Consumer Goods
Effect of firm characteristics on profitability of listed consumer goods companies in Nigeria
... Leverage was measured as the ratio of total liabilities to total assets in this study. As can be seen on table 2, it shows the z-value for leverage as -13.28 with coefficient of -0.6962 and a p-value of 0.000 which is ...
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Effect of Fair Value Accounting on Assets of Consumer Goods Firms in Nigeria
... Okafor, Ogbuehi and Anene (2017) determined the effect of International Financial Reporting Standards (IFRS) adoption on value relevance of accounting information in Nigeria [15]. The study was an empirical analysis of ...
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A Study on Rural Consumer Buying Behaviour towards Select Fast-Moving Consumer Goods in Coimbatore District
... rural consumer buying behaviour with special reference to select FMCG (Fast Moving Consumer Goods) ...multinational consumer durable and Fast Moving Consumer Goods (FMCG) ...
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Post Purchase Behaviour of Consumers Towards Fast Moving Consumer Goods
... The consumers are finding various problems in selecting their fast moving consumer goods. It is identified that there is a need for research in the field of consumer behaviour of FMCG in the ...
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IFRS ADOPTION AND PERFORMANCE OF QUOTED CONSUMER GOODS MANUFACTURING COMPANIES IN NIGERIA
... Quoted Consumer goods Manufacturing Companies with the view of establishing empirically, the appropriateness or otherwise of the adoption in relation to the performance of the ...Quoted Consumer ...
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Consumer response to sponsorship leveraged packaging – a fast moving consumer goods context
... One type of sponsorship leveraging that is widely used in the Australian Fast Moving Consumer Goods industry (FMCG) is sponsorship leveraged packaging (SLP). SLP involves depicting the sponsored property‘s ...
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Consumer Behaviour and Pricing Strategies in Retail A Study of Grocery and Consumer Goods Items
... Identifying consumer preferences and develop appropriate pricing strategies is very critical for the success in retail ...analysed consumer behavior with respect to buying of groceries and consumer ...
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Impact of Fast Moving Consumer Goods (FMCG) in Indian Economy-A Study
... Moving Consumer Goods (FMCG) are the 4th largest sector in the Indian ...numerous goods and services such as financial services, FMCG, healthcare and ...Moving Consumer Goods companies ...
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Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent
... The purpose of this article is to uncover the major factors that organizations consider when opting to add Internet Marketing as a part of their marketing communication mix found in the research. Especially now in ...
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A Study on Effectiveness of E-Marketing with Reference to Consumer Goods
... The present study is focused on effectiveness of e-marketing with reference to consumer goods. The study concentrates on online buying experience which is a part of e-marketing. This study brings out ...
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A Review of The Effect of Pricing Strategies on The Purchase of Consumer Goods
... Abstract — This study examined the effect of pricing strategies on the purchase of consumer goods. Also examined in this research is the effect of internet (online presence) on informed purchase decision. ...
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The Application of IFRS: Food, drink and consumer goods companies
... and consumer goods (FDCG) sector is marked by intense competition and uncertainty, presenting a host of challenges for global FDCG ...changing consumer preferences and ...
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Fast-Moving Consumer Goods
... I ndonesia’s fast-moving consumer goods (FMCG) sector is poised to benefit from rising incomes and living standards over the coming years. Like most emerging Asian markets, Indonesia has experienced ...
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The Effect Of Shopping Centers On Consumer Buying Decision For Consumer Goods - Afield Study On Safeway Amman-Jordan
... transfer goods and services from its production centers to its consumption and use ...the consumer in the city of Amman during the purchase of consumer goods from Safeway ...
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The Application of Lean Principles in the Fast Moving Consumer Goods (FMCG)
... The company is already implementing a Total Pro- ductive Maintenance (TPM) system, which is, like lean, based on Japanese principles, and thus, has many intersecting areas with lean such as kaizen and 5S (Venkatesh, ...
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A study of firm integration and supply chain orientation in consumer goods industry
... One of the challenges faced by organizations is the need to integrate internal functions (Pagell, 2004). Stevens (1989) features an internal integration as a comprehensive planning system and integrated controls that ...
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IMPUTES OF BRAND LOYALTY IN FAST MOVING CONSUMER GOODS: AN EMPIRICAL INVESTIGATION
... The concept of „loyalty‟ is not a new concept: it has been in practice for many centuries. In past, ancient Roman Empire had often used the concept of loyalty for their army. In 21 st century, marketers are trying to ...
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MEANS-END CHAIN METHODS COMPARISON: AN APPLICATION TO CONSUMER GOODS IN IRAN
... identifying consumer motivation is clearly far from ...fulfill consumer needs or wants will ...identify consumer attitudes and ...understand consumer needs and ...explains consumer ...
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Relationship Between Price And Loyalty For Fast Moving Consumer Goods
... store brands. Starr and Rubinson (1978) elucidate a model for consumer package goods by which consumers could be segmented into loyalty groups. Using such loyalty groups price elasticity was measured, and ...
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Brand awareness and Consumer Preferences towards Fast Moving Consumer Goods in Thiruvannamalai District - An Empirical Study
... The market for FMCGs has been growing steadily over the years and has been a disparity in the consumption patterns. The FMCG sector is the fourth largest in the Indian economy .Growing awareness, easier access, and ...
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