The Google Analytics Ecommerce Tracking feature in Sphere enables you to add a Google Analytics code snippet (see example figure below) to your Thon or CMS site so that you can track and analyze your site’s ecommerce transactions.
To track your site’s ecommerce transactions, you must enable ecommerce reporting in Google Analytics for your Web site’s property, and then copy and paste the Google Analytics code snippet in your Web site forms. Sphere will automatically send Google Analytics the ecommerce data from your Sphere donation, registration, Thon, or eCommerce forms when a supporter confirms the transaction. You can view a report of your site’s ecommerce transactions via Google Analytics ecommerce reports. For information regarding Google Analytics Ecommerce Tracking, including how to add ecommerce reporting to your site’s profile, see Google Analytics Help.
Data Pulled into Google Analytics Ecommerce Tracking Reports
The table below lists the e-commerce data extracted from Sphere and displayed in Google Analytics Ecommerce Tracking reports. The eCommerce (Thon and non-Thon) column shows the data Sphere sends to Google Analytics.
Google Analytics eCommerce Report Fields
Data extracted from Sphere per form type
Single/Multi- Step Donation Single/Multi- Step Registration Thon Don- ation Thon Regis- tration eCommerce (Thon and non-Thon) Transactions
Order Id Pledge ID Order ID Pledge ID Order ID Order ID
Affiliation Web site or form name
Event name Event name Web site or form name
Web site or form name
Total Total gift
amount Total order amount Total gift amount Total order amount Total order amount Tax Tax Shipping Shipping
City* City* City* City* City* City*
State* State* State* State* State* State*
Country* Country* Country* Country* Country* Country*
Items
Order Id Pledge ID Order ID Pledge ID Order ID Order ID
SKU Gift Registration Gift Registration SKU
Product Name Designation Registration type
Designation Registration type
Product name
Category Fund Fund Fund Fund Product
category Price Split amount Price Split amount Price Price
Quantity 1 Quantity 1 Quantity Quantity
* indicates a Sphere required field
} Add a Google Analytics Ecommerce Tracking code snippet to a Web site form
Use this procedure to add a Google Analytics Ecommerce Tracking code snippet to a Web site form to track and analyze the site’s ecommerce transactions.
Note:Sphere supports Ecommerce tracking for code snippets created before Google Analytics version 3. Prerequisites
l You have administrator access to the account or Virtual Account l The Web site is already created and you can access it
l The Web site form is already created
l You have enabled ecommerce reporting in Google Analytics for your Web site’s profile. For instructions, see Google Analytics help.
l You have copied the Google Analytics code snippet. For information on how to locate your Google Analytics Ecommerce Tracking code snippet, see the Google Analytics help.
Starting point:
You are logged into the account or Virtual Account as administrator.
TheThonevent page is displayed, if not selectCommunities > Special Events > Friends Asking Friends > Kintera Thon.
TheContent Management Systempage is displayed. If not, selectContent > Content Management System.
} For Thon:
1. Highlight the event’s name and selectWebsite Infoto open theWebinfo Checklistpage. 2. UnderAdd Ons, clickGoogle Analyticsto open theGoogle Analyticspage.
3. In theGoogle Analytics Code Snippettext box, paste the code. If there’s existing code in the text box and you want to replace it, select the existing code and then paste the new code.
Note:For information about how to use the information in theGoogle Destination Goalssection, refer toAdd a Google Analytics code snippet to a Web site.
4. ClickSave.
5. If you use the event template functionality, select whether to allow child events to modify the Google Analytics information and clickSave and Update Child Events. If you selectAllow child events to modify this section, the snippet code you enter will not appear in the child events. If you do not select it, the Google Analytics code snippet you enter will appear and the Google Analytics section will not be accessible in child events.
6. To view the code snippet in each Web site page, preview the site in a browser and then selectView > Sourceif you are using Internet Explorer (see example figure below). The code snippet is within the <body> tag of all other pages which make up the site. It may be easier to search for a specific word to locate the Google Analytics code snippet.
} For CMS:
1. Highlight the event’s name and selectManage Websiteto open theCMS Websitepage. 2. Select theAdministertab and then theAdd-Onstab.
3. ClickEdit.
4. For Google Analytics, paste the code. If there’s existing code in the text box and you want to replace it, select the existing code and then paste the new code.
5. ClickUpdate. You may need to refresh theAdd-Onstab to see the code snippet in the Google Analytics text box.