Purchase Decision
SOCIAL MEDIA USAGE, THIRD PARTY RECOGNITION AND PURCHASE DECISION INVOLVEMENT
... purchasing decision stage, consumers have an interest and concern which is the concept of the consumer's mindset by talking about anticipation in the purchase ...the decision making process (Mittal, ...
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Research Regarding The Purchase Decision Process Of Consumer Of Food Products
... Routine decision-making processes are mechanical processes that require low effort from the ...the purchase decision case is determined by loyalty and ...
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The Effect of Product Quality on Organic Vegetable Purchase Decision-Making
... Purchasing Decision is several stages carried out by consumers before making a product purchase decision, while according to Chapman and Wahlers (1999: 176), Purchase Decision means ...
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IMPACT OF MOBILE MARKETING ON THE PURCHASE DECISION OF CONSUMERS: A STUDY OF JALANDHAR REGION
... Analysis of variance test is used to check out the differences in the means of dependent variable in several categories. Here dependent variable is the response of the people towards mobile marketing. Here we find that ...
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Influence of Children on Family Purchase Decision: Empirical Evidence from Pakistan
... on purchase decision, a measure purification process, Confirmatory factor analyses and a ...separate purchase decision, they also tend to alternate in using strong means of influence across ...
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The Measurement of Purchase Decision Using Service Quality Through Brand Equity
... The author assumes that service quality affects the purchase decision. This statement is supported by Soltani et al., (2016); Setiawan & Sayuti (2017) that through improving service quality from service ...
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The Impact of Viral Marketing on Consumers Purchase Decision in the Northern Region
... The items of the questionnaire in this research were adopted from different sources of the extant literature. The items for the first independent variables “Perceived Usefulness” (6 items), “Perceived Ease of Use” (6 ...
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The Effect Of Information Source In Consumer Purchase Decision Making Of ICT Product
... sources while develops customer satisfaction. For the customer, the information sources play the biggest role to make them feel attracted to choose their own ICT product like smartphone, smartwatch, laptop, and other ...
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Factors Affecting Smartphone Purchase Decision Among Malaysian Generation Y
... Smartphone purchase decision is a ...the purchase decision and for some users, they might depend to the Smartphone until feeling insecure when Smartphone is not ...
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IMPACT OF PHYSICAL FEATURES IN PURCHASE DECISION OF CONSUMERS REGARDING SMART PHONES
... The market for smart phones is increasing globally due to the technological revolution. To compete globally, understanding the consumer behavior is very important For this purpose understanding the factors influencing ...
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Influence of Celebrity Endorsement on the Consumer s Purchase Decision
... Primary data was collected with an aid of a Questionnaire. The Questionnaire contains a series of questions arranged in a proper order. The data collection was done using a questionnaire of 18 questions, which consisted ...
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Purchase Decision of Chemical Compound Fertilizers by White Pepper Farmers
... Brand image, promotion, distribution, purchase decision, chemical compound fertilizers. The growing economic condition of Indonesian society in the agricultural sector has resulted in the emergence of ...
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The Influence Of Packaging Attributes On Consumer Purchase Decision Of Face Cleansing Product.
... A product’s packaging plays a crucial role in attracting consumers and also acts as a brand communication vehicle. Packaging attributes are considered to have an influence on consumer purchase decisions for face ...
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Consumer Purchase Decision in Instagram Stores:The Role of Consumer Trust
... Empirical testing of our research model on 157 active Instagram users found that consumer trust has a significant effect on purchase intention in Instagram stores. This supports the theoretical argument that ...
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Does Green Marketing Will Be Impact to The Purchase Decision? A Theoretical Perspective
... Other study performed by Akehurst, et al. (2012) describes that purchase decision is based on psychographic approach by stressing on customer perception. Psychographic has close relationship with customer ...
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A Study on the Children Participation in the Family Purchase Decision with the Influence of advertisement
... The questionnaire for the study was developed by the researchers as an outcome of an elaborate review of literature. The questionnairecontained three sections namely Demographic Characteristics, Children Influence on ...
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Factors Influencing the Purchase Decision Towards Small Cars
... brands, customers started to buy smaller size cars, and they prefer older models in the market because as the price is much smaller, even though its designs are out fashioned. Another important aspect in reducing car ...
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Children as an Important Actor in the Process of Family Purchase Decision for Food Products
... the purchase decision are g ender, age, pester power, TV advertising, peer group effects, household size, lesser time with family, income level, single parent households, more stress in life, culture, ...
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The Effect Of Facebook Advertising On Generation Y Purchase Decision
... Y purchase decision towards the effectiveness of advertising Facebook by several of factors such as perceived trust, perceived informativeness and perceived risk in the competitive market ...
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Determinants of Insurance Purchase Decision Making in Lithuania
... service purchase decision of the Lithuanian ...and decision) is ...and decision, and between F4 and decision were ...consumers’ decision to purchase insurance services: ...
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