Corporate Brand
The role of storytelling in co creating a corporate brand with employees
10
Corporate brand portfolio management
213
Assessing corporate brand equity of public universities
17
Using corporate stories to build the corporate brand: An impression management perspective
32
Corporate brand and hotel performance: A resource-based perspective
32
Corporate brand management imperatives: Custodianship, credibility, and calibration
29
Corporate Brand Management: Aligning Core Values, Strategic Vision, Corporate Culture and Image
32
Effect of Corporate Brand on Brand Loyalty
74
The Impact Of Viral Marketing On Corporate Brand Reputation
18
Brand co-creation with multiple stakeholders and implications for corporate brand management in South Africa
219
The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector
10
The Role of Corporate Social Responsibility in The Coporate Brand Building
11
Visualising corporate brands: Towards a framework of brand‐mark expression
16
The Effect On Environmental CSR On Brand Reputation And Corporate Profitability In Service Industry
24
The effects of two kinds of corporate publicity on customer-brand relationship
28
CORPORATE SOCIAL RESPONSIBILITY: A KEY FOR BUILDING A STRONG BRAND IN GHANA
14
#InstaFamous : The Effect of Influencer Type and Brand Familiairity on Brand attitude and Corporate Reputation The moderating roles of influencer fit and brand experience
42
Adding Value: The relationship between Corporate Social Responsibility (CSR), brand value and consumer brand loyalty
120
An investigation on the effect of advertising corporate social responsibility on building corporate reputation and brand equity
6
CORPORATE REBRANDING STRATEGIES EFFECT ON TELECOMMUNICATIONS ZIMBABWEAN COMPANY BRAND PERFORMANCE
16