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Adding a Google Analytics Code Snippet to a Sphere Web Site

In document Sphere Friends Asking Friends Guide (Page 99-102)

SeeAdd a Google Analytics code snippet to a Web sitefor specific instructions.

Before you add a Google Analytics tracking code snippet to an event site, create a property in your Google Analytics account for the event website and copy the snippet associated with it. When you manage the event site, paste the snippet into the snippet field in theGoogle Anayticssection of theWebinfo Checklist. If you have not previously added a code snippet to a site, the text box is empty (see figure below). After you add the code, if you have changes simply make them here. The text box accepts up to 800 alphanumeric characters.

Note:When you create a property in Google Analytics for a Sphere website, enter its friendly URL in the Website URLfield.

From theGoogle Analyticssection, you can also access URL information to configure destination goals and funnels in your Google Analytics account and monitor whether website users complete actions on your event website. A destination goal is a reporting tool in Google Analytics that allows you to specify the final page in a series of pages a user visits to complete a transaction such as a registration or donation. When you create a destination goal, you can also specify the steps in the path, known as a funnel, you expect users to take to reach the goal. For a registration, funnel steps include the registration selection, profile information, and billing pages.

Note:If you plan to configure destination goals and funnels, the snippet you use must be associated with a property you add to your account specifically for the event website. For detailed information about accounts and properties, refer to the Google Analytics help documentation.

To configure destination goals and funnels, select a form underGoogle Destination Goalsthat corresponds to the goal you want to create. Copy the URLs for the steps, including the final destination goal, and paste them into the goals section for the event website property in your Google Analytics account.

For CMS sites, add the code snippet to the CMS site’sAdd-Onstab. The first time you access theAdd-Onstab for a site, the Google Analytics text box is empty (see figure below). To add a code snippet, edit the tab.

For CMS and Thon sites, you can copy the code snippet from Google Analytics and paste it in the text box, or type the code snippet. The text box accepts a maximum of 800 alphanumeric characters.

} Add a Google Analytics code snippet to a Web site

Use this procedure to add a Google Analytics code snippet to a Thon or CMS Web site. For a Thon site, you can also access URL information to configure destination goals and funnels in your Google Analytics account and monitor whether website users complete actions on your event website. A destination goal is a reporting tool in Google Analytics that allows you to specify the final page in a series of pages a user visits to complete a

transaction such as a registration or donation. When you create a destination goal, you can also specify the steps in the path, known as a funnel, you expect users to take to reach the goal. For a registration, funnel steps include the registration selection, profile information, and billing pages.

Prerequisites

l You have administrator access to the account or Virtual Account l The Web site is already created and you can access it

l The Web site form is already created

l You have a Google and Google Analytics account, and you are signed into these accounts

l You copied the Google Analytics code snippet. For information on how to locate your Google Analytics code snippet, see the Google Analytics help.

Starting point:

You are logged into the account or Virtual Account as administrator.

TheThonevent page is displayed, if not selectCommunities > Special Events > Friends Asking Friends > Kintera Thon.

TheContent Management Systempage is displayed. If not, selectContent > Content Management System.

} For Thon:

1. Highlight the event’s name and selectWebsite Infoto open theWebinfo Checklistpage. 2. UnderAdd Ons, clickGoogle Analyticsto open theGoogle Analyticspage.

3. In theEnter Google Analytics Code Snippettext box, paste the code. If there’s existing code in the text box and you want to replace it, select the existing code and then paste the new code.

Note:If you plan to configure destination goals and funnels, the snippet you use must be associated with a property you add to your account specifically for the event website. For detailed information about accounts and properties, refer to the Google Analytics help documentation.

4. UnderGoogle Destination Goals, in theSphere Formfield, select a form that corresponds to the goal you want to create.

5. Copy theDestination Goal URLand paste it into your Google Analytics account. For information about how to add a destination goal to your account, refer to the Google Analytics help documentation. 6. To specify pages for the goal funnel, copy the step URLs under Funnel Step URLsand paste them into

your Google Analytics account. For information about how to add funnel steps to your account, refer to the Google Analytics help documentation.

7. Repeat steps 6 through 8 for each destination goal you want to add. 8. ClickSave.

9. If you use the event template functionality, select whether to allow child events to modify the Google Analytics information and clickSave and Update Child Events. If you selectAllow child events to modify this section, the snippet code you enter will not appear in the child events. If you do not select it, the Google Analytics code snippet you enter will appear and the Google Analytics section will not be accessible in child events.

10. To view the code snippet in each Web site page, preview the site in a browser and then selectView > Sourceif you are using Internet Explorer (see example figure below). The code snippet is within the <body>tag of all site pages. It may be easier to search for a specific word to locate the Google Analytics code snippet.

} For CMS:

1. Highlight the event’s name and selectManage Websiteto open theCMS Websitepage. 2. Select theAdministertab and then theAdd-Onstab.

3. ClickEdit.

4. ForGoogle Analytics, paste the code. If there’s existing code in the text box and you want to replace it, select the existing code and then paste the new code.

5. ClickUpdate. You may need to refresh theAdd-Onstab to see the code snippet in the Google Analytics text box.

Google Analytics Ecommerce Tracking and Sphere Web Site

In document Sphere Friends Asking Friends Guide (Page 99-102)