CSR and Consumers’ Loyalty
Impact of ‘Reactive CSR Strategy’ on Consumer Loyalty -A Case Study of Ncell, Nepal
... Although CSR has emerged as an important element of marketing strategy in recent decades, still there are numbers of companies adopting a reactive-CSR approach and hesitate to fulfill their basic social ...
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CSR Programs Impacts On Customer Loyalty
... successful CSR in organization is awareness among consumers readily provide asset of funding relating to CSR initiative, incorporated into firm’s corporate strategic ...between CSR and ...
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The Impact of CSR Reputation and Customer Loyalty
... companies, consumers, and academics (Dzupina, ...term CSR in the 1950s, because he believed that many large corporations have gained significant powers and their decisions have a great influence on people’s ...
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Customer's Loyalty Effects of CSR Initiatives
... the consumers, which play a crucial role in building or develop customer's ...on loyalty as the result of the study shows that the customer's loyalty extends well beyond the issues of products and ...
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Matching Companies' CSR Efforts with Consumers' Perceptions
... relationship determines the level of loyalty and how the customers would perceive the company. According to Peloza et al. (2012), companies with high degrees of customer contact are perceived as more sustainable ...
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CSR and Customer Loyalty: How Does Corporate Social Responsibility Impact on Customer Loyalty?
... the loyalty between customer and a company but it also gives the customer a feeling of belonging and connection to an ...that loyalty is a natural consequence of consumer-company ...since consumers ...
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Relationships between CSR and customer loyalty: what lessons for retailers?
... of CSR but several limitations inherent in this research can provide several future research ...perceived CSR as a whole construct ...of CSR activities ...of consumers’ awareness of retailers’ ...
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The nexus of CSR and co-creation : a roadmap towards consumer loyalty
... with CSR activities and implements socially responsible programs for their ...although CSR directly affects consumer loyalty, its indirect effect through co-creation is more meaningful as compared to ...
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What do consumers "like"? Communicating CSR to consumers in Facebook, views from the airline industry
... about CSR would be categorized as opinions and the rest of the categories could then be seen to belong in the information and entertainment ...customer loyalty through social media and they reward the ...
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The influence of CSR on perceived value, social media and loyalty in the hotel industry
... make CSR programmes more distinct, authentic and credible from a competitor will dramatically improve customer ...(e.g. CSR), product updates and other news into customers ’ minds ( Schmallegger and Carson, ...
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The Effects of CSR on Customer Satisfaction and Loyalty in China: The Moderating Role of Corporate Image
... how CSR factors influence customer satisfaction and loyalty and whether the moderating effects of corporate image in the relationships between CSR and customer satisfaction and customer ...
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The effect of CSR on brand loyalty: the moderating role of corporate reputation and mediates the brand image
... meet consumers’ attitude ...moral, consumers are liable and surmise to the attractive characteristics that are reverberate to the feeling of ...individuals, consumers may pick up the admiration of ...
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CSR communication to consumers in clothing markets - Mapping consumer interest, awareness, attitudes and expectations
... to CSR in clothing markets has sparked much academic research on consumer interest in clothing companies’ responsibility ...that consumers are concerned over social and environmental problems in clothing ...
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Is Trust Necessary to Increase Loyalty in Adult Consumers?
... to consumers’ knowledge and familiarity with the brand (Alba & Hutchinson, 1987; Ha & Perks, ...of consumers with elements such as the actualproduct and customer ...of consumers with third ...
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CONSUMERS\u27 LOYALTY TOWARD DARK CHOCOLATE
... to consumers the feeling of security and trust due to its positive effect on ...why consumers pay more money for dark chocolate rather than for other types of chocolate and why they repeatedly buy this type ...
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CSR as a driver of satisfaction and loyalty in commercial banks in the Czech Republic
... have CSR initiatives and thus, they generally do not per- ceive given CSR ...that CSR strategy has a slight eff ect on customers’ satisfaction and loyalty despite showing some statistically ...
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Advertising to bottom of the pyramid consumers: descriptive analysis of CSR advertising
... about CSR advertisements is not that good as compared to that of advertisements without CSR (for both GP and ...found CSR advertisement much more unique (for both GP and ...strong CSR agenda ...
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E-SATISFACTION AND E-LOYALTY OF CONSUMERS SHOPPING ONLINE
... customer loyalty in the field of e-commerce? To what extent the emotional state favors the creation of a long -term relationship between the brand ...and loyalty of the commercial? The answer to these ...
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The Analyses of Purchasing Decisions and Brand Loyalty for Smartphone Consumers
... explore consumers’ purchasing behavior, determinants of purchasing decision, and factors of brand loyal- ty of ...brand loyalty led consumers to happily tell others the advantages of this brand and ...
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The influence of Corporate Social Responsibility (CSR) activities on consumers’ purchasing behavior
... and Consumers’ Purchasing Behavior This hypothesis was supported (p-value ...Malaysian consumers ranked economic concerns as the least ...that consumers rank economic concerns as the least important ...
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