purchase behaviour
AN ANALYTICAL STUDY ON IMPACT OF DEMOGRAPHICS AND PSYCHOGRAPHICS ON CONSUMERS’ GREEN PURCHASE BEHAVIOUR
... behaviour in the Jalandhar region of Punjab. A survey was conducted to gather and elicit responses, wherein one hundred and fifty respondents responded to a structured questionnaire. The findings conclude that ...
18
Post Purchase Behaviour of Consumers Towards Fast Moving Consumer Goods
... to purchase, he starts purchasing ...post-purchase behaviour of consumers, this paper attempts to enquire how far these concepts hold well in Thanjavur ...
6
The Study Of Green Marketing Tools' Effects On Consumer Purchase Behaviour
... Previous studies stated that the powerful of green marketing tools (eco-label, eco-brand and green advertisement) had significant influence green purchase behaviour. The green marketing tools increase ...
24
10. Impact of religion on purchase behaviour of luxury brands
... whose purchase behaviour of the same has not been documented as ...consumer‟s purchase decisions on luxury products in the ...of purchase decisions related to luxury ...
17
A STUDY ON CONSUMER PURCHASE BEHAVIOUR TOWARDS FASHION PRODUCTS
... This behaviour of the manufactures leads to the survival, success and development of the fashion ...consumer purchase behaviour was deemed to be important ...
8
Factors influencing consumers’ online purchase behaviour of skin care
... to purchase skin care online that has never been smelt, (RIS2) has never been felt or tried (RIS1) has never been seen in the store before (RIS3) and where there is a lack of a sales assistant to give advice ...to ...
79
Study on Factors Influencing Purchase Behaviour at Big Bazaar
... To examine the factors influencing purchase behaviour at Big Bazaar, the study was conducted through quantitative phase. Researchers used descriptive research design. The study is survey based with sample ...
5
IMPACT OF GREEN ADVERTISING ON CONSUMER PURCHASE BEHAVIOUR TOWARDS GREEN PRODUCTS (A STUDY WITH SPECIAL REFERENCE TO YOUNGSTERS IN SALEM DISTRICT)
... Advertising plays a most important role in modern life. It shapes the attitudes of the society and the individuals and inevitably influences consumer behaviour. Advertising helps to educate the people in social ...
6
Organics in New Zealand: consumer perception and purchase behaviour of organic food
... The purpose of this study was to gain a better understanding of New Zealand consumer perception and purchase behaviour of organic food. Research in this area is of importance as the popularity of organic ...
92
Personal and Non-Personal Influences On Purchase Behaviour towards Footwear
... the purchase decision of footwear by the college students in Bathinda ...on Purchase Behaviour towards Footwear” has been conducted to observe the preferences of college ...
8
Nutrition Food Labels on Consumers Purchase Behaviour: A Triangulation Approach
... The above relationship is between Eating Motivation (X2) and Final Purchase (Y). Although the price of the product influences the buying behavior of the consumer, it is not the only factor. Consumers also take ...
23
The Impact of Green Marketing on Purchase Behaviour of Consumers in Kurnool City
... consequently, lower prices. The issue of the distribution of green products became evident. Marketers need to ensure that the green products enjoy greater geographic distribution, hence, ease of accessibility by ...
14
Measuring the impact of alcohol multi-buy promotions on consumers’ purchase behaviour
... non-promotion options of a specific type of alcohol, where we would expect higher cross-elasticities, for example between a Wine A non-promotion product and a Wine A promotion product. Correlation may also exist between ...
31
Customer Satisfaction and Factor Influence Of Purchase Behaviour in Organic Food Products
... towards purchase of organic food products, are classified into 27 heads, namely, Comfort and convenience, Ingredients, Brand, Safety, Quality, Consumption pattern, Performance, Availability, Multi-utility, ...
8
Consumers Satisfaction to Wards Online Shopping with Special Reference to Erode District
... Nitesh and Sanjee 2012 1 analysed the relationship between the identified factors ie, service quality, customer satisfaction and trust with purchase behaviour of online customers in retail industry with the ...
7
Consumers Satisfaction to Wards Online Shopping with Special Reference to Erode District
... Nitesh and Sanjee 2012 1 analysed the relationship between the identified factors ie, service quality, customer satisfaction and trust with purchase behaviour of online customers in retail industry with the ...
7
“From offline to online: Judgment made by consumers in selecting an E-commerce website.” JyotiYadav International School of Management Excellence(ISME), Chambenahalli, Near Dommasandra Circle, Sarjapura Road, Bangalore - 562125 AmanRahman International School of Management Excellence(ISME), Chambenahalli, Near Dommasandra Circle, Sarjapura Road, Bangalore - 562125
... post purchase behaviour and it requires continuous efforts by the website to retain their existing customers by satisfying their expectations every ...
16
The Influence of Self Regulatory Efficacy on Consumer Purchase Behavior of Pirated Music CDs in Tanzania
... Planned Behaviour (TPB) that was originally proposed by Ajzen, (2006) to study purchase ...piracy behaviour researchers because it was not meant for explaining music piracy related ...piracy ...
7
A study of factors affecting purchase of Green products.”
... buying behaviour of Canadian and Hong Kong female supermarket ...to purchase behaviour that focused on reduced usage, reusability and recyclability of ...
6
Study on Computer Generated Electromagnetic Effects on Computer Users
... consumer behaviour in buying skin care products in ...on purchase intention and purchase behaviour in buying skin care products among Bangkok male consumers and therefore, the modified theory ...
18