Corporate image
Do corporate image and reputation drive brand equity in India and China? - Similarities and differences
... their corporate image to enhance their products’ brand ...media, corporate reputation is more decisive, as it is a more robust ...the corporate reputation should receive profound management ...
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The Effect of Social Responsibility and Corporate image on Enhancing the Brand Equity
... the image primarily is created and modified by organizations; however, researchers of public relations believe that the organization itself don't simply create an image, but the societies related to that ...
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Determinants of corporate image formation: a consumer level model incorporating corporate identity mix elements and unplanned communication factors
... Determinants of Corporate Image Formation: A Consumer-Level Model Incorporating Corporate Identity Mix Elements and Unplanned Communication Factors By.. A thesis submitted in partial ful[r] ...
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The Driving of Customer Loyalty: Relational Approach, Perceived Value and Corporate Image
... Hypothesis 7 is tested using Sobel test with the aid of Sobel Testing Calculator. This calculator uses Sobel test to tell whether mediator variable significantly bring the influence of independent varible on dependent ...
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The Mediating Role of Corporate Image on the Relationship between Corporate Social Responsibility and Firm Performance: An Empirical Study
... like corporate image which play a mediating role in the relationship between CSR and ...and corporate image is interlinked in the literature and able to provide competitive advantage for the ...
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Does Green Business Improve Corporate Image And Firm Value?
... on corporate image is also tested, and the result indicates that the use of green business concept will increase firm ...of corporate image on firm value has also been tested, and the result ...
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The Relationship between Airlines’ Corporate Image and the Expectation toward Inflight Hospitality Services
... In this study, items such as “the company seems to have employees who are concerned about customer needs”, which is a functional feature of services, were used to measure managerial corporate image. The ...
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Relationship between Social Responsibility, as an Ethical Factor and Corporate Image
... So, corporate social responsibility activities make the relation between company and shareholders stronger and create a better name for ...of corporate social responsibility on ...of corporate social ...
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Corporate Image of Banks from the Generation Y Perspective
... Corporate image is very important for a company’s success as it influences the perception and behavior of target or relationship ...positive image, the relationship groups behave positively, for ...
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Influence Of Corporate Image On Brand Personality: A Customers’ Perspective
... Brand personality has a great influence on brand positioning, buying decision and loyalty of the consumers. A favorable, strong and unique perception of the brand in the mind of customers distinguishes it from those of ...
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Keywords Corporate image, Service quality, Customer satisfaction, Customer loyalty, Egypt.
... The current study offers insights into the unique contribution and interesting relationships between the constructs under investigation and provides a clear understanding of the importance and critical role of ...
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Influences of Intellectual Property and Capital to the Performance of the Corporate Image Award Winning Companies in Indonesia
... CIA was previously widely recognized as the IMAC award held by Frontier Consulting Group. The prestigious award, first initiated by Handi Irawan, is especially awarded to selected companies that have the best reputation ...
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The Effects of CSR on Customer Satisfaction and Loyalty in China: The Moderating Role of Corporate Image
... defines corporate image as consumer's response to total offerings and is related to business name, architecture, variety of products/services, tradition, ideology, and to the impression of quality ...
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How Does Corporate Image Affect the Competitive Advantage of Georgian Banking Segment
... After the evaluation through which strategy to conduct analysis, data coding process is taking place, because ac- cording to Miles and Huberman (1984) after data is col- lected researcher should work on how to present ...
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An Analysis of the Decision Makers and Decision Making Process for Corporate Image Apparel Purchases
... Corporate image apparel is one type of employment apparel that has seen considerable growth in recent history (PR Newswire Association, ...tool. Corporate image apparel is broadly defined and ...
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The impact of societal marketing programs on customer attitudes toward corporate image in Thailand
... Firstly, clear conceptual and operational definitions for each concept were developed as mentioned in section 4.5. As the operational definitions show in table 4.3, care was taken to differentiate between concepts so ...
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Corporate Image Management of Retail Business (Downstream)
... good image of the ...this image to ...as corporate image of such a retail ...the image of the retail ...stores image that could excellently reflect both ability and ef- ficiency ...
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Role of Advertising In Corporate Image Building – An Empirical
... for Corporate Image Building thus BBM has to concentrate more on attracting customers to improve Personal Visit and Personal recommendations as a Internal Communication advertising ...
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The mediating role of corporate governance and corporate image on the CSR-FP link
... and corporate image that indirectly leads to better financial ...good corporate image for their ...influences corporate image to satisfy the stakeholders and also contributes to ...
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Corporate image of zakat institutions in Malaysia
... Corporate image is an important part of branding exercise. A favorable corporate image will not only positively influence customer trust towards an organization, but also has an impact on ...
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