Consumer ethnocentrism
Consumer Ethnocentrism, Country of Origin, Product Evaluation and Purchase Intention for Foreign Apparel Brands: the Study of Vietnam
... global consumer culture, consumers are experiencing an enormous variety of established domestic brands and new foreign ...years, consumer ethnocentrism and country of origin image have drawn much ...
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Comparison of Skin Moisturizer: Consumer-Based Brand Equity (CBBE) Factors in Clusters Based on Consumer Ethnocentrism
... of consumer-based brand equity in skin moisturizer ...on ethnocentrism and differentiating each cluster’s consumer-based brand equity dimensions towards a domestic skin moisturizer brand Mustika ...
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Investigating the Role of Demographic Characteristics on Consumer Ethnocentrism and Buying Behavior
... The current study provides pragmatic confirmation for the effect of demographic variables on consumer ethnocentrism. There are many limitations to this study. Firstly, this study only highlights the gender, ...
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Leveraging on Consumer Ethnocentrism: A Potential Strategic Tool for Future Marketers
... Consumer ethnocentrism, as stated by Sharma et ...that consumer ethnocentrism is an important determinant of consumer’s preference and purchase of domestic vis-a-vis foreign products (Shimp ...
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The Effect of Consumer Ethnocentrism on Perceived Domestic Product Quality and Purchase Intentions among Young Consumers in Jakarta, Indonesia
... Güneren and Özturen (2008) investigate any variation in ethnocentric tendency levels of the consumers when their purchase intentions on the products from different countries of origin are considered and find highly ...
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Russian Consumers’ Responses to Turkish Products: Exploring the Roles of Country Image, Consumer Ethnocentrism, and Animosity
... 2008); consumer ethnocentrism (Suh & Kwon, 2002; Nijssena & Douglas, 2004; Yoo & Donthu, 2005; Ishii, 2009; Josiassen, Assaf, & Karpen 2011), and consumer animosity (Klein et ...
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Ours are always the best? A study of consumer ethnocentrism amongst urban adult Chinese consumers
... Balabanis et al. (2001) examined the relationship between ‘nationalism’, ‘patriotism’, ‘internationalism’ and CE. It was tested on consumers in Turkey and Czech Republic. It attempted to distinguish between ‘nationalism’ ...
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Urban adult Chinese consumers favour foreign products? An investigation of the effects of Country of Origin and Consumer Ethnocentrism on product preference and willingness to buy
... „Consumer Ethnocentrism‟ ...of ethnocentrism. In general the concept of ethnocentrism refers to the tendency of people to “view their own group as the centre of the universe, to interpret ...
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The Impact of Cultural Similarity on Consumer Ethnocentrism Tendencies Toward Foreign Products
... Consumer ethnocentrism may indicate a general tendency of consumers to reject foreign products regardless of product quality or price considerations (Siamagka & Balabanis, ...2015). Consumer ...
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Millennials\u27 National and Global Identities as Drivers of Materialism and Consumer Ethnocentrism
... and consumer ethnocentrism among millennials (Bevan-Dye, Garnett, & de Klerk, 2012; Kim & Jang, 2017) and none of them focus on the determinants of these two attitudes within millennials’ global and ...
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How consumer ethnocentrism modulates neural processing of domestic and foreign products: A neuroimaging study
... mechanisms) consumer ethnocentrism affects the processing of local or foreign ...extent consumer ethnocentrism affects the processing of COO labels”, neuroscientific techniques respond to ...
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Consumer ethnocentrism, demographic characteristics and willingness to buy Commercial Banking Services in Kenya
... the consumer ethnocentrism, demographic variables and product attitude vary in different market ...Subsequently consumer ethnocentrism and purchase intentions influence depends on the product ...
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The Effects of Consumer Ethnocentrism and Consumer Animosity on the Willingness to Buy with the Mediating Role of Products Judgments: Children's Food Case
... products. Ethnocentrism, on the other hand, represents perceptional enhancement and it increases the ...that consumer ethnocentrism not only serves as moral beliefs to purchase domestic products, but ...
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Abstract This study aims to determine the impact of consumer ethnocentrism on purchase intentions towards domestic and foreign
... markets, consumer ethnocentrism has emerged as a result of the love and care of individuals towards their country, and as a result of the fear that the high level of import of products and services from ...
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Consumer Ethnocentrism and Attitudes Towards Foreign Beer Brands: With Evidence from Zlin Region in the Czech Republic
... product. However, some researchers argue that domestic customers may develop favorable altitudes towards the products that come from countries with similar cultural, political and economic conditions (e.g. Kaynak & ...
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The Impact of Consumer Ethnocentrism and Antecedents in an Emerging Market
... the ethnocentrism concept and who believed that every culture has a different morality, depending on their traditions and ...on consumer ethnocentrism in an emergent ...
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Language Attitude and Consumer Ethnocentrism in Advertising Communication
... Understanding consumer ethnocentrism is essential in the international business environment (Kaynak & Kara, 2002; He & Wang, 2015; Jin et ...of consumer ethnocentrism can help ...
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Consumer ethnocentrism and conspicuousness of South African imports in Mozambique
... The study examines the phenomena of CET and CI in the Mozambican context. This has been chosen for two major reasons. First, it is interesting from the standpoint of the substantive theories of consumer ...
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The influence of demographic profiles on consumer animosity, consumer ethnocentrism and patriotism
... as consumer animosity (Klein, Ettenson and Morris, 1998), consumer ethnocentrism (Shimp and Sharma, 1987) and patriotism (Han, ...US, consumer ethnocentric tendencies as well as their ...with ...
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Service Expectations and Consumer Ethnocentrism
... and consumer ethnocentrism issues have important practical implications in Thailand ...examine ethnocentrism, where we can demonstrate the conceptu- al issues, and also see the practical ...
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