of Money Spent By The Households At Coopmart Can Tho, Vietnam
... on buying decision on life insurance by the households in Can Tho ...on buying decision and money amount spent for life insurance of customers living in Can Tho ...on buying ...
12
An Analysis on the Preferences of Smartphone that Affects Consumers Buying Decision in Selected Higher Education Institution in Malaysia
... The study focused on the relationship between Smartphone’s preferences with buying decision among consumers. 327 students from selected higher education institution in Malaysia had been chosen as the ...
5
Factor of brand equity, brand relationship & customer buying decision behavior in automotive industries
... the buying behaviours of the customers in purchasing an ...a decision in ...in buying behaviours that links up to the brand factors or ingredients in diverse manufactures such as auto, consumer ...
6
The Effect Of Shopping Centers On Consumer Buying Decision For Consumer Goods - Afield Study On Safeway Amman-Jordan
... Abstract: The objective of this study is to identify the effect of shopping centers on consumer purchasing decisions for consumer goods by developing a set of independent variables (location, size and design, quality of ...
8
Brand Image Analysis towards Balai Pustaka Product Buying Decision
... Abstract:- PT Balai Pustaka (Persero) was founded on September 22 1917, continuing the Commissie voor de Inlandsche School en Volkslectuur (People’s Reading Commission) that was founded earlier on September 14 1908. In ...
5
EFFECTS OF PRODUCT QUALITY, PRICE, AND BRAND IMAGE ON THE BUYING DECISION OF CITY CAR PRODUCT
... The second finding of the research was that price is able to influence consumer’s buying decision in a positive and significant direction at 0.332 so that the managements of city car companies are ...
8
Buying decision between offline and online medicines – a comparative study
... E-commerce in healthcare and pharmaceuticals is profoundly soaring, which is helping in expansion of both the online and offline availability of choices of purchasing medicines to the consumers. This step is eventually ...
7
A study on impact of social media advertising on consumer buying decision with special reference to Tiruppur
... The Social media is changing traditional marketing communication. Consumers are increasingly using social media to search for information and turning away from traditional media such as television, magazines, radio. ...
5
Analyzing The Consumer Level Of Acceptance On Sexual Advertising And The Effect Of Buying Decision
... of buying decision in ...their buying decision are level of nudity, personality, gender of the model, culture and product ...consumers’ buying decision while personality and ...
24
The Impact of Supermarkets’ Mobile Application on Saudi Customer’s Behavior during the Buying Decision Process
... In traditional market, there is a significant unanimity on the consumer’s buying decision process (BDP). This result is derived from the study of Wright (2006) which made an attempt to explore consumer ...
15
The Analysis of Brand Equity and Promotion to the Buying Decision Process of Suzuki Motorcycle
... For future researchers who are going to execute the same or further research, it is expected that they can develop the research variables because there are other variables which have not been inserted to this study, such ...
12
The impact of online consumer reviews factors on the Dutch consumer buying decision
... Data was collected during a period seven days beginning June 2015. This short period of time is related to the limited timeframe. The given questionnaire, conducted in the online research tool Qualtrics, has been ...
25
Exploring The Determinants Of Smart Phone Buying Decision Among The Undergraduate Students
... According to Jacob and Isaac (2008), university students are among the highest contributors to the increasing number of smart phone sales. The increase number of smart phones is because of the features and application ...
24
TV Commercials and its influencing power on Buyers Buying Decision
... The principal goal of the investigation was to know the impact of advertisements on shoppers and their influence on the buying decision. A convenience sample survey has been conducted of 160 respondents of ...
8
Brand preference and buying decision A study with reference to organized Indian edible oil brands
... Gensch (1987) documented that customers form brand preferences to reduce the complexity of the purchase decision process. Rossiter and Percy (1987) describe brand awareness is essential for the communications ...
10
The impact of mobile advertising on Vietnamese consumer buying decision
... Results of this study substantially contribute to managerial implications of consumer attitude toward mobile advertising in a developing country. With regard to information is the strongest predictor of positive ...
16
The Influence Of Packaging Attributes On Consumer Buying Decision For Beauty And Health Care Product
... consumer buying decision for beauty and health care ...consumer buying decision of beauty and health care ...consumer buying decision of beauty and health care ...consumer ...
24
Factors Affecting Consumer Buying Decision Of E Commerce
... This research discuss about the factors affecting consumer buying decision of E-commerce. As we know that, E-commerce is a method for buying or selling products and services over internet. E-commerce ...
24
Factors Contribute To Effectiveness Of Search Engine Optimization (SEO) Towards Consumer Online Buying Decision
... online buying decisions, and identify the relationship between search engine optimization and consumer online buying ...online buying decisions based on the ...
24