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Marketing Education

The extended case study method of assessment in marketing
education

The extended case study method of assessment in marketing education

... business education, and is commonly argued as being a principal learning method employed in leading international Business Schools such as Harvard Business School, IMD Switzerland (Jain, 2005) and Stanford ...

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A guide to using Open Educational Resources (OERs) in marketing education

A guide to using Open Educational Resources (OERs) in marketing education

... the Marketing Education community, including academics, researchers, learners and practitioners, there are others audiences who might also find this Guide ...

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The Mediating Role of Entrepreneurial Marketing Education

The Mediating Role of Entrepreneurial Marketing Education

... Entrepreneurial Marketing Education within the Entrepreneurship Education and Entrepreneurial Intention ...entrepreneurship education to student’s entrepreneurial intention? The kind of ...

10

Experiential Learning in Marketing Education: A Case Study

Experiential Learning in Marketing Education: A Case Study

... Experiential learning (EL), with its emphasis on procedural skills appears to offer a great deal of potential as a useful approach in marketing education. EL takes learners through four stages of a learning ...

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French Marketing Education

French Marketing Education

... that marketing faculty were focused on very pragmatic/fire-fighting issues such as plagiarism and feedback rather than on grander issues such as integrated curriculum design and engagement with ...between ...

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Undergraduate marketing education in the UK

Undergraduate marketing education in the UK

... Why was this project undertaken? There is an almost complete lack of coherent and insightful data on the strategic and tactical situation wrt UG marketing education provision in the UK. Many important ...

6

Employability skills: Maintaining relevance in marketing education

Employability skills: Maintaining relevance in marketing education

... of education, particularly with vocationally orientated degrees such as ...and marketing courses in particular (Bennett, Dunne, & Carré, 1999; Hillage & Pollard, 1998; Zinser, ...of marketing ...

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The effective application of concept mapping in marketing education

The effective application of concept mapping in marketing education

... A concept map represents knowledge hierarchically. Concept mapping facilitates meaningful learning because it helps to 1) identify understanding, misconceptions, conceptual change, 2) facilitate collaboration and ...

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A preliminary study on dual process thinking in marketing education

A preliminary study on dual process thinking in marketing education

... many marketing concepts in a hierarchical structure to be learnt by ...societal marketing. This concept map shows that societal marketing considers both society’s and consumers’ long-term needs and ...

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Moderating teen drinking : combining social marketing and education

Moderating teen drinking : combining social marketing and education

... social marketing education ...social marketing/education intervention suggested that alcohol education can be delivered in a format that is engaging and fun for ...

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Education Marketing Research

Education Marketing Research

... of education, “education marketing” originated in the United States’ higher ...of marketing, the marketing of higher education received extensive ...past, marketing has ...

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The Importance of Education in Peace Marketing

The Importance of Education in Peace Marketing

... quality education. Peace education helps young people gain knowledge, enhance their skills in the area of peace, and form an attitude about the meaning of peace in human ...Peace education prevents ...

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‘Marketing’ Nigerian Education: Issues and Challenges

‘Marketing’ Nigerian Education: Issues and Challenges

... the education system, FRN (2004) stressed the need to place emphasis on teacher education and ...teacher education in the teacher training institutions are yet to address the challenges of teaching ...

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GI Education and Marketing at High Schools

GI Education and Marketing at High Schools

... School education by supporting the introduction of GI as an emerging topic into classes, and ...a marketing strategy for students’ recruitment for IfGI’s GI Bachelors ...

7

Relationship marketing dynamics and customer

loyalty in higher education sector

Relationship marketing dynamics and customer loyalty in higher education sector

... Survey of relationship between customer relationship management and service quality, satisfaction and loyalty (case study of Mellet bank), Interdisciplinary Journal of Contem[r] ...

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how can education first optimize the investment on influencer marketing?

how can education first optimize the investment on influencer marketing?

... Influencer Marketing has become predominantly centered around social ...between Education First and influencers, in order to suggest some valuable recommendations that will help the company to improve the ...

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INTEGRATED DATA-DRIVEN MARKETING PROGRAM. Online Executive Education

INTEGRATED DATA-DRIVEN MARKETING PROGRAM. Online Executive Education

... Kevin Akeroyd is the General Manger and Senior Vice President for the Oracle Marketing Cloud, which includes Eloqua, Responsys, Compendium, & BlueKai. He is responsible for leading all customer-facing ...

5

Education for Life! Walla Walla Catholic Schools Marketing Plan

Education for Life! Walla Walla Catholic Schools Marketing Plan

... Providing an “Education for Life,” where every student is needed and every student is important, the Walla Walla Catholic Schools educate the whole person, academically, spiritually, physically and socially and ...

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Selling the dream: marketing an education

Selling the dream: marketing an education

... in marketing these intangibles in a competitive environment and in mobilising the educators to perceive that they have a role and to articulate it in a manner that emphasises the symbiotic relationship ...

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Attractiveness of European Higher Education in Entrepreneurship: A Strategic Marketing Framework

Attractiveness of European Higher Education in Entrepreneurship: A Strategic Marketing Framework

... higher education, by improving the availability and accessibility of information on studying in Europe and by enhancing the attractiveness, profile, visibility and image of European higher education ...

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