consumer purchase decision
The Influence Of Packaging Attributes On Consumer Purchase Decision Of Face Cleansing Product.
... on consumer purchase decisions for face cleansing ...towards consumer purchase ...the consumer buying decision of face cleansing product among young adult in Melaka, ...
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The Effect Of Information Source In Consumer Purchase Decision Making Of ICT Product
... Consumer Purchase Decision Making is often used in our daily life to determine which product or services that we actually want to ...of consumer decision making there are also including ...
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DETERMINANTS OF CONSUMER PURCHASE DECISION IN SMES
... seek consumer information about consumer behavior.Purchase decision is the action and consumer response to purchase a product (Pickett-Baker & Ozaki, ...2008). Consumer ...
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EFFECT OF HUMOUR IN ADVERTISING OF ‘YELLOW GOODS’ ON CONSUMER PURCHASE DECISION IN AWKA.
... This study made use of both primary and secondary sources of data. The primary data used is questionnaire and the secondary source of data includes journals, newspapers, magazines amongst others. Structured questionnaire ...
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Impact of a Brand Equity on Consumer Purchase Decision in L Oreal Skincare Products
... the purchase decision because when the customer want to buy a product a brand image or brand name comes to his mind that shows that company or brand has more ...of consumer that can be a name, symbol ...
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STRATEGY OF PRO-ENVIRONMENTAL MARKETING: IMPACT ON CONSUMER PURCHASE DECISION
... Hoyer and Mac Innis (2004) stated in his study that consumers’ value and belief need to be given importance, while examining and analyzing the influences on consumer’s purchase decisions. (Reser and ...
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A Study on Packaging And Labeling of Organic Foodsand Its Impact on Consumer Purchase Decision
... ACNielsen, a leading market research firm, recently surveyed about 21,000 regular Internet users in 38 countries to find their preference for functional foods (foods that have additional health benefits). The survey ...
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IMPORTANCE AND AWARENESS OF HEALTH FACTOR IN CONSUMER PURCHASE DECISION SPECIFIC TO FAST MOVING CONSUMER DURABLE SECTOR
... while consumer tastes are ...green consumer products are not only difficult to define, but difficult for companies to adopt because of the changing technological and consumer ...
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ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY AND CONSUMER PURCHASE DECISION. THE CASE OF THE MEXICAN FOOD INDUSTRY
... The objective of this research was to analyze the willingness of consumers to pay a premium for the products offered by socially responsible companies based on social awareness and consumer characteristics. The ...
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Buying Behavior Of Organic Vegetables Product: The Effects Of Perceptions Of Quality And Risk
... recognize consumer purchasing ...analyzing consumer behavior in order to study the effect on purchase decision (Jalalkamali & Nikbin, ...The purchase decision is also ...
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PACKAGING-A TURNAROUND WAY TO ADVERTISE
... Marketers not only optimize the visibility of the packaging but also ensure that the packaging is able to communicate the specific benefits of the product and facilitate the consumers in product selection from among the ...
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Rural Consumer Behaviour and Purchase Decision- A Study on select Durable Products in Palacode
... the purchase motivators (viz; Item of necessity, symbol of social status, marketing influence, brand reputation) for television, washing machine and refrigerator in the rural areas of Palacode ...the ...
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The Impact Of Consumer Decision Making Styles On The Purchase Intention Of Branded Apparels Online
... of consumer has specific ideas about best products and the consistent look of these products in terms of their ...affects consumer decision- making in an appropriate ...for consumer ...
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FACTORS INFLUENCING THE RURAL CONSUMERS OF WEST BENGAL AT THE TIME OF PURCHASING SIM CARDS
... Chaubey et al. (2011) discussed in the study is that, what are the factors mainly affecting the consumers behavior. The study has been conducted in Uttarakhand state which is situated in India to know the customers’ ...
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A COMPARITIVE STUDY OF “EFFECTIVENESS OF PROMOTION & CROSS SELLING ON THE BASIS OF ATTITUDINAL LOYALTY AND HABIT”
... Repeat Purchase also known as Repurchase or Replacement Sale is when consumer purchases the same brand that replaces the previous purchase which is already ...repeat purchase of the brand. In ...
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Consumer responses to company disclosure of socially responsible efforts
... A total of 1442 e-mail invitations were sent to online shoppers who were research panel for an independent marketing research company, using a random sample approach con- sistent with Dillman (2000). Respondents agreed ...
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INTERNET SHOPPING: CONSUMERS’ ATTITUDE AND BEHAVIOUR TOWARDS ONLINE SHOPPING WITH REFERENCE TO COIMBATORE
... other purchase decision factors had positive effect on the consumer satisfaction whereas the other factors are negative aspects on the satisfaction ...qualification, purchase frequency score, ...
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Consumer Perception Towards Eco Friendly FMCG Products and Its Influence on Their Purchase Decision: An Observed Research
... to purchase eco-friendly FMCG products provided they should be convinced with the eco-friendly nature of the product and the price should not be too high compared to the conventional ...
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Generation Y Perceptions and Expectations of Food Quality Labels in the Czech Republic and Poland
... To summarize these results, Czechs and Poles of generation Y put emphasis mainly on the composition of a product from a high‑quality raw materials. Poles attach a strong importance also to a freshness of a product, ...
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Strategies to valorise agrobiodiversity
... for consumer studies, as their funding is ...of consumer has a potential for the networks because it enables communication to consumers and direct consumer ...
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