Subjective norms
The Impact of Brand Equity on Purchase Intensions with Modertaing Role of Subjective Norms
... that subjective norms play a moderating role in this ...that subjective norms are found to positively moderate the relationship between brand equity and consumers’ brand purchase ...
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Dairy intake-related intentions, attitudes, subjective norms and perceived behavioural control of South African nutrition professionals
... attitudes, subjective norms and perceived behavioural control regarding dairy in general, and of milk, maas, yoghurt and ...attitudes, subjective norms and behavioural control can aid ...
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Attitude, Subjective Norms, Perceived Behavioral Control and Intention to Share Environmental Knowledge: Accounting Students’ Perspective
... actions, subjective norms represents a person's sensitivity on what most people who are important to him or her think he should or should not do the behavior in concern and lastly, perceived behavioral ...
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The role of electronic word of mouth, conventional media, and subjective norms on the intention to purchase Sharia insurance services
... The practical implications of the study refer to the research findings that subjective norms were shown to have a pos- itive and significant effect on intention to purchase. In this regard, Sharia insurance ...
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Influence of Subjective Norms on the Use of Information and Communication Technologies for Agricultural Risk Management: Empirical Evidence from Malaysia
... of subjective norms on ICT usage among farmers for the management of agricultural risk in ...The subjective norms were measured through 5 points Likert scale (ranging from 1 as strongly ...
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The Effect Of Attitude, Subjective Norms, Perceived Behavioral Control On Tax Compliance In Jordan: The Moderating Effect Of Costums Tax
... Abstract: Tax compliance is one of the most critical issues for all countries. In Jordan, the high-income individual taxpayers such as medical doctors, engineers, and lawyers have low tax compliance rate. Therefore, the ...
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The Influence of Computer Self-efficacy and Subjective Norms on the Students’ Use of Learning Management Systems at King Abdulaziz University
... and actual use of LMS within the context of Saudi Arabia. As many studies have concluded that Saudi students use e-learning systems ineffectively [9], it is necessary to identify the factors that have an influence on the ...
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THE EFFECT OF PRODUCT KNOWLEDGE AND SUBJECTIVE NORMS ON CONSUMER PURCHASE INTENSION AND PURCHASE DECISIONS (STUDY AT UBUD SARI ORGANIC RESTAURANT, BALI, INDONESIA)
... According to TPB, the individual performance of a particular behavior is determined by his intention to carry out that behavior. For TPB, attitudes toward target behavior, subjective norms about involvement ...
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<p>Sicilian Wine’s Effect on Consumers’ Identity-Behavioral Intentions: The Mediation Effect of Subjective Norms and Social Activity</p>
... The choice of which wine should be purchased depends on various elements, such as sensory quality and price. 35 The latter is often used as a quality indicator, the higher the price, the better the quality of the ...
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ANALYSIS OF THE INFLUENCE OF TRUST, ATTITUDE, SUBJECTIVE NORMS, PERCEIVED RISK AND PERCEIVED BEHAVIOUR CONTROL WHICH MAY AFFECT CONSUMER BEHAVIOR IN JAKARTA ON ONLINE SHOPPING BEHAVIOUR
... Attitude, Subjective Norms, Perceived Risk and Perceived Behavior Control that can influence consumer online buying ...that Subjective norms partially had a positive effect and did not have a ...
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Students’ Entrepreneurial Intention Viewed From Subjective Norms And Hardiness In Vocational High Schools In Yogyakarta
... challenges, and a feeling of internal control that helps a person to deal with negative effects effectively [29]. Hardiness acts as a buffer for major life stressors related to endurance, health and good performance ...
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Understanding the Subjective Norms Surrounding Noise Exposure and Hearing Conservation in Children
... attempt to break the previously-noted barriers between health promotion and hearing conservation, they addressed potential applications of various health behaviour theories in the field of hearing conservation. Their ...
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The Conceptual Perspective of the Subjective Norms Determinant of the Investors Decision-Making Behavior
... This conceptual paper discusses the determinants for Investors Decision-making Behavior in the investment sector decision and explains the usage of different influence strategy may affect the role of other factors in ...
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Moderator Trust, Subjective Norms Influence Risk And Online Shopping Behavior Of Consumers
... Thus the main purpose of this study is to determine the behavior of Pakistani people towards online buying. Theory of planned behavior (TPB) predict consumer behavior and it is considering the best theory of behavior ...
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Attitudes and subjective norms: determinants of parents’ intentions to reduce childhood fever with medications
... Child medication behavior made the strongest overall contribution to intentions mediated through attitudes, subjective norms, and PBC. This has particular importance and implies parents’ past experiences ...
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Subjective proportionality
... Another option is to add an action’s Expected Objective Disproportionality to its morally-weighted expected harm on the negative side of the subjective proportionality calculation, and compare these to its ...
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Translator’s Subjectivity and Norms as Barriers
... hand, norms, as the barriers, inevitably affect the process of translation and the expectation of translator, “Fidelity to the Source ...the norms and values of target readers/audiences can be more ...
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Subjective Health and Subjective Well Being (The Case of EU Countries)
... state subjective well-being level as it is described in Dynamic Equilibrium Theory de- veloped by Headey and Wearing (1989, 1992) or quite similarly individual will possess homeostatic state of the level of ...
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Salient social norms vs prescriptive moral norms vs moral licensing/cleansing
... The central research question of this paper is to see the effect of descriptive norms on moral licensing and cleansing. To see whether the descriptive norm has more effect than moral licensing/cleansing on whether ...
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Multi norms and Banach lattices
... Our representation theorems depend on the notion of ‘strong’ p–multi-norms, and we shall define these and discuss when p–multi-norms and strong p–multi-norms pass to subspaces, quo- tients, and ...
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