Marketing Practices
An exploratory study of the strategic marketing practices of ICT firms in India : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing, Massey University, Wellington, New Zealand
... sector. Marketing is a crucial element for the success of all high technology firms, including ICT ...of marketing for the success of these firms, there is a need to examine the marketing ...
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An exploratory study of the strategic marketing practices of ICT firms in India : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing, Massey University, Wellington, New Zealand
... defined marketing strategy is critical along with the technological superiority to remain competitive (Kaynak & Hartley, 2005; Traynor & Traynor, 2004; Weinstein, ...literature, marketing is ...
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Green Marketing Practices In Present Scenario
... Punjab National Bank emphasize on green marketing practices to conserve resources like electricity, water, paper etc. the bank has a well defined setup in terms of Farmer‟s Training Centres (FTC‟s), Rural ...
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A Study on Green Marketing Practices in India
... The attitude of the challenge for the surroundings with the aid of the company has received importance over the previous few years. In the issue of the preliminary level for the surroundings changed into taken into ...
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Researching the role of information and communication technology (ICT) in contemporary marketing practices
... and marketing operations, a singular IT resource can be used for a variety of marketing operations and across various departments (Barnes, ...within marketing (see appendix ...within marketing ...
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A STUDY ON GREEN MARKETING PRACTICES IN SELECT INDIAN BANKS
... Gobinda (2015) 3 , in his inferred that green saving money plainly has immediate and positive effect on supportability. Since doing these practices clients can spare vitality, fuel, paper, water, time and in ...
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Value Proposition and Human Capital: strategic marketing practices
... lecimento dos atributos que podem ser utilizados em sua construção (AAKER, 2007; MARTINEZ et al., 2001; BLACKSTON, 2000). Além disso, o artigo colabora com a discussão acerca das dife- renças que ocorrem entre as fases ...
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AGRICULTURAL MARKETING PRACTICES IN INDIA
... for marketing the produce need to be incorporated to reduce the price spread over the lengthy marketing channels in which larger portion of the price is taken away by the third persons rather than ...
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Green Marketing Practices: Gaining Competitive Edge
... Consumers will pursue to purchase eco-friendly options for products that produced high level of environmental impact correspond to those with low level of environmental impact. Malaysian consumers consider aerosols, ...
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Social Media and Marketing: Viral Marketing
... Viral marketing is a type of word of mouth marketing technique used on Internet (Quoted from Snyder, 2004 by: Dahan, ...Viral marketing concept, which was first used by Steve Jurvetson and Tim Draper ...
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pom_14_inppt_20.pptx
... • Unfair competitive marketing practices Marketing’s Impact on Other Businesses.. Publishing as Prentice Hall[r] ...
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New Perspectives for Managing Relationships through Psychological Marketing Orientations: Insights and Lessons from a New Psychological Contract.
... the marketing firm, its products and services on one hand and the customer, and his needs, on the other ...ineffective marketing practices, leading to sub-optimal performance, poor customer ...
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Livestock Marketing in Ethiopia: Practices, Challenges and Opportunities
... and marketing is a major livelihood in the pastoral areas of ...livestock marketing development covers enormous scope for their socio economic ...livestock marketing, an in-depth analysis on the ...
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Doing well while doing good? An integrative review of marketing criticism and response
... of marketing practices on consumers, communities, or society, or to provide insights into how and why certain marketing practices trigger consumer resistance ...detrimental marketing ...
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Social Marketing: Obstacles and Opportunities
... Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social ..."social ...
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Organizational Change and Green Marketing: Service Sector in India Pillai Lalitha Srinivasan Asst. Professor (HR Dept) University of Mumbai Patil Virendra Rajendra Asst. Professor (Marketing Dept) University of Mumbai
... Green marketing has emerged as an important concept throughout the world which is fortunately or unfortunately used as a strategy by organization to persuade the ...Green marketing in the service sector ...
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The determinants of hotels' marketing managers' green marketing behaviour
... green marketing practices in the Red Sea hotel sector in ...green marketing practices against the personal and organisational values of the marketing managers, together with a range of ...
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The Effect of Political Marketing Tools on the Behavior of Voters in Iran's 11th Presidential Election (Case Study: the Attitudes of Citizens of Mashhad City)
... using marketing practices in politics, introducing marketing techniques to the elections world has led to fundamental change in method of presenting politicians and political parties to voters so ...
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Introducing social practices theory to the social marketing agenda
... social marketing academic publications shows that our field’s focus tends to be on the effectiveness of various case studies, commentary around field definition and scope, innovative approaches within social ...
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To Study the Overview of E-Marketing with Modern Trends and Practices
... years marketing' and its ways to reach the global world is transformed and the key role in this transformation has been played by ...hooding. Marketing in this closely connected environment and using this ...
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