purchase intentions
The Impact of Online Consumer Reviews Dimension on Online Purchase Intentions In Tokopedia
... The type of data used in this research is quantitative data. In this study, quantitative data were obtained from questionnaires distributed and filled out by respondents. This study uses primary data sources. The primary ...
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Forecasting Consumer Spending from Purchase Intentions Expressed on Social Media
... which purchase intentions were registered and the day for which spending is forecasted, but could not find any lag values that would be consistently better than others across the regression ...
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INFLUENCE OF PRODUCT PACKAGING ON CONSUMER PURCHASE INTENTIONS
... Purpose of this study is to check the influence of product packaging on consumer purchase intentions. Today consumer choice is very important for marketers. Studies suggest that package appeals consumer’s ...
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The Risk Perceptions To Online Purchase Intentions
... The Nielsen Company (2011) revealed that Malaysian has spent RM1.8 billion shopping via Internet in 2010.In addition, PayPal has estimated that Malaysian online buyers will spend approximately RM5 billions of online ...
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Consumers’ Purchase Intentions toward Traceable Beef—Evidence from Beijing, China
... consumers’ purchase intentions toward traceable ...consumers’ purchase intentions toward traceable food, but have been rarely reported the factors such as subjective norms, perceived ...
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The Effects of Code-Switched Advertisements on Hispanic Consumers’ Attitudes and Purchase Intentions
... purchases intentions for viewers’ was not significant for any language medium used in the advertisements was ...affect purchase intentions, so, the marketing medium language should be crafted ...
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The Role of Perceived Quality, Store Image, And Trust in Predicting Customers’ Purchase Intentions Towards Restaurants in Terengganu
... customers’ purchase intentions. The customers’ purchase intentions will occur if the entrepreneurs make the right decision to choose the right strategies and combine ...to purchase ...
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Consumer’s Purchase Intentions towards Automobiles in Pakistan
... on purchase intention ...on purchase intentions [7] ...the purchase intentions to purchase passenger cars among consumers in Pa- ...influence purchase intentions ...
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Influence of Factors in Green Advertising upon Purchase Intentions- A Study of Pakistani University Students
... of purchase intention can be brought about by change in independent variables of attitudes towards advertisements, information in advertisements, and perceived effectiveness of environmental ...of purchase ...
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CONSUMER’S PERCEPTION AND PURCHASE INTENTIONS TOWARDS GREEN PRODUCTS
... Over the years, people started demanding environmentally friendly products and services, and the organizations felt political and public pressure to go green. The necessity to increase consumers’ awareness of corporate ...
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Brand Congruity and Purchase Intentions of Runners
... from purchase intention survey data are ―the degree to which intention and behavior correspond in their levels of specificity, stability of the intention, and the degree to which carrying out the intention is ...
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The Effects of Code-Switched Advertisements on Hispanic Consumers’ Attitudes and Purchase Intentions
... Furthermore, Tovikkai & Jirawattananukool (2010) concluded that there were two indicators, which are significant to purchase intentions of Thai female students on luxury fashion brands. Social status is ...
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The Effects of Code-Switched Advertisements on Hispanic Consumers’ Attitudes and Purchase Intentions
... Attribution theory provides a rich framework for examining experiences leading to consumer anger. This theory focuses upon the universal concern with why and event occurred (Weiner, 2000). Attribution is composed of ...
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The Effects of Code-Switched Advertisements on Hispanic Consumers’ Attitudes and Purchase Intentions
... Then, using the factors derived from the factor analysis as independent variables, we performed a stepwise logistic regression with a binary dependent variable of the overal[r] ...
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The Effects of Code-Switched Advertisements on Hispanic Consumers’ Attitudes and Purchase Intentions
... Slogans, or verbal logos, may be defined as catch phrases used in advertising. Brand slogans are a few words that summarize the thrust of the marketing campaign. An essential branding tool, the slogan identifies the ...
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The Effects of Code-Switched Advertisements on Hispanic Consumers’ Attitudes and Purchase Intentions
... repeat purchase with the same company (Alex and Thomas, 2011; Goel, 2014) and it can be measured by examining whether this brand is offering a reasonable and fair price as well as giving a high value for the money ...
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The Effects of Code-Switched Advertisements on Hispanic Consumers’ Attitudes and Purchase Intentions
... one purchase with near temporal distance, the product that is safe and avoids a negative result (a prevention-framed product) is more attractive than the product that obtains positive result and is full of hope (a ...
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The Effects of Code-Switched Advertisements on Hispanic Consumers’ Attitudes and Purchase Intentions
... - Does the level of service quality provided to employees as a mediating variable increase the positive relationship between the dimensions of internal marketing (ince[r] ...
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The Effects of Code-Switched Advertisements on Hispanic Consumers’ Attitudes and Purchase Intentions
... - The study of ston (2008), it indicated that application of management of customers relations will achieve the following objectives: Fulfilling high quality that satisfy the[r] ...
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The Effects of Code-Switched Advertisements on Hispanic Consumers’ Attitudes and Purchase Intentions
... The primary purposes of this research are to explore the perceptions of Iraqi customer’s vis-à-vis e-commerce, to examine their readiness to use this mean of trading, and attempt t[r] ...
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