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Consumer Willingness to Pay (WTP)

Measuring Consumer Willingness to Pay for a Health Risk Reduction of Salmonellosis and Campylobacteriosis

Measuring Consumer Willingness to Pay for a Health Risk Reduction of Salmonellosis and Campylobacteriosis

... However, embedding is not just a problem of non-market valuation. Randall and Hoehn (1996) pointed out, that theory predicts that embedding may be observed with market and non-market valuation and is a routine economic ...

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Risk, Information, and Trust in the Food Chain: Factors Explaining Consumer Willingness to Pay

Risk, Information, and Trust in the Food Chain: Factors Explaining Consumer Willingness to Pay

... a consumer is choosing food and estimating its safety in a store, information on its risks and their precise statistical probabilities is rarely, if ever, ...Therefore, consumer information on the risks is ...

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Consumer Willingness to Pay for Organic Products in Urban Turkey

Consumer Willingness to Pay for Organic Products in Urban Turkey

... • Determine the factors that influence the decision to buy, • Consumer willingness to pay for products that are labeled as organic. 4. Data and methods The data is compiled through a questionnaire ...

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Consumer Willingness to Pay for Breads Marketed as "Low-Carbohydrate"

Consumer Willingness to Pay for Breads Marketed as "Low-Carbohydrate"

... Consumer Willingness to Pay for Breads marketed as “Low-Carbohydrate” Abstract Bread producers are taking advantage of healthy feeding habits by developing new “low carbohydrate” products to entice ...

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A Look at Consumer Willingness to Pay for Pork Products with Environmental Attributes

A Look at Consumer Willingness to Pay for Pork Products with Environmental Attributes

... improvement range from regulation to market solutions. This study looks at consumer willingness to pay for pork products with embedded environmental attributes. Experimental auctions showed that over ...

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Consumer willingness to pay and economic viability of speciality milk products

Consumer willingness to pay and economic viability of speciality milk products

... for consumer willingness to pay data, however due to the small number of niche producers currently producing speciality milk products, a survey methodology would not have yielded adequate data from ...

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Consumer Willingness to Pay for Locally Grown Products: The Case of South Carolina

Consumer Willingness to Pay for Locally Grown Products: The Case of South Carolina

... in consumer preferences in general and for local food systems in ...examining consumer willingness to pay for selected local versus non-Tennessee grown by Eastwood, Brooker and Orr (1987) ...

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Consumer Willingness to Pay for E85

Consumer Willingness to Pay for E85

... mean consumer WTP for E85, was insignificant across all ...of willingness to pay for the different types of E85, mean consumer WTP for other product attributes, including what percentage of ...

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Consumer Willingness to Pay for Genetically Engineered Edamame

Consumer Willingness to Pay for Genetically Engineered Edamame

... 19 assigned to the session the participants were in. After all bids were submitted, one of the three products was randomly selected as the binding product, and one of the three rounds was randomly selected as the binding ...

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Consumer Willingness to Pay for Transitional Organic Produce

Consumer Willingness to Pay for Transitional Organic Produce

... three years prior to organic production. During this time, with large costs of transition and a steep learning curve, economic competitiveness with conventional products is weak since no price premium is established. ...

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An Examination of Consumer Willingness to Pay for Local Products

An Examination of Consumer Willingness to Pay for Local Products

... Eliciting Willingness to Pay In the last decade, a large literature has developed from efforts to estimate consumers’ WTP for various quality ...in consumer marketing (Green and Srinivasan 1990) and ...

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Consumer willingness to pay for traditional food products

Consumer willingness to pay for traditional food products

... in Willingness to Pay (WTP) methodologies, we evaluate consumer preferences for an archetypal traditional food ...Promising consumer segments and policy implications are ...

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Consumer Willingness-to-Pay for Fresh Pork Attributes

Consumer Willingness-to-Pay for Fresh Pork Attributes

... a willingness to pay for leanness, while African Americans were the only demographic group to offer a consistently larger premium than the population as a ...not pay a premium for a better marbled ...

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Consumer Willingness to Pay for Pesticide Free Tomatoes in Turkey

Consumer Willingness to Pay for Pesticide Free Tomatoes in Turkey

... Abstract: Willingness to pay for pesticide free tomatoes were calculated and its effects of socio-demographic and risk variables were ...to pay, are 77.02 % willing to pay less than 30 percent ...

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Consumer Willingness To Pay for Different Organic Certification Logos in Turkey

Consumer Willingness To Pay for Different Organic Certification Logos in Turkey

... their willingness to pay (WTP) for different organic certification ...increase consumer awareness of their logos and form consumer perceptions and attitudes regarding the quality of the ...

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Consumer Willingness to Pay for Fair Trade Coffee: A Chinese Case Study

Consumer Willingness to Pay for Fair Trade Coffee: A Chinese Case Study

... to pay extra for fair trade coffee, there was also a siz- eable portion of consumers willing to pay a sig- nificant premium (U10 ...to pay the same amount of price premium for fair trade ...of ...

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Consumer Willingness to Pay for Irradiated Beef

Consumer Willingness to Pay for Irradiated Beef

... The food industry is now an interconnected system with a large variety of complex relationships. Hence, business strategies must now focus not only on traditional economical and technological aspects of food demand but ...

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Consumer Willingness to Pay for Irradiated Poultry Products

Consumer Willingness to Pay for Irradiated Poultry Products

... consumers level of knowledge about the food irradiation process and their level of concern with the food irradiation process as well as other food safety procedures. Empirical Model The approach taken in this study ...

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Estimating Consumer Willingness to Pay for Country-of-Origin Labeling

Estimating Consumer Willingness to Pay for Country-of-Origin Labeling

... The survey elicited information regarding respondents' purchasing behavior and attitudes about beef products, beef qualities consumers find most desirable, food safety attitudes, [r] ...

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Factors Affecting Consumer Choice and Willingness to Pay for Milk Attributes

Factors Affecting Consumer Choice and Willingness to Pay for Milk Attributes

... Measuring an actual consumer willingness to pay (WTP) using scanner data was not feasible. The most common approach for inferring consumer WTP was hedonic analysis. With this method, price was ...

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