Marketing Activities
Conditions and directions of marketing activities in polish research institutes
... such activities is detailed identification of the needs of buyers in the categories of actual and potential demand, as well as carrying out a market ...of marketing activities taking into ...
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Measuring the effectiveness of marketing activities use in relation to company size
... of marketing activities and company ...the marketing department, which decides on the direction of marketing ...between marketing of small and medium- sized companies is given by the ...
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Assessment of the return on marketing investment and the impact on revenue of various marketing activities for OTC pharmaceutical medicines
... in marketing activities for OTC ...the marketing actions of pharmaceutical firms and patient preferences influence the prescribing decision made by the ...the marketing aspects of the OTC ...
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Arts Marketing and Marketing Strategy Development: Modelling the Marketing Activities of Visual Artists across their Career
... necessary marketing research to identify gaps in the market, and to determine unmet needs or wants for a given target market (Mohan & Krishnaswamr, ...on marketing makes no significant improvement in ...
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Assessment of the marketing activities at-retail on the beer market in Slovakia
... The attention of the customer can be caught by in- store marketing activities, e.g. by locating a product outside the main selling area of the product category, by ensuring a perfect product visibility in a ...
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The multilevel effect of marketing activities on sales, revenue and profitability in a micro-enterprise
... the marketing activities generate a dynamic effect both on product sales and company net revenue and ...the marketing activities carried out generate a minimally positive effect on product ...
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Development of a Tourist Destination Based on Marketing Activities
... the marketing concept implementation in the tourism as well, and they can be counted as: tourist product characteristics, characteristics of the target market, available resources, purchase power of visitors, ...
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Temporal variation and conflict in integrating traditional and E marketing activities
... the marketing departments, so the digital marketing team and traditional marketing ...other marketing teams and experience the inter-functional ...
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Marketing environment
... Natural environment: natural resources that are needed as inputs by marketers or that are affected by marketing activities. • Trends[r] ...
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An Impact of Reverse Logistics Activities on Marketing Communication
... cooperation marketing strategy (O’Leary-Kelly, Flores 2002; Pollard, Šimberová, ...of marketing campaigns includes many differences, especially from demographic point of ...many marketing campaigns ...
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Evaluating the Impact of Regional Marketing Projects on the Development of Regions from Different Stakeholder Perspectives
... regional marketing projects on the development of regions from the perspectives of inhabitants and tourists as well as general attributes to measure a region’s attractiveness from the perspective of high ...of ...
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Digital Marketing Strategies And Marketing Performance Optimization
... (i.e., marketing inputs and outputs ratio), effectiveness indicates the extent to which marketing goals and objectives are met, and adaptiveness involves the organizational ability to react to changes in a ...
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Market Regulation and Marketing of Enterprises as a Factor for the Development of SMEs in Kosovo
... The foreign companies that collaborate with Kosovo SMEs usually push them for the campaign with promotional price, as a support in the positioning of the market and in enhancing the image to the consumer. Distribution ...
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2. Impact of Marketing on Clinical Departments of a Hospital-A Case Study of Kolkata, India
... [17]. Kohli AJ, Jaworski BJ. (1990). Market Orientation: The Construct, Research Propositions and Managerial Implications”. Working Paper, Marketing Science Institute, Cambridge, Massachusetts. [18]. Melleis AI. ...
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Digital Marketing Strategies And Marketing Performance Optimization
... (i.e., marketing inputs and outputs ratio), effectiveness indicates the extent to which marketing goals and objectives are met, and adaptiveness involves the organizational ability to react to changes in a ...
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THE COMPARISON OF INDIGENOUS AND NON-INDIGENOUS MSMES TOWARD MARKETING STRATEGY (CASE OF SMES SOUVENIRS FOR MINANG AUTHENTIC FOOD IN PADANG CITY)
... on marketing strategies and marketing activities conducted by MSME sou- venirs of Minang typical foods owned by native and non-native people have similarities and ...
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Effect of perceived value dimensions of brand on customers’ loyalty (Case Study: Fossil Group Co)
... B2B marketing is the process of marketing for goods or services of one professional for using in the other ...to marketing activities of such tools and machines but actually it is introducing ...
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The interface between transactional and relational orientation in small service firm's marketing behaviour
... relational marketing activities was also influenced by the extent to which they believed clients to have a network of important contacts from whom additional business could be ...
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Green Marketing- Its Challenges and Opportunities
... Green marketing concerns with protection of ecological ...Modern marketing has created a lot of problems. Growth in marketing activities resulted into rapid economic growth, mass production ...
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The Impact of Brand Image on Consumer Behavior: A Literature Review
... The concept “brand image” has drawn significant attention from academics and practitioners sin- ce it was put forward, because it played an important role in marketing activities. Although brand image was ...
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