Media Campaign
Evaluation of the North Carolina tobacco reality unfiltered media campaign
... TRU media campaign to ensure that the campaign is reaching its target audience of youth ages 11 to 17 and that youth are responding well to the ads; and (2) To use campaign awareness to assess ...
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Evaluation of an Adolescent Smoking-Cessation Media Campaign: GottaQuit.com
... This media campaign, linked to an interactive youth cessation Web site, was introduced in January 2001 to help nicotine-addicted adolescents quit by providing adjuncts and supportive counsel- ...
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The Evaluation of a Mass Media Campaign to Promote Exclusive Breastfeeding in Vietnam
... mass media campaign did not affect attitudes overall, but it might have affected the attitude belief items directly linked with messages in the television spots and not those that were not specifically ...
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Impact of a mass media campaign on bed net use in Cameroon
... mass media campaign can only be understood within the context of rapidly expanded access to ...mass media campaign as a behaviour-change tool to ensure that nets, when available, are used ...
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Modeling the effects of treatment on alcohol abuse in Kenya incorporating mass media campaign
... Researchers like [12], [13], [14] and [15] have studied alcohol models including treatment or recovery. Other researchers [11], [16] and[17], studied the effect of mass media campaign on alcohol abuse. ...
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The impact of a community driven mass media campaign on the utilisation of maternal health care services in rural Malawi
... Mass media is critical in disseminating public health information, improving health knowledge and changing health ...mass media public health interventions do not sufficiently engage the local people; they ...
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The effect of mass media campaign on Men’s participation in maternal health: a cross-sectional study in Malawi
... mass media in maternal ...mass media campaign on the use of insecticide-treated bed nets among pregnant women in Nigeria established that pregnant women who were exposed to the campaigns were more ...
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A Re-Appraisal of Media Campaign for Eradication of Ebola Virus in Nigeria
... In dealing with disease control, World Health Organization [12] outlined communication actions for outbreak readiness where essential knowledge is disseminated before an outbreak; actions needed in terms of ...
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Effects of a Mass Media Campaign to Increase Physical Activity Among Children: Year-1 Results of the VERB Campaign
... This study has several limitations. The survey is based on self-report, with inherent threats to validity and the potential for unreliability, especially among children. The national scope of the advertising meant that ...
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Increasing the demand for childhood vaccination in developing countries: a systematic review
... the campaign were more likely than those who did not to report DPT3 vaccination (64% versus 48%) and measles vaccination (79% versus ...the media and more likely to access health ...the campaign ...
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The Management of the Social and the Outdoor Advertising Media in Political Campaign Activities
... advertising media must be well planned, communicated and evaluated in order to increase the credibility of political ...advertising media simultaneously, remembering the two media can target ...
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A Tale of Three Cities: “Diverse and Antagonistic” Information in Situations of Local Newspaper/Broadcast Cross-Ownership
... The study found no evidence of ownership influence on, or control of, news coverage of the 2000 presidential campaign in cross-owned media properties in Chicago, Dallas,[r] ...
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USAID's First Public Engagement Campaign: Measuring Public Engagement
... In terms of the entry point where a communication specialists will want to intervene, that point is determined by the research, or in this case the RAP. For example, if there is no awareness of the problems at all, then ...
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EVALUATION OF A MASS MEDIA HEALTH EDUCATION CAMPAIGN FOR TUBERCULOSIS CONTROL IN CALI, COLOMBIA
... The main argument of this thesis is that an evaluation of health education has to provide to stakeholders evidence about the impact, the process, and the values underpinning the progra[r] ...
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MCV WINES SOCIAL MEDIA MARKETING CAMPAIGN: SUCCESSFULLY MARKETING WINE TO MILLENNIALS
... social media within marketing can alter the business’s revenue since people typically use social media to interact with each ...social media through interaction over time, they may experience ...
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Communication and Campaigning in European Citizens‘ Initiatives. ZEI Discussion Paper 224, 2014
... The campaign must create a feeling of emergency and demonstrate to the receivers that a lack of action will affect them and their surroundings directly and ...the campaign, since they have the know-how and ...
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Differences in the perception of a mass media information campaign on drug and alcohol consumption
... the campaign was mainly seen in the highest socio-economic group, measured by educational ...this campaign was a one-shot through many different media channels, resulting in a higher probability to ...
8
Awareness of Kami Prihatin Campaign In the Media
... the campaign was first unofficially initiated by Utusan Malaysia in March ...the campaign was joined by the Ministry of Women, Family and Community Development (KPWKM), Astro and ...the campaign ...
15
Who is leading the campaign charts? Comparing individual popularity on old and new media
... digital, media have entered the electoral arena, but the traditional media have maintained a central place in the ...Although campaign studies have devoted much attention to the use and effects of ...
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Article The Second World War, imperial and colonial nostalgia: The North Africa Campaign and battlefields of memory
... Africa Campaign, especially those focusing on the battles of El Alamein, are British ...African Campaign also differs from the rest of the Second World War in that it, supposedly, was not morally tainted by ...
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