Fast Fashion
Fashion Conscious Consumers, Fast Fashion and the Impact of Social Media on Purchase Intention
... The fashion conscious segment is an influential force within the fashion industry, which has been facilitated by the growth of the new ...of fashion consciousness consumers, and the impact of the ...
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Cultivating the brand-customer relationship in Facebook fan pages: a study of fast- fashion industry
... any fast-fashion brand's Facebook fan page and requested to identify their most used fast-fashion brand's Facebook fan page in the past 6 months before completing the main ...
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Making sense of consumers' tweets: sentiment outcomes for fast fashion retailers through big data analytics
... three fast fashion retailers of different sizes operating in the UK market, which have been shared among consumers and between consumer and firm, and subsequently evaluated through a sentiment analysis ...
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Millennial Perceptions of Fast Fashion and Second-Hand Clothing: An Exploration of Clothing Preferences Using Q Methodology
... the fashion industry (Han et ...2017). Fashion companies are in the process of shifting their business models to include sustainable initiatives (Todeschini et ...of fast fashion and ...
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Examining the relationships among the brand equity dimensions: Empirical evidence from fast fashion
... perspective and buying behavior (Bhardwaj and Fairhurst, 2010; Gabrielli et al., 2013). It is worth noting that little research has addressed fast fashion from consumer-based brand equity (CBBE) ...
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An empirical test of the triple bottom line of customer-centric sustainability: the case of fast fashion
... a fast fashion brand’s sustain- ability as perceived by consumers predicts positive brand relationships, the impact of the TBL sustainability on brand relationships is evaluated for fast ...
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An Analysis of Uniqlo’s Management Philosophy and Its Enlightenment to China’s Fast Fashion Brands
... DOI: 10.4236/jss.2018.63022 302 Open Journal of Social Sciences RMB 20.5 billion. Both sales and net profit reached the highest level in its histo- ry. When Uniqlo was founded, it was the time when Japan’s economy was in ...
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The effects of corporate social responsibility as market signals on consumer purchase intention and advertising skepticism in the fast fashion industry
... The emergence of Corporate Social Responsibility (CSR) has been significant over the last decade and is becoming increasingly important for companies to engage in as a part of their organizational values (Su et al. 2016; ...
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Supply Chain Risk Assessment for Perishable Products Applying System Dynamics Methodology - A Case of Fast Fashion Apparel Industry
... of fast fashion retailers offer a mix of two product categories including basic items, ...and fashion items, ...for fashion items (H&M, 2007). In this study, the supply chain of ...
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Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based brand equity approach
... Fast fashion has experienced a decade of blistering growth and is fast becoming the way of the retail world as more and more brands move to the model and the concept has now been adopted in one form ...
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Do social media marketing activities enhance customer equity? A case study of fast-fashion brand Zara
... The research for this thesis started with secondary research, more specifically with a literature review. Literature review provided a discussion and analysis concerning the existing literature about customer equity and ...
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Coco Way Before Chanel: Protecting Independent Fashion Designers’ Intellectual Property Against Fast-Fashion Retailers
... for fashion designs in the United ...for fashion designs. Second, this Comment will discuss international fashion design protection frameworks, particularly in the European Union and in ...protect ...
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Inventory Management of a Fast Fashion Retail Network
... In fast-fashion clothing stores most of the negative customer moments of truths occur when the customer actively searches the store and finally finds what he/she likes only to find out that it is not ...
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Inventory Management of a Fast-Fashion Retail Network
... other fast-fashion retail stores) a stockout of some selected key sizes or colors of a given article triggers the removal (or pull back) from display of the entire set of sizes or ...
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Instant Buying of Fast Fashion: Are Influencers to Blame?
... featured fast-fashion ...ethical fashion products, to encourage followers to be more environmentally-friendly (Salibian ...Several fashion brands including H&M, PrettyLittleThing, and ASOS ...
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Exploring the Influence of Sustainability Knowledge and Orientation to Slow Consumption on Fashion Leaders’ Drivers of Fast Fashion Avoidance
... between fashion leaders’ motivations toward slow vs. fast fashion, providing insight into the pro-environmental attitude- behavior gap and how fashion leaders reconcile their sustainability ...
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Effective Disclosure in the Fast-Fashion Industry: from Sustainability Reporting to Action
... • In trying to avoid the reporting company being the one that decides “which kind of information to disclose and how to deepen the narrative” [13] (p. 5), our scorecard facilitates the revelation of new information on ...
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Performance Analysis of China’s Fast Fashion Clothing Market Based on SCP Model
... foreign fast fashion brand joining unceasingly and the domes- tic emerging fast fashion brand rising, the organization adjustment behavior that the storefront quantity increases sharply ...
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Fashioning Data A Social Media Perspective on Fast Fashion Brands
... the fashion brand names we have selected are proper or common nouns the need to add this additional filter arose, which has been modelled as a spam ...own fashion collection have been included in the ...
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Challenging Excessive Fashion Consumption by Fostering Skill-Based Fashion Education
... that fashion consumption habits need to change in order to support a more sustainable future are well ...younger fashion consumers and help stem an attraction to fast fashion ...in fast ...
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