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CASTechnologies provides lead genera- tion software to clients, including web retailers. Its Ascend software confi rms, corrects and improves online lead genera- tion activities in real time, and verifi es and enhances in a central place the lead genera- tion contact information that controls the quality of leads. Ascend addresses issues that prevent generation of higher quality leads, including accepting leads from multiple sources and waiting on sources to report accepted leads. 104 W. 29th St. New York, NY 10001 646-278-5617 DCASTech.com Established: 2008 Product InformationProducts/Services: Ascend Real-Time Lead
Verifi cation collects, validates, de-dupes and enhances lead data into one clean uniquely coded fi le (plus deploys confi mation e-mails)
Entry Level/Typical Pricing: $.03 to $.06/
record (volume discounts for large fi le size)
Representative Clients:
Company declined to disclose customer names
Management
Al Gadbut, CEO
DCASTechnologies
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eerfi eld.com off ers e-mail marketing management software to clients, including web retailers. VisNetic MailFlow, the company’s e-mail software, allows clients to distribute, process and track messages sent to generic e-mail boxes, such as sales@, support@ and info@, access the entire e-mail history of any customer, and leverage a standard response library. Other features include default signatures, sched- uled auto messages and auto responses, and bulk options. 4241 U.S. 27 South Gaylord, MI 49735 989-732-8856 Deerfi eld.com Established: 1995 Product InformationProducts/Services: VisNetic MailFlow (Current
Version: 4.9)
Entry Level/Typical Pricing: Entry price is $749.95 Representative Clients: Blue Nile, Financial Times,
Johns Hopkins Medicine, TaxACT
Management
Michael Courterier, CEO/CTO
Michael Ryan, Product Manager, Marketing
Deerfi eld.com
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elivra provides outsourced, permission- based e-mail marketing software and personalized services to clients, including web retailers. E-mail software off erings include list management, e-mail editor, tracking and reporting, segmenting, triggers, integration, personalization, analytics and a gallery of samples. Other applications include a survey builder, form builder and landing page builder. Services include account management, technical support, creative services and deliverability.9365 Counselors Row, Suite 210 Indianapolis, IN 46240 317-915-9400 Delivra.com Established: 1999
Product Information
Products/Services: E-mail software, Survey Builder,
Form Builder, Landing Page Builder
Entry Level/Typical Pricing: Pricing and fees vary;
company would not disclose specifi c pricing
Representative Clients: Arizona State Fair,
Butler University, Clabber Girl, DelMonte, Fleischmann’s Yeast, GuarantyBank, Harrington’s of Vermont, National Geographic, Shubert Ticketing
Management
Neil Berman, President/Founder Megan Casey Glover, Director, Marketing Doug Wilcox, Director, Sales
Delivra
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choMail provides e-mail and social media marketing, monitoring and management services to clients, including web retailers. Its EchoMail Suite is designed to manage high volumes of inbound and outbound e-mail by automatically receiving, processing, responding, storing and tracking all corre- spondence in an application service provider, licensed or agency environment. Tools include e-mail direct marketing, customer card, business intelligence, lead management, data warehousing and e-billing.701 Concord Ave. Cambridge, MA 02138 617-354-8585 EchoMail.com Established: 1994 Product Information
Products/Services: EchoMail Version 10, an e-mail,
social media marketing and monitoring, and management application
Entry Level/Typical Pricing: Free trial; Small
Business Starter package is $20/mo. and includes
2,500 contacts, 1,000 inbound inquiries, unlimited outbound, 1 user, 1 e-mail source and 1 social media source; other packages available
Representative Clients: Calvin Klein,
Hilton Hotels & Resorts, Union Bank, The Wall Street Journal
Management
Hariharan Subramanian, CEO/President Ramachandran Subramanian, CMO Gene Deans, CTO
EchoMail
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Data Source is a provider of competi- tive intelligence for digital messaging. EDS Analyst, the company’s fl agship product, provides transparency into the world of digital messaging, including e-mail marketing, Twitter and Facebook. It allows web retailers to prospect for new business opportunities, search for e-mail creatives, Twitter and Facebook landing pages across the entire database, and compare the e-mail and social media activity of specifi c competi- tors through a customizable dashboard.65 Broadway, Suite 601 New York, NY 10006 212-514-8900 EmailDataSource.com Established: 2005 Product Information
Products/Services: EDS Analyst, EDS Alerts
Entry Level/Typical Pricing: Pricing and fees vary;
company would not disclose specifi c pricing
Representative Clients: 1-800-Flowers.com,
American Eagle Outfi tters, Barnes & Noble, eHarmony, Gap, J.C. Penney, Orbitz, PCH.com
Management
Carter Nicholas, CEO Geoffrey Brookins, CTO
eDataSource
www.internetretailer.com Complete Guide to E-Commerce Technology Internet Retailer 139
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-Dialog provides integrated e-mail and cross-channel marketing applications to clients, including web retailers. Precision Central, the company’s e-mail marketing platform, includes integrated, web-based e-mail campaign and content management, segmentation, data integration, reporting and analysis tools. Campaign management capa- bilities include building multiple dynamic content elements into an e-mail, which is then associated with a business rule driven by customer profi le information.65 Network Drive, 4th Floor Burlington, MA 01803 888-256-7687 e-Dialog.com Established: 1997
Product Information
Products/Services: Precision Central 7.0, a
package of integrated, web-based e-mail campaign and content management, segmentation, data integration, reporting and analysis tools
Entry Level/Typical Pricing: $10,000/mo. and up,
dependent on advanced technology solution, CPM and professional services
Representative Clients: AirTran Airways,
Avis Budget Group, Boots, British Airways, CVS Pharmacy, The NFL, Nintendo, PETCO, The TJX Companies
Management
Joseph Gagnon, President/CEO Kate Mosteller, VP, Marketing Christian Wright, CTO
e-Dialog
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ight by Eight is an e-mail marketing services company, off ering marketing programs that help web retailers build customer relationships. Th rust e-mails help web retailers maintain a constant and focused communication stream with customers. For customers who abandon shopping carts, Eight by Eight off ers an automated application that sends web site entrance and exit alerts, as well as a series of personalized e-mails encouraging the customer to complete the purchase.110 Kimball Ave., Suite 210 South Burlington, VT 05403 888-838-1828
EightbyEight.com Established: 2005
Product Information
Products/Services: Web site renovations and
critiques, shopping cart applications, thrust and trigger e-mail marketing programs, online/offl ine marketing integration
Entry Level/Typical Pricing: $5,000-$25,000
Representative Clients: American Hotel Register,
Bowfl ex (Nautilus ), CollectiblesToday.com, Demco Automation, DRG, Edmunds Scientifi c, Eddie Bauer, Geiger,
Great American Business Products, Hello Direct, Northern Safety, Offi ceScapes, Oreck, Ross-Simons, S&S Worldwide, Signals, Spencer Gifts, SunSetter, VWR Scientifi c Products
Management
Amy Africa, CEO Tom Ziter, President