uses and gratifications
A Uses and Gratifications Approach to Hulu
... applied uses and gratifications theory to use of the Internet during the 2000 presidential ...specific uses of the Internet are examined, like news or web video in this study, convenience is a ...
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Music Uses and Gratifications Among Youth
... Music Uses and Gratifications Among Youth Music is among the most common, yet most intriguing artistic ...and gratifications in subcultural ...
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Facebook in Vietnam: Uses, Gratifications & Narcissism
... Abstract The purpose of this study was to create a conceptual framework and to collect some pilot data in order to underpin future research on how the Vietnamese use Facebook in their day-to-day lives. A number of key ...
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Gratifications associated with Snapchat usage among young people: Uses and gratifications analysis
... the uses and gratifications approach included the functions of reading, radio audience, motives for listening to serious music, television viewing and motivations on different media genres (Ruggiero, ...
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Uses and Gratifications of Watching YouTube Beauty Vlogs
... the uses and gratification theory to understand the needs of people who watch YouTube beauty vlogs on a regular basis and the gratifications they ...habit gratifications when they interact with the ...
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Uses and Gratifications of digital photo sharing on Facebook
... sharing uses and gratifications offer them the opportunity to work on fresh ideas as well as refine existing photowork ...highlighted gratifications pointed out in our ...identified ...
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The Effect of Culture on Uses and Gratifications in Online Shopping
... on uses and gratifications theory a conceptual model that proposes that culture moderates the effect of instrumental and ritualized needs on attitude toward online shopping which in turn determines the ...
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Twitter Uses and Gratifications of High School Students
... the uses and gratifications paradigm will be applied to explain user underlying motivations and decisions to use the new communication ...that uses and gratifications can be used to explain ...
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An Examination of the Uses and Gratifications of Utilitarian and Experiential Online Shoppers
... perceived uses of online ...participants’ gratifications of information, entertainment, control over social interactions, identification with e-commerce community, and ...
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BEYOND ACCESS: THE DIGITAL DIVIDE AND INTERNET USES AND GRATIFICATIONS
... a uses-and-gratifications perspective asks how users’ basic needs influence users’ media ...on uses and gratifications has been concerned with identifying the specific gratifications ...
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Uses and Gratifications of Digital Media: The Case of Live Blogs
... audience-oriented uses and gratification approach to explore readers’ attitudes toward live blogs, characteristics of live blogs they value most, motivations for consuming this news format, and participation in ...
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An Internet strategy for a niche magazine : a uses and gratifications approach
... Decades before the Internet and the World Wide Web became prevalent media, Katz et al. (1973: 175-177) ordered five existing media in the following circumplex: ⇐Books⇔newspapers⇔radio⇔television⇔cinema⇔books The order ...
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Uses and Gratifications of Computers in South African Elderly People
... main uses and gratifications elderly people get from ...a uses and gratifications framework, this study found that participants felt connected with society both through their communication ...
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Uses and Gratifications of Initiating Use of Gamifed Learning Platforms
... research, Uses and Gratifications (U&G) [7,11] is the go-to theoretical paradigm to frame and explain people’s situational selection of media and interactive technologies ...
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Mobile phones as a social medium for the deaf: a uses and gratifications study
... the uses and gratifications approach has often been used to look at the media usage patterns of different ...the uses and gratifications of new media by deaf ...
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Music Consumption in the Dominican Republic: Technological Changes, Uses, and Gratifications
... the uses and gratifications often sought by audiences, as well as the motives that drive their consumption ...the gratifications sought when engaging with various music genres, and ...
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Social media use by SMEs in Greece : a uses and gratifications approach
... the gratifications obtained. It steps on Uses & Gratifications (U&G) theory and develops an SMEs U&G model appropriate to study social media use by ...media uses by small enterprises in ...
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Sharing of Sponsored Advertisements on Social Media:A Uses and Gratifications Perspective
... employs Uses and Gratifications theory to determine salient motivations for users’ intentions to share sponsored advertisements, framed in the tourism ...
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Hispanic Acculturation and Social Media Engagement: A Uses and Gratifications Perspective
... and Gratifications in Demography Since the focus of this study concerns Hispanics, it would be remiss not to address the concept of race as related to online ...
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The uses and gratifications of Twitter in Egypt after Jan 25 Revolution
... created a Facebook page where they regularly post and share their statements with almost 2 million fans. This total change of how people used Twitter before Jan 25 and how their perception and usage changed after Jan 25 ...
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