The brand name
Untangling the Brand Name from the Branded Entity: The Conceptualisation and Value of the Established Brand Name
... a brand name to an individual may on occasions be principally determined by that individual, often for idiosyncratic personal ...a brand name might hold substantial value for a consumer due to ...
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Untangling the brand name from the branded entity
... a brand name to an individual may on occasions be principally determined by that individual, often for idiosyncratic personal ...a brand name might hold substantial value for a consumer due to ...
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1. What is the brand name on the piano?
... If the piano is 20 years old or less, any keys that do not function properly can probably be repaired at the time of tuning for very little or nothing at all extra from the tuning price.[r] ...
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(Note: in the USA this product is marketed under the brand name Phyto-Cat, and in Australia under the brand name AquaMate )
... By the present official letter I do hereby faithfully attest to the reliability of the field tests and results that were obtained by agronomist engineer Eliseo Sanchez Hernandez and his[r] ...
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Article Brand Reputation and the Cost of Capital: Evidence of Adopting a Brand Name as the Corporate Name
... a brand-adoption name change on the cost of capital becomes stronger after controlling for the accompanying economic ...of name changes to the dummy indicating the types of name changes, I ...
Brand Name and Brand Image - An Ever Lasting Relationship
... BBDO, brand parity was higher for products such as paper towels and dry soup (which emphasize performance benefits) than for products such as cigarettes, coffee, and beer, for which imagery was the norm (BBDO ...
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Brand Name Collaboration and Optimal Tariff*
... Toyota built cars on the same production line in the MUM joint venture. The Toyota Celica outsold the Chevrolet Nova by a factor of 2, even though the only difference was the brand name. Customers perceived ...
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On Localization and Standardization in Brand Name Translation
... We find that altogether 64 brands of the 10 companies are sold in Chinese market by searching their official websites. It is crucially important to distinguish the concepts of brand and product. For example, ...
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Generic vs. Brand Name Food Packaging
... sedentary scatters of crackers, more than two-thirds of the food images on Sunny Select product packages are bursting or leaping or about to topple over. Malt-O-Meal packaging is notable for its unusually high frequency ...
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The study of the effect of brand name on customer loyalty
... the brand name by potential and ac- tual customers is often a criterion for quality and excellence of their product or ...services brand on customer ...of brand namely the brand image, ...
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Cases of brand name genericization in nautical English
... for brand owners to avoid the threat of genericness, which may jeopardize their trademark ...non-generic name when the product is launched; furthermore, possible misuses of the brand name ...
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Generic and Brand Name Drugs: Understanding the Basics
... A brand name drug is a medicine that’s dis- covered, developed and mar- keted by a pharmaceutical ...generic name that’s the drug’s common scientific name and a brand name to ...
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Uncertainty in the Generic Versus Brand Name Prescription Decision
... 1 Introduction Policies designed to improve the efficiency of pharmaceutical markets have been implemented both in the US and in Europe. The (US) Drug Competi- tion and Patent Term Restoration Act of 1984 (also known as ...
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Antiepileptic drugsAbout epilepsyAre generics as effective as brand name?
... as brand name? Antiepileptic drugs (AEDs) are the main treatment for seizures in people with ...the brand name Lumi- nal. Between 1938 and 2016, 25 more brand name AEDs were ...
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Negative Perception of Generic versus Name Brand Pharmaceuticals
... prefer brand-name, because they would rather pay for the brand-name due to the notion that it works in a superior way to the generic? Or do they not have a preference at all, and they simply ...
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The Role of Brand Name Fluency: A Pharmaceutical Marketing Perspective
... a name activates a rich set of semantic information, which impacts impression formation and evaluation (Laham et ...the name-pronunciation effect and found that easy- to-pronounce names are evaluated more ...
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The Importance of Brand Name and Quality in the Retail Food Industry
... Brand name: products were classified into two groups: national brands and private labels using Stetler (1993) to identify the owner of the ...national brand products have brand name ...
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The Influence Of Brand Name Elements And Brand Experience On Chocolate Malt Drink Brand Preferences Among Gen Y Consumers
... drink brand preferences and related characteristics using a representative sample of Malaysian Gen ...towards brand preferences decision, theoretical gaps and the lack of literature that specifically ...
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Brand Linguistics: Study of Sound Symbolism and Consumer Language Fluency on Brand Name Attitudes and Perceptions
... ABSTRACT Brand names can subtly evoke the practical qualities of a product as well as the positive emotions a company hopes that consumers will feel regarding its ...a brand name serves as an ...
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A SURVEY ON CONFUSING BRAND NAME / GENERIC NAME DRUG IN PRESCRIPTION
... The brand names of some products have phonetic or orthographic ...confusing brand name/generic name drug containing totally different active ingredient, if may result in adverse events that ...
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