Message framing and emotions
How to present a crisis The effects of message timing, message framing and crisis severity on emotions, attitude and behavioral intentions
... between message timing, message framing and crisis severity and their influence on emotions, attitude and behavioral intentions, specifically anger and sympathy towards the company, ...
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How message framing affects consumer attitudes in food crises
... of message framing and risk tolerance on subjective evaluations of risk and willingness to take a risky course of ...the emotions experienced in a true crisis situation, responses to hypothetical ...
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Analysis of age-related differences in political message framing effects
... Current event emotions = Unease, malaise, concern, regret. News is so full of scare tactics, spin, and opinion these days, not to mention sensationalism to make everything seem more blown up than it really is. The ...
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Product recall communication : effect of framing on consumer’s emotions, attitude and behavioral intentions
... of message framing and prior recall history has not been researched yet, no significant evidence is available ...rational framing depends on the prior product recall history of a ...emotional ...
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Organ donation, are you in? The persuasiveness of message framing and evidence types in messages
... attitudes, emotions and willingness to donate, future research could include the factor prior thought and intent of the receivers of the ...of message was most effective the different messages were compared ...
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Responding in a crisis situation: The effects of crisis message timing and crisis message framing on consumers with different cultural background
... the emotions felt by customers after a ...the emotions of anger due to the crisis situation they were exposed ...both emotions at the same ...
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Threat appeals in public service announcements: Effects of message framing and relationship norms.
... threat-target framing as the between-subject factor and emotion- response types as the within-subject ...threat-target framing conditions: self- and ...the emotions that they felt at the time they ...
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The Communication Effects of Audience Situation and Message Framing on Smoking CessationDong-Jenn Yang
... was not. The acceptance of ideas needs individual intention or active thinking of smoking cessation. In addition, it has a high-level relationship with self-efficacy. However, the attitude toward advertising is as a ...
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Nonprofit Storytelling: Framing the Message for Compelling Communication
... A benefit of storytelling is the ability for the reader to connect with one individual and develop empathy. Maya Angelou’s quote, “I've learned that people will forget what you said, people will forget what you did, but ...
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Framing Brexit : economic rationales versus emotions in the campaign’s press releases
... sound message, expressing a deeply felt aversion against a British integration into an anonymous supranational polity, thus in its argumentative scope outweighing their rational economic ...
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Exploring the role of news framing in crisis communication A study into the effect of news framing on emotions, reputation and behavioral intentions of stakeholders
... news message, one of the five news frames would explicitly come ...news message contained a fictional crisis story about a mass lay-off from a bank due to intentional ...news message presented a ...
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Message Framing and Perinatal Decisions
... 36–40 Message framing has been studied in various con- texts, with studies showing that the same information presented in 2 logically equivalent but opposite frames can yield different decisional ...which ...
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The interplay between goal framing and message framing in advocating sunscreen use
... 30 Chapter 6: Limitations The limitations of the study should be noted. This work showed that the intrinsic- prevention pairing revealed more salience in attitude towards message. Within the same dependent ...
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Personalized Emphasis Framing for Persuasive Message Generation
... 6 Apply Emphasis Framing in NLG The patterns derived in the previous section can be used in personalized content selection for Natural Language Generation. In general, to promote a car, people tend to highlight ...
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Running Head: MESSAGE FRAMING STRESS MANAGEMENT 1
... and message, stress management could potentially yield effects through message ...of message framing in the context of mental health communications, because health communications research is ...
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Effective Fundraising: Message Framing Techniques In Nonprofit Fundraising
... In particular, this study explored the effect that three different message frames can have on donor response to a fundraising appeal. Using an informational frame, a personal frame, and a motivational frame as the ...
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Framing effective cause-related marketing message online.
... University Framing effective cause-related marketing message online The purpose of this study is to examine the interaction effect between online Cause-Related Marketing (CRM) advertisements and brand ...
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The effects of CSR fit and message framing in times of a corporate crisis
... (message framing: rational ...rational framing method ...emotional framing methods to increase attitude, non-skepticism and ...emotional message framing in order to increase ...
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Vaccine Message Framing and Parents’ Intent to Immunize Their Infants for MMR
... Moreover, we evaluated vaccine in- tention as our primary dependent variable. Although intention is a mod- erately strong predictor of actual be- havior, 47,48 we cannot conclude from our data whether parents actually ...
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Behavioral economics and the impact of message framing on financial planning intentions
... positive effect depended on the strength of the promotion-focus, and that it increased with increasing levels of promotion focus. This indicated slight support for regulatory fit based on the OLS promotion-only ...
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