Marketing Communication
Integrated marketing communication: What are the barriers to integration?
... While some mainstream marketers have prescribed integrated marketing communication as the cure-all for common marketing challenges, this paper has shown that the reality for many organ[r] ...
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Strategic Marketing Communication: The Case For SMME Development
... Strategic marketing communication is imperative for the successful implementation of projects of developmental ...effective marketing communication from the NWDC regarding its support services ...
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Implementation of innovative marketing technologies for higher efficiency of the marketing communication complex
... only marketing activity which answers the question regarding the advertising/product the customer is ...new marketing technology, it is not actually formalized in legislation throughout the ...and ...
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An Impact of Reverse Logistics Activities on Marketing Communication
... different marketing communication tools. As the most used communication tool there is possible to mark sales promotion in combination with return of a bought ...realised marketing ideas and ...
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The Clients of Special Events and specific Marketing Communication
... a marketing communication ...events marketing area and have found that the organizations in charge of special events adapt the content of the internet marketing communications in response to ...
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Marketing Communication of Domestic Hotel Organizations
... A more favorable market positioning of the hotel can also be achieved through public relations (PR). Namely, public relations actions are aimed at creating a certain opinion on the public about the hotel and its ...
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MARKETING COMMUNICATION IN FINNISH INDUSTRIAL COMPANIES
... those marketing communication instruments that are commonly utilised among Finnish industrial ...e- communication offers huge opportunity for their marketing communication in the ...e- ...
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Integrated Marketing Communication Project for American Aerogel
... a marketing plan for a specific company “American Aerogel” to increase sales and to penetrate Clinical Research Organizations; thus, the project considered the comprehensive integrated marketing ...
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Role of Marketing Communication in Applicants’ Choice of University
... Increasing pressure of society and growing education requirements by employers in the last years caused higher interest in university education. The tertiary education market reacted to the situation and this led to an ...
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SYMBOLS: AN EFFECTIVE MARKETING COMMUNICATION TOOL IN BRANDING
... The study fulfill the need for a comprehensive and descriptive research study to collect the concepts, especially the symbolic, signs, and other signposts that advertisers resort to while crafting their marketing ...
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MASTER'S THESIS. The Internet as a Medium for Marketing Communication
... There are six main online marketing communication tools used by companies. They are online advertising, online personal selling, online sales promotion, online public relations, online direct ...
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Marketing Communication Plan for a Premium Train Trips
... According to this model there are eight steps in creating marketing communication strategy. First step is research and analysis. The main goal is to establish current position on the market. Second is to ...
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Will the use of virtual reality lead to a revolution in marketing communication?
... Both marketing theoreticians and practitioners agree that the key condition for the effectiveness of marketing communication is the integration of all its ...All communication activities must ...
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Characteristics of an Insert Product Placement as a Part of Marketing Communication
... And how is a product/brand inserted into an audiovisual work? Current position of works’ modifi cations related to product placement is seen to be in a non-invasive area by vast minority, corresponding to the „it feels ...
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EMERGING TRENDS IN MOBILE MARKETING COMMUNICATION
... Mobile marketing is marketing on or with a mobile device, such as a ...Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services ...
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INTEGRATED MARKETING COMMUNICATION IN HEALTHCARE & BRAND BUILDING
... ideal marketing of ...customized marketing strategies, in turn helping patients to make smarter healthcare decisions and the responsibility lies with healthcare providers in determining the preferred or ...
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Marketing Communication
... continental communication has taken place, there are very few cases where attendees to a marketing conference were concluding similar ...the communication gap is particularly wide when the cultural ...
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Celebrity chefs as brand and their cookbooks as marketing communication
... the marketing communications toolkit is changing and expanding, with product websites now looking a little outdated and new opportunities such as blogs and social networking sites creating new challenges (Oser, ...
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Study of the Effectiveness of Online Marketing on Integrated Marketing Communication
... trending marketing tools employed online to reach more targeted customer, accomplish more task and saves the organisation an enormous ...online marketing tools is video content ...trending marketing ...
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Organizational Communication-An element in designing International Marketing Strategy
... integrated marketing communication program according to the strengths and weakness of each communication tool, and the extent to achieve the desired goals relevant to the targeted ...
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