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Corporate Brand

The role of storytelling in co creating a corporate brand with employees

The role of storytelling in co creating a corporate brand with employees

... Corporate brand management needs to consider multiple stakeholders (Hawabhay, Abratt, & Peters, 2009; Iglesias & Bonet, 2012; Stuart & Jones, ...by corporate branding activity and also ...

10

Corporate brand portfolio management

Corporate brand portfolio management

... large brand portfolio of Tsogo Sun had in the past created confusion in the minds of some of the ...the corporate communication at present did not address stakeholder confusion in terms of what comprised ...

213

Assessing corporate brand equity of public universities

Assessing corporate brand equity of public universities

... their brand development because they often lack an understanding of the significance of brand ...the corporate brand equity of a public university in Malaysia, Universiti Sains Malaysia ...the ...

17

Using corporate stories to build the corporate brand: An impression management perspective

Using corporate stories to build the corporate brand: An impression management perspective

... of corporate stories, and introduced the use of IM theory to explain the impact of corporate stories on the corporate ...of corporate storytelling, with organisations in both the for-profit ...

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Corporate brand and hotel performance: A resource-based perspective

Corporate brand and hotel performance: A resource-based perspective

... of corporate brands make an important qualification to standard resource-based theory and future research may want to investigate to which other types of resources may also ...

32

Corporate brand management imperatives: Custodianship, credibility, and calibration

Corporate brand management imperatives: Custodianship, credibility, and calibration

... powerful brand icons: not only for LT, but for London as ...and corporate branding challenges confronting Pick back in 1933 with the establishment of LT were ...innate corporate marketing logic — ...

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Corporate Brand Management: Aligning Core Values, Strategic Vision, Corporate Culture and Image

Corporate Brand Management: Aligning Core Values, Strategic Vision, Corporate Culture and Image

... Corporate brand alignment is a powerful tool to build a strong corporate brand in order to develop a strategic competitive advantage according to Hatch and Schultz ...of corporate ...

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Effect of Corporate Brand on Brand Loyalty

Effect of Corporate Brand on Brand Loyalty

... of corporate brand like corporate values, corporate attitude, functional benefits, country of origin ...customers brand loyalty while purchasing a mobile ...

74

The Impact Of Viral Marketing On Corporate Brand Reputation

The Impact Of Viral Marketing On Corporate Brand Reputation

... Advances in technology have helped to migrate company and consumer relationships to an interactive level, where technology contributes to brand building by creating and sustaining a long–term relationship with the ...

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Brand co-creation with multiple stakeholders and implications for corporate brand management in South Africa

Brand co-creation with multiple stakeholders and implications for corporate brand management in South Africa

... a brand context that is fluid were power is shared internally and ...new brand governance practices and continuously negotiate and experiment in order to realize the value of involving multiple stakeholders ...

219

The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector

The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector

... product. Brand reputation evolves all the time, and it is mainly created by the flow of information from one user to another (Herbig & Milewicz, ...for brand reputation knowing that those with a strong ...

10

The  Role of Corporate Social Responsibility in The Coporate Brand Building

The Role of Corporate Social Responsibility in The Coporate Brand Building

... : Corporate brand will always portray positive image of a ...good corporate brand is also associated with positive value perception of the stakeholders (consumers, suppliers and even the ...

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Visualising corporate brands: Towards a framework of brand‐mark expression

Visualising corporate brands: Towards a framework of brand‐mark expression

... of corporate brand ...of corporate brand identity programmes was selected for ...a corporate brand and not a product brand; (2) the case involved reputable design ...

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The Effect On Environmental CSR On Brand Reputation And Corporate Profitability In Service Industry

The Effect On Environmental CSR On Brand Reputation And Corporate Profitability In Service Industry

... the corporate brand reputation which customer will have a look on what the company has been done for the environment and make a decision whether to purchase the particular company ...

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The effects of two kinds of corporate publicity on customer-brand relationship

The effects of two kinds of corporate publicity on customer-brand relationship

... strong brand relationship among their ...omnipresent corporate publicity, may have impact on the relationship between a customer and a ...of corporate publicity or different ones but separately ...of ...

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CORPORATE SOCIAL RESPONSIBILITY: A KEY FOR BUILDING A STRONG BRAND IN GHANA

CORPORATE SOCIAL RESPONSIBILITY: A KEY FOR BUILDING A STRONG BRAND IN GHANA

... a brand is not considered just as logo but it is more likely taken as a carefully scored experience which is supported by huge marketing budgets, action and cultured ...positive brand image helps to ...

14

#InstaFamous : The Effect of Influencer Type and Brand Familiairity on Brand attitude and Corporate Reputation  The moderating roles of influencer fit and brand experience

#InstaFamous : The Effect of Influencer Type and Brand Familiairity on Brand attitude and Corporate Reputation The moderating roles of influencer fit and brand experience

... and brand management as well (Abidin & Ots, 2015; Booth & Matic, ...the brand through communities and social media (Booth and Matic, ...2013), brand attitude, and customer commitment ...

42

Adding Value: The relationship between Corporate Social Responsibility (CSR), brand value and consumer brand loyalty

Adding Value: The relationship between Corporate Social Responsibility (CSR), brand value and consumer brand loyalty

... of brand building as it gives an opportunity for the consumer to know about the social vision and mission of the ...of brand building through ...IKEA brand can be promoted in a competitive ...

120

An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity

An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity

... creating brand equity through customer ...satisfaction, brand equity and firm’s ...and brand equity ...on corporate reputation or brand ...

6

CORPORATE REBRANDING STRATEGIES EFFECT
ON TELECOMMUNICATIONS ZIMBABWEAN COMPANY BRAND PERFORMANCE

CORPORATE REBRANDING STRATEGIES EFFECT ON TELECOMMUNICATIONS ZIMBABWEAN COMPANY BRAND PERFORMANCE

... the corporate culture to include the following values: client focus, excellence, accountability, teamwork, innovation and commitment, new state of the art shops, Moved client services shops to exchanges for ...

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