Consumer Attitudes towards Advertising
The Role of Mobile Advertising on Consumers' Purchase Decisions: A Research on Consumer Attitudes towards Mobile Advertising
... Mobile advertising occasionally influences consumers in their purchase ...mobile advertising can reach more ...mobile advertising and knowing their attitudes are few of the key factors that ...
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Consumer Attitudes towards Instagram Advertisements in Egypt: The Role of the Perceived Advertising Value and Personalization
... the attitudes of consumers towards Instagram advertisements in ...consumers’ attitudes towards advertising in one social network which is Instagram which limits the generalizability of ...
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Consumer Attitudes Toward Mobile Advertising: An Empirical Study
... investigates consumer attitudes toward mobile advertising and the relationship between attitude and ...measuring attitudes toward mobile advertising is ...negative attitudes ...
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The Consumer Attitudes Toward Green Advertising Communication In Melaka, Malaysia
... A total of 315 respondents who live in Melaka City area were participated in this research by using simple random sampling techniques. Software Package for Social Science (SPSS) was used to analyze the collected data. ...
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Effects of Multicultural Advertising Strategies on Consumer Attitudes and Purchase Intentions
... expanded advertising spokesperson credibility research by examining the relationships between exposure to multicultural advertisements and consumer attitudes – toward the spokesperson, the ad, and ...
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The Importance of Personalization in Affecting Consumer Attitudes toward Mobile Advertising in China
... Mobile advertising will develop as an important channel for advertising in China, based on the astonishing growth of SMS and mobile phone ...mobile advertising personalized to the needs of the ...
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Consumer attitudes towards advertising in media in Europe. Brussels, March 2013
... Four consumer segments Slow Bons Vivants - print users, digital media are associated with hectic working life, print ads are very trustworthy and useful Busy Mix-and-Matchers - easily shift between digital and ...
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Consumer Attitudes Toward Mobile Advertising
... mobile advertising in comparison to regular advertising turned out to be its ...Mobile advertising allows advertisers to include games and videos in the advertisements making mobile ...
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THE INFLUENCE OF ADVERTISING CREATIVITY, GENDER, AND PRODUCT CATEGORY TOWARD CONSUMER ATTITUDES ON ADVERTISING, CONSUMER ATTITUDES ON BRAND TO THE PURCHASE INTENTION
... the consumer when the differences are accepted by the other elements of the marketing mix is difficult to ...popular advertising campaign will reach consumers' attention and driving sales of generic (Belch ...
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Effects of Online Sponsored Advertising on Consumer Attitudes
... The consumer who sees the ad has the ability to click on it and be linked to the marketer’s website, thus giving gives exposure to the brand or company and providing users access to sites that peak their interest ...
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The typicality and accessibility of consumer attitudes toward television advertising: implications for the measurement of attitudes toward advertising in general
... media advertising tools because alternative descriptions proved to be ...in advertising and marketing were not ...Internet advertising), telemarketing, direct mail, publicity, sponsorship, coupons, ...
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CONSUMERS PERCEPTIONS AND ATTITUDES TOWARDS ADVERTISING ON FACEBOOK IN MALAYSIA
... of advertising for both users and marketers in terms of profit and return on ...and attitudes towards advertising on ...and attitudes towards advertising on ...consumers’ ...
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Consumer Attitudes toward SMS Advertising among Jordanian Users
... consumers’ attitudes toward SMS advertising. Mobile advertising is an unprecedented way of marketing communications (Asil, ...mobile advertising campaigns. Based upon the consumers’ negative ...
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Attitudes Towards Digital Audio Advertising
... FOREWORD By now everyone realizes that listeners embrace Internet Radio. It’s not a trend, but rather a fundamental shift in the way we consume music, news, sports and talk content. What isn’t as widely recognized is ...
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Attitudes of young consumers towards SMS advertising
... SMS advertising and also the impact of sending advertisements to consumers’ via SMS (Haghirian et ...SMS advertising relies on the accep- tance of the medium by consumers (Bauer, Reichardt, Barnes and ...
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Consumer Attitudes towards the Emerging Location Opportunity
... to advertising on mobile devices: interruptions, possible hidden charges, concerns over data security and confidentiality, and impact on battery ...irrelevant advertising messages. However, consumer ...
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A Study on Consumer Attitude Towards the Mobile Advertising in Hyderabad
... affecting consumer attitudes towards mobile marketing”, Journal of Database Marketing & Customer Strategy Management (2012) 19, ...ATTITUDE TOWARDS MOBILE ADVERTISING”, The ICFAI ...
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Black consumer's attitudes towards Advertising
... establish attitudes on the effectiveness of techniques and media in advertising aimed at high density urban areas, this study intended to ascertain various attitudes of relatively naive respondents ...
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Studying Customer Attitudes towards Advertising in Pakistan
... customer attitudes towards advertising in ...of attitudes towards advertising economics beliefs, social beliefs, regulation beliefs, and personal usefulness and ethics ...beliefs ...
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Factors Affecting Consumers' Attitudes Towards SMS Advertising
... Credibility 0.3496.9760.000* * The variable is statistically significant at 1% level (one tailed test) * * The relationship is statistically significant at 1% level Multiple linear regression method is used (Table.5) and ...
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